Best New Betting Sites UK 2023: Top Online Bookmakers

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  • New!
  • Paypal
  • Cash Out
  • Live Streaming
  • Enhanced Odds
  • £5 Deposit
178 Codes claimed

Bet £10 Get £30 Free Bet

Bet £10 Get £30 Free Bet

  • Newly launched UK bookie
  • Wide range of payment methods
  • 15% cashback up to £500 on your losses
5 Stars
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New players only. Minimum stake £ 10, minimum odds 2, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion: £ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply

Bet £10, Get £30 in Free Bets

Bet £10, Get £30 in Free Bets

  • Regular price boosts
  • Good number of additional specials
  • Efficient mobile app available
5 Stars
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Full TC apply. New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable, and stake not returned with winnings. 7 day expiry.18+

Bet £25 Get £25 Free Bet + 25 Free Spins

Bet £25 Get £25 Free Bet + 25 Free Spins

  • BOG on all Irish & UK Horse Racing
  • Extensive coverage of football markets
  • Daily price boosts on offer
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UK only. 18+. T&C’s apply. The promotional period is 00:00 31/08/22 and is an ongoing promotion. Qualifying Bets must be placed in the promotional period. Cashed out or void Bets do not qualify. Reward is available once. If your first Bet fails to reach the criteria, then you will not receive the Reward.

Bet £10 get £10 free bet

Bet £10 get £10 free bet

  • Innovative sports betting site powered by one of the top sports betting leading platforms
  • Exciting betting features, including Combo Boosts, Cash Outs, and the revolutionary Bet Builder
  • Rewarding daily promotions for both casino and sports players
5 Stars
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18+. New Customers Only. Max Win £10 Free Bet. Qualifying bets at Odds of 1/1 or greater. Paid as Bonus Toker Min 4/5 Odds Req. Skrill, Neteller, Paypal not eligible. T&Cs Apply

Bet £10, Get £30 in Free Bets

Bet £10, Get £30 in Free Bets

  • New UK sportsbook, launched in 2022
  • Over 30,000 live betting events every month
  • In-running cash-out function
5 Stars
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Join PIXIEBET to unlock your special new member offer, make a deposit of at least £10, and receive a £30 sports free bet.. Sign up today and enter a world of limitless opportunities with the new major players in the world of betting and gaming. Your free bet will be activated automatically once your Pixiebet account is verified, and you’ve completed your first deposit of at least £10.

Bet £10, Get £40

Bet £10, Get £40

  • No minimum deposit requirements
  • Excellent platform for in-play betting
  • Best Odds On All Premier League Matches
5 Stars
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Plus Best Odds On All Premier League Matches (fixed odds Match Odds, pre-match v top 5 bookies on Oddschecker). Join and place a £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. 18+ Spread betting losses can exceed deposit.

Bet £5 get £20 in free bets

Bet £5 get £20 in free bets

  • Horse Racing specialist
  • Home of the Placepot
  • Bigger Pools, Better Value
5 Stars
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New customers online only. Place your first bet on racing pools for a minimum of £/€5 and win or lose you will receive £/€20 Tote Credit. £/€20 Tote Credit rewarded as £/€10 redeemable against racing bets only and £/€10 redeemable against UK and Irish placepot bets only. Tote Credit cannot be withdrawn, exchanged, or substituted and expires after 7 days. Qualifying bet is the first racing pool bet added to the bet-slip. Ten to Follow, virtual and football bets do not qualify. Totewin will be the qualifying bet when a Totewin and a Toteplace bet are struck at the same time. UK & ROI customers only. 18+.  Full T&Cs apply. T&Cs apply.

Bet £10 Get £10 Free Bet

Bet £10 Get £10 Free Bet

  • Brand new UK sportsbook
  • Wide variety of deposit options & fast cashouts
  • Competitive odds & huge array of markets
5 Stars
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This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more.

Bet £10 Get £10 Free Bet Token

Bet £10 Get £10 Free Bet Token

  • 2022 launched UK bookmaker
  • Cash out available on selected events
  • 77% more extra winnings on you Zet Boost wins
5 Stars
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18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

Bet £10, Get £15 in Free Bets

Bet £10, Get £15 in Free Bets

  • Fast markets and player props
  • In-built search engine
  • Up to 77% extra winnings on acca bets
5 Stars
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18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. Full T&C’s apply.
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UK's Best Bookies 2023
The verdict is out on UK's best bookies of 2023. Ranked by our betting experts
Sports spread betting
9.55 Stars
Top rated new bookie
9.65 Stars
Extra winnings on Accas
9.85 Stars
eSports betting
9.55 Stars
Horse Racing Streaming
9.65 Stars
Lots of betting promos
Rhino Bet
9.75 Stars
Super Bet
9.95 Stars
Great live casino
9.45 Stars
Numerous banking options
9.45 Stars
Excellent value
9.65 Stars
Easy Acca Creation
9.65 Stars
Updated: 21 March 2023
Hot Free Bets at Betting Sites UK for March 2023
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Bet £10 and Get £30 Free Bet

5 Stars

£30 Money Back If Your 1st Bet Loses

5 Stars

Bet £10 Get £40 In Bonuses

5 Stars

Bet £20 Get £40 Free Bet

4.5 Stars

Bet £10 Get £10 In Free Bets + £10 Casino Bonus

5 Stars

Bet £10 Get £30 In Free Bets

5 Stars
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Best online bookmakers in 2023

These are currently the highest rated online bookies in the UK:

  1. SpreadEX - King of spread betting
  2. BetUK - Extra winnings on Accas
  3. Quinnbet - Horse racing promotions
  4. 888Sport - Best odds guaranteed
  5. bet365 - Superb bet builder
  6. Betfred - Daily specials
  7. Bet Storm - Fast payouts
  8. Kwiff - Price boost feature
  9. William Hill - Acca club
  10. Grosvenor - Live streaming

Why Trust SafeBettingSites?

Let’s get straight to the point – you are here because you like to place wagers on sporting events. SafeBettingSites is a new initiative launched in 2020 that’s designed to help you find the best UKGC-regulated betting companies, and to make sure your online betting experience is 100 percent secure. It’s our job to keep you protected, and to inform you of the best betting sign-up offers and available site promo codes.
  • Cash out available on all single and combination bets
  • Excellent bookie for live streaming
  • Large number of available sports markets
Fighting Your Corner, Making Betting Safer.

Explore SafeBettingSites

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Discover over 260+ education guides from our Betting School™ Library.
Latest Player Reviews
recommended horse racing odds
Great site for anyone who likes the horse racing. All Irish and UK race meetings are found and enhanced odds to boot. Easty to use for live watching
safe but a bit meh
its a pretty decent site but the the overall impression is feeling a bit stale. to be fair, the impression is good and no particular feat that is missing but the lasting impression... as a punter is a "meh" rather than a "wow".
Happy with the betting app
Great LiveScore app, with stats and live streaming. Not bad help from support for withdrawal so all in all kinda good.
Good for horse betting
I was actually surprised to find it rather good, so had to write a review. First off, I had issues depositing - got help with a not too uncomplicated matter faster than expected. S...econd, the withdrawal was, probably due to the deposit issue cleared all my details with them, almost instantly.
Decent darts market
Not a bad bookie for betting on darts. No real promotions aimed at punters with darts but not a problem for me.
I don't usually write reviews but this I am kinda partial to sites with cashback, and their base package includes it. Not too complicated to get into and the odds are neither on pa...r with Pinnacle nor as bad as some other but somewhere in the middle.
good bookie but complicated bonus
the site is not useless and the odds are ok but its like all bonuses today too complex and not directly straight forward. as apunter I see this too often and frankly it makes me please separate the sports and casino in bonuses. good bonus without the unneccessary casino filler.
No casino is a win
Great EV on the bonuses. Midnite has so many offers where users will get bonuses. intro bonus is rudimentary "If you bet £10 then you will get a £20 bonus" which is good as simpl...icity wins. They also have so many offers. However, this site has no casino which means it is not bogged down with useless stuff. This is a good site for bonus lovers.
Good bonus!
despite that you cant use acca bets to claim the bonus its really one of the best currently, not too big and not too small. tbh the boosted odds really speaks for this site, catc...h them and you are golden. verification of account was a bit slow but it might have been partly on my end, once that was over I found nothing to bad about the site in its entirety. odds, good - boosted odds, excellent - bonus, easy and usable - markets (for me), quite sufficient - presentation of markets and bets: fast easy and with a good overview.
top betting app
Great LiveScore app, with stats and live streaming on footie. quickly solved withdrawal issues when I knocked the live chat.
Cant change to decimal odds
A bit meh, no streaming and short on payment methods. The app is not super intuitive either. The site is neither bad nor good.
Good newcomer
Neat and I gather fairly new on the market with sort of competitive odds. Good number of markets and not bad welcome offer

Best UK betting sites 2023 by category

🏆 Best Overall Betting Site BetStorm
📊 Best New Betting Site Rhino
💰 Best Free Bet SpreadEx
🎲 Best Odds BetUK
⚽ Premier League Betting Midnite
📱 Best Betting App 10Bet
🧩 Top Special Features Virgin Bet
💰 Many Deposit Methods Luckster
🔁 Top Betting Exchange Matchbook
⭐ Strongest Security Betfred

The Top Betting Sites UK & Beyond: A Closer Look

Safe UK betting companies may be a ‘new’ venture, but the experts whose advice you’ll be taking on board have each been involved in the sports betting industry for at least a decade. These people really know what they are talking about, being lovers of sport and frequent sports bettors themselves.

What you will find below is what our people consider to be the ten best betting websites available in 2023 for eager sports bettors in the UK and beyond. We’ve included a list of online bookmakers and UK betting firms that you may already be familiar with.

1. BetStorm - So New The Paint is Still Wet!

BetStorm is one of the new bookies on the markets, but is already looking like a site to keep an eye on. Unlike some other new betting companies, BetStorm is one of the best sportsbooks, led brand that happens to also operate a casino, rather than the other way around. The site initially offers one of the sleekest looks of any UK betting site. As well as being visually appealing, the site layout means navigating to your chosen betting market is easier than ever. There’s a list of key events, popular sports and live events all easily available on one screen.


