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Best New Betting Sites UK 2021: Top Online Bookmakers

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Best Betting Sites UK - 2021 List

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38 Bookmakers that match your criteria...
#1 UK Trusted Sportsbook

EURO 2020 Special: £25 Free Bet + 1st Goalscorer Insurance On Every Game

  • No minimum deposit requirements
  • Excellent platform for in-play betting
  • 20 years of experience in the market

£25 Free Bet + 50 Free Spins

  • Large number of ongoing promotions
  • Reputable UK bookmaker
  • Horse racing and greyhounds live streaming

EURO 2020 Special: £40 Free Bet

  • Wide range of EURO 2020 markets
  • Mobile app for iOS and Android devices
  • Best odds guaranteed on UK & Irish horse races

Get £10 & 30 Free Spins When You Bet £20

  • Unique Welcome Offer
  • Excellent iOS & android mobile app
  • Price boosts with Kwiff Supercharge feature

Bet £5 And Get A £30 Bonus

  • Offers live match streaming
  • Over 25 different sports available
  • Good choice of fast withdrawal methods

Bet £20 on Accas Get £5 Free Bet

  • Top rated iOS & Android betting apps
  • Extra winnings on your Accas every week
  • Great for virtual sports and eSports

100% first deposit bonus up to £50

  • Daily price boosts
  • Asian handicap markets
  • Daily virtual horse racing markets

EURO 2020 Special: Bet £20 Get £10 Free Bet + England to Win @ 30/1

  • Great range of betting markets
  • Instant & free of charge payments
  • Easy to claim bonus

Bet £10 Get £10 Free Bet

  • Newly launched UK bookmaker
  • Offers compelling daily specials
  • Excellent for horse racing betting

Bet £10 Get £30 Free Bet

  • Newly launched UK bookmaker
  • Hundreds of in-play markets daily
  • Fast winnings payouts

Bet £10 Get £20

  • Great In-Play Markets
  • £10 Weekly Free Bet With The 'Acca Club'
  • Easy to Use Interface

EURO 2020 Special: £20 + 5 Free Bets

  • £5 for every EUROs goal your player scores
  • Large number of ongoing mobile promotions
  • Live streaming of UK & Irish horse races

Bet £10 Get £10 Free Bet + 50 Free Spins

  • Newly launched UK bookmaker
  • Exclusive odds boosts
  • Quick and reliable withdrawals

EURO 2020 Special: Up To £100 On Your First Deposit

  • Generous welcome offer and ongoing promotions
  • BOG on all UK & Irish horse races
  • Hugely competitive odds

Bet £10 Get £20 Free Bet

  • Newly launched UK bookmaker
  • Cash prizes for top wagering customers
  • Competitive odds & array of markets
Show 23 more offers

FREE Bet Offers For June 2021

14485 Free Bets Claimed So Far

Top EURO 2020 Offer
312 codes CLAIMED

EURO 2020 Special: £40 Free Bet

  • Wide range of EURO 2020 markets
  • Mobile app for iOS and Android devices
  • Best odds guaranteed on UK & Irish horse races

    Which are the best betting sites in the UK, in 2021?

    Currently, the best betting sites for the UK are:

    • SpreadEX
    • STS
    • Quinnbet
    • BetFred
    • Parimatch
    • Casumo
    • 2KBET
    • Kwiff
    • MansionBet
    • Grosvenor
    betting sites UK

    These are currently the highest rated betting sites in the UK, taking into account new offers for EURO 2020.

    Why Trust SafeBettingSites?

    Let’s get straight to the point – you are here because you like to place wagers on sporting events. Safe Betting Sites is a new initiative launched in 2020 that’s designed to help you find the best UKGC-regulated betting sites, and to make sure your online betting experience is 100 percent secure. It’s our job to keep you protected, and to inform you of the best betting sign-up offers and available site promo codes.

    • Cash out available on all single and combination bets
    • Excellent bookie for live streaming
    • Large number of available sports markets
    33 Bookmakers in
    £15080+ Bonus Total Savings
    29 Casinos in


    Hottest Free Bet Offers For This Month

    Free bet offers and promo codes are introduced by established UK bookmakers and new betting sites in the UK on a regular basis. While the full T&Cs involved make some promotions worth avoiding, the following betting site offers are well worth checking out. Each offer comes from a different safe and trustworthy betting site, providing punters with the chance to place bets using the bookmaker’s own funds.

    NOTE: With there being so many online bookmakers and top 10 betting sites reviews available to punters today, separating the best new bookmakers UK and well-known bookies from the rest is not always easy. However, having taken a number of factors into consideration, including safety, licensing, markets, promotions and additional features, it is our expert opinion that the following are among the top betting sites.
    116 codes CLAIMED

    EURO 2020 Special: £40 Free Bet

    Claim BonusOur score: 9.7

    Get £10 & 30 Free Spins When You Bet £20

    Claim BonusOur score: 9.7

    Bet £5 And Get A £30 Bonus

    Claim BonusOur score: 9.7

    Bet £10 Get £10 Free In-Play

    Claim BonusOur score: 9.5

    Bet £10 Get £10 Free Bet In-Play

    Claim BonusOur score: 9.5

    Bet £20 on Accas Get £5 Free Bet

    Claim BonusOur score: 9.7
    2021 Launched Bookmaker

    Bet £10 Get £20 Free Bet

    Claim BonusOur score: 9.7

    Bet £10 And Get A £10 Free Bet

    Claim BonusOur score: 9.5

    Bet £10 And Get A £10 Free Bet

    Claim BonusOur score: 9.5

    EURO 2020 Special: £10 Free Bet + £10 no-lose bet on every England match

    Claim BonusOur score: 9.5

    Up To £25 In Free Bets

    Claim BonusOur score:

    EURO 2020 Special: £20 Free Bet + £3,000 Prize Pool

    Claim BonusOur score: 9.5

    Bet £10 Get £30 Free Bet

    Claim BonusOur score:

    £25 Free Bet + 50 Free Spins

    Claim BonusOur score: 9.7

    EURO Special: Bet £10 Get £20 Free Bet

    Claim BonusOur score: 9.4

    Bet £10 Get £10 Free Bet

    Claim BonusOur score:

    Bet £10 And Get A £10 Free Bet

    Claim BonusOur score: 9.4

    Bet £10 Get £20

    Claim BonusOur score:

    Bet £10 Get £10 Free Bet

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    Bet £10 Get Up To £20 Free Bet

    Claim BonusOur score:

    Bet £10 Get £40 Free Bet

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    Bet £10 Get £30 In Free Bets

    Claim BonusOur score:

    Bet £20 Get £10 Free Bets

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    Bet £15 Get £10

    Claim BonusOur score: 9.3

    £30 in Free Bets & Spins

    Claim BonusOur score: 9.4

    £20 Risk Free Bet

    Claim BonusOur score: 9.4

    £20 Risk Free Bet

    Claim BonusOur score: 9.4

    Bet £5 Get £30 in Bonuses

    Claim BonusOur score: 9.4

    Bet £10 Get £10 Free Acca Bet

    Claim BonusOur score: 9.2

    Bet £5 Get £20 in Free Bets

    Claim BonusOur score: 9.6

    EURO Special: £20 cash refund + a chance to win £10,000!

