Best New Betting Sites UK 2023: Top Online Bookmakers

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Best Betting Sites UK - 2023 List

  • All
  • New!
  • Paypal
  • Cash Out
  • Live Streaming
  • Enhanced Odds
  • £5 Deposit

Bet £10, Get £40

Bet £10, Get £40

  • No minimum deposit requirements
  • Excellent platform for in-play betting
  • Best Odds On All Premier League Matches
5 Stars
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Plus Best Odds On All Premier League Matches (fixed odds Match Odds, pre-match v top 5 bookies on Oddschecker). Join and place a £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. 18+ Spread betting losses can exceed deposit.

10% Cashback Welcome offer

10% Cashback Welcome offer

  • A new sportsbook by reputable UK casino brand
  • Sports live streaming available
  • Good value odds on tennis & basketball
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Cashback is cash without restrictions. Full T&C's apply. No Max cashout. Gambling can be addictive. Play responsibly. T@C's apply. 18+

Bet £10 Get £30 Free Bet

Bet £10 Get £30 Free Bet

  • Just a £10 Minimum Deposit
  • Cash prizes for top wagering customers
  • Newly launched UK bookmaker 2021
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New players only. Minimum stake £10, minimum odds 2, stake not returned. 1X wagering the winnings from the Free Bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free Bet is valid for 7 days from issue. Max conversion: £200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply

Bet £10 Get £30 Free Bet

Bet £10 Get £30 Free Bet

  • 2021 launched UK bookmaker
  • Impressive odds on English Premier League
  • Get up to 10% cashback on losses
5 Stars
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New players only. Minimum stake £/$/€10, minimum odds 2, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion: £/$/€200. Excluded Skrill deposits. Withdrawal reuqests voids all active/pending bonuses. Full Terms Apply

Bet £10 Get £40 Free Bet

Bet £10 Get £40 Free Bet

  • Copy the Best Tipsters or be a Tipster.
  • Official Betting Partner of QPR (Free bets on QPR games)
  • Attractive Odds & Price Boosts
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18+ only. New customers only. For verified UK clients only. The qualifying bet should start at £10 and have 1.5 or greater odds. Following the qualifying bet, you will receive 4 free bets that can be used one after another. Each free bet lasts for 7 days. Single bet only. Pre-Match or Live. No Cash-Out. Max payout – £500.

Get up to £50 Free Bet + £20 Casino Bonus

Get up to £50 Free Bet + £20 Casino Bonus

  • Point Fast withdrawal
  • Great Loyalty Offers & ongoing promotions
  • Competitive Odds, 24/7 support
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ew 18+ New Customers only. Deposit and bet on any sports with min odds of 2.0. Get 50% Back of your first days' losses as a Free bet up to £50+£20 Casino Bonus. T&Cs apply

£35 Free Bet + 10 Free Spins

£35 Free Bet + 10 Free Spins

  • Free bet worth 5% of your total bets
  • Min odds of 6/4 needed
  • 1x free bet available daily
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If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free online casino spins at QuinnCasino. Even if your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | | Gamble Responsibly

Bet £10 & get £10 free bet

Bet £10 & get £10 free bet

  • New UK bookaker, founded in 2023
  • 24/7 support via email or live chat
  • Plenty of game providers and payment options
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New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply

50% Welcome Offer Up To 100GBP + 50 Spins

50% Welcome Offer Up To 100GBP + 50 Spins

  • Playtech playtime countless slot games
  • Proudly licensed in UK/Sweden
  • 20 years of experience and over a million bettors
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New bettors get 100% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); Wager a total of 8 times deposit + bonus, with max qualifying bet stake equal to your initial bonus amount; Bonus expires after 60 days; Min odds of 4/5 on singles, or 2/5 per leg for acca; Some bet types excluded; See full terms
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UK's Best Bookies 2023
The verdict is out on UK's best bookies of 2023. Ranked by our betting experts
Sports spread betting
9.55 Stars
Top rated new bookie
9.65 Stars
Extra winnings on Accas
9.85 Stars
eSports betting
9.55 Stars
Horse Racing Streaming
9.65 Stars
Lots of betting promos
Rhino Bet
9.75 Stars
Super Bet
9.65 Stars
Great live casino
9.45 Stars
Numerous banking options
9.45 Stars
Excellent value
9.65 Stars
Easy Acca Creation
9.65 Stars
Updated: 23 September 2023
Hot Free Bets at Betting Sites UK for September 2023
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Why Trust SafeBettingSites?

Let’s get straight to the point – you are here because you like to place wagers on sporting events. SafeBettingSites is a new initiative launched in 2020 that’s designed to help you find the best UKGC-regulated betting companies, and to make sure your online betting experience is 100 percent secure. It’s our job to keep you protected, and to inform you of the best betting sign-up offers and available site promo codes.
  • Cash out available on all single and combination bets
  • Excellent bookie for live streaming
  • Large number of available sports markets
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How we Rank the Best Betting Sites in the UK

There are some key considerations that our experts make when ranking online bookmakers. Such criteria split the best from the rest. These are six key areas that make or break a bookie’s rating with them:

Licenses & Responsible Gambling Measures

Property 1newsWe only feature online betting sites that are fully licensed by the UK Gambling Commission here. Our experts have also checked what measures the showcased bookies take in terms of promoting responsible gambling to punters. We want you to wager in a safe and secure environment with reputable bookmakers.

Ease Of Use

Property 1apps 1A user-friendly betting site and mobile app is also a must. These should be simple to navigate with everything laid out logically. It’s important that you find the markets you want to bet on quickly. Mobile versions need to provide a streamlined gambling experience for app users.

Betting Offers, Promotions & Specials

Property 1Promo code 2It’s simply a case of the more bonuses and deals available with the bookies, the better. These act as extra incentive for you to wager. Promotions should be open to everyone, not just new customers. Whether you enjoy enhanced odds, extra places or money back deals, a wide range of free bets on offer is ideal.

Odds Value

rocketPrice is everything when it comes to betting. The bigger the odds, the more profit you’ll make if you win. Online bookmakers that provide competitive prices and give punters value for money get our experts’ seal of approval. We also highlight any that give you opportunities to boost your winnings.

Range of Markets

linksico-roundWhat you can bet on at the bookies is just as important as the odds. Online betting is now more sophisticated than ever. From hundreds of pre-game markets on set sports events to combining them together in Bet Builders and live betting in-play, all that should be at your fingertips.

Payment Methods & Payout Times

linksico2Look out for a mix of traditional and digitally friendly payment options with online betting sites for deposits. These include PayPal, Google Pay and Apple Pay, plus prepaid cards and the trusty debit card. Payout times when you want to withdraw funds from your account must also be swift to match.

The Top Betting Sites UK: A Closer Look

Safe UK betting establishments may be a ‘new’ venture, but the experts whose advice you’ll be taking on board have each been involved in the sports betting industry for at least a decade. These people really know what they are talking about, being lovers of sport and frequent sports bettors themselves.

What you will find below is what our people consider to be the ten best betting websites available in 2023 for eager sports bettors in the UK and beyond. We’ve included a list of online bookmakers and UK betting firms that you may already be familiar with.

1. BetUK - One Of The Most Promising Bookies Around

Since being introduced in 2018, BetUK have slowly been taking the steps to become one of the top betting websites in the UK. Originally starting as an online casino, Bet UK has expanded seamlessly into the world of sports betting. A number of high profile sponsorships have only cemented Bet UK’s place amongst the best sites UK.

betuk hp 1

From a layout perspective, BetUK stands out and is one of the easiest British bookmakers to use. Odds are clearly available on a range of different sports, as well as an easy to navigate in-play market. A clean look adds to the appeal of Bet UK as well, with a simple colour scheme making the best parts of this site clearly stand out.

As well as an extensive range of markets available, there are also regular price boosts at Bet UK. For all major events, you’ll be sure to find some sort of promotion available. So if you’re looking for the Premier League, Wimbledon, Cheltenham Festival or the Masters, then Bet UK will have exactly what you need.