You can kick things off the right way at Bet Storm with a £10 free bet, which can be obtained by depositing and wagering £10 of your own money at the site first. You can use your free bet money on any event you want (we suggest you check out BetStorm’s excellent array of live online betting options which are available 24/7) as long as the odds are greater than 1.5, or 1/2. As usual with such offers your stake is not returned, only any winnings.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
Bet £10, Get £30 Free Bet 1x £10 1/2 (1.50) Debit cards, PayPal, Trustly, ApplePay, PayviaPhone, ecoPayz, MuchBetter, Paysafecard

Read our full BetStorm review

fa shield What we like:

  • Parent site has been around for two decades plus
  • Decent welcome offer – bet £10, get £20
  • Prices boosts each and every day
  • More available sports and markets than most
  • Full coverage of all the top eSports

fa shield closeWhat we don’t:

  • Limited payment methods
2. BetUK - One Of The Most Promising Bookies Around

Since being introduced in 2018, BetUK have slowly been taking the steps to become one of the top betting websites in the UK. Originally starting as an online casino, Bet UK has expanded seamlessly into the world of sports betting. A number of high profile sponsorships have only cemented Bet UK’s place amongst the best sites UK.

betuk hp 1

From a layout perspective, BetUK stands out and is one of the easiest British bookmakers to use. Odds are clearly available on a range of different sports, as well as an easy to navigate in-play market. A clean look adds to the appeal of Bet UK as well, with a simple colour scheme making the best parts of this site clearly stand out.

As well as an extensive range of markets available, there are also regular price boosts at Bet UK. For all major events, you’ll be sure to find some sort of promotion available. So if you’re looking for the Premier League, Wimbledon, Cheltenham Festival or the Masters, then Bet UK will have exactly what you need.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
Bet £20, Get £60 in Free Bets None £10 4/5 (1.80) Debit cards, PayPal

Read our full BetUK review

fa shield Why we rank BetUK #1:

  • Regular Price Boosts
  • Range Of Payment Options
  • Extra Winnings On Accas
  • E-Sports and Virtual Sports Markets
  • Top Rated Mobile Apps

fa shield closeWhat can be improved:

  • Odds Could Be More Competitive
  • Limited Live Streaming
3. XtremeWin - Superb Football Coverage

XtremeWin comes prepared with superb sports coverage, but what is most impressive is the deep football markets. License is issued by the UK Gambling commission, and guarantees UK punters a safe gaming environment.

Xtremewin with deep football markets

Even though the promotions might be a bit better stocked, the full coverage of sports more than make up for it. The sportsbook offers a range of fun markets, from Basketball, Boxing, and MMA to Football, Tennis, Snooker, and many more. The odds may not always be the best, but with reasonably deep markets, it is worth it.

The site itself is fairly advanced and lets punters maneuver as they please with bets, overall this is a fairly good site and the one thing we have to remark on is the lack of betting promotions.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
Get up to £30 in free bets None £10 2.0 Debit cards

Read our full XtremeWin review

fa shield 2 2What we like:

  • Deep football markets
  • Wagering free welcome bonus
  • Excels in football bets
  • Site is very easy to use

fa shield closeWhat we don’t:

  • Few promotions available
4. Rhino - Best odds guaranteed to UK & Irish horse
At Rhino you will not find a ton of marginalized sports, here you will find quality over quantity – where most sportsbook boasts around 30 markets, Rhino shows only 18. But with excellent features and tons of odds. With an increasingly firm grip on the bettors who like the ponies, Rhino offers several superb features for UK and Irish horse races. Not to mention their price boosts that adds superb extra value daily for most markets. - where quality reigns over quantity.

Apart from their deep horse racing odds you will find most big sports here, such as golf, tennis, American football, basketball and baseball. The one thing that irks us is the omission of eSports, which today should have a natural fit among the more popular sports at any sportsbook.

The good thing, which is not negligible is their price boosts that has its own headline and features all the markets in a steady stream – easily applied in their rather user-friendly bet builder. And that brings us to their Best Odds Guarantee – this feature is applied to UK & Irish horse unless otherwise stated and can net you up to £/€500 extra per day. Not bad as features go.

The payment methods are rather meager, restricting customers to only MasterCard and Visa. But then again, it is something the lions share of the punters use anyway.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
Bet £25 Get £25 Free Bet + 25 Free Spins 1 £25 Evens (2) Debit cards

fa shield 2 2What we like:

  • Great features for UK and Irish horse races
  • One time wagering only on the welcome bonus
  • Price boosts
  • Site is very easy to use

fa shield closeWhat we don’t:

  • eSports not available
5. Livescore Bet - A New Bookie To Keep An Eye On

LiveScore Bet is a Gibraltar-based UK betting site that has been generating a lot of interest ever since it came online in late 2020. The site offers an attractive number of markets and some very decent promos including daily price boosts that you should really be able to take advantage of. There is also the unique free-to-enter LiveScore Bet ‘Squads’ game where you can choose five football players to form your squad and if they find the net in selected matches, you win cash! LiveScore Bet is licensed in the UK by the UK Gambling Commission, and around the rest of the world by the Government of Gibraltar.

livescorebet 1 min

If you’re a footie fan you’ve probably heard of LiveScore, which is a site that offers up-to-the-second live scores from football matches all over the planet (as well as several other sports). That site has been around since 1998 and in 2020 they decided to expand their sporting interests into the provision of sports betting too. We can safely predict that LiveScore Bet will be around for at least two decades just like its parent site if their first year is anything to go by!

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
Bet £10, Get £20 in Free Bets None £10 1/2 (1.50) Debit cards, PayPal

fa shield What we like:

  • Parent site has been around for two decades plus
  • Decent welcome offer – bet £10, get £20
  • Prices boosts each and every day
  • More available sports and markets than most
  • Full coverage of all the top eSports

fa shield closeWhat we don’t:

  • Limited deposit options
6. BoyleSports - Generous Acca Insurance Offers

Boyle is another staple among the betting firms in UK punters can chose from. To help you get started, they focus on the giveaways players love most – Freebets and boost bonuses. Typically, you can expect several to choose from.

Free bets in different forms and sports also allow you to bet on options you may never have thought to try, sometimes without making a cash deposit. An excellent way for players to exploit betting odds and explore sports you have never tried with zero risk.

boylesports free bet 1

For an established platform, BoyleSports is pretty sharp in design. And like all top bookies, the betting site comes complete with a highly functional and easy-to-use mobile platform. A strong WiFi connection is all you need to place bets, watch sports events, and place in-play bets from anywhere. With a diverse number of betting markets combined with an impressive casino, this new online bookmaker is one to watch.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
Bet £10 Get £10 In Free Bets + £10 Casino Bonus 5x £10 Evens Cash in shops, debit cards, bank transfer, Skrill, Neteller, PayPal, Paysafecard, Boku, GooglePay, ApplePay

fa shield What we like:

  • Plenty of tempting cashback offers and free bet promotions
  • £10 free bet with just a £10 deposit
  • Sportsbook and casino with live dealer casino options
  • Superb betbuilder
  • Has physical shops

fa shield closeWhat we don’t:

  • A limited number streaming offers for racebook
  • Loyalty program only for physical shop visitors
7. Tote - Pool Betting Extraordinaire

This rather new addition to the betting market is a new approach for online sportsbooks. At Tote you can enjoy pooling your bets with other players, as opposed to a traditional sportsbook where you choose fixed odds or spreads or even exchanges. But there is also another form, called pool betting, and that is where Tote comes in. Having been around for almost a century this is well-known to seasoned horse bettors but still relatively unknown to a huge number of bettors in the UK.

Totesport placepot 1

At Tote can place win and each-way bets on singular races or accumulator bets such as the placepot. All the money that’s been wagered on a race or a series of races goes into a collective prize pool. If you’re a winner at the end, a “dividend” will be created by the Tote and that amount, multiplied by your unit stake will be your profit. And the less people that are successful, the higher the dividend will be.

The introduction bonus at Tote is quite good to boot, you get £20 if you place a £5 bet. Place your first bet on racing pools for a minimum of £5 and win or lose you will receive £20 Tote Credit. The £20 Tote Credit rewarded as £10 redeemable against racing bets only and £10 redeemable against UK and Irish placepot bets only.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
Bet £5 Get £20 In Free Bets n/a £5 n/a Visa and MasterCard

fa shield What we like:

  • Plenty of pools
  • £20 free bet with just a £5 bet
  • Great value on bets

fa shield closeWhat we don’t:

  • Only Visa and MasterCard viable as payment options
8. Tebwin - Top-notch best betting site for serious sports bettors
Tebwin comes with a sports betting pedigree quite like no other sports betting brand in the UK. This online sports betting site is one that’s run by ProgressPlay, a Malta-based gambling brand that has a very well-established and well-respected pedigree. There are dozens of sports betting, casino and live casino sites all over the internet that are run by this respected online gambling company. They all use the same amazing sports betting software, so if you’ve used one ProgressPlay site you’ll feel right at home at all of them.

tebwin sportsbook

This sports betting software is colourful and attractive and is extremely easy to use. You can use the icons at the side of the main page to find your favourite betting pastime, or expand the full menu to see the full range of options available to you. There is no live streaming at the site, but you can follow live events in real time thanks to some very good graphics.

A quick word on the bonus here – just make at £10 bet at the site and you’ll receive a £10 free bet as a thank you.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
Bet £10, Get £10 Free Bet 1x £10 1/2 (1.50) Debit cards

Read our full Tebwin review

fa shield 2 2What we like:

  • Exclusive feel for a UK-based betting site
  • Exceptional eSports product
  • Very good for football – live betting in particular
  • Site is very easy to use
  • Pleasant welcome bonus

fa shield closeWhat we don’t:

  • Look identical to all ProgressPlay sites
9. DaznBet - Thrilling new sportsbook with great offers

DaznBet is a superb online bookmakers that was launched in the UK in 2022, both promising and delivering an excellent range of sports betting options and market-leading odds. Founded by One Click Limited, DaznBet is a smart-looking online bookmaker fully licensed in the UK by the United Kingdom Gambling Authority. Despite being a new sportsbook in 2022 it has already attracted thousands of happy sports betting fans.

dazn bet sports book

When you sign up with DaznBet there is immediately the chance to grab a quick fiver. Just make a £5 bet using your own money at the site on any single event with odds of at least 1.50 and win or lose, you’ll get £5 in bonus cash credit to your account. Naturally, you can only use this bonus cash for wagering, and it’s not returned if you back a winning bet. We are sure you’ll be dazzled by everything that DaznBet has to offer you.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
Bet £10, Get £10 Free Bet + 10 Free Spins None £10 1/2 (1.50) Debit cards

fa shield What we like:

  • Very tidy design, easy to use
  • Huge number of sports betting markets
  • DAZN Boosts – odds boosts on specific markets
  • Incredibly useful statistics centre
  • Useful sporting events calendar

fa shield closeWhat we don’t:

  • No live streaming
  • Lack of ongoing bonuses
10. Kwiff - Supercharged sports betting in a fun app
Kwiff has opted for a strategy of bringing their UK punters quality and extra value in their sportsbook. And with a license by issued by the UK Gambling commission, you can feel safe in trusting that your bets will be handled professionally and fair.

Kwiff - a UK site with supercharged odds

What sets this newcomer apart is the “get Kwiffed” slogan that tells of their supercharged odds in jackpot style. This means you can turn a 2/1 bet into a 2000/1 jackpot according to their odds system. Quite the extra feature that, even though it does not come out all the time – offers an extra fun factor.