    Claim BonusOur score: 9.4

    Best Betting Sites – A Closer Look at the UK Top 10

    Safe Betting Sites may be a ‘new’ venture, but the experts whose advice you’ll be taking on board have each been involved in the sports betting industry for at least a decade. These people really know what they are talking about, being lovers of sport and frequent sports bettors themselves.

    What you will find below is what our people consider to be the ten best betting sites available in 2021 for eager sports bettors in the UK and beyond. We’ve included a mix of new UK betting sites and sites you may already be familiar with.

    1. Spreadex - King of best betting sites and fixed odds

    If there’s one site that qualifies as being ‘in with a bullet’ into our top of the wagering pops considerations, it’s Spreadex. If you prefer spread betting to fixed odds betting, then this UKGC-licensed site is most definitely for you. All major sporting events are covered in depth, plus eSports including Liga Pro, DoTA and CS:GO. The site also stretches into an online casino, plus financial markets too.

    Betting sites - Spreadex

    If spread betting is something of a mystery to you make sure you check out our spread betting guide. If you don’t want to get involved in spread betting then don’t worry, fixed odds betting is available at Spreadex too.

    The interface at Spreadex is unique and somewhat workman-like. Don’t expect too many thrilling and amusing animations as this is definitely a site that takes its sports betting seriously. If you are a dedicated sports bettor who makes serious efforts in getting the most out of their sports betting, then Spreadex is definitely for you.

    What we like:

    • The UK’s leading sports spread betting site
    • Usually better returns than with fixed odds betting
    • Plenty of markets
    • Fantastic mobile app available
    • Fixed odds betting available too

    What we don’t:

    • No welcome bonus
    • Promotions are rare
    2. Betfred - Best odds guaranteed on UK & Irish horse races (EURO 2020 Special: £40 Free Bet)

    If you’ve been watching TV of late, you may have noticed Betfred adverts featuring some old geezer imploring punters to gamble responsibly. Well, that ain’t just any old geezer, it’s Mr Fred Done himself, a billionaire, founder and chairman of Betfred. Fred in a legend in the sports betting world, creating Betfred (as Done Bookmakers) in 1967 and keeping the company well in profit for over fifty years while rival UK bookmakers floundered.

    Betfred Football betting

    The Betfred of 2021 remains an outstanding betting platform that’s backed by the UK’s 1,500 real-world Betfred betting shops. The Betfred online sportsbook has an excellent sports betting section that is genuinely user-friendly, plus additional gambling sections for casino, lotto, live casino, vegas (slots), virtual, bingo, poker and totepool, which is a jackpot game where you can win £££s if you’re an expert sports predictor.

    To top it all off, new customers are greeted with appealing EURO 2020 Betfred Free Bet Special of £40 throughout the tournament this summer.

    What we like:

    • Extremely well-established UK bookmaker
    • Back by real-world betting shops and telephone betting
    • Live streaming available
    • Ongoing promotions all year round
    • Top of the range mobile apps for iOS and Android

    What we don’t:

    • ApplePay not accepted
    • Too much advertising for casino/slots on sports site
    3. 2kbet - Keeping Things Simple

    One of the best new betting sites UK in 2021, 2kBet is a sports betting site launched in 2020 operated by industry stalwarts ProgressPlay. It’s licensed in the UK by the UKGC but as a global operation, is licensed by the Malta Gaming Authority. This site, despite being new, has everything you’d expect of an established sports betting enterprise – competitive odds, sufficient and popular markets plus all the payment options you’ll ever need.


    As well as sports betting that includes in-play betting options, 2kbet can also offer casino and live casino games, plus an entire section dedicated to all the leading eSports events.

    As you’d also expect there’s a pretty decent welcome offer – just deposit £10 and then place a £10 bet to get back £30 as a free bet. There are a few T&Cs associated with this offer so make sure you’re aware of the full facts in order to prevent disappointment.

    What we like:

    • Easy-to-use betting platform
    • Beneficial welcome offer with decent terms
    • Great betting apps
    • Cash out and partial cash out available
    • Nice range of ongoing promotions

    What we don’t:

    • Decent odds, but nothing special
    • Not as many betting markets as some
    4. Kwiff - Any bet you place could be supercharged
    With so many bookies out there online, it can be difficult for any fledgling site to offer anything new. With Kwiff though, there is a difference, as this site will offer you super-charged bets that if you take up, will add an extra bonus to your winnings. It also offers ‘surprise bets’ which are unique free bets where your ‘free’ stake is returned along with any winnings. Your winnings come without wagering requirements too, which is also pretty darn neat!

    kwiff sports betting

    The online bookmaker section of Kwiff marries convenience with style but without the fuss of lesser sites. The biggest competitions such as the Premier League and Serie A in football are but a single click away, along with the latest match-ups in the worlds of tennis and basketball.

    Kwiff is more a betting app than a betting site, but you can use it on desktop too. To get you used to the surprise bet concept new customers here receive a £10 surprise bet, plus 30 bonus spins at the Kwiff casino.

    What we like:

    • Bets can be ‘kwiffed’ at random
    • Refer a friend for a £10 surprise bet
    • Money back if your backed team loses after leading at half time
    • Excellent apps for Android and iOS
    • Hit the Kwiff ‘Hall of Fame’

    What we don’t:

    • Desktop site is not as good as the mobile experience
    • Limited number of markets
    5. QuinnSport - No deposit bet and the best betting site for horse racing

    While not quite qualifying as a new bookies on the scene, QuinnBet is a UK-based online sports book that operates with a UKGC license. This is a betting site that keeps matters traditional in the British sense of the word as it concentrates upon the holy trinity of UK betting – football, horse racing and greyhounds.

    betting sites - QuinnBet

    It’s not all Brit-based though. The NFL is covered, as are all the other major US leagues (MLB, NBA, NHL and NCAA). You’ll also find comprehensive coverage of the leading eSports as you’d expect to find at new bookmakers, plus a Virtual Sports section.

    The main key feature of QuinnBet is the site’s love of horse racing. This is not too suprising, as the site was founded in 2017 by Irish businessman Sean Quinn, who once held the title of Ireland’s richest man. QuinnBet has racecards available from the UK and Ireland on a daily basis, plus other racing-living countries as diverse as France, the USA, Japan and the United Arab Emirates.

    What we like:

    • A fantastic site if you are into horse racing
    • Regularly offer market leading odds
    • Enhanced odds offers each and every week on football
    • Racing offers – win even if your horse finishes third!
    • Plenty of live betting options

    What we don’t:

    • Markets are not as detailed as other betting sites
    6. MansionBet - Outstanding All-Round Betting Site

    MansionBet have been around for a while now, and have built themselves up a fantastic reputation for the way they treat their customers, including stringent security measures and extra added value via ongoing promotions. Licensed in the UK, MansionBet are known for their support of UK football having had sponsorship deals with Manchester City, Tottenham Hotspur, Newcastle United, Crystal Palace, Bournemouth, Bristol City and Millwall.

    Betting sites - MansionBet

    Check out their ‘bet £10, get £20’ deal to really get your use of their betting facilties up and running. New bookmakers tend to have more generous deals, but that does not mean this MansionBet offer should be ignored.