Odds Value and Bookmaker Margin – 5

By comparing BetUK’s odds to other top bookmakers, we found them to be very competitive. By undertaking further analysis we found their margins to be around five percent, which is perfectly acceptable.

Range of Betting Markets – 4.9

The emphasis at BetUK is on football, horse racing and tennis, but most other markets get a look in too. Just click on the ‘Betting’ tab to see all the markets that are available.

Banking and Payout Speed – 5

BetUK accepts Visa, MasterCard, PayPal and Instant Transfer. All transactions are SSL encrypted. Payout speed is exceptional, with Visa transfers taking less than two hours.

Specials and Offers – 4.9

The site offers £30 in free bets when you deposit £10, plus up to £100 and ten free spins at the casino. At BetUK you can also get two £3 free bets every week, and occasional deals such as a £5 free bet builder.

Customer Support – 4.9

BetUK’s FAQ support pages should address most common issues. Live chat is available 24/7 and is genuine and responsive. There is an email address too –

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
Bet £10, Get £30 in Free Bets None £10 4/5 (1.80) Debit cards, PayPal

Read our full BetUK review

fa shield Why we rank BetUK #1:

  • Regular Price Boosts
  • Range Of Payment Options
  • Extra Winnings On Accas
  • E-Sports and Virtual Sports Markets
  • Top Rated Mobile Apps

fa shield close What can be improved:

  • Odds Could Be More Competitive
  • Limited Live Streaming
2. Spreadex - The Best Betting Site for Spread Betting

If there’s one site that qualifies as being ‘in with a bullet’ into our top of the wagering pops considerations, it’s Spreadex. If you prefer spread betting to fixed odds betting, then this UKGC-licensed site is most definitely for you. All major sporting events are covered in depth, plus eSports including Liga Pro, DoTA and CS:GO. The site also stretches into an online casino, plus financial markets too.


If spread betting is something of a mystery to you make sure you check out our spread betting guide. If you don’t want to get involved in spread betting then don’t worry, fixed odds betting is available at Spreadex too.

The interface at Spreadex is unique and somewhat workman-like. Don’t expect too many thrilling and amusing animations as this is definitely a site that takes its sports betting seriously. If you are a dedicated punter who makes serious efforts in getting the most out of their sports betting, then Spreadex is definitely for you.

Odds Value and Bookmaker Margin – 4.8

As Spreadex is a spread betting site, these options do not apply, however SpreadEx does offer fixed odds too. While we found these odds competitive, the profit margins were consistently over five percent, which is a little high.

Range of Betting Markets – 4.8

Because of the nature of SpreadEx, only sports suitable for spread betting are available which, at less than twenty, is not as many as other UK online bookmakers.

Banking and Payout Speed – 4.9

SpreadEx only accepts cards, bank transfers, direct debits and cheques, so no eWallets are accepted. Payout speeds are very good, with withdrawals being honoured within 48 hours on most occasions.

Specials and Offers – 4.8

Aside from the £25 for new accounts offer, SpreadEx has a range of good deals by they are generally bespoke and offered to you dependent on how and how often you use the site.

Customer Support – 4.9

Customer support options at SpreadEx are exceptional, with live chat and email support ( available, plus phone support (01727 895 000) too.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
Get up to £50 in bonuses n/a £10 1/2 Debit cards

Read our full Spreadex review

fa shield 2 2 What we like:

  • Easily amongst the best betting websites in the UK
  • Usually better returns than with fixed odds betting
  • Plenty of markets
  • Fantastic mobile app available
  • Fixed odds betting available too

fa shield close What we don’t:

  • No welcome bonus
  • Promotions are rare
3. All British Sports - From an All British Casino!

Those who have been around gambling sites for at least four years will have heard of the All British Casino. This slots and table games haven has been one of the best online casinos for several years, and we are absolutely delighted to inform you that ABC have joined the realm of new betting sites by adding an online betting site to their gambling empire!

All British Sports homepage

Of course, it is still very early days for this sports betting site but given the pedigree of the All British Casino and what we have seen so far, this website is surely destined to be a winner! The emphasis is on football, basketball, tennis, (field) hockey and motorsports, but all leading sports and markets are adequately covered.

Odds Value and Bookmaker Margin – 4.7

We compared the odds we found at the All British Sports betting site to other market leaders and while we found them not to be the best, the differences were negligible. They are certainly decent.

Range of Betting Markets – 4.6

Oddly for a betting site, All British Sports has a keen interest in both motorsports and hockey (the field version, not the ice rink version).  Most markets are covered though, although horse racing is a noticeable absentee.

Banking and Payout Speed – 4.7

The All British Sports site has a pleasing range of betting options, including MasterCard, Visa, Skrill, Neteller, Paysafecard and Trustly. Withdrawals speeds are adequate, as opposed to exceptional.

Specials and Offers – 4.7

The welcome offer at this new sports betting site is not really a welcome offer, as it’s an excellent deal that continues on no matter how many bets you place. Just head back to the site the day after you’ve placed and bets and you get ten percent back on all your losses!

Customer Support – 4.8

Support is another superb aspect of All British Sports as not only is there live chat, you can reach the support team via phone at 01223 931490. Support is available between 7am and 12 midnight (BST).

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
10% cashback always None £20 None Cards, Trustly

Read our full (review)

fa shield 2 2 What we like:

  • 10% cashback, always!
  • Great levels of customer support
  • Most markets covered
  • Competitive odds
  • Backed by the All British Casino

fa shield close What we don’t:

  • No horse racing or greyhounds
  • No ongoing bonuses
4. Tebwin - Top-Notch Best Betting Site for Serious Sports Bettors
Tebwin comes with a sports betting pedigree quite like no other sports betting brand in the UK. This online sports betting site is one that’s run by ProgressPlay, a Malta-based gambling brand that has a very well-established and well-respected pedigree. There are dozens of sports betting, casino and live casino sites all over the internet that are run by this respected online gambling company. They all use the same amazing sports betting software, so if you’ve used one ProgressPlay site you’ll feel right at home at all of them.

tebwin sportsbook

This sports betting software is colourful and attractive and is extremely easy to use. You can use the icons at the side of the main page to find your favourite betting pastime, or expand the full menu to see the full range of options available to you. There is no live streaming at the site, but you can follow live events in real time thanks to some very good graphics.

A quick word on the bonus here – just make at £10 bet at the site and you’ll receive a £30 free bet as a thank you.

Odds Value and Bookmaker Margin – 4.5

As Tebwin comes from the same stable as 21LuckyBet and BetMorph, what we found out about those two sites also applies to Tebwin – reasonably competitive odds and margins a little too high.

Range of Betting Markets – 4.9

By using Progress Play’s excellent sports betting platform, Tebwin is able to offer its site users a high level of appropriate betting markets with genuine global coverage of all sports, no matter how minor.

Banking and Payout Speed – 4.7

Unlike many UK betting sites, Tebwin offers eWallets like PayPal, Skrill and Neteller alongside Visa and MasterCard options. Payout ‘speed’ needs to be accelerated though at up to seven days.

Specials and Offers – 4.7

The welcome offer at Tebwin is a £10 free bet for a £10 deposit. Other free bet promotions are available and other deals can be uncovered by ascending Progress Play’s range of custom sport betting leaderboards.

Customer Support – 4.7

If the FAQs at Tebwin fail to help, then contact is available via email or live chat however, both these options could be easier to locate at the site.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
Bet £10, Get £30 Free Bet 1x £10 1/2 (1.50) Debit cards

Read our full Tebwin review

fa shield 2 2 What we like:

  • Exclusive feel for a UK-based betting site
  • Exceptional eSports product
  • Very good for football – live betting in particular
  • Site is very easy to use
  • Pleasant welcome bonus

fa shield close What we don’t:

  • Look identical to all ProgressPlay sites
5. BetMorph - Big Choice of eSports to Bet on
One of the new online bookmakers UK punters wager with using the ProgressPlay interface, BetMorph is only a couple of years old following its founding in 2021. Based in Malta like its sister sites, there’s a substantial range of different sports to wager on with almost 40 different ones on their site.