The sportsbook offers a slew of fun markets, ranging from Basketball, Boxing, and MMA to Football, Tennis, Snooker, and many more. The odds may not always be the best, but with reasonably deep markets, it is worth it.

The site itself is standard in a scaled-down minimized view, easily navigated, and user-friendly with an expandable left-side menu. It is the payment methods available that lower our general impression. Currently, they are limited to card payments which could be more optimal.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
Bet £10 Get £20 Surprise Bets None £10 1/2 (1.50) Debit cards

Read our full Kwiff review

fa shield 2 2What we like:

  • Fun promotions with Kwiff-theme
  • Wagering free welcome bonus
  • Fairly deep football markets
  • Site is very easy to use

fa shield closeWhat we don’t:

  • Only debit cards available as payment method
11. Virgin Bet- Excellent for football and horse racing

People in the UK should need no introduction to the ‘Virgin’ brand. Famously begun as a record shop by Richard Branson, Virgin have expanded and expanded and are now even venturing into space tourism. They’ve also expanded into online sports betting, with the Virgin Bet sportsbook. Virgin Bet did used to be owned by Virgin, but now its owned by a different company who use the Virgin logo and name under license.



The Virgin Bet sportsbook has the usual ‘look and feel’ of the Virgin brand, and is one of the many sites that combine a sportsbook with a casino, which includes a live casino. The UK betting site does look surprisingly basic though, but that in no way should put you off from using it. Most things you could possibly want from a UK betting site are available, including price boosts and some innovative promotional features.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
Bet £10 Get £20 in Free Bets None £10 1/2 (1.50) Debit cards, PayPal

fa shield What we like:

  • Easy-to-understand and fair welcome offer
  • Some quirky, inventive promotions
  • Good for football and horse racing
  • Excellent mobile apps
  • Many obscure sports covered, such as chess

fa shield closeWhat we don’t:

  • Site design is a little lame
  • Many offers are actually for the casino
12. Spreadex - King of best betting companies for spread betting and fixed odds

If there’s one site that qualifies as being ‘in with a bullet’ into our top of the wagering pops considerations, it’s Spreadex. If you prefer spread betting to fixed odds betting, then this UKGC-licensed site is most definitely for you. All major sporting events are covered in depth, plus eSports including Liga Pro, DoTA and CS:GO. The site also stretches into an online casino, plus financial markets too.


If spread betting is something of a mystery to you make sure you check out our spread betting guide. If you don’t want to get involved in spread betting then don’t worry, fixed odds betting is available at Spreadex too.

The interface at Spreadex is unique and somewhat workman-like. Don’t expect too many thrilling and amusing animations as this is definitely a site that takes its sports betting seriously. If you are a dedicated sports bettor who makes serious efforts in getting the most out of their sports betting, then Spreadex is definitely for you.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
Get £40 in bonuses n/a £10 1/2 Debit cards

Read our full SpreadEx review

fa shield 2 2What we like:

  • Easily amongst the best betting websites in the UK
  • Usually better returns than with fixed odds betting
  • Plenty of markets
  • Fantastic mobile app available
  • Fixed odds betting available too

fa shield closeWhat we don’t:

  • No welcome bonus
  • Promotions are rare
13. Midnite - One Of The Newest Bookies On The Market

As one of the new betting firms, Esports and sports betting platform Midnite is focused on providing betting markets and services to a new generation of gamers and bettors. Established in 2019 by Dribble Media Limited, the platform is licensed by the UK gambling commission (UKCG) with pending approval from the Malta Gaming Authority (MGA). Midnite aims to shake up the industry by merging the growing trend of fantasy sports and sports Egaming with established licensed gambling.

Midnite sports markets

Midnight brings a fresh approach to the online betting industry as new betting companies go. First of all, gone are the detailed and sometimes confusing layouts, which is especially evident with its top-quality mobile app. Games and markets are growing daily, with live streaming and live betting taking center stage.

Aside from its simple bet and get welcome offer, daily bonuses and promotions have been replaced by Midnites CashMode. Like casino gamification, CashMode offers free game challenges to compete for cash prizes that can be used to place bets.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
Bet £10 Get £20 in Free Bet Credits None £20 2/1 (3.00) Debit cards, PayPal, Trustly

Read our full Midnite review

fa shield What we like:

  • Easy to use, lightweight platform
  • Plenty of Esport options
  • Top CashMode rewards program for Gamers
  • Rock solid mobile betting app
  • Fast Instant Payouts

fa shield closeWhat we don’t:

  • No daily bonuses and promotions
  • Not as many betting markets as some
14. Betfred - Best odds guaranteed on UK & Irish horse races

If you’ve been watching TV of late, you may have noticed Betfred adverts featuring some old geezer imploring punters to gamble responsibly. Well, that ain’t just any old geezer, it’s Mr Fred Done himself, a billionaire, founder and chairman of Betfred. Fred in a legend in the sports betting world, creating Betfred (as Done Bookmakers) in 1967 and keeping the company well in profit for over fifty years while rival UK bookmakers floundered.

betfred greyhound derby betting

The Betfred of 2023 remains an outstanding betting platform that’s backed by the UK’s 1,500 real-world Betfred betting shops. The Betfred UK betting site has an excellent sports betting section that is genuinely user-friendly, plus additional gambling sections for casino, lotto, live casino, vegas (slots), virtual, bingo, poker and totepool, which is a jackpot game where you can win £££s if you’re an expert sports predictor.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
Bet £10, Get £60 in Bonuses None £10 1/2 (1.50) Debit cards (not prepaid)

fa shield What we like:

  • Extremely well-established UK bookmaker
  • Back by real-world betting shops and telephone betting
  • Live streaming available
  • Ongoing promotions all year round
  • Top of the range mobile apps for iOS and Android

fa shield closeWhat we don’t:

  • ApplePay not accepted
  • Too much advertising for casino/slots on sports site
15. QuinnBet - No deposit bet and among the best betting firms for horse racing

While not quite qualifying as a new sportsbook on the scene, QuinnBet is a UK-based online bookmakers that operates with a UKGC license. This is a betting site that keeps matters traditional in the British sense of the word as it concentrates upon the holy trinity of UK betting – football, horse racing and greyhounds.

It’s not all Brit-based though. The NFL is covered, as are all the other major US leagues (MLB, NBA, NHL and NCAA). You’ll also find comprehensive coverage of the leading eSports as you’d expect to find at new bookmakers, plus a Virtual Sports section.

The main key feature of QuinnBet is the site’s love of horse racing. This is not too suprising, as the site was founded in 2017 by Irish businessman Sean Quinn, who once held the title of Ireland’s richest man. QuinnBet has racecards available from the UK and Ireland on a daily basis, plus other racing-living countries as diverse as France, the USA, Japan and the United Arab Emirates.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
£35 Free Bet + 10 Free Spins None £10 Evens (2.00) Debit cards

fa shield What we like:

  • A fantastic site if you are into horse racing
  • Regularly offers market best odds
  • Enhanced odds offers each and every week on football
  • Racing offers – win even if your horse finishes third!
  • Plenty of live betting options

fa shield closeWhat we don’t:

  • Markets are not as detailed as other betting companies
16. Mr Mega - The Next Big Sports Bookie?

Mr Mega has long been in the casino game, and has always been a favourite amongst punters. But, with the addition of an online sportsbook, Mr Mega has opened up a whole new world of possibilities.


Mr Mega opts for a simple but effective layout on their site, which might not be the most appealing to the eyes, but it does make the site incredibly easy to navigate. You can easily see a huge range of sports available to bet on, along with a regularly updated section of the top leagues and events.

When it comes to betting markets, there’s an extensive range that can match any site around. That’s for both pre match and in-play, with updated and unique markets available as events take place. With up to 77% extra winnings on accumulators as well, there’s plenty of reasons to give Mr Mega a try.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
Bet £15 Get £15 Free Bet None £10 Evens (2.00) Debit cards

fa shield What we like:

  • Huge Amount Of Betting Markets
  • Extra Winnings on Accumulators
  • Good Focus On In Play
  • Easy To Claim Welcome Offer
  • Huge Range Of Payment Options

fa shield closeWhat we don’t:

  • Not among the best betting websites for looks
  • More of a casino focus than sports betting
17. Luckster - One Of Our Favourite New Bookies

Luckster is a Malta-based UK betting site that has been generating a lot of interest ever since it came online in early 2021. The site is another sportsbook offer from the respected Aspire Global International, who are more normally known for top-class casino sites such as Mr.Play, but have been branching out into sports betting more of late with a few new bookies online. Luckster is licensed in the UK by the UK Gambling Commission, and around the rest of the world by the Malta Gaming Authority.


The three main focus areas at Luckster appear to be football, horse racing and greyhounds, but all major sporting considerations are available, including a comprehensive eSports betting section. The site is very comprehensive and is easy to use, so placing your bets should give you no problems whatsoever. In addition, if you’re an ‘all in’ gambler there’s a casino and live casino available via the ‘Luckster ‘ general site.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
Bet £10, Get £10 Free Bet None £10 1/2 (1.50) Debit cards, PayPal, Trustly, ApplePay, PayviaPhone, ecoPayz, MuchBetter, Paysafecard

fa shield What we like:

  • Nice looking new site
  • Decent welcome offer – bet £15, get £10
  • Aspire Global have been around since 2005
  • Live casino and casino available too
  • Full coverage of all the top eSports

fa shield closeWhat we don’t:

  • Limited payment methods
18. ZetBet - Another favourite among new bookies

Yet another of the new bookmakers making waves in ZetBet. There are about 30 different sports to bet on at this online sportsbook, which was launched in 2022. This brand new bookmakers site is based in Malta and accepts UK betting punters so naturally has remote licenses from the Malta Gaming Authority and UK Gambling Commission. There is a first deposit ‘bet and get’ deal for new customers too. ZetBet’s welcome bonus sees you wager £10 to get a £10 free bet for sports betting on the site.


There are some great eSports options, plus celebrity and TV specials on this site, which also has a very mobile friendly layout. The ZetBet betting site makes great use of space, so nothing feels cluttered when you’re betting on the sportsbook. Quick links on the main sidebar menu show you popular online gambling events, while you can also select favourite sports to bet on.