    MansionBet are one of the most generous sports betting sites out there and will offer keen price boosts on specific events, such as Harry Kane scoring a brace in Tottenham’s next match. Other enhanced deals include daily doubles available on that days’ race card, and ‘all teams to score’ deals on selected combined football matches.

    What we like:

    • Outstanding reputation surrounding online gambling
    • Generous welcome offer
    • 30+ sports markets available to customers
    • Deals with several top EPL/Championship sides
    • Very good coverage of eSports

    What we don’t:

    • No live streaming
    • No 24/7 support
    7. 888Sport - A Monster of a Betting Site

    888 are something of a betting behemoth, covering poker, casino games, slots, bingo and of course, sports betting. Their online bookmaking section promises a great deal and unlike a massive number of their rivals including new bookmakers UK, they constantly deliver too. The 888Sport betting interface is easy on the eye and incredibly easy to use, on both desktop and mobile. 888Sport is also one of the few betting websites that covers fantasy football too.

    betting sites - 888Sport betting site

    888Sport also make sure they put money back into the sports that they really love, and for them it’s not all about the EPL. In recent years the 888Sport logo has been found emblazoned upon the chests of players from Nottingham Forest, Birmingham City, Brentford and Preston North End.

    In addition, you sometimes do not even have to place at bet at 888Sport to win some cash. You can enter the site’s preduction contest and if you’re one of the most accurate when it comes to making your predictions, you’ll share in the overall prize pit. For horse racing fans there’s the occassional ‘each way bonus’ which sees 888Sport playing out on each way bets for 4th, 5th and even 6th place when normally thet would not have to.

    What we like:

    • Hugely entertaining sports betting site
    • Regularly offer market leading odds
    • Up to £100 depoit bonus for new customers
    • Backed by one of the biggest gambling companies in the world
    • 888 also do casino games, slots, poker and even bingo

    What we don’t:

    • Markets are not as detailed as some new UK betting sites
    8. Tebwin - King of New Betting Sites

    Tebwin is a new (for 2021) venture from the global gambling brand ProgressPlay, and by new we mean new as Tebwin only came online during the UK’s first sunny days of 2021! If you’ve used a ProgressPlay site before then you’ll instantly feel at home. This Malta company’s sports betting platform is used by a number of sports betting sites, and the colourful approach makes it perfect for newcomers. Don’t worry, established sports bettors can get a lot out of Tebwin too.


    You can kick things off the right way at Tebwin with a £10 free bet, which can be obtained by depositing and wagering £10 of your own money at the site first. You can use your free bet money on any event you want (we suggest you check out TebWin’s excellent array of live betting options which are available 24/7) as long as the odds are greater than 1.5, or 1/2. As usual with such offers your stake is not returned, only any winnings.

    What we like:

    • Easy-to-use, colourful betting platform
    • Ideal if you enjoy live betting
    • Full coverage of all major markets
    • Betting leaderboards for ice hockey, tennis and more
    • Sport-themed bonuses for countless markets

    What we don’t:

    • Old-fashioned look will not appeal to all
    9. Grosvenor Sport - One of our Favourite New Bookies
    If you are based in the UK then you should be familiar with the name Grosvenor as this company is the number one in the country when it comes to real-world casinos. As well as bricks-and-mortar establishments and an online casino, Grosvenor has an online sports book too, called Grosvenor Sport.

    Grosvenor Sport Online Bookmaker

    The setup of the site looks as classy as you’d expect from such an established and experienced gambling brand, with multiple options when it comes to markets and an amazing selection of live betting opportunities including eSports.

    Grosvenor Sport really like their big events so make sure you fly over to the site whenever one of sports biggest events is about to take place, such as the FIFA World Cup, the English Lawn Tennis Championships at Wimbledon, or the US Masters at the Augusta National. There are sure to be some excellent promos and bonus deals available.

    What we like:

    • Fantastic for live betting
    • Tight security features in place
    • Realistic min odds
    • You are treated as though you are a VIP!
    • Sign up offer for punters in the UK

    What we don’t:

    • Not as good as Grosvenor’s online casino
    • No live streaming
    10. Parimatch - Superb for MMA, Boxing and eSports
    It’s been something of a long journey for Parimatch. This excellent sportsbook is the number one betting operator in Ukraine and has been since 1994. The brand has expanded and expanded and finally entered the UK market in the late summer of 2020, in partnership with established and respected UK betting brand BetVictor. This site offers extensive coverage of horse racing, along with football, boxing, MMA, eSports and practically everything else.

    Parimatch Live Stream

    Newbies at Parimatch are rewarded for their custom with a potential return of £20 when they make a £5 deposit. The reward is two free bets on events with odds greater than evens, and a £10 slots bonus with 20x wagering in Parimatch’s attached slots section. If you visit Parimatch you’ll see they’ve plenty to brag about, including a Bet Builder option that allows you to create accas based on any day’s bigger events.

    What we like:

    • Established platform, new to the UK
    • Backed by BetVictor, a respected global brand
    • Betting partners of Everton & Leicester C
    • Bet Builder lets you build accas fast
    • Excellent eSports coverage

    What we don’t:

    • £30 bonus has only 2 x £10 free bets

    How to Choose the Top Betting Sites in the UK for You

    We’ve already established the criteria by which we rank the best UK sports betting sites, but when it comes to choosing the best UK sports book for you, the final decision is yours and yours alone. How can you be sure that you are making the correct choice?

    Below, you’ll find a few tips that should help ease your path to finding a UK sports book that suits your wagering needs perfectly.


    If you are based in the UK, then any sports betting site you use must have a United Kingdom Gambling Commission (UKGC) licence. This is legally binding – you are not allowed to be resident in the UK and place bets at any site that does not have proper licencing. Rest assured that all sites mentioned on Safe Betting Sites have valid UKGC licences.

    Welcome offers at the latest betting sites

    Virtually every UK sports betting site and especially every new bookmakers UK based will offer new customers some kind of bonus as a reward for signing up with them. It could be a no-risk bet that returns your stake as bonus cash if you lose, or a free bet that pays real cash if you win. Such welcome offers are an invaluable way of evaluating a site before you start parting with your own money, and you can check the best welcome deals by refereeing our free bets section.

    Top 3 Welcome Bonus Bet Offers

    MansionBet – Bet £10 Get £20

    888Sport – Up to £100 Deposit Bonus

    Spreadex – Get up to £25 in Free Bets

    Promo codes and ongoing offers

    While a welcome bonus is a ‘nice to have’, a series of regular promo codes and ongoing promotions is an even ‘nicer to have’. Sites that offer a regular series of bonus offers for their regular clientele think more highly of their customers than those that don’t. Find a site that goes beyond the standard ‘welcome offer’ to be made to feel a little bit special, and make sure you check out our betting offers page for the latest and greatest deals.

    Top 3 Promo Codes and Ongoing Offers

    STS – Weekly £10 Bonus to use on EPL/Championship Games

    HollywoodBets – 30% on your accumulators

    VirginBet – Great Virgin Bet FIVES promotion

    Ease of Use and Mobile Apps

    Placing a bet on Barcelona v Real Madrid (as an example) should not be a chore that makes you feel like hammering your PC keyboard against the nearest convenient wall. If it takes more than three clicks to place any specific bet at a sports betting site, then perhaps you need to find a different place to bets.