Punters can easily toggle between different views on BetMorph, including live overview and multiview to see the latest in-play betting markets. That focus on live betting is indicative of newer sites that fit the sports bookie niche. BetMorph goes big at eSports with 13 different ones to choose from. There are also live graphics and a results tab for you to check.

While BetMorph embrace football, something all the best betting websites must do, UK and Irish horse racing markets are missing. It’s something that they’re not alone in among new bookies mind. In terms of betting offers, they run a series of cashback promotions based on what sports are prominent at different times of year.

Odds Value and Bookmaker Margin – 4.5

BetMorph comes from the same stable as 21LuckyBet, so what applied there, applies here too! That is, odds value is reasonable, but we found the margin to be a little too high.

Range of Betting Markets – 4.9

No complaints about the range of betting markets at 21LuckyBet, and indeed, far from it! A very decent range of all popular markets, with eSports a particular plus point.

Banking and Payout Speed – 4.7

Like all Progress Play sites, BetMorph accepts Visa, MasterCard, PayPal, Apple Pay, Paysafecard, Skrill, Neteller and a small number of others. Withdrawals are too slow, and can take up to seven business days.

Specials and Offers – 4.7

BetMorph has the usual range of Progress Play promos and offers, including the bet £10, get £10 welcome deal. Other deals exist, plus leaderboard winners for various disciplines will get bonus offers.

Customer Support – 4.7

There is email and live chat support available at BetMorph, but is should be easier to use, and easier to locate! There is a decent-enough FAQs section if you need a quick answer for anything.

Welcome offer Wagering requirements Minimum deposit Promo code Payment methods
 Bet £10 Get £30 Free Bet 1x  £10 KS30 Debit Cards

Read our full BetMorph review

fa shield 2 2 What we like:

  • Excellent for breadth of eSports covered
  • Incredible live graphics
  • New betting site with 40 different sports
  • Promotions offer cashback to punters

fa shield close What we don’t:

  • No UK horse racing at all
6. CopyBet - A Sportsbook Like No Other?

Every now and then a sports betting site comes along that says it does things differently. Most of the time it’s the same old, same old just rolled up in the habitual sports betting site package. But in 2017 CopyBet came along as the latest site to make the ‘like no other’ claim, but just how legit is this claim?

copybet homepage

Well, for a start CopyBet has something we’ve only seen at non-betting sites before. It has a ‘tipsters’ leaderboard where the leading bettors at the site are listed, initially in order of profit percentage. You can then follow the top tipsters and copy their bets, hence ‘copy bet’. Following tipsters is free for a while and can be fully automated, but you eventually have to pay for their tips (but not too much). You can even set yourself up a tipster and get people to pay for your tips.

Odds Value and Bookmaker Margin – 4.7

Of course you can use CopyBet as a normal sports betting site too – no need to follow tipsters. We check out the odds offered and on the whole, we did not find any problems with them.

Range of Betting Markets – 4.6

CopyBet cannot be faulted for its range of markets. The main markets are football, horse racing, tennis, volleyball, ice hockey, table tennis and freestyle wrestling(?) but beyond that it’s the full A to Z (okay, W) from American football to water polo.

Banking and Payout Speed – 4.6

CopyBet accepts payment from debit cards, Skrill, Neteller, ApplePay and Google Wallet, and you can withdraw to the first three names on that list. Withdrawals take two days to process after which it is up to your payment provider as to how long they take.

Specials and Offers – 4.6

If you click on the button below you will receive free bets worth £40 to use at the CopyBet’s sports betting site. To gain these bets, all you need to do is place a £10 qualifying bet at odds of at least 1.5 (1/2). Free bets last 7 days and you cannot win more than £500 from them.

Customer Support – 4.4

‘Live Support’ is not actually live support at CopyBet. It’s an FAQ and message system powered by Zendesk. You can only use it to leave messages. Sadly, there seems to be no other way to contact CopyBet.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
£40 in free bets None £10 1.5 (1/2) Cards, eWallets

Read our full (review)

fa shield 2 2 What we like:

  • Follow a top tipster!
  • Become a top tipster yourself
  • Works as a normal betting site too
  • Excellent apps
  • Plenty of top markets

fa shield close What we don’t:

  • You need to take care with automated betting
  • Customer support is lacking
7. FafaBet - A Brand New Site That's Worth a Look

Saddoes that we are, it is always a thrill to us when we get to take a look at a brand new sports betting site from a name that is brand new to us too! That’s the case of Fafabet, although this site does have a familiar look and feel. The Fafabet betting site is run by TaichiTech, and through our research we’ve found out that Fafabet is the only betting site TaiChi Tech (a UK company)

Fafabet UK homepage

The familiar look of this relatively new betting site is because it uses the sports betting software provided by FSB Tech, which a number of other top UK betting sites use. This is just one of the reasons we are happy to recommend Fafabet to anyone, and you’ll find some others listed below.

Odds Value and Bookmaker Margin – 4.6

Because it uses the FSB Tech platform, Fafabet accept the odds that platform creates. This makes it very competitive, as many other betting sites use the same platform.

Range of Betting Markets – 4.6

The range of available betting markets is really good. The emphasis is on football, horse racing, greyhounds and golf, but the full A-Z list reveals this site covers everything from Alpine Skiing to Waterpolo.

Banking and Payout Speed – 4.5

Unfortunately, Fafabet’s banking options do not expand beyond Visa and MasterCard. Payout speeds are swift though, and payouts to Visa cards can be completed in less that two hours.

Specials and Offers – 4.7

The UK welcome promotion will offer you a free bet up to £50 based on half of your first day losses at the site, plus a £20 casino bonus. The site has other great offers for football, horse racing, tennis and others.

Customer Support – 4.5

Support is a little lacking here, with live chat being the only option, and the responses we found were slow. Hopefully any queries can be solved by a visit to the FAQ section first.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
£50 free bet + £20 casino bonus None £10 None Cards

Read our full (review)

fa shield 2 2 What we like:

  • Decent welcome offer, 50% back of first day losses
  • Uses top-notch sports betting software
  • Extensive market coverage
  • Lots of ongoing promos
  • Competitive odds

fa shield close What we don’t:

  • No eWallets
  • Customer support could be better
8. QuinnBet - Top Irish Betting Site for Horse Racing

QuinnBet has, in one form or another, been around since before the days of the internet. Created by Sean Quinn, an Irish billionaire with a long history of running successful companies, the latest iteration of QuinnBet came online in 2017, powered by FSB Technology. Unusually for a sports betting site it only took a month before the QuinnBet online bookmaker added a casino to its offerings.

QuinnBet Home Page

You immediately get the picture of a history of turf accountancy with QuinnBet, as much of the site is given over the horse racing with football finishing about a length behind. If you love betting on horses and bonuses, then you are in luck at QuinnBet. They have offers such as money back as a free bet if beaten by the favourite, a free bet if your selection is beaten by a head or less, and amazing bonuses for those fortunate enough to win an impressive acca!

Odds Value and Bookmaker Margin – 4.9

QuinnBet does have some of the most competitive odds in the business, especially (as you would expect) when it comes to horse racing. Margins are competitive too at under five percent in most cases.

Range of Betting Markets – 4.8

Horse racing is king at QuinnBet, followed by football, greyhounds, tennis and darts. Most markets are covered though, so if you want to bet on something, you probably can at this sports betting site.

Banking and Payout Speed – 4.7

QuinnBet has gone the way of many UK betting sites by going down to cards only as the payment function. Withdrawals are quick at under 24 hours, although some can take up to three working days.

Specials and Offers – 4.8

There are plenty of offers at QuinnBet, and some inventive ones too like ‘bore draw’ where you can get your bet refunded if your backed football match ends 0-0. Check the promotions page for the latest deals.