The font on this online bookmakers is somewhat dull but there are a good range of markets available on the sportsbook. What ZetBet needs to do next is add more offers and promotions, and then it could be even higher up our list on the best betting site names. For now, it’s one of the new online bookmakers for 2023 very much on the rise.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
Bet £10, Get £10 Free Bet Token None £10 Evens (2.00) Debit cards

fa shield What we like:

  • Great in-play betting available
  • New bookies building reputation
  • Some 30 different sports to bet on
  • Mobile friendly sportsbook
  • See quick links and favourites

fa shield closeWhat we don’t:

  • Needs more sports promotions
  • No live streaming right now
19. Bet Goodwin - Super site for horse racing

Bet Goodwin is one of the new betting sites that is exciting a lot of people in the sports betting sphere, and especially those whom are fans of horse racing. This internet-based sportsbook is the online version of Goodwin Racing Limited, a bookmaker that specialises in telephone betting for horse racing, and has done since 1997.  This company quickly established itself as the UK’s number one telephone betting service for horse racing, and maintains that position to this very day.

betgoodwin screenshot

The emphasis at the online sports betting arm of Goodwin Racing is on horse racing too, but it is not solely on the ‘sport of kings’. Football gets decent coverage as well, plus there is sufficient coverage of all popular sports. Most of the bonus deals at this site (of which there are several) are focused on horse racing though, and the site offers the ‘best odds guaranteed’ when it comes to betting on the gee-gees.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
50% of First Day Losses Back As a Free Bet Up To £25 None £30 Evens (2.00) Debit cards

fa shield What we like:

  • Almost 50 sports betting markets
  • Constant hot deals for horse racing
  • Well-established company with long history
  • Coverage of eSports
  • Full and partial cash-out available

fa shield closeWhat we don’t:

  • Most bonuses are horse-racing only
  • Does not accept PayPal
20. SBK - Best Possible Odds Promised With SBK+

SBK is a new betting site that was launched by the ever popular betting exchange company – Smarkets. Smarkets used their sports betting expertise to launch their own traditional sportsbook, and it’s clear that their knowledge has transferred right over. SBK might be one of the newer sportsbooks on the market, but it is definitely one that is worth your attention and will be at the forefront of betting for years to come.

sbk hp

As you can expect with newer sites, there are several innovations at SBK that are unlike older sites. To start with, they promises to offer the best possible odds that they can on all events, with their SBK+ feature. That means they are constantly comparing themselves to other industry heavyweights to ensure that their customers are getting competitive odds across the board. If you are a fan of social media, you can also follow along with the bets of other players, meaning you can follow their tips and win alongside them. If SBK keeps up their innovations over the next couple of years, expect to hear them in conversations alongside the nation’s biggest betting companies.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
Bet £10, Get £30 in Free Bets None £10 1/2 (1.50) Debit cards

fa shield What we like:

  • Newly established sportsbook
  • Leading Mobile App
  • Plenty of sports betting experience alongside Smarkets
  • Innovations not seen anywhere else
  • SBK+ Price Promise

fa shield closeWhat we don’t:

  • No Desktop Site

How To Choose Between New Betting Sites UK

We’ve already established the criteria by which we rank the best UK sports betting companies, but when it comes to choosing the best UK sports book for you, the final decision is yours and yours alone. How can you be sure that you are making the correct choice? Below, you’ll find a few tips that should help ease your path to finding a UK sports book that suits your wagering needs perfectly.

  1. Legality

    If you are based in the UK, then any sports betting site you use must have a United Kingdom Gambling Commission (UKGC) licence. This is legally binding – you are not allowed to be resident in the UK and place bets at any site that does not have proper licencing. Rest assured that all sites mentioned on Safe Betting Sites have valid UKGC licences.
  2. Welcome Offers At The Latest Betting Sites

    Virtually every UK sports betting site and especially every new bookmakers UK based will offer new customers some kind of bonus as a reward for signing up with them. It could be a no-risk bet that returns your stake as bonus cash if you lose, or a free bet that pays real cash if you win. Such welcome offers are an invaluable way of evaluating a site before you start parting with your own money, and you can check the best welcome deals by refereeing our free bets section.

    Top 3 Welcome Bonus Bet Offers

    • Quinnbet – £25 Free Bet + 100 Free Spins
    • BetUK - Bet £10 And Get A £30 Free Bet Bonus
    • Spreadex – Get up to £30 in Free Bets

  3. Promo codes and ongoing offers

    While a welcome bonus is a ‘nice to have’, a series of regular promo codes and ongoing promotions is an even ‘nicer to have’. Sites that offer a regular series of bonus offers for their regular clientele think more highly of their customers than those that don’t. Find a site that goes beyond the standard ‘welcome offer’ to be made to feel a little bit special, and make sure you check out our betting offers page for the latest and greatest deals.

    Top 3 Promo Codes and Ongoing Offers

    • BoyleSports – Free Bet Up To £20 If One Leg Loses In Your 5+ Acca
    • Betfred – Horse Racing Free Bet If Your Horse Finished 2nd
    • VirginBet – Great Virgin Bet FIVES promotion

  4. Ease of Use and Mobile Betting Apps

    Placing a bet on Barcelona v Real Madrid (as an example) should not be a chore that makes you feel like hammering your PC keyboard against the nearest convenient wall. If it takes more than three clicks to place any specific bet at a sports betting site, then perhaps you need to find a different place to bets.

    Thanks to the creation of HTML5, all UK online sports books now offer a mobile-optimised version of themselves that should look great and work perfectly well on all iOS and Android-based phones and tablets. However, just because something is mobile-optimised that does not mean it’s properly mobile-optimised and some mobile ‘apps’ create nothing but bad betting vibes. Check our best betting apps page to see which sites offer the best mobile betting experiences. Some sites also still offer bespoke apps that you can download and install onto your devices.

  5. Betting Markets Available

    Ok, so there’s no doubt that football is the biggest betting market in the UK, but that does not mean all other sporting events should be relegated to the background. Imagine going to a restaurant and finding they only had steak & chips on the menu (albeit with a range of different sauces). Variety is the spice of betting and the more markets a sports betting site has, the merrier. Horse racing, greyhounds, tennis and golf all deserve extensive levels of coverage as well as US sports (baseball, American football, basketball and ice hockey), MMA and UFC. The growing popularity of eSports betting is something that needs to be taken care of too, and you'll find the best new UK betting firms have sections for pro video gaming.
  6. Minimum/Maximum Stake & Payout Speed

    When you place sporting wagers, you ought to be completely free to choose how much you want to bet on a specific event. If you just fancy a ‘quick quid’ on Harry Kane scoring the opening goal in Tottenham’s next match, it’s a bit of a downer if you find the minimum bet size stipulated by your chosen betting site is £5. The top betting websites always remember that it’s your money, even if it happens to be ‘resting’ in your online sports book account. When the time comes for you to cash out, sites need to get their act together and blast your cash back into your bank account without undue delays. The worst sites add on ‘pending’ and ‘processing’ periods that may see you have to wait a whole week for your money, or even longer.

    Min/Max Stake & Payout Speed – UK's Top 10 bookmakers compared

    Bookmaker Min. Stake Max. Stake Payout Times
    BetStorm £0.10 £5,000 One to three days
    BetUK £0.01 No max Up to five days
    XtremeWin £0.10 Varies 2-3 working days
    Rhino £0.05 Varies Debit card, 2-5 working days
    LiveScoreBet £0.10 Up to £1,000,000 Between instantly to 3BD
    BoyleSports £0.05 Up to £500,000 From 2hrs to 3BD
    tote £2.00 No Max within 3-5 working days
    Tebwin £0.10 £5,000 One to three days
    PixieBet £0.10 Varies 2-3 working days
    10BET £0.10 Undisclosed 1-3 BD
  7. Available Payment Methods

    Although Visa is by far the most popular payment method available (UKGC rules mean that you cannot use credit cards to make deposits at both established and new betting companies, which means no MasterCards, Amex, Diners Club etc) not everyone is comfortable in using a debit card at a sports betting site. The best online betting companies in the UK are the ones with a large amount of options, including eWallets such as Skrill, Neteller, PayPal and ecoPayz, and cryptocurrency options like Bitcoin and Litecoin. Of course, it goes without saying that the top betting firms in the UK do not make charges for deposits and withdrawals.
  8. Customer Support

    No matter how seasoned a sports bettor you become, there is always the chance something will happen that leaves you adrift in the sports betting sea. Perhaps a deposit is not showing up in your account, or a withdrawal seems stuck, or you won a wager and it simply did not pay out. Customer support is essential in all these circumstances, and we’re not talking about an unmanned email inbox. Dedicated and proper live support 24/7 is a must as far as we are concerned, as is a telephone line to a real person available during the core hours of the day.

How to Sign Up at New Betting Websites in UK

Both established and new UK betting companies have streamlined the process by which you can sign up for an account at their site. Indeed with some, you only need to sign up via PayPal, Facebook or Google to create your account.

With other sites though, the process is a little more engaged. Here is how to sign up for an account at QuinnBet, one of our favourite new betting firms.

Step 1

Head to the QuinnBet site and click on the green ‘Register’ button.

quinnbet reg 1

Step 2

Fill in the ‘Personal Information’ section, click the check box to state that you are over 18 and click ‘Continue’.

quinnbet registration form

Step 3

Fill in the ‘Address’ Section and click ‘Save Address’.

quinnbet registration step 3

Step 4

Fill in the ‘Payment Method’ Section. Add your credit or debit card (eWallets are not available for your first deposit at QuinnBet), choose a deposit amount and click ‘Submit’.

quinnbet registration step 4

That’s it! You now have a funded sports betting account. The process may differ at your chosen UK online sportsbook, but the steps involved are basically the same.

As you are based in the UK, you will more than likely have to provide identification documents before you can start placing bets. You will need to provide a proof of ID, such as an image of your passport or driver’s licence, and a proof of address such as an image of a recent utility bill. The provision of these documents is a legal stipulation decreed by the UKGC to help prevent illegal online gambling by minors.

How to Place a Bet at the Best Betting Sites UK

Now you have opened your new bookmakers UK account, you will want to start betting. The best betting companies now make it extremely easy to place bets, but we are going to walk you through the process, step-by-step. We are going to place a bet at QuinnBet, one of our favourite betting websites.

Step 1:
Once you have deposited your funds at the sports betting site’s cashier, head to the main page of the site. Here you will find all the big events plus live events happening right now. We are going to bet on a Premier League game, so we click on the link “Premier League”.

quinnbet bet 1

Step 2:

Here we are going to bet on Manchester City to beat Southampton. The common ‘1X2’ options are available on the main Premier League page, but we’re going to show you how to access other markets. You do this by clicking on the number to the right of the fixture details.

quinnbet bet step 2

Step 3:

Here you can see ALL the available markets for the match, including Over/Under, BTTS Yes/No, Asian Handicap, Clean Sheets, First Goalscorer, Anytime Goalscorer, so on and so on. As we are just going to bet on City winning, we’re going to pop back to the previous page …

quinnbet bet 2x

Step 4:

To bet on Manchester City to win, all we need to do is click on the ‘2/11’ button. The ‘2/11’ refers to the price that Manchester City are at to score victory. If you prefer decimal odds then that’s 1.29.

quinnbet bet 2

Step 5:

Enter the size of your wager. We have set the bet at £10, so our estimated returns are £11.82. When all looks good, hit the ‘Bet Now’ button to confirm your wager. Job’s a good ‘un and come on those boys in sky blue!

quinnbet bet 3

Betting Bonus Types Available at the UK Bookmakers

When you sign up for the first time at a specific online sportsbook, you are more than likely to be offered a deposit bonus. This is a great way of ‘testing the water’ at a site to see if it’s all you’re expecting it to be. There are three main kinds of sports betting deposit bonuses, and we’re going to run through the processes involved to enable you to claim each kind.