    Thanks to the creation of HTML5, all UK online sports books now offer a mobile-optimised version of themselves that should look great and work perfectly well on all iOS and Android-based phones and tablets. However, just because something is mobile-optimised that does not mean it’s properly mobile-optimised and some mobile ‘apps’ create nothing but bad betting vibes. Check our betting apps page to see which sites offer the best mobile betting experiences. Some sites also still offer bespoke apps that you can download and install onto your devices.

    Betting Markets Available

    Ok, so there’s no doubt that football is the biggest betting market in the UK, but that does not mean all other sporting events should be relegated to the background. Imagine going to a restaurant and finding they only had steak & chips on the menu (albeit with a range of different sauces). Variety is the spice of betting and the more markets a sports betting site has, the merrier.

    Horse racing, greyhounds, tennis and golf all deserve extensive levels of coverage as well as US sports (baseball, American football, basketball and ice hockey), MMA and UFC. The growing popularity of eSports betting is something that needs to be taken care of too, and you’ll find the best new UK betting sites have sections for pro video gaming.

    Minimum/Maximum Stake & Payout Speed

    When you place sporting wagers, you ought to be completely free to choose how much you want to bet on a specific event. If you just fancy a ‘quick quid’ on Harry Kane scoring the opening goal in Tottenham’s next match, it’s a bit of a downer if you find the minimum bet size stipulated by your chosen betting site is £5.

    The top betting sites always remember that it’s your money, even if it happens to be ‘resting’ in your online sports book account. When the time comes for you to cash out, sites need to get their act together and blast your cash back into your bank account without undue delays. The worst sites add on ‘pending’ and ‘processing’ periods that may see you have to wait a whole week for your money, or even longer.

    Min/Max Stake & Payout Speed – Top 5 UK online bookmakers compared

    Bookmaker Min. Stake Max. Stake Payout Times
    BetVictor £0.05 Varied PayPal up to 24 hrs; cards 30 min – 4 hours.
    MansionBet £0.10 Varied eWallets up to 24 hrs; cards up to 5 days.
    Spreadex £0.15 No max All methods between 3 and 5 days.
    QuinnBet £0.10 No max All methods between 24 hours and 3 days.
    Grosvenor Sport £0.10 No max Some methods 3 hours; others up to 3 days. £0.10 Varied Instant (most methods, up to 6 days some).

    Available Payment Methods

    Although Visa is by far the most popular payment method available (UKGC rules mean that you cannot use credit cards to make deposits at both established and new betting sites, which means no MasterCards, Amex, Diners Club etc) not everyone is comfortable in using a debit card at a sports betting site. The best online betting sites in the UK are the ones with a large amount of options, including eWallets such as Skrill, Neteller, PayPal and ecoPayz, and cryptocurrency options like Bitcoin and Litecoin.

    Of course, it goes without saying that the top betting sites in the UK do not make charges for deposits and withdrawals.

    Customer Support

    No matter how seasoned a sports bettor you become, there is always the chance something will happen that leaves you adrift in the sports betting sea. Perhaps a deposit is not showing up in your account, or a withdrawal seems stuck, or you won a wager and it simply did not pay out.

    Customer support is essential in all these circumstances, and we’re not talking about an unmanned email inbox. Dedicated and proper live support 24/7 is a must as far as we are concerned, as is a telephone line to a real person available during the core hours of the day.

    How to Sign Up at New Betting Sites UK

    Both established and new UK betting sites have streamlined the process by which you can sign up for an account at their site. Indeed with some, you only need to sign up via PayPal, Facebook or Google to create your account.

    With other sites though, the process is a little more engaged. Here is how to sign up for an account at one of our favourite UK sports betting sites, QuinnBet.

    Step 1

    Head to the QuinnBet site here and click on the green ‘Register’ button.

    Step 2

    Fill in the ‘Personal Information’ section, click the check box to state that you are over 18 and click ‘Join Now’.

    Step 3

    Fill in the ‘Address’ Section and click ‘Save Address’.

    Step 4

    Fill in the ‘Payment Method’ Section. Add your credit or debit card (eWallets are not available for your first deposit at QuinnBet), choose a deposit amount and click ‘Submit’.

    That’s it! You now have a funded sports betting account. The process may differ at your chosen UK online sports book, but the steps involved are basically the same.

    As you are based in the UK, you will more than likely have to provide identification documents before you can start placing bets. You will need to provide a proof of ID, such as an image of your passport or driver’s licence, and a proof of address such as an image of a recent utility bill. The provision of these documents is a legal stipulation decreed by the UKGC to help prevent illegal gambling by minors.

    How to Place a Bet at UK Betting Sites

    Now you have opened your new bookmakers UK account, you will want to start betting. The best betting sites now make it extremely easy to place bets, but we are going to walk you through the process, step-by-step. We are going to place a bet at QuinnBet, one of our favourite betting sites.

    Step 1:
    Once you have deposited your funds at the sports betting site’s cashier, head to the main page of the site. Here you will find all the big events plus live events happening right now. We are going to bet on a Premier League game, so we click on the link “Premier League”.
    Step 2:
    Here we are going to bet on Manchester City to beat Southampton. The common ‘1X2’ options are available on the main Premier League page, but we’re going to show you how to access other markets. You do this by clicking on the number to the right of the fixture details.
    Step 3:

    Here you can see ALL the available markets for the match, including Over/Under, BTTS Yes/No, Asian Handicap, Clean Sheets, First Goalscorer, Anytime Goalscorer, so on and so on. As we are just going to bet on City winning, we’re going to pop back to the previous page …

    Step 4:

    To bet on Manchester City to win, all we need to do is click on the ‘2/11’ button. The ‘2/11’ refers to the price that Manchester City are at to score victory. If you prefer decimal odds then that’s 1.29.

    Step 5:

    Enter the size of your wager. We have set the bet at £10, so our estimated returns are £11.82. When all looks good, hit the ‘Bet Now’ button to confirm your wager. Job’s a good ‘un and come on those boys in sky blue!

    Deposit Bonuses Available at New Bookmakers UK

    When you sign up for the first time at a specific online sports book, you are more than likely to be offered a deposit bonus. This is a great way of ‘testing the water’ at a site to see if it’s all you’re expecting it to be. There are three main kinds of sports betting deposit bonuses, and we’re going to run through the processes involved to enable you to claim each kind.

    Free Bet

    A ‘free bet’ is genuinely a free bet – a wager you can place without spending of your own hard-earned cash. To obtain a free bet (and you can check the latest free betting sites offers here), you will probably have to make a minimum deposit once you have signed up for your account.

    888Sport are a UK sports book that offers new customers £30 in free bets. To obtain your free bet money, you need to complete your registration at the site and make an initial deposit of £10, and then a minimum bet of £10 at odds of a least 1.5 (1/2). No matter if your bet wins or not, once it is settled within 72 hours you should receive £30 in free bet tokens.

    Each bet token is worth £10 and must be used in its entirety. If a bet made using your free bets wins you only receive back your winnings, and not the free bet stake itself. Your free bets must be used within seven days of you receiving them.

    New customers only • Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.5) • Free Bets must be claimed within 7 days upon qualifying bet settlement and expires after 7 days • Free Bet stakes not included in returns • Deposit balance is available for withdrawal at any time • Withdrawal restrictions & full T&Cs apply.