Customer Support – 4.6

Live chat is available at QuinnBet, but it is not 24/7. Support is also available here via email at

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
50% back as free bet up to £25 x1 £10 Evens Cards

Read our full QuinnBet review

fa shield What we like:

  • Very good welcome bonus
  • Constant deals for horse racing
  • Excellent casino with top providers
  • Top class coverage of football too
  • Global horse racing meetings available

fa shield close What we don’t:

  • The site has a very high opinion of itself
  • The coverage of horse racing is overwhelming
9. Queen's Guild - Latest betting site from ProgressPlay

It may now be over a year since her majesty passed on, but you can now celebrate Lizzie’s long reign by opening an account at Queen’s Guild. No, this is not something from a fantasy novel, but the latest site operated by Malta-based Progress Play. Among other betting sites operated by ProgressPlay you’ll find Betmorph, Betstorm and Tebwin. Indeed, ProgressPlay have created the betting software for over 100 sports betting and casino sites.

queens guild homepage

If you’ve used a ProgressPlay site before then you will know what to expect. Indeed, sadly Queen’s Guild is just another ProgressPlay site that looks like all others with a different logo. All ProgressPlay sites are top notch, but it’s a bug bear of ours that they look so similar.

Odds Value and Bookmaker Margin – 4.8

All ProgressPlay sites use the same software for betting, and it is very, very good. The odds you’ll find are consistently among the best in the business, so no qualms here.

Range of Betting Markets – 4.8

Again, a top range of markets. No matter what it is, if two competitors compete in it, then you should be able to bet on it. Queen’s Guild is especially good for eSports betting, but all sports are covered.

Banking and Payout Speed – 4.6

Queen’s Guild state that your payments are secure, which is something you really should expect. Visa and MasterCard are accepted, as are PayPal. ApplePay and others. Withdrawals take around two days.

Specials and Offers – 4.6

The welcome bonus at Queen’s Guild is ‘Bet £10, Get £10’. Minimum bet is £10, minimum odds 1.50 and a 1x wagering requirement. There are other offers too, such 10 percent cashback up to £500 on specified EPL matches.

Customer Support – 4.6

There is no live chat at Queen’s Guild. The applet will direct you to search the FAQs or leave a message. This is something that could be improved.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
Bet £10, get £10 x1 £10 1.50 Cards

fa shield What we like:

  • Huge array of markets
  • Good odds
  • Very good for eSports
  • Sufficient payment options
  • Some decent promotions and offers

fa shield close What we don’t:

  • Too much of a clone of other sites
  • Support really could be better
10. 10Bet - Warm up Your Fingers with this Well-loved site

Appropriately at number 10 in our list, we come to 10bet. Although operated by a Malta company called Blue Star Planet, 10bet is a very well-known and much-respected name in the UK, having been around since 2015. It is very clear and easy to use site, and we think its usability is one of the prime reasons this site has remained so popular.

10Bet Home Page

This site focusses on football, horse racing, tennis, basketball and cricket but as usual at sports betting sites in the UK, a full range of markets is always available. Live betting is exceptional here, and you’ll always find something ‘in play’ to wager on, no matter your preferences.

Odds Value and Bookmaker Margin – 4.8

10bet has always won favour for the value of its odds, so you’ll always get maximum payback for your bets at 10bet no matter what you wager upon.

Range of Betting Markets – 4.6

We’ve already the top markets at 10bet. The full range of markets is just what you’d expect, with American sports and eSports also in receipt of exceptional coverage.

Banking and Payout Speed – 4.7

10bet accepts Visa, Mastercard, PayPal, Apple Pay and others, so you get what we always like to see – options! This site always tries to honour withdrawals as speedily as possible. One to days at the maximum.

Specials and Offers – 4.5

The welcome bonus here could earn you up to £50. Just register using the promo code ‘PLAY10’ and you’ll get a maxed-out 50% bonus up to £50. Plenty of other unique bonuses are always available.

Customer Support – 4.4

There’s no live chat at Luckster, which is a real disappointment. If you are not helped by the FAQs, then leaving a message via the email support form is your only other options, sadly.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
50% bonus up to £50 8x £10 4/5 (1.80) All except for Skrill and Neteller

fa shield What we like:

  • This site has been around since 2015
  • Excellent, intuitive site design
  • Good range of bespoke bonuses
  • Enough payment options
  • Up to £50 bonus for opening an account

fa shield close What we don’t:

  • We’d like withdrawals to be faster
11. Luckster - One Of Our Favourite New Bookies

Luckster is a Malta-based UK betting site that has been generating a lot of interest ever since it came online in early 2021. The site is another offer from the respected Aspire Global International, who are more normally known for top-class casino sites such as Mr Play, but have been branching out into new sports betting sites more of late with a few new bookies online. Luckster is licensed in the UK by the UK Gambling Commission, and around the rest of the world by the Malta Gaming Authority.


The three main focus areas at Luckster appear to be football, horse racing and greyhounds, but all major sporting considerations are available, including a comprehensive eSports betting section. The site is very comprehensive and is easy to use, so placing your bets should give you no problems whatsoever. In addition, if you’re an ‘all in’ gambler there’s a casino and live casino available via the ‘Luckster ‘ general site.

Odds Value and Bookmaker Margin – 4.9

The odds we took a look at Luckster seemed to be on the positive side of competitiveness. We found the margins to be excellent though, less than four percent with some bets.

Range of Betting Markets – 4.6

Football takes top billing at Luckster, but all major sports and most major ones seemed to be available. We did find the software a little clumsy though, with menus collapsing when we didn’t want them to.

Banking and Payout Speed – 4.7

Of course, Luckster accepts Visa and MasterCard, but it also takes a high number of eWallets and alternatives such as Trustly, PayPal, AstroPay and MuchBetter. Withdrawals are fast enough too, and some methods can pay out in under 24 hours.

Specials and Offers – 4.0

Aside from the welcome bonus, Luckster does not have any decent sports betting promos. The promos page lists cash out, acca boosts and the bet builder, but do these qualify as promotions?

Customer Support – 4.4

There’s no live chat at Luckster, which is a real disappointment. If you are not helped by the FAQs, then leaving a message via the email support form is your only other options, sadly.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
Bet £10, Get £10 Free Bet None £10 1/2 (1.50) Debit cards, PayPal, Trustly, ApplePay, PayviaPhone, ecoPayz, MuchBetter, Paysafecard

Read our full Luckster review

fa shield What we like:

  • Nice looking new site
  • Decent welcome offer – bet £15, get £10
  • Aspire Global have been around since 2005
  • Live casino and casino available too
  • Full coverage of all the top eSports

fa shield close What we don’t:

  • Limited payment methods
12. Mr Play - Sports Betting at its Best
Another of our recommended brand new bookies is Mr Play who also base their operations in the Mediterranean gambling hub that is Malta. Fully licensed for the British market by the UK Gambling Commission, their moustache logo is quickly becoming recognisable within the industry. Their sports offering includes around 35 different markets for punters to wager on.

Mr Play sportsbook

Old favourites like football, horse racing, tennis and cricket sit alongside nine eSports listed on the menu as separate games. Online bookmakers who embrace the new, as well as the old, always score highly with our experts. What Mr Play needs to do to reach the next level is improve on their offers if they want to get amongst the big boys.

You can put Bet Builder wagers on and have the option to cash out any bets placed early, if you want to quit while you’re ahead or cut any losses. As UK bookmakers that provide online sports betting go, Mr Play are much more than a moustache. Their sister casino platforms are worth checking out as well.

Odds Value and Bookmaker Margin – 4.9

Mr Play comes from same stable as our previous entrant Luckster so what we found there applies here – reasonably competitive odds and very generous betting margins.

Range of Betting Markets – 4.6

Oddly, Mr Play does not seem to suffer from the same kind of software ‘issues’ as Luckster and we found the site, and its exceptional range of betting markets, easy to access and use.

Banking and Payout Speed – 4.7

Visa and Mastercard are both accepted at Mr Play, as well as a high number of eWallets including habitual solutions such as PayPal, Skrill and Neteller. Withdrawal times are decent – less than 24 hours for most.

Specials and Offers – 4.0

Like Luckster, Mr Play suffers from a lack of betting bonus opportunities, cheekily putting acca boosts, cash out and bet builder options as ‘promos’. It’s that new customer offer or nowt at Mr.Play!