Free Bet Offers

A ‘free bet’ is genuinely a free bet – a wager you can place without spending of your own hard-earned cash. To obtain a free bet (and you can check the latest free betting bets offers here), you will probably have to make a minimum deposit once you have signed up for your account.

888Sport are a UK sportsbook that offers new customers £30 in free bets. To obtain your free bet money, you need to complete your registration at the site and make an initial deposit of £10, and then a minimum bet of £10 at odds of a least 1.5 (1/2). No matter if your bet wins or not, once it is settled within 72 hours you should receive £30 in free bet tokens.

Each bet token is worth £10 and must be used in its entirety. If a bet made using your free bets wins you only receive back your winnings, and not the free bet stake itself. Your free bets must be used within seven days of you receiving them.

New customers only • Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.5) • Free Bets must be claimed within 7 days upon qualifying bet settlement and expires after 7 days • Free Bet stakes not included in returns • Deposit balance is available for withdrawal at any time • Withdrawal restrictions & full T&Cs apply.

Money Back Offer

A ‘money back’ bet is one that you cannot lose. New customers at the best betting sites are often offered money back bet offers. The requirement is that the customer makes a minimum bet on a chosen event, a range of events or any combination they desire. If that bets wins, they take the money. If it doesn’t, then the customer receives back their stake as bonus cash.

New customers at Paddy Power might not get a money back offer as the promotions change quite frequently, but the they do get an excellent offer if they place a £10 sportsbook bet on any football market at min. odds 2.0 (EVS) — get £30 in free football bet Builder bets, £10 on bet settlement and an extra £10 on each of the following 2 days (£30 in total), which is a fabulous deal.

New customers only. Place your FIRST bet on any Football market  and min 2.1 and get £10 bet builder bet on settlement and one more for the following 2 days to a total of £30 in bet builder bets. Only deposits made using cards will qualify for this promotion. T&Cs apply.

Enhanced Odds Offer

If you receive an enhances odds offer, then that will allow you to bet on a specific event but with much better odds than you would normally receive. This means that you will receive back much more if the bet wins than you normally would. There is usually one ‘catch’ though – money in excess of what you would have otherwise won is paid as bonus money that you cannot withdraw, and not as real cash.

Say – for example – you are offered an enhanced odds offer on Manchester United beating Crystal Palace at Selhurst Park. The normal odds are 2.0 (Evens) but you are offered 5.0 (4/1). If you were to take up the offer, bet £10 and the Red Devils won, then you’d receive back £10 in real money (your winnings at 2.0) and £30 (your enhanced winnings at 5.0) as bonus cash, plus your £10 stake.

Enhanced odds offers are usually tied to specific events, so you need to be quick to take advantage of them. Keep an eye on our enhanced odds page to find the latest bonus deals.

Matched Deposit Bonus

If you’ve been around english casino sites or the best slots sites, then you’ll be familiar with the concept of a matched deposit offer as that is the most common type of welcome bonus made by such sites. A matched deposit offer at a UK online bookmakers works in exactly the same way, and you’ll find the best matched deposit betting companies offers available here.

10Bet is a superb relatively new bookmakers with an amazing sports betting bonus. It is worth 50 percent of the first deposit you make at the site, up to a maximum of £50.

To claim your matched deposit offer sign up at 10Bet and make a minimum deposit of £15 (not via an eWallet such as Skrill or Neteller) using the code BET50. You will be awarded 50 percent of your deposit up to £50 as bonus cash.

To cash out any winnings made via your bonus cash you need to wager the amount eight times over on single markets with minimum odds of 1.80 (4/5) or acca bets with odds of at least 1.40 (2/5). You need to do this within sixty days of receiving your bonus cash.

18+. New bettors get 50% of deposit up to £50, once per household, Min deposit £15 (no Skrill/Neteller); Wager 8x deposit and bonus in 60 days to convert into real money, betting min odds of 4/5 on singles, or min 2/5 per leg for acca, max. stake contribution to wagering = initial bonus, some bet types excluded; See full terms; 18+.

First Deposit Bonus

As betting bonuses in the UK go, a first deposit bonus is among the rarer types offered. This awards you a percentage amount on top of the value of your first deposit.

Similar to the matched betting bonuses outlined above, there will be a minimum deposit amount to qualify. There is also a maximum award, which means even if you deposit more first time, the bonus you receive is capped.

A good example of a first deposit bonus is offered by mobile only betting platform SBK. Their first deposit betting bonus deal is set at £30 when you open an account with a £10 via Debit Card or Trustly. Other payment methods like eWallets won’t qualify you for any betting bonuses.

New UK, IE & Malta users only. Min. £10/€10 first deposit only using Debit Card or Trustly. Free bets expire in 90 days. T&Cs apply.

How to Get the Most From Your Sports Betting

Most people bet on sports in order to add a little excitement to their lives. Others treat it a little more seriously in the hope that their expertise generates them a little bit of extra income. For others it’s just a source of entertainment.

Whichever of these betting types describes you, there are certain ‘rules’ you need to follow in order to get the most from your new online betting companies, and here are a few of them.

Take Advantage of Betting Bonuses and Promo Codes

There are dozens of online sportsbooks out there, and as long as you stick to the top 10 betting sites UK or any site as recommended by our experts you are free to open an account at any or all of them. As most sites will offer you some kind of welcome deal such as a free bet or enhanced odds, you can take advantage of all of these deals to power up your sports betting experience.

Here is how to sign up for an account at Paddy Power and use the promo code available for new customers. First, head to the Paddy Power site and click on the ‘Join Now’ button. A new screen will pop up where you fill in all your necessary details, as well as selecting a password and providing an answer to the security question. You may find that the promo code is filled in for you, but if it is not then just add it to the relevant box where indicated. When all is okay, tick all three check boxes and click the ‘Join Now’ button. That’s all there is to it!

paddy power new bet builder offer

With this deal your first bet at Paddy Power if you bet on any football markets to minimum odds at 2.0 will earn you a £30 in free football bet builder bets, £10 on bet settlement and an extra £10 on each of the following 2 days (£30 in total).

To claim this offer, open an account at Paddy Power using the promo code ‘YSKARP’ then place a£10 bet on ANY football market at min 2.0. Regardless if your bet loses or wins, you will get a £10 bet builder bet directly on settlement and one additionally for 2 following days to a total of £30.

The only stipulation is that you must use a debit card to make your qualifying deposit – eWallets such as Skrill and Neteller and eVouchers like Paysafecard are ineligible. You can learn more about this great deal from Paddy Power and other promo codes and bonuses from the notorious Irish bookie here.

James Fuller profile-image
James Fuller

'Use betting promo codes' - says James

“As the UK sports betting market is so competitive, the leading sites will offer ongoing promotions in order to satisfy their existing clientele and to attract people to the idea of opening accounts with them. Again, this is something you ought to be taking advantage of, so pay a visit to our betting promotions page as often as possible.”

Paddy Power ‘£30 in Free Bet Builder Bets’ Example

Winning Example

  • Register at Paddy Power, and deposit £10 using your Visa debit card
  • Bet £10 on Chelsea beating Dortmund in the UEFA CL, at 3/4
  • Chelsea win, returning £17.50 and a free bet builder bet at £10 directly and £10 on each of the following 2 days.

‘Money Back’ Example

  • Register at Paddy Power, and deposit £20 using debit card
  • Bet £20 on Huddersfield Town beating Bristol, at 2/1
  • Bristol win, so your bet loses
  • You get a free bet builder bet at £10 directly and £10 on each of the following 2 days.

Losing Example

  • Register at Paddy Power, and deposit £5 using Skrill
  • Bet £5 on West Brom to beat Wigan Athletic at 8/15
  • The games ends as a no-score draw
  • As you used an illegible payment method, you do not get any free bet builder bets.
  • New customers from UK or Ireland only
  • Open a new account using the promo code YSKARP
  • Deposit a minimum of £10 via cards (Apple Pay deposits excluded).
  • Place any football bet at min 2.1
  • Regardless if your bet loses or wins, you will get a £10 bet builder bet directly on settlement and one additionally for 2 following days to a total of £30.
  • Deposits made via Skrill, Neteller, Paysafecard or PayPal do not count towards this offer
  • This promo offer excludes the following bet types: Canadian, Goliath, Heinz, Lucky 15, Lucky 31, Lucky 63, Patent, Super Heinz, Trixie & Yankee.

Is usually inside usual operations on the the river is truly fake rolex watch an essential advantages.

Use the Kelly Criterion to Maximise Your Chances of Profit

If you are betting at at a UK online betting site, then the chances are you are flat betting (using the same stake over and over again). Even the best betting companies factor in a ‘win margin’ when setting odds, which helps them maintain a profit no matter the outcome of any event. You’ll do better at new betting firms if you calculate your stake using a formula that’s known as the ‘Kelly Criterion’, after its creator.

Say you have a bankroll of £100 and think that Arsenal have a 40 percent chance of drawing with Chelsea. However, the odds given for this are 3/1 (or 4.00), which is a probability of 25 percent. This is, in your opinion, a value bet, but how much should you stake. £1? £10? The whole £100?

You can use the Kelly Criterion at the UK’s top betting companies to work it out. The formula is this:

((Probability * Odds) – 1) / (Odds – 1)

Don’t worry if you suck at maths, as the more you use the formula the more you will get used to it. In our example, the probability is 0.40 (40%) and the odds 4.00 (you have to use decimal odds, not fractional). Plugging all the numbers into the formula we get:

((0.40 * 4) – 1) / (4 – 1)

Now, let’s (gulp) get crunching those numbers:

((0.40 * 4) – 1) / 3

(1.6 – 1) /3

0.6 / 3 = 1.80 %

The answer comes out as 1.8 percent of your bankroll, therefore your stake should be £1.80. If you want to test out this formula, why not try it at one of the new betting companies in the UK using a bonus? That way you can ‘risk’ your stake without it being any of your own money.

Practice Good Bankroll Management

Unless you deem yourself a professional sports bettor and are willing to put the hours in to become successful at it, then you’re very unlikely to develop your new sports betting skills to the point where you can count on wagering being a steady stream of income.

Your bankroll is the amount of money you put aside each month for your sports betting endeavours. You need to keep this separate from your other financial considerations such as mortgage payments, rent, utility bill payments and the money you need for food and your day-to-day expenses.

