Author: Edith Muthoni

To many watching the bids to host the 2022 World Cup in 2010, Qatar’s was as audacious as they came. Here was a nation that had never qualified for the WC and didn’t have much to show for in terms of its tournament successes. Yet the bold Qatari gamble did sail through, beating the likes …

The Premier League is now the wealthiest association football league. This is mainly due to a large amount of money brought in through tv rights deals and sponsorship deals. However, it is not just the league that is raking in cash. The clubs themselves are also making a lot of money. According to Safebettingsites, during …

  The European Champions League (UCL) is truly the cream of the crop when it comes to club football competitions. Each year elite teams from the continent’s leagues battle it out for the honors. And there’s good reason for it; winning it comes with a handsome reward in money.  Consequently, teams are pulling all stops …

One of the reasons for the English Premier League’s popularity is the high level of competition. With so much at stake, clubs are willing to spend big money on players that they think will give them an edge over their rivals. That has earned the EPL the reputation for free-spending, a fact that this summer’s …

Liverpool Football Club (LFC) is one of the most storied football clubs globally, and its successes on the pitch have matched its strong brand value. The club narrowly missed out on the English Premier League (EPL) title in the 2021/22 season. But it can take solace in the fact that its brand value is on …

For most football fans around the world, the English Premier League (EPL) is the pinnacle of the sport. And with good reason – the EPL is by far the most lucrative league globally. According to a Safebettingsites data presentation, the EPL generated a staggering €3.5B in broadcasting revenue in the 2021/22 season.  The EPL’s 2021/22 …

The global sports betting and lottery market has seen unprecedented growth in recent years. According to Safebettingsites analysis, the sector’s market size grew from $172.89B in 2020 to $194.63B in 2021, a jump of 13%. And the trend looks to continue, with projections indicating it will reach $231B by 2022. Safebettingsites’ investments lead Edith Reads …

Many English Premier League (EPL) footballers consider Twitter an excellent tool for connecting with fans and sharing news and experiences. But it can also be a medium for their abuse from fans who disagree with them. Some footballers have become the punching bags of abusive fans, who use Twitter to voice their displeasure with them. …

While the UEFA Europa League (UEL) may not be as prestigious as the UEFA Champions League (UCL), it is still a competitive tournament. Playing in and ultimately winning the competition is no mean feat. So clubs that didn’t qualify for the UCL, or go beyond its group stages, still look at it as an important …