    Risk-Free Bet Offer

    A ‘risk-free’ bet is one that you cannot lose. New customers at the best betting sites are often offered risk-free bets. The requirement is that the customer makes a minimum bet on a chosen event, a range of events or any combination they desire. If that bets wins, they take the money. If it doesn’t, then the customer receives back their stake as bonus cash.

    New customers at Paddy Power can obtain a risk-free bet when they sign up, worth up to a maximum of £20 and unlike many other risk-free bet offers your money, if the best loses, is paid back as CASH and not as bonus money, which is a fabulous deal.

    To claim your risk-free bet open an account at Paddy Power using the promo code ‘YSKAEE’ then place ANY sports book bet. If that bet loses your stake will be returned to your account (maximum £20) as cash that you can use to bet on other markets, or withdraw. Note you must use a debit card or Apple Pay to make your initial deposit or you will not receive your risk-free bet.

    New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy’s Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply

    Enhanced Odds Offer

    If you receive an enhances odds offer, then that will allow you to bet on a specific event but with much better odds than you would normally receive. This means that you will receive back much more if the bet wins than you normally would. There is usually one ‘catch’ though – money in excess of what you would have otherwise won is paid as bonus money that you cannot withdraw, and not as real cash.

    Say – for example – you are offered an enhanced odds offer on Manchester United beating Crystal Palace at Selhurst Park. The normal odds are 2.0 (Evens) but you are offered 5.0 (4/1). If you were to take up the offer, bet £10 and the Red Devils won, then you’d receive back £10 in real money (your winnings at 2.0) and £30 (your enhanced winnings at 5.0) as bonus cash, plus your £10 stake.

    Enhanced odds offers are usually tied to specific events, so you need to be quick to take advantage of them. Keep an eye on our enhanced odds page to find the latest bonus deals.

    Matched Deposit Offer

    If you’ve been around online casinos or slots sites, then you’ll be familiar with the concept of a matched deposit offer as that is the most common type of welcome bonus made by such sites. A matched deposit offer at a UK online sports book works in exactly the same way, and you’ll find the best matched deposit betting sites offers available here.

    STS is a superb relatively new bookmakers betting site with an amazing sports betting bonus. It is worth 50 percent of the first bet you make at the site, up to a maximum of £40.

    To claim your matched deposit offer sign up at STS and make a minimum deposit of £10 (not via an eWallet such as Skrill or Neteller). You will then need to make a minimum £10 acca bet where a minimum of two selections have at least odds of 1.5 (1/2). Once that bet has been settled you’ll receive back half of the value of your bet as bonus cash.

    To cash out any winnings made via your bonus cash you need to wager the amount six times over on markets with minimum odds of 1.5 (1/2). You need to do this within seven days of receiving your bonus cash.

    18+. New depositing players on only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max. bonus £40. Min. 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&Cs apply.

    How to Get the Most From Your Sports Betting

    Most people bet on sporting events in order to add a little excitement to their lives. Others treat it a little more seriously in the hope that their expertise generates them a little bit of extra income. For others it’s just a source of entertainment.

    Whichever of these betting types describes you, there are certain ‘rules’ you need to follow in order to get the most from your new sports betting sites, and here are a few of them.

    Take Advantage of Betting Bonuses and Promo Codes

    There are dozens of online sports books out there, and as long as you stick to the top 10 betting sites or any site as recommended by our experts you are free to open an account at any or all of them. As most sites will offer you some kind of welcome deal such as a free bet or enhanced odds, you can take advantage of all of these deals to power up your sports betting experience.

    As the UK sports betting market is so competitive, the leading sites will offer ongoing promotions in order to satisfy their existing clientele and to attract people to the idea of opening accounts with them. Again, this is something you ought to be taking advantage of, so pay a visit to our betting promotions page as often as possible.

    Here is how to sign up for an account at Paddy Power and use the promo code available for new customers. FIrst, head to the Paddy Power site and click on the ‘Join Now’ button. A new screen will pop up where you fill in all your necessary details, as well as selecting a password and providing an answer to the security question. You may find that the promo code is filled in for you, but if it is not then just add it to the relevant box where indicated. When all is okay, tick all three check boxes and click the ‘Join Now’ button. That’s all there is to it!

    With this deal your first bet at Paddy Power (up to a maximum of £10) will be returned to you as cash if it loses. This is an amazing deal as commonly, ‘no risk bet’ promo codes return your stake to you as bonus money (which has to be used for wagering), and not real cash that you can withdraw if you want to. The only stipulation is that you must use a debit card or Apple Pay to make your qualifying deposit – eWallets such as Skrill and Neteller and eVouchers like Paysafecard are ineligible.

    You can learn more about this great deal from Paddy Power and other promo codes and bonuses from the notorious Irish bookie here.

    Paddy Power ‘No Risk £10 Bet’ Example

    Winning Example

    • Register at Paddy Power, and deposit £10 using your Visa debit card
    • Bet £10 on Aston Villa beating Manchester City in the EPL, at 5/2 (3.5)
    • Aston Villa win, returning £35

    ‘No Risk’ Example

    • Register at Paddy Power, and deposit £20 using Apple Pay
    • Bet £20 on West Ham United beating Liverpool in the EPL, at 7/2 (4.5)
    • Liverpool win, so your bet loses
    • £10 (maximum) of your stake is returned. The other £10 is lost

    Losing Example

    • Register at Paddy Power, and deposit £5 using Skrill
    • Bet £5 on Barnsley to beat Nottingham Forest in the Championship at 10/11 (2.91)
    • The games ends as a no-score draw
    • As you used an illegible payment method, you do not get your stake back
    • New customers from UK or Ireland only
    • Open a new account using the promo code YSKAEQ
    • Deposit £10 (minimum) using a debit card or Apple Pay
    • Place any sports book bet
    • If your bet wins, you are paid as normal
    • If your bet loses, a maximum of £10 of your stake is returned as real cash
    • Deposits made via Skrill, Neteller, Paysafecard or PayPal do not count towards this offer
    • This promo offer excludes the following bet types: Canadian, Goliath, Heinz, Lucky 15, Lucky 31, Lucky 63, Patent, Super Heinz, Trixie & Yankee.

    Use Matched Betting to Guarantee Profit

    One of the most successful ways you can guarantee making a profit at a UK online betting site is to practice matched betting. This works best when combined with the kind of free bet offers found at the best online betting companies.

    Matched betting is where you bet on both sides of an event that can only have one of two possible outcomes – tennis, snooker and darts are all good examples of markets where there are no draws or ties. If you’re a ‘football only’ bettor then there are markets which can only have one of two outcomes, such as under/over 2.5 or BTTS (both teams to score).

    For an example, say you take a free bet from MansionBet, and a free bet from 888Sport. You find a two-outcome event – Judd Trump is playing Ding Junhai in the UK Masters snooker tournament. You back Trump at MansionBet and you back Junhai at 888Sport. One of those bets MUST come in and as you are using free bets, you are guaranteed to be in profit.

    You can also use a matched betting strategy using your own money, but that takes a little more effort. You need to find the best odds for each outcome of a two-outcome event at different UK online bookies. This is difficult to do, as the UK’s top betting sites work to make sure the odds they offer for markets are equivalent to the odds offered by all other old and new betting sites. This type of matched betting is also known as ‘arbitrage betting’.