It is recommended that you never gamble more than one tenth of your overall bankroll on any given day, and no single bet should be more than one tenth of that. So, if your monthly bankroll is £100 then your single day bankroll is £10 and your single bet maximum is £1.

The most important aspect of bankroll management is this – should you have a bad run and your bankroll dwindles to zero, stop betting until next month’s bankroll is available. Do not ‘borrow’ from future bankrolls, and do not spend money that you need for your daily financial responsibilities.

Peter Addison profile-image
Peter Addison

Peter's bankroll management advice

“Another great tip about bankroll management is to stop betting for the month if your betting chops are really coming up trumps and you manage to double your monthly bankroll. Good runs are all-too-often eaten away by immediate bad runs. Instead of spending your gained wealth on betting, consider treating yourself to a nice meal, a new outfit or paying off some of your credit card debt instead.”

Bet With Your Head, Not Your Heart

We’ve all done this – Liverpool have been drawn at home to Accrington Stanley in the FA Cup and the Accrington boys are quoted at 100/1 (101.00) to snatch victory from the Anfield mob. You think ‘that’s worth a quid’ so you slap on a pound for an Accrington win … and Liverpool win 9-0 with Mo Salah scoring five. You could have just as well flushed that quid down the toilet for all the good it did you.

True – long shots (such as 5,000/1 Leicester City winning the EPL in 2016) do sometimes pay off but mostly they are as likely to happen as Donald Trump admitting that he’s wrong about something.

The people who get the most out of their sports betting are those who bet with their head. Even the most fervent Accrington Stanley fan would not have put money on their team in the example we gave above if they used their grey matter, as opposed to what pumps in their chest.

Wager On What You Know

The most successful sports bettors are those that understand one particular betting niche better than any other. It could be horse racing, or it could be drilled down further and just be about the EPL. It may even be the Estonian U23 Ladies Volleyball League – as long as you bet on what you know and leave the guesswork behind, you’ve more chance of being successful in your sports betting than not.

Having said that, the more markets that are available to you, the better the chances you have of finding the best betting sites prices on a large number of events. If you’re an EPL expert, then as time goes on you might want to expand that knowledge to the Bundesliga, La Liga, Ligue 1 and Serie A. As soon as you become an expert on European top flight football, you’ll be able to expand into the UCL and the Europa League too.

Best New Betting Companies in UK 2023

Despite the online betting market in the UK being dominated by familiar names such as Betfred, bet365 and Betfair, new online betting companies emerge onto the internet all the time. Interest in sports betting seems to increase on a daily basis, meaning there’s a growing number of potential sports bettors out there for betting firms to attract as their clientele.

Bookmaker UKGC licence Welcome Sportsbook Offer Review
vegasland 39483 Bet £10 Get £10 In Free Bets
T&C’s Apply
Vegasland Review
heyspin logo 39483 Deposit £15, Get £10 Free Bet
T&C’s Apply
HeySpin Review
rhino bet 50122 Bet £20 Get £20 Free Bet
T&C’s Apply
Rhino Review
midnite betting 42647 Bet £20 Get £20 In Free Bet Credits
T&C’s Apply
Midnite Review
21 lucky bet 39335 Bet £10 Get £20 Free Bet
T&C’s Apply
21Luckybet Review
daznbet 48756 Bet £10 Get £10 Free Bet + 10 Free Spins
T&C’s Apply

The Most Experienced Best Betting Site Names in the UK

If you are of a cautious nature, then whenever you go looking for a service provider you probably hunt for one that’s been successful in their particular business niche for several years. If the company has been successful in doing what they do for a decade and beyond, then surely they must be doing something right?

This rule applies to the sports betting world too, although that does not mean that new betting sites in the UK for 2023 should be dismissed out of hand. If you’d prefer to place your sporting bets at a site that has successfully withstood the test of time, then here are some of best ‘established’ sports betting brands:

Bookmaker UKGC licence Welcome Sportsbook Offer Review
888sports betting 39028 Bet £10, Get £40 In Free Bets
T&C’s Apply
888Sport Review
William Hill 39225 Bet £10 Get £30 In Free Bets
T&C’s Apply
William Hill Review
Paddy Power sportsbetting 39426 Bet £10 And Get £30 in bet builder bets
T&C’s Apply
PaddyPower Review
betvictor betting 39576 Bet £10 Get £30 In Free Bets + 100 Free Spins
T&C’s Apply
BetVictor Review
virginbet 54310 Bet £10 Get £20 In Free Bets
T&C’s Apply
Virgin Bet Review
grosvenor online casino 38750 Double The Odds On Your 1st Bet
T&C’s Apply
Grosvenor Review

Football Betting Companies

As a British sporting passion, it’s no surprise that football betting has really taken off over the last 30 years. This also mirrors the growth of the internet and online gambling in general. As football means more to fans than simply just the beautiful game, the national obsession with it in the UK has helped create a global brand in the English Premier League (EPL). Its success, attracting some of the best players in the world to our shores, only heightens interest in this particular sport. With that in mind, these are our top sites for football betting right now:

  1. bet365 – Early payouts and enhanced prices
  2. Spreadex – 1st Scorer Insurance
  3. BetStorm – Awesome live graphics
  4. QuinnBet – Great range of deals
  5. 10Bet – Unique football offers put on weekly

Our Top Ranked Football Betting Site

bet365 sportsbook

We recommend bet365 over all other football betting sportsbooks because of the vast range of markets available and their promotions. Whether it’s early payouts if your fancied team goes 2 goals ahead, the up to 70% bonus on accumulators, Bore Draw money back deal on matches that end 0-0, or enhanced prices on the Full Time Result, it’s a great place to take a punt.

Horse Racing Betting Sites

The link between betting and sport doesn’t get any closer than with horse racing. Making wagers on this dates back centuries. It may be the sport of kings, but horse racing retains huge popularity in Britain thanks to big meetings like the Cheltenham Festival, Grand National and Royal Ascot. Save a couple days like Christmas Eve and Christmas Day, there is action to bet on every other day of the year. Whether you enjoy backing jumpers in the National Hunt code or thoroughbreds running on the Flat, horse racing is an integral part of any of the best betting company and its coverage:

  1. bet365 – Longest BOG promotion in industry
  2. Spreadex – Fixed odds and horse racing spreads
  3. 888Sport – Each Way + deal for enhanced terms
  4. QuinnBet – Many money back and free bet bonuses
  5. Tebwin – Free bet every Monday


Our Top Ranked Horse Racing Betting Site

quinnbet review logo

QuinnBet are first past the post with us for horse racing betting because of their events themed promotions. It doesn’t matter if it’s Royal Ascot, a big jumps meeting or even French racing, there will be an appealing deal on offer.  One regular promotion they run is a free bet the value of your stake if your chosen mount finishes second to the favourite. With great ante post betting options, QuinnBet have got a real flair for horse racing betting.

Jamie Clark profile-image
Jamie Clark

Bet each way whenever possible

“That rules out races with four or fewer runners, but those probably aren’t big betting events anyway. An each way bet mitigates some of the potential loss attached to a win only wager. Horse racing betting websites often pay Extra Places on the most competitive and biggest field races, giving you every incentive to take a punt.”

Best Live Betting Webites

While the concept of betting while watching a sports event unfold is relatively new, it caught on pretty quick. Having the ability to place in-play betting wagers has become part and parcel of the gambling experience. Getting to where we are now meant developing live betting websites that react quickly to what’s happening in the match or game across a range of different sports. It was just the next step in the ever evolving story of digital age wagering. Take a look at five of the best live betting firms we recommend today:

  1. Betfred – Bookie that puts live betting first
  2. bet365 – Live audio alongside in-play betting
  3. 888Sport – Dedicated live now tab on site
  4. Betfair – Bet in-play on sportsbook and exchange
  5. Paddy Power – Outright and match in-play options


Our Top Ranked Live Betting Site

logo-betfred1At Betfred, live betting is a big deal. For evidence of that, look no further than In-Play being first and foremost on the sportsbook menu. The sports with live markets are listed across this page and you can even favourite matches of interest. Betfred specials and upcoming events still set to go in-play can also be found here. With easy access to live streams as well, it’s a complete and immersive live betting experience for sure.

Betting Firms Offering Cash Out

Cashout is another digital age innovation later years. You can cash out live bets that currently are winning, albeit for reduced odds at most old and new betting companies. Say you have bet £5 on England to beat Wales at 5/4 (2.25) during the FIFA World Cup finals. Jack Grealish put England ahead on the hour but, with 15 minutes to go, Harry Maguire gets sent off leaving England down to ten men. You decide to cash out with odds of 4/5 (1.80) offered. Gareth Bale equalises with a last-minute penalty, so your bet would have returned nothing if you had not cashed out. Here are our top 5 cash out betting sites today:

  1. SBK – Wide range of cash out options available
  2. bet365 – Big choice for cashing out your bets
  3. 888Sport – Track popular punts with BetFeed
  4. Betway – Great reputation for allowing cash out
  5. William Hill – Available on desktop and mobile


Our Top Ranked Betting Site with Cash Out

logo-sbk1The great thing about mobile-only betting platform SBK is the huge array of cash out options available to you in terms of markets and sports made eligible. A simple process that boils down to a couple of taps of the app on your phone, you have the option of full and partial cash out available. This kind of flexibility isn’t always something that other betting companies with cash out provide, so we recommend SBK wholeheartedly.

Live Streaming on Betting Websites

The best betting firms in the UK are those with live streaming. Established sites such as LivescoreBet, bet365 and Paddy Power all have live streaming of sports events, plus new betting companies such as QuinnBet have some live streaming of horse racing.

Football, horse racing, tennis and golf are the most popular sports available on live stream betting websites. You won’t though be able to see major sporting events and leagues such as the English Premier League or the Wimbledon Tennis via betting site streaming, due to existing broadcasting deals signed with terrestrial broadcasting companies.

  1. bet365 – Funded account or placed a bet within last 24 hours
  2. Spreadex – Funded sports account including horses and tennis
  3. 888Sport – £1 qualifying bet to stream US, UK, Irish, French and AU racing
  4. Betfred – £1 qualifying bet to stream selected sports events live
  5. William Hill – Watch Betting TV streams for free


Recommended Betting Webite for Sports Live Stream

bet365 sportsbook

There can be no doubt that bet365 are among the best betting companies for live streaming all the best sports action. You don’t even need to place a qualifying bet to access the streams they offer. It’s enough to have a funded account, in other words a positive account balance, or placed any wager within the last 24 hours. At Bet365, you get access to horse racing from around the world, domestic European football league and top tennis tournaments, and that’s just for straters. Their excellent streaming service puts all the competition in the shade.

Payment Methods Available to Sports Bettors in the UK

Getting money into and out of the best betting websites is not as simple as it used to be. For example, the United Kingdom Gambling Commission outlawed the use of credit cards at online betting sites in 2020, to discourage problem gamblers from running up credit card bills that they then simply could not afford to pay.