Customer Support – 4.4

Mr Play says customer care is paramount to them, so it’s weird there’s no live chat support. It’s email only, and Mr Play says their email inbox is manned from 8am to midnight every day.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
Bet £10, Get £15 in Free Bets None £10 Evens Debit Cards

Read our full Mr Play review

fa shield 2 2 What we like:

  • About 35 sports with eSports embraced
  • Cash out function is simple to use
  • Lots of live betting opportunities
  • PlayBOOST bonus winnings on accas

fa shield close What we don’t:

  • Needs more betting promotions
13. Casumo - Sports Betting from a Top Casino

We have been aware of Casumo for over a decade. The site used to have our favourite mascot – a white blob called ‘casumo’ who went around wearing nothing but a sumo wrestler’s attire – but he got retired several years ago. Despite this loss, we still have a positive view of the Casumo casino, but how do we feel about the betting site available here?

casino betting site

The casino side of Casumo always liked to keep matter clear, simple and concise and that’s an attitude that has spilt over into the sports betting side too. Not everyone will appreciate the amount of white space though, but to us it looks perfectly fine. The menus are a little unusual, but take it from us, you soon get used to it.

Odds Value and Bookmaker Margin – 4.5

We have to say we would never come to the Casumo sports betting site for its highly-competitive odds, but we found them ‘good enough’. Just be aware that slightly better odds are available elsewhere.

Range of Betting Markets – 4.5

Emphasis here is on football, tennis, basketball, American football, rugby (both codes), horse racing, darts, golf, cycling and cricket. Other markets are available, but its not an extensive selection.

Banking and Payout Speed – 4.5

The available payment methods are Visa, MasterCard, ApplePay, Skrill, Neteller, MuchBetter, Paysafecard or a bank transfer. Most withdrawals will be honoured within 24 hours.

Customer Support – 4.4

The FAQs should be your first port of call for help at Casumo Sports, but you can email the site at too. There’s live chat as well, available from 8am to 1am CET.

fa shield 2 2 What we like:

  • Established gambling name
  • Nicely-designed site
  • Good coverage of leading markets
  • Excellent casino attached
  • Helpful customer support

fa shield close What we don’t:

  • Not as many markets as some
  • Not enough sports betting bonuses
14. Livescore Bet - A New Bookie To Keep An Eye On

LiveScore Bet is a Gibraltar-based UK betting site that has been generating a lot of interest ever since it came online in late 2020. The site offers an attractive number of markets and some very decent promos including daily price boosts that you should really be able to take advantage of. There is also the unique free-to-enter LiveScore Bet ‘Squads’ game where you can choose five football players to form your squad and if they find the net in selected matches, you win cash! LiveScore Bet is licensed in the UK by the UK Gambling Commission, and around the rest of the world by the Government of Gibraltar.

livescorebet 1 min

If you’re a footie fan you’ve probably heard of LiveScore, which is a site that offers up-to-the-second live scores from football matches all over the planet (as well as several other sports). That site has been around since 1998 and in 2020 they decided to expand their sporting interests into the provision of sports betting too. We can safely predict that LiveScore Bet will be around for at least two decades just like its parent site if their first year is anything to go by!

Odds Value and Bookmaker Margin – 4.0

The odds are just about competitive enough at LiveScoreBet. We don’t think you’ll need to go elsewhere to find significantly better odds. Margins are high though, touching eight percent at times.

Range of Betting Markets – 4.8

The A to Z of sports markets at LiveScoreBet is a true A to Z, although the most oblique sports are missing. All markets are easy to find, but we did not find using the site or app an easy task.

Banking and Payout Speed – 4.7

Banking options stretch beyond Visa and MasterCard here with the inclusion of PayPal and Trustly. Withdrawal speed is excellent though – between two hours (Visa) and two days (bank transfers).

Specials and Offers – 4.8

Promos are scarce beyond LiveScoreBet’s welcome offer. There is the Squads game, plus a £10 free acca bet if you place two or more fourfolds (minimum) during the same calendar week.

Customer Support – 4.9

Live chat is available 24/7 and although it is initially manned by AI, you can get through to a human customer support assistant easily enough. You can email the site too at

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
Bet £10, Get £20 in Free Bets None £10 1/2 (1.50) Debit cards, PayPal

Read our full LiveScoreBet review

fa shield What we like:

  • Parent site has been around for two decades plus
  • Decent welcome offer – bet £10, get £20
  • Prices boosts each and every day
  • More available sports and markets than most
  • Full coverage of all the top eSports

fa shield close What we don’t:

  • Limited deposit options
15. VirginBet - A Long-Running Site That's Always Been Good

If you’re not a fan of Richard Branson then don’t get yourself in a pickle! VirginBet is now nothing to do with the famous beardie entrepreneur. It was created by the Virgin Group, but was sold to the same people behind LiveScore Bet in 2019. As a result, you’ll notice a lot of similarities between LiveScore Bet and VirginBet.

virginbet UK homepage

Despite being such a long-established site, VirginBet continues to go from strength to strength and even as recently as 2023 it was nominated in the ‘Customer Service Operator of the Year’ category at the EGR Global Operator awards. A top site then, and one that you can certainly rely upon.

Odds Value and Bookmaker Margin – 4.4

We thought we would be more impressed with the odds, value and bookmaker margins available at VirginBet, but we were disappointed and think the site could do better in this regard.

Range of Betting Markets – 4.5

No qualms about the range of betting options at VirginBet. This is an excellent site for markets from American football to Volleyball with football, horse racing, tennis and greyhounds being particular standouts.

Banking and Payout Speed – 4.4

Banking options are a little limited – Visa, MasterCard, PayPal and Trustly being the only options. Withdrawals are processed within 24 hours, with most being paid within three days.

Specials and Offers – 4.6

The welcome deal (use the button below to get it) will give you £20 in free bets in return for a £10 minimum deposit and wager. You qualifying bets must be placed at 1/2 (1.50) minimum odds. Other ongoing promos are available.

Customer Support – 4.5

Live chat is always available at VirginBet and the service reps will answer your queries quickly and effectively. We advise you to consult the FAQs first though in case your problem has an easy solution.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
Bet £10 Get £20 None £10 1.50 (1.2) Cards

Read our full (review)

fa shield 2 2 What we like:

  • Another established name
  • Extensive market coverage
  • Play the free ‘Virgin bet FIVES’ game every week
  • Good resource for responsible gambling
  • Still being nominated for rewards

fa shield close What we don’t:

  • Could do with more payment options
  • Maybe a site update is overdue?
16. Betfred - One of the UK's Most Well-Known Bookies

If you’ve ever placed a bet in the UK (or even watched any sporting event) then no doubt you have heard of Betfred. Founded as a single betting shop by Fred Done in 1967, Betfred are one of the biggest names on the UK betting high street, and the company has a reputation it well and truly deserves.

betfred sports betting site

This extremely popular sports betting site in the UK is in touch with its traditional past, with the emphasis on horse racing and greyhounds, plus football and ‘pub’ sports like snooker and darts. Modern-day punters may bemoan the old-fashioned nature of Betfred, but once you find your way around the site a few times, you’ll soon grow accustomed to the Betfred way of doing things.

Odds Value and Bookmaker Margin – 4.7

Naturally, as one of the biggest bookies in the UK, Betfred can afford to keep its margins thin. It does this, but we think they could be just that little bit more slight.

Range of Betting Markets – 4.4

As we have already mentioned, Betfred concentrates on the UK betting traditions – football, horse racing, greyhounds, darts and snooker. Coverage of all markets is generally decent, though.

Banking and Payout Speed – 4.4

You’ll never be stuck with banking at Betfred, as you can use cards, PayPal, Skrill and others. Withdrawals can be slow, though – up to 48 hours to process and then a couple more days to get through the payment systems.

Specials and Offers – 4.5

You can get started here with a real Betfred boost – £40 in bonuses when you stake £10 using the Betfred promo code WELCOME40 (use the button below). £10 of that are free spins for the Betfred casino.