    You can learn more about matched betting here.

    Practice Good Bankroll Management

    Unless you deem yourself a professional sports bettor and are willing to put the hours in to become successful at it, then you’re very unlikely to develop your new sports betting sites skills to the point where you can count on wagering being a steady stream of income.

    Your bankroll is the amount of money you put aside each month for your sports betting endeavours. You need to keep this separate from your other financial considerations such as mortgage payments, rent, utility bill payments and the money you need for food and your day-to-day expenses.

    It is recommended that you never gamble more than one tenth of your overall bankroll on any given day, and no single bet should be more than one tenth of that. So, if your monthly bankroll is £100 then your single day bankroll is £10 and your single bet maximum is £1.

    The most important aspect of bankroll management is this – should you have a bad run and your bankroll dwindles to zero, stop betting until next month’s bankroll is available. Do not ‘borrow’ from future bankrolls, and do not spend money that you need for your daily financial responsibilities.

    Another great tip about bankroll management is to stop betting for the month if your betting chops are really coming up trumps and you manage to double your monthly bankroll. Good runs are all-too-often eaten away by immediate bad runs. Instead of spending your gained wealth on betting, consider treating yourself to a nice meal, a new outfit or paying off some of your credit card debt instead.

    Bet With Your Head, Not Your Heart

    We’ve all done this – Liverpool have been drawn at home to Accrington Stanley in the FA Cup and the Accrington boys are quoted at 100/1 (101.00) to snatch victory from the Anfield mob. You think ‘that’s worth a quid’ so you slap on a pound for an Accrington win … and Liverpool win 9-0 with Mo Salah scoring five. You could have just as well flushed that quid down the toilet for all the good it did you.

    True – long shots (such as 5,000/1 Leicester City winning the EPL in 2016) do sometimes pay off but mostly they are as likely to happen as Donald Trump admitting that he’s wrong about something.

    The people who get the most out of their sports betting are those who bet with their head. Even the most fervent Accrington Stanley fan would not have put money on their team in the example we gave above if they used their grey matter, as opposed to what pumps in their chest.

    Wager On What You Know

    The most successful sports bettors are those that understand one particular betting niche better than any other. It could be horse racing, or it could be drilled down further and just be about the EPL. It may even be the Estonian U23 Ladies Volleyball League – as long as you bet on what you know and leave the guesswork behind, you’ve more chance of being successful in your sports betting than not.

    Having said that, the more markets that are available to you, the better the chances you have of finding the best prices on a large number of events. If you’re an EPL expert, then as time goes on you might want to expand that knowledge to La Liga, Serie A, Ligue 1 and the Bundesliga. As soon as you become an expert on European top flight football, you’ll be able to expand into the UCL and the Europa League too.

    Best New Betting Sites UK 2021

    Despite the online betting market in the UK being dominated by familiar names such as Ladbrokes, Paddy Power and Betfair, new online betting companies emerge onto the internet all the time. Interest in sports betting seems to increase on a daily basis, meaning there’s a growing number of potential sports bettors out there for betting sites to attract as their clientele.

    Our Top Rated New Betting Sites in the UK 2021

    Bet £10 Get £20 Free Bet

    • Newly launched UK bookmaker 2021
    • Cash prizes for top wagering customers
    • Competitive odds & array of markets

    Bet £10 Get £30 Free Bet

    • Newly launched UK bookmaker
    • Hundreds of in-play markets daily
    • Fast winnings payouts

    Bet £5 And Get A £30 Bonus

    • Offers live match streaming
    • Over 25 different sports available
    • Good choice of fast withdrawal methods

    Bet £10 And Get A £10 Free Bet

    • 24/7 live chat available
    • Features over 20 sports
    • Supports numerous payment methods

    Bet £10 Get £10 Free Bet

    • Newly launched UK bookmaker
    • Offers compelling daily specials
    • Excellent for horse racing betting

    Up To 30% On Your Accumulators

    • Unique mix of promotions every month
    • Great for virtual sports and eSports
    • Comprehensive Live and Pre-match offering

    Bet £10 Get £10 Free Bet

    • Newly launched UK bookmaker
    • Range of payment methods to choose from
    • Excellent range of sports markets

    Bet £20 Get A £20 Free Bet

    • Hundreds of open fantasy tournaments
    • Premier League, Champions League and others
    • Generous welcome offer

    Bet £15 Get £10

    • Up to 77% extra winnings on acca bets
    • Cash out available on many markets
    • Support available through live chat

    Deposit £20 Get £20 In Risk Free Bets

    • Best possible price promise
    • Transparent & aggressive Welcome Offer
    • Tips & social features: follow the biggest winners

    The Most Experienced Betting Websites in the UK

    If you are of a cautious nature, then whenever you go looking for a service provider you probably hunt for one that’s been successful in their particular business niche for several years. If the company has been successful in doing what they do for a decade and beyond, then surely they must be doing something right?

    This rule applies to the sports betting world too, although that does not mean that new betting sites in the UK for 2021 should be dismissed out of hand. If you’d prefer to place your sporting bets at a site that has successfully withstood the test of time, then here are some of best ‘established’ sports betting brands:

    The Most Experienced UK Bookmakers

    EURO 2020 Special: Up To £100 On Your First Deposit

    • Generous welcome offer & ongoing promotions
    • BOG on all UK & Irish horse races
    • Hugely competitive odds

    Bet £5 Get £20 in Free Bets

    • Win £100 with 3 correct scores, free to play
    • Free daily odds boost on any sport
    • Boost, insure & track your ACCA

    Get £20 in Free Bets When You Bet £5

    • Best odds guaranteed on UK & Irish horse races
    • £5 free in-play bet available weekly
    • Live streaming available on many sports

    £20 Risk Free Bet

    • Daily sports betting specials
    • Home of the money-back special
    • #whatoddspaddy request a bet feature

    £40 Money Back Bonus

    • Daily horse racing price boosts
    • Dedicated mobile betting app available
    • Best odds guaranteed on horse racing

    Payment Methods Available to Sports Bettors in the UK

    Getting money into and out of the best betting sites is not as simple as it used to be. For example, the United Kingdom Gambling Commission outlawed the use of credit cards at sports betting sites in 2020, to discourage problem gamblers from running up credit card bills that they then simply could not afford to pay.

    It’s not all bad news though, as there are plenty of ways in which you can make deposits and withdrawals via your online sports betting account. Below you will find a list of the most popular ones available at the largest number of UK online betting companies.

    Visa Debit Card

    If you have a UK bank account, then the chances are you have a Visa debit card. Visa have become the most-used payment facilitator in the UK, and you are free to use a Visa debit card or any other brand of debit card at most of the bookmakers in our UK betting sites list.

    When the time comes to make a deposit using your card at online betting sites, you enter the card number, expiry date, CVV number on the back and the amount of your deposit. For your first deposit you may need to provide an image of your card (front and back), in accordance with UKGC regulations.

    Deposits made via a debit card are usually instant, but withdrawals may take between three and five days to process. It is unlikely you will be charged for making a debit card deposit, but a withdrawal may incur fees at some UK sports books. Visa debit card transactions are accepted by MansionBet, Spreadex, QuinnBet and many, many more.