It’s not all bad news though, as there are plenty of ways in which you can make deposits and withdrawals via your online sports betting account. Below you will find a list of the most popular ones available at the largest number of UK online betting companies.

Visa Debit Card

If you have a UK bank account, then the chances are you have a Visa debit card. Visa have become the most-used payment facilitator in the UK, and you are free to use a Visa debit card or any other brand of debit card at most of the British bookmakers in our list of UK betting companies.

When the time comes to make a deposit using your card online at a betting company, you enter the card number, expiry date, CVV number on the back and the amount of your deposit. For your first deposit you may need to provide an image of your card (front and back), in accordance with UKGC regulations.

Deposits made via a debit card are usually instant, but withdrawals may take between three and five days to process. It is unlikely you will be charged for making a debit card deposit, but a withdrawal may incur fees at some UK sportsbooks. Visa debit card transactions are accepted by BoyleSports, Spreadex, QuinnBet and many, many more.


PayPal has since 2002 been the internet’s number one eWallet, initially piggy-backing on the success of the auction site eBay. Most people who shop online have a PayPal account.

PayPal has not always been available as payment method at even the best betting companies, but since 2018 a growing number of sports betting firms have started accepting PayPal deposits and withdrawals.

Payments at an online bookmakers via PayPal are just like payments made online anywhere else. Enter your PayPal account name and the amount you wish to deposit at the online bookies. The familiar PayPal applet will pop up, asking you to confirm the payment there and then or via two-step verification if you have it set up.

PayPal payments are usually processed within a matter of seconds, and withdrawals at Paypal betting sites can be just as quick, although some sites may take a little longer to get you your money. If you are in UK you should not be charged any fees for using PayPal.

Please note that most online betting companies will not award bonuses for deposits that you make using PayPal. PayPal is available as payment option at BetUK, Grosvenor Sport, BetVictor and more.


Skrill (previously known as MoneyBookers) has become the leading eWallet that is used by online sports bettors who do not want to use a debit card to fund their sports betting accounts. Skrill works in exactly the same way as any other leading eWallet, such as PayPal. You fund your Skrill account from your bank account or another other suitable financial account, then use the cash in your Skrill account to make deposits at your chosen sportsbook.

Depositing is the simple process of heading to the sportsbook cashier, choosing Skrill as your payment method, then entering your Skrill account name (usually your email) and the amount you want to deposit. You will be connected to Skrill so that you can confirm the transaction. Withdrawals are basically the same, except of course that the money is travelling in the opposite direction.

The online bookmakers is unlikely to charge you for Skrill deposits and withdrawals, but you will be charged fees by Skrill for using their services. Grosvenor Sport and Quinnbet are three relatively new betting firms that accept Skrill payments.


Neteller offers an almost identical service to Skrill, and indeed both Skrill and Neteller are owned by the same company – Paysafe. Neteller rose to prominence as a payment services provider on the back of the online poker boom in the early-to-mid 2000s, and survived the hit when online poker in the US was made ‘illegal’ in 2011.

To open a Neteller account you only need a valid email address. You can then move funds into your Neteller account via any suitable payment method, including linking your bank account. To then move money into your sportsbook account you need to head to the site’s cashier and choose Neteller as your payment method plus the amount you want to deposit. You’ll just need to okay the transfer to move your money.

At the best betting site bookies Neteller withdrawals are just as quick as deposits but some sites may add on 24-48 hours of ‘processing time’. You should not be charged by your sportsbook for Neteller transactions although you will have to pay fees to Neteller. The STS, Karamba and Grosvenor Sport entries in our top 10 best betting companies all accept Neteller as a payments method.


Paysafecard (owned by the same company as Skrill and Neteller) is not another eWallet as some people think, but an eVoucher scheme. Paysafecard eVouchers can be purchased from real-world vendors and used to make online payments. A Paysafecard eVoucher is – in reality – a unique 16-digit number. If you buy a Paysafecard eVoucher for £20 (plus a small fee) for example then you can use that £20 to make online purchases, including deposits at an online sportsbook.

To do that, head to the cashier and chose Paysafecard as your payment method. You will be prompted to enter your 16-digit code. Once confirmed, your money will be transferred from your eVoucher to your sportsbook account.

Paysafecards cannot be topped up. Once the money on your eVoucher has been used, the 16-digit code becomes redundant. Typically, you can only use Paysafecard eVouchers for deposits, and not withdrawals. Online betting firms in the UK that allow Paysafecard deposits include Mr.Play, BetStorm and Paddy Power.


Although the internet began via desktop computers, the majority of internet traffic in the 2020s ends up on (or is transmitted by) phones and tablets. Since 2010 there has been something of a mobile internet revolution, and that extends to both established and the latest betting companies.

Boku is a popular way of using your phone account to make payments at sportsbooks. You choose Boku as your payment service, and then enter your mobile phone number and your deposit amount. You’ll receive an SMS explaining how you can confirm the transfer. If successful, your deposit will appear on your next mobile phone bill.

Despite being extremely convenient, Boku comes with a few disadvantages. Fees are high (as much as 15 percent) and you are limited to £30 per day in deposits. Only certain carriers (in the UK – Vodaphone, EE, O2 and 3) allow Boku payments and you cannot withdraw via Boku.

Some of the most well established betting firms in the UK that allow Boku payments include Boyle Sports, Netbet, Betfair and Betfred.

NOTE: Some UK gambling sites have stopped accepting Boku due to UKGC compliance changes. Because players use the money for gambling before paying their phone bill, the use of Boku could be considered as gambling on credit, which is illegal in UK as defined by the UKGC.

Apple Pay

Here in the UK we are swiftly moving towards a cashless society. Why bother carrying money around in your jeans when you can just use your phone? Contactless payments are available at most retailers, and a range of services such as Apple Pay (Google Pay and Samsung Pay are similar services) have been set up to enable payments via debit/credit card terminals.

You can use Apple Pay online too, including at online sportsbooks in the UK that accept Apple Pay payments. You just need to head to the bookmaker’s cashier and choose Apple Pay as your provider, and your deposit amount. Enter your Apple ID when prompted to confirm the transfer. Your money should be ready for you to bet with immediately. Apple Pay can usually be used for withdrawals too. Transaction speeds for deposits and withdrawals are usually pretty swift, although even the best betting companies may delay withdrawals by around 24-48 hours.

Old and new betting firms in UK that accept Apple Pay include 888Sport and bet365.


Okay, so the ‘Bitcoin revolution’ hasn’t happened yet and plenty of people are still a hesitant about using this highly volatile non-fiat currency, but in terms of anonymity and security, Bitcoin cannot be bettered. Bitcoins are transferred between your Bitcoin wallet (which these days is normally stored in the cloud) and the merchant you are paying, without the intervention of any financial services provider. Transfers are largely (but not wholly) anonymous and secure.

Bitcoin is the most commonly-accepted cryptocurrency by online sports betting UK sites, but there are others including Litecoin, Ethereum, Ripple and Neo. Bitcoin transactions are usually instantaneous, and can be used for both deposits and withdrawals.

UK-facing sportsbooks that accept Bitcoin and other cryptocurrencies are very hard to find, but that situation may hopefully change in the future.

Best Online Betting Sites for Gambling UK

British bettors have an incredible range of options available to them, and many of these sites don’t merely provide a sportsbook. They also feature various other sections, including online casinos, live casinos, slot games, roulette, poker, bingo, lotto, virtual sports, and more.

How the Best Online Betting Websites for Gambling in UK Compare

Brand Sportsbook Casino Live Casino
Slots Poker Bingo Lotto Pools
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bet365 sportsbook fa shield fa shield fa shield fa shield fa shield fa shield fa shield fa shield
Paddy Power sportsbetting fa shield fa shield fa shield fa shield fa shield fa shield fa shield fa shield close
quinnbet betting fa shield fa shield fa shield fa shield fa shield fa shield close fa shield close fa shield
luckster sport new fa shield fa shield fa shield fa shield fa shield close fa shield close fa shield close fa shield close
Grosvenor Sport betting fa shield fa shield fa shield fa shield fa shield fa shield close fa shield close fa shield close
logo-netbet1 fa shield fa shield fa shield fa shield fa shield fa shield close fa shield fa shield close
Betfred Sports Betting fa shield fa shield fa shield fa shield fa shield fa shield fa shield fa shield
logo-boylesports1 fa shield fa shield fa shield fa shield fa shield fa shield fa shield fa shield
betvictor betting fa shield fa shield fa shield fa shield fa shield fa shield fa shield fa shield close

Best New Gambling Sites UK

In the past few years, we’ve seen an absolute explosion in the number of UKGC-compliant online gambling sites serving British bettors. You can check out three of the very new gambling sites in the UK below, and find out a few key details about each.


luckster sport newLaunched in 2021, Luckster is a new sports betting venture from Apsire Global International, a well-known online gambling brand that has been around since 2005. Luckster offers a comprehensive sports betting experience with an easy-to-use sportsbook that covers all popular sports, with the main focus being football, horse racing and greyhounds.

The site offers a reasonable sign-up deal for all new punters – bet £10 to get a £10 free bet. This welcome offer is for newcomers to the site so get on top of it fast if you don’t want to miss out. Luckster is not just about sports betting too – if you want to fully chance your ‘luck’ then there’s a casino and live casino too.


betUK NEWBetUK was only launched in 2018, making it a new arrival on the betting scene. There’s actually a huge amount of experience behind this brand though, as they’re owned and operated by LeoVegas, who have enjoyed plenty of success in the UK and Europe. 

From the beginning, BetUK has been a feature-packed betting platform. In addition to a solid range of sports markets, there’s also a casino section and plenty of slots. Importantly, BetUK provides special offers for all the main sections of its site, making it easy to gain both free bets and free spins.


logo-sbk1SBK was released to the public in 2019 after months of development from the well known betting exchange Smarkets. With their background in exchanges, Smarkets have created one of the most interesting sportsbook platforms around at the moment.

Because of that, SBK has quickly made a name for themselves. With regularly changing odds, they always manages to remain competitive. A top class mobile betting app has also helped to solidify their growing reputation. An up to date app has clearly been a priority for SBK and they’ve more than delivered. If they keep up their progress over the next few years, expect them to be amongst the big boys of the betting world.

Can I Wager My Sportsbook Bonus on Other Products?

Sign up offers deliver the biggest rewards of any promotions, by far. As such, we’d say it’s always worth putting the time and effort into triggering them whenever you register with a new brand. 

You may well be interested in using various sections of a betting site, such as the sportsbook and live casino areas. If so, the same account balance can usually be used in each case. Unfortunately though, any bonuses you receive can’t be. If you receive a bonus from a sports betting offer, this must be used for sports wagers. The same goes for casino sections, live casino areas, and so on. 