Customer Support – 4.4

The FAQs at Betfred are extensive, and live chat is available 24/7. You can also call the service centre up between 8am and 8pm (UK time) at 0800 029 7747.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
Bet £10 Get £40 None £1.10 Evens (2.00) Cards only

Read our full (review)

fa shield 2 2 What we like:

  • Very well known UK name
  • Enticing welcome bonus with fair T&Cs
  • Lots of ongoing bonuses
  • Competitive odds
  • Great for horse racing

fa shield close What we don’t:

  • Lesser markets need more coverage
  • Site could be easier to use
17. HeySpin - A New Venture From the Already Established Casino

Say what? An established online casino opening up a sports betting arm? Whoever heard of such a thing? Obviously we jest, but there is nothing funny about HeySpin’s new (in 2023 anyhow) sports betting venture. This AG Communications-run site has now added sports betting into the HeySpin mix via established and much-admired sports betting software.

heyspin sports betting


You might be wondering, like us, why HeySpin didn’t do the obvious thing and called their sports betting section ‘HeyBet’ but we are going to let that one slide. This UKGC-licensed site uses what many consider to be the best sports betting software and is used frequently across all AG and Aspire Global International sports betting sites.

Odds Value and Bookmaker Margin – 4.4

We had a look around the betting odds side of HeySpin and found that average payout rate to be around 92 percent, with that increasing a little for tennis, golf and others. This, to us, represents great value.

Range of Betting Markets – 4.5

The range of betting markets at the HeySpin betting site cannot be faulted. If you want to bet on it, then no matter what it is you can do so here. The site is too ‘busy’ though – we prefer a much simpler layout.

Banking and Payout Speed – 4.5

Plenty of banking options, with Visa and MasterCard leading the way. PayPal, Skrill and MuchBetter are available too. Speeds could be speedier though – up to six days for debit cards, for example.

Specials and Offers – 4.3

The welcome bonus is not likely to blow your socks off, but it’s still worth claiming. If you deposit (debit cards only) and place a minimum £15 bet, you’ll get a £10 free bet. Other T&Cs apply (see below) and other promos are available.

Customer Support – 4.2

HeySpin claims it believes in ‘CARE’ (Customers are really everything) but is that all talk and no show? Live chat is available, but it’s not 24/7. Phone support is unavailable, but email support is.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
Bet £15, get £10 None £15 Evens Cards

Read our full Heyspin Sports review

fa shield 2 2 What we like:

  • Excellent market coverage
  • High returns percentage
  • Some good offers
  • Backed by an established name
  • Casino is excellent too

fa shield close What we don’t:

  • Site is too busy and a bit ugly
  • Customer support needs to be improved
18. Tote - Pool Betting Extraordinaire

This rather new addition to the betting market is a new approach. At Tote you can enjoy pooling your bets with other players, as opposed to a traditional sportsbook where you choose fixed odds or spreads or even exchanges. But there is also another form, called pool betting, and that is where Tote comes in. Having been around for almost a century this is well-known to seasoned horse bettors but still relatively unknown to a huge number of bettors in the UK.

Totesport placepot 1

At Tote can place win and each-way bets on singular races or accumulator bets such as the placepot. All the money that’s been wagered on a race or a series of races goes into a collective prize pool. If you’re a winner at the end, a “dividend” will be created by the Tote and that amount, multiplied by your unit stake will be your profit. And the less people that are successful, the higher the dividend will be.

The introduction bonus at Tote is quite good to boot, you get £20 if you place a £5 bet. Place your first bet on racing pools for a minimum of £5 and win or lose you will receive £20 Tote Credit. The £20 Tote Credit rewarded as £10 redeemable against racing bets only and £10 redeemable against UK and Irish placepot bets only.

Odds Value and Bookmaker Margin – N/A

As the Tote is the UK’s only pool-betting site, it does not offer odds and there is no margin as Tote makes its money by taking a commission on all bets placed into the common betting pool.

Range of Betting Markets – 4.0

Only horse racing and football, nothing else.

Banking and Payout Speed – 4.6

The site only accepts payments via Visa and MasterCard, although this is becoming the standard across most UK sports betting sites. Withdrawals are not that speedy at between three and five working days.

Specials and Offers – 4.7

Promotions start with the bet £5, get £20 welcome offer for Tote newcomers. Other offers are available, especially if you make a sufficient number of pool bets at the Tote during the specified weekly period.

Customer Support – 4.7

The support applet at the Tote initially sends you to the FAQs, but if they don’t help you can chat to a real person, or leave a message. A bot will answer at first, but a human will respond you, eventually.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
Bet £5 Get £20 In Free Bets n/a £5 n/a Visa and MasterCard

Read our full Tote review

fa shield What we like:

  • Plenty of pools
  • £20 free bet with just a £5 bet
  • Great value on bets

fa shield close What we don’t:

  • Only Visa and MasterCard viable as payment options
19. Bet Goodwin - Super Site for Horse Racing

Bet Goodwin is one of the new betting sites that is exciting a lot of people in the sports betting sphere, and especially those whom are fans of horse racing. This internet-based bookmaker is the online version of Goodwin Racing Limited, a sportsbook that specialises in telephone betting for horse racing, and has done since 1997.  This company quickly established itself as the UK’s number one telephone betting service for horse racing, and maintains that position to this very day.

betgoodwin screenshot

The emphasis at the online sports betting arm of Goodwin Racing is on horse racing too, but it is not solely on the ‘sport of kings’. Football gets decent coverage as well, plus there is sufficient coverage of all popular sports. Most of the bonus deals at this site (of which there are several) are focused on horse racing though, and the site offers the ‘best odds guaranteed’ when it comes to betting on the gee-gees.

Odds Value and Bookmaker Margin – 5

In our comparison of the odds offered by BetGoodwin to those offered by other top UK online bookmakers, we found them to be nicely competitive. BetGoodwin’s margins are generally under five percent, which is excellent.

Range of Betting Markets – 4.9

With BetGoodwin’s turf accountancy history, it’s not a surprise that horse racing is the top market. Football and greyhounds run it close but all leading markets are easy to uncover at the site.

Banking and Payout Speed – 4.8

This online bookmaker only accepts Visa and MasterCard, so no eWallets. Payout speeds are good though with most withdrawals honoured in around 24 hours or less.

Specials and Offers – 4.8

You can start your wagering life at BetGoodwin with 50 percent back of your first day losses up to £25 as a free bet. Other free bet deals are available, but they almost wholly concentrate on horse racing.

Customer Support – 4.9

Live chat is available most of the day, and is not bot-powered like many lesser sites. Email support is available too, but there is no telephone support.

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
50% of First Day Losses Back As a Free Bet Up To £25 None £30 Evens (2.00) Debit cards

fa shield What we like:

  • Almost 50 sports betting markets
  • Constant hot deals for horse racing
  • Well-established company with long history
  • Coverage of eSports
  • Full and partial cash-out available

fa shield close What we don’t:

  • Most bonuses are horse-racing only
  • Does not accept PayPal
20. talkSPORT Bet - Sports Radio Becomes Bookie

Sports radio broadcasters talkSPORT have branched out into the world of sports betting and joined the ranks of newly licensed UK bookmakers. This isn’t just a gimmick, however, but a serious branch of their business. For evidence of this look no further than the fact that talkSPORT Bet uses the same layout as big name UK betting site BetVictor.

TalkSportBet sportsbook

That means a betting platform that displays the silks of the first three in the market for every single horse race in the UK and Ireland, plus a great range of 30 different sports to wager on. With talkSPORT Bet, you’ve got access to the Best Odds Guaranteed and live streaming of the latest domestic races. Not all online bookmakers can boast that.

While it doesn’t offer anything different to the more illustrious UK betting site that it’s cloned from, talkSPORT Bet is a great place to go for transfer specials as footballers move clubs during the summer and winter windows. You can check out the latest radio schedule of live games and races on the site.

Odds Value and Bookmaker Margin – 4.6

This site does have very competitive odds, using the same betting software at BetVictor. Margins are a little high but not too high, averaging out at about six percent.

Range of Betting Markets – 4.7

The key components of talkSport betting are football, horse racing, basketball, cricket, golf, tennis and darts. Most sports are covered here though, so no problems there.