    PayPal has since 2002 been the internet’s number one eWallet, initially piggy-backing on the success of the auction site eBay. Most people who shop online have a PayPal account.

    PayPal has not always been available as payment method at even the best betting sites UK, but since 2018 a growing number of sports betting sites have started accepting PayPal deposits and withdrawals.

    Payments at an online sports book via PayPal are just like payments made online anywhere else. Enter your PayPal account name and the amount you wish to deposit. The familiar PayPal applet will pop up, asking you to confirm the payment there and then or via two-step verification if you have it set up.

    PayPal payments are usually processed within a matter of seconds, and withdrawals via PayPal can be just as quick, although some sites may take a little longer to get you your money. If you are in UK you should not be charged any fees for using PayPal.

    Please note that most online betting companies will not award bonuses for deposits that you make using PayPal. PayPal is available as payment option at, Grosvenor Sport, BetVictor and more.


    Skrill (previously known as MoneyBookers) has become the leading eWallet that is used by online sports bettors who do not want to use a debit card to fund their sports betting accounts. Skrill works in exactly the same way as any other leading eWallet, such as PayPal. You fund your Skrill account from your bank account or another other suitable financial account, then use the cash in your Skrill account to make deposits at your chosen sports book.

    Depositing is the simple process of heading to the sports book cashier, choosing Skrill as your payment method, then entering your Skrill account name (usually your email) and the amount you want to deposit. You will be connected to Skrill so that you can confirm the transaction. Withdrawals are basically the same, except of course that the money is travelling in the opposite direction.

    The online sports book is unlikely to charge you for Skrill deposits and withdrawals, but you will be charged fees by Skrill for using their services. SpreadEx, Betiton and STS are three relatively new betting sites UK that accept Skrill payments.


    Neteller offers an almost identical service to Skrill, and indeed both Skrill and Neteller are owned by the same company – Paysafe. Neteller rose to prominence as a payment services provider on the back of the online poker boom in the early-to-mid 2000s, and survived the hit when online poker in the US was made ‘illegal’ in 2011.

    To open a Neteller account you only need a valid email address. You can then move funds into your Neteller account via any suitable payment method, including linking your bank account. To then move money into your sports book account you need to head to the site’s cashier and choose Neteller as your payment method plus the amount you want to deposit. You’ll just need to okay the transfer to move your money.

    At the best sites Neteller withdrawals are just as quick as deposits but some sites may add on 24-48 hours of ‘processing time’. You should not be charged by your sports book for Neteller transactions although you will have to pay fees to Neteller. The STS, Karamba and ManisonBet entries in our top 10 betting sites all accept Neteller as a payments method.


    Paysafecard (owned by the same company as Skrill and Neteller) is not another eWallet as some people think, but an eVoucher scheme. Paysafecard eVouchers can be purchased from real-world vendors and used to make online payments. A Paysafecard eVoucher is – in reality – a unique 16-digit number. If you buy a Paysafecard eVoucher for £20 (plus a small fee) for example then you can use that £20 to make online purchases, including deposits at an online sports book.

    To do that, head to the cashier and chose Paysafecard as your payment method. You will be prompted to enter your 16-digit code. Once confirmed, your money will be transferred from your eVoucher to your sports book account.

    Paysafecards cannot be topped up. Once the money on your eVoucher has been used, the 16-digit code becomes redundant. Typically, you can only use Paysafecard eVouchers for deposits, and not withdrawals. Online bookies in the UK that allow Paysafecard deposits include MansionBet, Novibet and Paddy Power.


    Although the internet began via desktop computers, the majority of internet traffic in the 2020s ends up on (or is transmitted by) phones and tablets. Since 2010 there has been something of a mobile internet revolution, and that extends to both established and the latest betting sites.

    Boku is a popular way of using your phone account to make payments at the best betting sites. You choose Boku as your payment service, and then enter your mobile phone number and your deposit amount. You’ll receive an SMS explaining how you can confirm the transfer. If successful, your deposit will appear on your next mobile phone bill.

    Despite being extremely convenient, Boku comes with a few disadvantages. Fees are high (as much as 15 percent) and you are limited to £30 per day in deposits. Only certain carriers (in the UK – Vodaphone, EE, O2 and 3) allow Boku payments and you cannot withdraw via Boku.

    Some of the best betting sites in the UK that allow Boku payments include Boyle Sports, Netbet, Betfair and Betfred.

    Apple Pay

    Here in the UK we are swiftly moving towards a cashless society. Why bother carrying money around in your jeans when you can just use your phone? Contactless payments are available at most retailers, and a range of services such as Apple Pay (Google Pay and Samsung Pay are similar services) have been set up to enable payments via debit/credit card terminals.

    You can use Apple Pay online too, including at online sports books in the UK that accept Apple Pay payments. You just need to head to the bookmaker’s cashier and choose Apple Pay as your provider, and your deposit amount. Enter your Apple ID when prompted to confirm the transfer. Your money should be ready for you to bet with immediately. Apple Pay can usually be used for withdrawals too. Transaction speeds for deposits and withdrawals are usually pretty swift, although even the best betting sites may delay withdrawals by around 24-48 hours.

    Old and new betting sites UK that accept Apple Pay include 888Sport, Unibet and Ladbrokes.


    Okay, so the ‘Bitcoin revolution’ hasn’t happened yet and plenty of people are still a hesitant about using this highly volatile non-fiat currency, but in terms of anonymity and security, Bitcoin cannot be bettered. Bitcoins are transferred between your Bitcoin wallet (which these days is normally stored in the cloud) and the merchant you are paying, without the intervention of any financial services provider. Transfers are largely (but not wholly) anonymous and secure.

    Bitcoin is the most commonly-accepted cryptocurrency by online sports betting UK sites, but there are others including Litecoin, Ethereum, Ripple and Neo. Bitcoin transactions are usually instantaneous, and can be used for both deposits and withdrawals.

    UK-facing sport books that accept Bitcoin and other cryptocurrencies are very hard to find, but that situation may hopefully change in the future.


    The Evolution of Sports Betting Sites

    When the internet first became a ‘thing’ it was basically viewed as a hobby network for nerds. Connections were slower than the arrival of Christmas Day for a six-year-old, and fledging sites looked as if they had been hammered together by that same six-year-old, especially as EVERY site contained at least one gif of a dancing hamster.

    By the time speeds improved and eventually broadband came in, companies were starting to think about how the internet could be used to make them money. Retail businesses soon offered their customers online purchasing options, and then a few companies worked out that the internet could be used to offer gambling possibilities too.

    The first sports betting site was called Intertops, which opened in 1996. Swiftly, many of the biggest online UK bookmakers were opening online betting UK sites – William Hill, Coral, Ladbrokes, Betfred and other names that had been known by punters for years. Pretty soon they were joined by a number of online-only sports books that had no previous experience of IRL bookmaking.

    Thanks to online betting, football betting now eclipses all other markets

    Horse racing was by far and away the biggest UK betting pastime before the internet age, but thanks to the advent of online betting sites football betting soon began to catch up with those jockey-whipped beasts. Eventually football raced past horse racing and now completely eclipses it in terms of betting. People in the UK spend around £20 billion per year on sports betting, with 47 percent of that spent betting on football compared to 27 percent on horse racing.

