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Our Ranking Methodology
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About Us

messager image has been created to help users make the correct choice when evaluating a variety of websites, platforms, services and betting apps. Our team of industry experts have familiarised themselves with all the important details of the online sports betting sector. Our charts, lists and reviews, guides and tips are available free of charge, and are aimed at providing you with the information you need to make the correct choice

Contact Details

Our Mission

The UK sports betting arena has never been so full of available options as it is now. With TV and media advertising, and team sponsorship including shirt advertising, it is clear that the UK punter has an entire chocolate box of online bookmaker options available to them.

We want you to bet safely, responsibly and securely at the correct online bookies that provide exactly what you want to get from your sports betting. We don’t want you to be enticed by a welcome offer that sounds dazzling, but when you actually take it up you find it promises little of what you thought. We help you to negotiate the often confusing world of online bookies and sports betting offers; to find you the best deals that are genuinely fair and square and add benefit to your sports betting experience.

Above all, we want you to bet legally, and for all your important personal and financial details to be kept safe and secure at sites that have stringent encryption tools and suitable privacy policies. That is why you will only ever find online sports books listed here that have proper, United Kingdom Gambling Commission licences.

Your guide to safe and reliable bookmakers

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Expert reviews

Meet Our Team of Industry Experts

All Authors
We have worked hard to bring together the very best team of UK gambling industry experts possible, and they all work hard to bring you the very best in informational and educational content. We have a very versatile team too, mixing seasoned journalists with betting experts and iGaming analysts too. No other site can bring you such an experienced team, creating page upon page of engaging and invaluable content.
James Fuller James Fuller
100 Articles
Peter Addison Peter Addison
88 Articles
Vyom Chaud Vyom Chaud
80 Articles
Jastra Kranjec Jastra Kranjec
70 Articles
Robert Pascal Robert Pascal
46 Articles
Jamie Clark Jamie Clark
37 Articles
Edith Muthoni Edith Muthoni
32 Articles
Joe Halliday Joe Halliday
30 Articles
Lee Bassin Lee Bassin
28 Articles
Nica San Juan Nica San Juan
27 Articles
Kyle Curran Kyle Curran
17 Articles
Jack Schiffko Jack Schiffko
13 Articles
Liam Solomon Liam Solomon
12 Articles
Andy Newton Andy Newton
12 Articles
Justinas Baltrusaitis Justinas Baltrusaitis
11 Articles

Our Ranking Methodology

We rank sites based on a number of important factors. They must all be safe and secure, of course, and that means they all have UKGC licences. Sites must be easy to use on desktop PCs, laptops, tablets and phones, and provide a impressive number of markets for all manner of disciplines, and not just the most popular ones. They must also treat their customers fairly, responding to complaints and dealing with issues without needless hassles, and within an acceptable time-frame.
Any betting site worth its weight in gold must ensure that it caters for the masses in terms of markets, with sports including football, horse racing and tennis being a must, while eSports is a 'nice to have' due to its increasing popularity.
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While odds do not tend to vary much across different sites, the sportsbooks we rank highest maintain consistently favourable odds coupled with features such as enhanced odds deals and 'best odds guaranteed'.
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It goes without saying that any site we place onto our ranking list must have a proven safety record, and a proper, current licence as issued by a recognised licensing body, which in the UK is the UKGC.
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Customer Care
The era of acceptable customer care in UK seems have been forgotten about, but that's not an excuse sites on our list can use. We mark down sites that have been swarmed by customer complaints, and have done very little to rectify the situation.
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Responsible Gambling
All sites we give space to are members of GAMSTOP, the UK's universal absolute self-exclusion scheme. We rank sites that take their responsible gambling seriously above those that view it as a box-ticking exercise.
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Bonuses & Promotions
We evaluate all bonuses and promos - for both new customers and existing ones - offered by UK sports betting sites for fairness and favourable T&Cs. Sites that offer fair and square deals for customers certainly rank higher than those that don't.
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We’ve been featured on

We’re delighted to report that we have made a positive name for ourselves. Our services have been mentioned, almost universally in glowing terms, via some of the most trusted media organisations the world over, including the BBC, CNN, Yahoo Finance, Wired and many others.

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Gambling Legislation

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It is of course vital that via SafeBettingSites you are able to keep up with the latest moves as implemented by the United Kingdom Gambling Commission. Gambling in the United Kingdom is often a complicated subject, so if you use sports betting or other gambling sites in the UK, it is important that you are aware of the current legal state-of-play. Rest assured, you’ll be kept in touch about the latest UK legal gambling framework situation right here.

Responsible Gambling

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It is our goal to keep you safe when using sports betting and gambling sites, and that includes keeping you safe from yourself. Even people with supreme self-discipline in all other aspects of their lives can fall foul of problematic gambling, and we do all we can to stop that from happening, and we provide a wealth of information designed to help you if you feel that your gambling is getting even slightly out of hand. Check out our responsible gambling section as your first step upon the road to recovery, or to just explore what resources are available.

Editorial Policy

editorial policy

We only employ and work with the most highly-qualified writers, content providers and analysts in the fields of sport and sports betting. We take all steps possible to make sure all the information presented here by us is factually accurate and up-to-date, although we do not take responsibility for an losses incurred on any rare occasion that such information is not completely correct.

All information presented is done so without prejudice, although our contributors are naturally compensated for their contributions. Find out more about our editorial policy.

Advertising Policy

advertising policy

Some of the content published on SafeBettingSites may on occasion be accompanied by advertising for the features or sports books indicated as appropriate. This should not be taken as a sign of any kind of compromise – either to the integrity of our content providers or the independence of

Our commercial team would be happy to enter into discussions concerning any potential partnerships or advertising placements that are appropriate to the nature of SafeBettingSites. If this is something you feel would be of interest to you, please contact our commercial team.

Get in touch

For general questions, comments and suggestions email us at

For postal correspondence, we can be reached at our Registered Address:

Clickout Media Ltd
Camilleri Buildings
Oratory Street
Naxxar NXR 2504

Company Number: C 103525