Banking and Payout Speed – 4.7

Payments here can only be made via Visa and MasterCard, with no eWallets being available. Withdrawals take around two hours for Visa, and between one and three days for MasterCard.

Specials and Offers – 4.8

This site is actually quite high on bonus offers, with several bonus offers for newbs (although you can only pick one of them). Aside from that there are random free bet awards and cash refunds for horse racing.

Customer Support – 4.6

While live chat is available, finding alternative support functions can be an issue. If you look hard enough you find a telephone number (07700 16631) and email –

Welcome offer Wagering requirements Minimum deposit Minimum odds to wager Payment methods
Bet £20, Get £20 in Free Bets None £20 Evens Debit Cards

Read our full talkSPORT Bet review

fa shield What we like:

  • Broadcasters turned new bookmakers
  • Decent range of sports betting options
  • Good horse racing offers available
  • Uses BetVictor style layout for site

fa shield close What we don’t:

  • Needs more football betting offers

How To Choose Between New Betting Sites UK

We’ve already established the criteria by which we rank the best UK sports betting companies, but when it comes to choosing the best UK sports book for you, the final decision is yours and yours alone. How can you be sure that you are making the correct choice? Below, you’ll find a few tips that should help ease your path to finding a UK sports book that suits your wagering needs perfectly.

  1. Legality

    If you are based in the UK, then any sports betting site you use must have a United Kingdom Gambling Commission (UKGC) licence. This is legally binding – you are not allowed to be resident in the UK and place bets at any site that does not have proper licencing. Rest assured that all sites mentioned on Safe Betting Sites have valid UKGC licences.
  2. Welcome Offers At The Latest Betting Sites

    Virtually every UK sports betting site and especially every new bookmakers UK based will offer new customers some kind of bonus as a reward for signing up with them. It could be a no-risk bet that returns your stake as bonus cash if you lose, or a free bet that pays real cash if you win. Such welcome offers are an invaluable way of evaluating a site before you start parting with your own money, and you can check the best welcome deals by refereeing our free bets section.

    Top 3 Welcome Bonus Bet Offers

    • Quinnbet – £25 Free Bet + 100 Free Spins
    • BetUK - Bet £10 And Get A £30 Free Bet Bonus
    • Spreadex – Get up to £30 in Free Bets

  3. Promo codes and ongoing offers

    While a welcome bonus is a ‘nice to have’, a series of regular promo codes and ongoing promotions is an even ‘nicer to have’. Sites that offer a regular series of bonus offers for their regular clientele think more highly of their customers than those that don’t. Find a site that goes beyond the standard ‘welcome offer’ to be made to feel a little bit special, and make sure you check out our betting offers page for the latest and greatest deals.

    Top 3 Promo Codes and Ongoing Offers

    • BoyleSports – Free Bet Up To £20 If One Leg Loses In Your 5+ Acca
    • Betfred – Horse Racing Free Bet If Your Horse Finished 2nd
    • VirginBet – Great Virgin Bet FIVES promotion

  4. Ease of Use and Mobile Betting Apps

    Placing a bet on Barcelona v Real Madrid (as an example) should not be a chore that makes you feel like hammering your PC keyboard against the nearest convenient wall. If it takes more than three clicks to place any specific bet at a sports betting site, then perhaps you need to find a different place to bets.

    Thanks to the creation of HTML5, all UK online sports books now offer a mobile-optimised version of themselves that should look great and work perfectly well on all iOS and Android-based phones and tablets. However, just because something is mobile-optimised that does not mean it’s properly mobile-optimised and some mobile ‘apps’ create nothing but bad betting vibes. Check our best betting apps page to see which sites offer the best mobile betting experiences. Some sites also still offer bespoke apps that you can download and install onto your devices.

  5. Betting Markets Available

    Ok, so there’s no doubt that football is the biggest betting market in the UK, but that does not mean all other sporting events should be relegated to the background. Imagine going to a restaurant and finding they only had steak & chips on the menu (albeit with a range of different sauces). Variety is the spice of betting and the more markets a sports betting site has, the merrier. Horse racing, greyhounds, tennis and golf all deserve extensive levels of coverage as well as US sports (baseball, American football, basketball and ice hockey), MMA and UFC. The growing popularity of eSports betting is something that needs to be taken care of too, and you'll find the best new UK betting firms have sections for pro video gaming.
  6. Minimum/Maximum Stake & Payout Speed

    When you place sporting wagers, you ought to be completely free to choose how much you want to bet on a specific event. If you just fancy a ‘quick quid’ on Harry Kane scoring the opening goal in Tottenham’s next match, it’s a bit of a downer if you find the minimum bet size stipulated by your chosen betting site is £5. The top betting websites always remember that it’s your money, even if it happens to be ‘resting’ in your online sports book account. When the time comes for you to cash out, sites need to get their act together and blast your cash back into your bank account without undue delays. The worst sites add on ‘pending’ and ‘processing’ periods that may see you have to wait a whole week for your money, or even longer.

    Min/Max Stake & Payout Speed – UK's Top 10 bookmakers compared

    Bookmaker Min. Stake Max. Stake Payout Times
    BetUK £0.01 No max Up to five days
    SpreadEX £0.10 Varies 2-3 working days
    BetGoodWin £0.05 Varies Debit card, 2-5 working days
    LiveScoreBet £0.10 Up to £1,000,000 Between instantly to 3BD
    BoyleSports £0.05 Up to £500,000 From 2hrs to 3BD
    tote £2.00 No Max within 3-5 working days
    Tebwin £0.10 £5,000 One to three days
    10BET £0.10 Undisclosed 1-3 BD
  7. Available Payment Methods

    Although Visa is by far the most popular payment method available (UKGC rules mean that you cannot use credit cards to make deposits at both established and new companies, which means no MasterCards, Amex, Diners Club etc) not everyone is comfortable in using a debit card at a sports betting site. The best online betting companies in the UK are the ones with a large amount of options, including eWallets such as Skrill, Neteller, PayPal and ecoPayz, and cryptocurrency options like Bitcoin and Litecoin. Of course, it goes without saying that the top betting firms in the UK do not make charges for deposits and withdrawals.
  8. Customer Support

    No matter how seasoned a sports bettor you become, there is always the chance something will happen that leaves you adrift in the sports betting sea. Perhaps a deposit is not showing up in your account, or a withdrawal seems stuck, or you won a wager and it simply did not pay out. Customer support is essential in all these circumstances, and we’re not talking about an unmanned email inbox. Dedicated and proper live support 24/7 is a must as far as we are concerned, as is a telephone line to a real person available during the core hours of the day.

Betting Bonus Types Available at the UK Bookmakers

When you sign up for the first time, you are more than likely to be offered a deposit bonus. This is a great way of ‘testing the water’ at a site to see if it’s all you’re expecting it to be. There are three main kinds of sports betting deposit bonuses, and we’re going to run through the processes involved to enable you to claim each kind.

Betting sign-up offers terms

Knowing what is in the terms is an often preached sentence, and yet it does not detract from the truth of it. Knowing the basics of the offers terms will save from mishaps and lets you get a trouble free experience.