Do I Need to Register a Separate Account for Playing Other Products?

In general, getting started on online gambling sites in the UK could not be easier. This is true regardless of the specific product you’re interested in. 

Nowadays, this user-friendly nature extends across most betting websites’ entire platforms. If you originally sign up on the sportsbook, for example, that same account will typically be eligible for use on all other sections of the platform. 

The main advantage of this is obviously convenience. Whether using the desktop site or mobile app, you won’t need to log out from one account and log in to another. The downside is that you’ll often be limited to one welcome offer for that account, meaning that – if a brand offers deals for multiple sections – you’ll have to pick the one that most appeals to you.

Take Your Game to the Next Level with our Betting Guides

Do you know what BTTS stands for? If someone offers you Acca Insurance would you think they’re offering to insure your car? When you hear the term ‘Asian Handicap’ do you immediately think of a Japanese guy in a wheelchair? If all these terms mean zilch to you and you’re interested in sports betting then you are significantly missing out.

Here at Safe Betting Sites we want you to get the most out of your sports betting, which is why you will find a number of online betting guides designed to help you achieve just that. We explain the jargon behind terms such as BTTS (‘both teams to score’) and detail how you can improve your betting skills and understanding of the wagering world. We are not the kind of shysters who promise you ‘betting profits – 100% guaranteed’, but we will help you expand your betting knowledge and so increase your chances of coming out on top with your sports betting endeavours, time and time again.

Responsible Gambling

You should always take sole responsibility for your gambling – if it gets out of hand then don’t blame others or external factors. If you feel you need help then that is your responsibility too. You should consider gambling self exclusion. This is where you ask all sites you use to prevent you from using them. This could be for a limited period, or gambling self exclusion could mean a lifetime ban.

There are plenty of organisations too available for people experiencing gambling problems, such as GamStop, GambleAware and Gamblers Anonymous. Contact one if you feel your gambling is in danger of getting out of hand before it truly does.

Safe Betting Sites – The Bottom Line

If you are looking for the best betting company with a UK regulated license we have your back. We aim to be your number one resource for every single aspect of your safe online sports betting experience, and we know that’s something we’re going to achieve.

Amongst our favourite sports betting websites for 2023 – are BetUK (new), QuinnBet, Kwiff and Spreadex for the serious spread betting punters. Bet safely, and be sure to return to our site once a month to view new free bet offers and beating deals!

Our Top Rated Best Betting Site in The UK

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Bet £10 Get £30 Free Bet

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  • Wide range of payment methods
  • 15% cashback up to £500 on your losses
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New players only. Minimum stake £ 10, minimum odds 2, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion: £ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply

Daily Enhanced Odds and Price Boosts

Looking for improved odds across the main markets and sports in the UK and beyond? Look no further, we are sourcing the best UK enhanced odds and price boosts every day right here.

Bookmaker Market Enhanced Odds/Price Boost Review
betvictor betting Snooker Mark Allen, Anthony McGill, Stuart Bingham and Noppon Saengkham all to win the 1st frame 8/1 BetVictor Review
William Hill Snooker John Higgins & Kyren Wilson Both To Win By 3 or More Frames 5/1 – Was 4/1 William Hill Review
Paddy Power sportsbetting Football mixed Eibar & Le Mans both to win 9/2 (was 7/2) PaddyPower Review

Best Betting Firms for Premier League 2022-23 Season

The 2022-23 Premier League season is back underway and we have picked out the best betting companies for the new campaign.

bet365 – Early Payouts on Singles and Money Back for Bore Draws

bet365 is our preferred betting site for Premier League football. In addition to having the best odds, bet365 also runs a number of Premier League specials for the new season.

These offers include: instant payouts on the league winner should a team gain a lead of 10 or more points at any point during the EPL campaign, 2 goals ahead early payout offers on single match wagers, and bore draw money back offers for all games that end scoreless.

Both deals are available ahead of the Week-3 slate of fixtures beginning Saturday 20th August and will be available throughout the season. New bet365 customers are also eligible to receive the longstanding welcome offer: Bet £10 & get £30 in free bets , including the Week-2 EPL fixtures.

*Significant Terms and Conditions
This offer is only available to new and eligible customers. Bets placed must meet certain conditions to count towards the release of your Bet Credits: Must contain at least one selection at odds of 1/5 (1.20) or greater. Only the largest cumulative stake on an individual selection within a market/fixture combination (either pre-match or In-Play) will count towards the settled bets requirement.
Where a stake has been partially Cashed Out, only the remaining active stake will count. Where a bet has been edited using our Edit Bet feature, only the new stake on the new bet will count.

10bet – Up to £5,000 Cash Bonus on Winning Accas

When you place a pre-match accumulator with three of more selections in it on 10bet, if the wager wins, you’ll receive an additional cash bonus of 5%-100% depending on the number of legs up to £5,000.

A Treble has a 5% winnings bonus. For 4folds, it’s 10% and 5folds 15%. With 6folds and 7folds, a winning acca pays 20% extra on top. On 8folds and 9folds, the bonus is 30%. A 10fold or 11fold accumulator comes with 40% extra winnings. Any 12folds you place gets 50% paid on top. For 13folds, we’re talking 60% and 14folds at 70%.

Any 15fold and upwards accas that win qualify for the full 100% winnings bonus paid in cash. Each selection must have minimum odds of 1/2 (1.5) for the accumulator to qualify. System bets with four or more selections also count. Further terms and conditions apply.

William Hill – Insure or Boost the Odds on your Acca

William Hill has a range of Premier League betting offers, including money-back specials and enhanced odds for all games.

The bookmaker’s Acca Freedom promotion is also returning for the 2022/23 season. Use Acca insurance on your 5+ leg accumulator, and, if one bet fails, your stake will be refunded up to £20. Alternatively, William Hill’s Acca Freedom serves to boost the odds of any 3+ leg accumulator up to the value of £20.

New and existing William Hill customers can also take part in the bookie’s Free or 4 tournament, a free-to-play game where you select six matches in which 3-4 goals are scored to win up to £200 in free bets.

Betfred – Get £60 in Free Bets for a £10 Stake

Register an account with Betfred in time for this weekend’s Premier League fixtures to claim £60 in free bets for just a £10 wager on any sports market at odds of Evens or greater.

Betfred is also running an EPL top scorer promotion in which punters can back Erling Haaland, Mohamed Salah, Darwin Nunez, Harry Kane, or any other top-flight goal machine to finish atop the EPL goalscoring ranks and claim a free bet for doing so. Just sign up and wager a £10 outright on EPL’s top goalscorer for 2022/23 to claim a £5 free bet for your efforts.

Finally, receive double or even triple the payouts when you bet on the first goalscorer in any of this weekend’s EPL fixtures with Betfred’s Double Delight/ Hatrick Heaven promotion. Just wager on Cristiano Ronaldo, Darwin Nunez, or any other player to register the first goal at the given odds, and if that player adds a second or third strike to his tally, your bet will pay out at double/triple the odds.

Premier League Week-28 Fixture List



Time (UK)

Man City vs Liverpool

Saturday, April 1

12.30 pm

Bournemouth vs Fulham

Saturday, April 1

3.00 pm

Nottm Forrest vs Wolves

Saturday, April 1

3.00 pm

Crystal Palace vs Leicester City

Saturday, April 1

3.00 pm

Arsenal vs Leeds United

Saturday, April 1

3.00 pm

Brighton vs Brentford

Saturday, April 1

3.00 pm

Chelsea vs Aston Villa

Saturday, April 1

5.30 pm

West Ham vs Southampton

Sunday, April 2

2.00 pm

Newcastle vs Man United

Sunday, April 2

4.30 pm

Everton vs Tottenham

Monday, April 3

8.00 pm

Betting Sites FAQs

How are UK betting sites regulated?

Sports betting in the UK is completely legal and regulated through the United Kingdom Gambling Commission (UKGC), which issues licences. All the best betting sites and new betting sites in the UK must have these to operate.

Which are the best UK betting sites in 2023?

Our best betting sites are BetUK, BetStorm, BetVictor and Spreadex. New betting sites such as BetStorm are worth checking out too.

Can I fund betting with credit card deposits in the UK?

No. Since 2020 credit card betting deposits with MasterCard and Visa have been banned on online gambling sites in the UK. This was due to a change in the law. Betting with a credit card is prohibited for sports betting, online casinos, slots sites, poker sites and online bingo. You may use your Debit Card linked to your bank account instead, or a different payments provider like eWallet services Apple Pay, PayPal, Skrill, Neteller, ecoPayz and Boku.

Which online sportsbooks have the best odds?

Most sites will offer ‘the best odds guaranteed’ but that’s because there are people who work at the site who make sure the odds that are offered on any particular event are on a par with the odds offered by other sportsbooks with little variation. We checked on an up-and-coming football match and the range of odds offered by twenty different online betting sites on a home win ranged from 2.19 (19/16) to 2.05 (21/20), a range of just 0.14.

Why are the best UK gambling sites asking for an image of my passport?

The UKGC have tightened ‘KYC’ (know your customer) requirements for online sportsbooks over the last year or too. This is to help prevent underage online gambling and from problematic gamblers from opening multiple accounts. Online betting sites are now legally required to make sure that they have made a significant effort in uniquely identifying the individuals who have access to their site. This is done by uploading a proof of identity (passport, driving licence, ID card), proof of address (recent utility bill or bank statement) and source of funding (image of debit card, account summary from bank or eWallet).

Which betting sites should I avoid?

You should steer clear of any bookies not licensed by the UK Gambling Commission (UKGC). Without industry regulation, betting websites are unsafe and not to be trusted.

Which new betting sites are good and how do I start with them?

Firstly, sign up to one of the new bookies advertised here. Click Join or Register on the homepage. Enter your personal details and create a betting account. You then need to make a deposit, not just so you can get sign up betting bonuses but to have funds to gamble with. You're then all set to start placing wagers.

Are new betting sites trustworthy and safe?

Yes and no. If you join one of the new betting companies advertised here on SafeBettingSites, then everything is fine. We only include trustworthy online betting sites. Pick one that isn't listed by us, though, and there may be no way of knowing how safe it is to bet with them.

Which is the best betting bonus?

That depends on what you're after. Some people like to wager with free bets and not risk their cash balances. Others like enhanced odds and price boosts. For some, money back deals that refund losing wagers appeal.

What betting sites offer free bets?

Pretty much every betting site new and old offers free bets to new customers. They provide these as a means of generating new business. You can see which betting sites have the best free bets and deals on this very page.

Peter Addison

Peter is an experienced iGaming wordsmith who has been working in the industry since 2013. He has written more words on all aspects of iGaming than he cares to remember, and has provided content for many big industry names. When not writing Peter can be found out running or gaming on his Xbox. Peter’s articles have been featured in numerous high-profile online publications such as Right Casino and Which Bingo