    Online betting has also caused many real-world UK bookmakers to struggle to stay solvent. There are under 7,000 betting shops left open in Britain according to the most recent estimate, down from a peak of 10,000 in the 1980s. Online betting offers convenience (you don’t have to pop a hat and coat on and battle sleet, hail and rain on a chilly December evening to pop a quid on Harry Kane scoring for Spurs against Arsenal if you bet online) and a trio of key aspects that betting shops cannot match.

    • Range of Markets.
      Betting shops still tack pages ripped from The Racing Post outlining that day’s horse racing and greyhound meetings to their walls, along with sections on football.If you want to bet on the Steelers beating the AIF in the Finland Women Floorball league, you’re going to have to do that online. Real world bookies cannot match the latest betting sites in terms of available markets.
    • In-Play Events.
      You can bet on ‘in play’ events (such as Everton winning the next corner as they battle back from one-nil down against West Ham, or Ronnie O’Sullivan converting his current break of 53 into a century as play continues in his match against Ding Junhui) at some real-world bookies, but you have to be physically present in the betting shop to do so.Much easier to bet on in-play events online.
    • Cash-Out.
      In the days of yore, if you bet on Sheffield United beating Manchester United and the Blades held a 1-0 lead with ten to go, you had no choice but to nibble your fingernails to the quick hoping that The Red Devils wouldn’t fashion an equaliser in the next ten minutes (and Fergie time – the time added on by referees to games involving Manchester United when Alex Ferguson was manager to allow them to equalise or find a winner).In (year) if you have a bet on a current event that’s a winner but you’re not confident of it remaining a winning bet then you can cash out early, albeit for reduced winnings. This facility is generally not available at real-world bookies.

    Online sports betting certainly represents a big chuck of the UK’s passion for a punt, but it still only accounts for around 7 percent of the money spent gambling in the UK per year, dwarfed by lotteries and scratch cards at a combined 51 percent. Despite regulatory clampdowns by the UKGC in recent years, the UK’s passion for sports betting online shows no signs of diminishing.

    Take Your Game to the Next Level with our Betting Guides

    Do you know what BTTS stands for? If someone offers you Acca Insurance would you think they’re offering to insure your car? When you hear the term ‘Asian Handicap’ do you immediately think of a Japanese guy in a wheelchair? If all these terms mean zilch to you and you’re interested in sports betting then you are significantly missing out.

    Here at Safe Betting Sites we want you to get the most out of your sports betting, which is why you will find a number of online betting guides designed to help you achieve just that. We explain the jargon behind terms such as BTTS (‘both teams to score’) and detail how you can improve your betting skills and understanding of the wagering world. We are not the kind of shysters who promise you ‘betting profits – 100% guaranteed’, but we will help you expand your betting knowledge and so increase your chances of coming out on top with your sports betting endeavours, time and time again.

    Safe Betting Sites – The Bottom Line

    If you are looking for the best betting sites with a UK regulated license we have your back. We aim to be your number one resource for every single aspect of your safe online sports betting experience, and we know that’s something we’re going to achieve.

    Amongst our favourite sites for 2021 – in what is a massive year of sport with the Euros, Wimbledon and 2020 Cricket World Cup – are 2kbet (new), Quinnbet, Casumo and Spreadex for the serious spread betting punters. Bet safely, and be sure to return to our site once a month to view new free bet offers and beating deals!

    Our Top Rated Best Betting Site in The UK

    #1 UK Trusted Sportsbook

    EURO 2020 Special: £25 Free Bet + 1st Goalscorer Insurance On Every Game

    • No minimum deposit requirements
    • Excellent platform for in-play betting
    • 20 years of experience in the market

    Betting Sites FAQs

    What is the current legal status of sports betting in the UK?

    Sports betting in the UK is completely legal. If you bet online though, the site at which you are betting must have a United Kingdom Gambling Commission (UKGC) licence.

    What are the best betting sites in 2021?

    Our top rated sites are 2kbet, Quinnbet, Casumo, BetVictor and Spreadex.

    Can I use a credit card to pay for my online betting in the UK?

    No. Since 2020 credit cards such as MasterCard have been banned in UK from being used at online gambling sites. This includes sports betting, online casinos, slots sites, poker sites and online bingo.

    How secure are payments made to an online sports betting site?

    Most online betting websites use something called ‘128-bit SSL’ encryption which is the same level of encryption as used by online banks. Basically, all the information contained in the data that is sent across the internet is converted into a meaningless string of numbers and characters. The data is then unencrypted when it reaches its destination. If the data ends up where it is not supposed to be, it is completely indecipherable.

    Can I live stream events at online betting sites?

    Yes you can. Sites such as Bet365, Unibet, William Hill, Paddy Power and Betfred will all occasionally allow you to watch events online at their sites. Leagues and competitions that have signed broadcasting rights with media companies (such as the EPL with Sky, BT and Amazon) are not available for live streaming.

    Is a ‘free bet’ genuinely ‘free’?

    Yes and no. If you receive a free £10 bet then you can only use it to place a bet – you cannot withdraw that £10 and go down the pub with it, so it’s not actually free money. What’s more, if you were to bet £10 of your own money on the Buccaneers beating the Chiefs in the Superbowl at 3.0 (2/1) you would get back £30, which would be your stake and your winnings. If you used a free bet you’d only get back £20, as your free bet stake is not returned.

    Can I make a deposit at a sports betting site using a debit card and then withdraw my winnings via Skrill?

    No. You can only withdraw to a payment method that you have previously used to make a deposit. In the example above you could only withdraw to your debit card, or to Skrill if you had previously made a Skrill deposit.

    I made my first deposit at an online sports book via Neteller and I didn’t get my free bet. How come?

    Online sports books generally do not allow you to use any eWallet to claim a free bet. If it were not for this rule, you could set up different accounts at a sports book and deposit at each as a ‘first time’ depositor using a different payments provider – Visa, PayPal, Skrill, Neteller, ecoPayz, Boku and so on. This would enable you to claim a free bet first deposit offer multiple times, which would put the online sports book at a disadvantage. The ‘no eWallets’ rule prevents this from happening.

    Which online sports books have the best odds?

    Most sites will offer ‘the best odds guaranteed’ but that’s because there are people who work at the site who make sure the odds that are offered on any particular event are on a par with the odds offered by other leading betting sites with little variation. We checked on an up-and-coming football match and the range of odds offered by twenty different online betting sites on a home win ranged from 2.19 (19/16) to 2.05 (21/20), a range of just 0.14.

    Why is my online sports book asking for an image of my passport?

    The UKGC have tightened ‘KYC’ (know your customer) requirements for online sports books over the last year or too. This is to help prevent underage gambling and from problematic gamblers from opening multiple accounts. Online betting sites are now legally required to make sure that they have made a significant effort in uniquely identifying the individuals who have access to their site. This is done by uploading a proof of identity (passport, driving licence, ID card), proof of address (recent utility bill or bank statement) and source of funding (image of debit card, account summary from bank or eWallet).

    About Peter Addison

    Peter is an experienced iGaming wordsmith who has been working in the industry since 2013. He has written more words on all aspects of iGaming than he cares to remember, and has provided content for many big industry names. When not writing Peter can be found out running or gaming on his Xbox.