Offers By Bookie
Bookmaker Welcome offer Eligible deposit methods Sports can be wagered Can be redeemed on casino Min. qualifying odds to redeem Eligible bet types
bet365 £30 free bet* Bank Transfer, Credit Card Any No 1/5 Any
William Hill £30 free bet Bank Transfer, Credit Card Any except virtuals No 1/2 Any
Betfred £40 in bonuses Debit Card Any EXCLUDING:  Virtual markets £30 in Free Bets and £10 in Free Spins (50x20p) Evens or greater (2.0+) Any EXCLUDING: Totepool bets
Virgin Bet £20 free bet No restrictions Any No  1/2 (decimal price 1.5) Any, if using accumulator or a multiple bet, has odds greater than 1/100 (decimal price 1.01) per selection
Betway £30 free bet + free spins Debit Card Football or Horse Racing Yes, 50 Bonus Spins  3.00 (2/1) or higher Multiple with 3+ selections only
BoyleSports £20 Free Bet Bank Transfer, Credit Card Any No Evens or greater (2.0+) Any
BetVictor £40 free bet Credit Card Football No Evens (2.00) or greater. Bet builders
Grosvenor £10 Double the Odds No restrictions Any No ‘Double the odds’ refers to fractional odds only Any, each way bets are a maximum of £5 each way (£10 total stake).
888Sport £40 free bet Bank Transfer, Credit Card Any No 2/1 (3.0) Any except permutated
LiveScore Bet £20 free bet Bank Transfer, Credit Card Any No 1/2 (decimal price 1.5) Any, but accumulator or a multiple bet must have odds greater than 1/100 (decimal price 1.01) per selection
NetBet £10 free bet Bank Transfer, Credit Card Any No 1/2 (1.50) Any
QuinnBet 50% back as a free bet up to £35 + 10 free spins Debit Card Any Yes – free spins Evens (2.00) Any
SpreadEx £40 free bet No restrictions Any No 1/2 or greater Any fixed odds bets
Betiton £15 free bet Bank Transfer, Credit Card Any No 1/1 or greater Any except system bets
The Pools £30 in bonuses Bank Transfer, Credit Card Any yes – £10 1/1 or greater Cashed out, Void or ‘Draw No Bet’ wagers do not qualify
Sporting Index 50% Cashback On Net Losses Up To £500 No restrictions Virtual spreads games and fully, partially or reverse closed bets excluded No N/A Only bets placed AND settled on real spread betting markets
10Bet 100% of deposit up to £50 Credit Card, Apple Pay, PaypalTrustly, PaysafeCard Any Once you have wagered 8x bonus and winnings, yes. Settled single sports bets with odds of at least 4/5 (1.80); or (2) settled accumulator bets with odds of at least 2/5 (1.40) per selection Any EXCEPT: Starting price bets (SP), any type of handicap, Draw No Bet, system bets, Forecast/Tricast, Over/Under bets, Void/Cancelled/Draw bets, Cashed-Out bets or bets placed with a Free Bet
BetUK £30 in free bets No restrictions Any No 4/5 (1.8) or greater Bet Builders are considered to be one bet or set of odds per game, an each way qualifying bet must have the win part minimum £10
Tote £30 in free bets No restrictions Qualifying Tote racing bets available are: Toteexacta, Totetrifecta, Toteswinger, Totejackpot, Toteplacepot, Toteplacepot7, Totequadpot, Totescoop6, Totesurvivor, Totewin, Toteplace. Excluding bets placed on events located in the ‘Ten to Follow’, virtual or games No N/A £/€10 redeemable against win/place racing bets, £/€10 redeemable against Exotics bets and £/€10 redeemable against World Pool bets
MatchBook £20 in free bets if first bet loses + 20 free spins No restrictions Matchbook Exchange or Matchbook Zero Yes, the free spins 4/5 (1.8) or greater Cannot be used on a Multiple bet
Mr Play £15 in free bets Any except  Neteller, Paysafe, PayPal, Skrill or Skril 1-Tap Any No (1/1) or higher. Singles and Straight accumulators will only be eligible. System bets such as a Trixie, Yankee, “Lucky” Bet etc will not be eligible
Kwiff £30 in free bets No restrictions Any No 1.50 or greater Each way bets are excluded as is super charged odds
SBK £30 in free bets Only Debit cards.  Skrill, Neteller, PayPal or a virtual/prepaid card will not qualify for this promotion. Any No 1.5 or greater Cannot be used on a Virtuals

* Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Free Bet Offers

A ‘free bet’ is genuinely a free bet – a wager you can place without spending of your own hard-earned cash. To obtain a free bet (and you can check the latest free betting bets offers here), you will probably have to make a minimum deposit once you have signed up for your account.

888Sport offers new customers £40 in free bets on football markets if you use your first bet on a bet builder. To obtain your free bet money, you need to complete your registration at the site and make an initial deposit of £10 with the code GET40, and then a minimum bet of £10 at odds of a least 3.0 (2/1). Free bets are credited upon your bets settlement.

Each bet token is worth £10 and must be used in its entirety. If a bet made using your free bets wins you only receive back your winnings, and not the free bet stake itself. Your free bets must be used within three days of you receiving them.

Min deposit £10 with promo code: GET40 • A qualifying bet is a ‘real money’ stake of at least £10 using Bet Builder • Min odds 2/1 (3.0) • Free Bets credited upon qualifying bet settlement, expire after 3 days and valid for football markets only • Free Bet stakes not included in returns • Withdrawal restrictions, payment methods, country & full T&C’s apply.

Money Back Offer

A ‘money back’ bet is one that you cannot lose. New customers at the best betting sites are often offered money back bet offers. The requirement is that the customer makes a minimum bet on a chosen event, a range of events or any combination they desire. If that bets wins, they take the money. If it doesn’t, then the customer receives back their stake as bonus cash.

New customers at Paddy Power that opens their account with the code YMSKAMR get a money back offer. If you deposit a minimum of £10 and place your first bet on any market. If it loses, they refund your stake in cash. Mind you, the max refund is £10 and you need make the deposit using a card, so no other means are valid for this bonus.

Place your FIRST bet on any market and if it loses we will refund your stake in CASH. Max refund for this offer is €/£10. Only deposits made using cards will qualify for this promotion. T&Cs apply

Enhanced Odds Offer

If you receive an enhances odds offer, then that will allow you to bet on a specific event but with much better odds than you would normally receive. This means that you will receive back much more if the bet wins than you normally would. There is usually one ‘catch’ though – money in excess of what you would have otherwise won is paid as bonus money that you cannot withdraw, and not as real cash.

Say – for example – you are offered an enhanced odds offer on Manchester United beating Crystal Palace at Selhurst Park. The normal odds are 2.0 (Evens) but you are offered 5.0 (4/1). If you were to take up the offer, bet £10 and the Red Devils won, then you’d receive back £10 in real money (your winnings at 2.0) and £30 (your enhanced winnings at 5.0) as bonus cash, plus your £10 stake.

Enhanced odds offers are usually tied to specific events, so you need to be quick to take advantage of them. Keep an eye on our enhanced odds page to find the latest bonus deals.

Matched Deposit Bonus

If you’ve been around english casino sites, then you’ll be familiar with the concept of a matched deposit offer as that is the most common type of welcome bonus made by such sites. A matched deposit offer at a UK online bookmakers works in exactly the same way, and you’ll find the best matched deposit betting offers available here.

10Bet is a superb relatively new bookmakers with an amazing sports betting bonus. It is worth 100 percent of the first deposit you make at the site, up to a maximum of £50.

To claim your matched deposit offer sign up at 10Bet and make a minimum deposit of £15 (not via an eWallet such as Skrill or Neteller). You will be awarded 100 percent of your deposit up to £50 as bonus cash.

To cash out any winnings made via your bonus cash you need to wager the amount eight times over on single markets with minimum odds of 4/5 on singles, or 2/5 per leg for acca. You need to do this within sixty days of receiving your bonus cash.

New bettors get 100% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); Wager a total of 8 times deposit + bonus, with max qualifying bet stake equal to your initial bonus amount; Bonus expires after 60 days; Min odds of 4/5 on singles, or 2/5 per leg for acca; Some bet types excluded; See full terms

First Deposit Bonus

As betting bonuses in the UK go, a first deposit bonus is among the rarer types offered. This awards you a percentage amount on top of the value of your first deposit.

Similar to the matched betting bonuses outlined above, there will be a minimum deposit amount to qualify. There is also a maximum award, which means even if you deposit more first time, the bonus you receive is capped.

How to Get the Most From Your Sports Betting

Most people bet on sports in order to add a little excitement to their lives. Others treat it a little more seriously in the hope that their expertise generates them a little bit of extra income. For others it’s just a source of entertainment.

Whichever of these betting types describes you, there are certain ‘rules’ you need to follow in order to get the most from your new online betting sites, and here are a few of them.

Take Advantage of Betting Bonuses and Promo Codes

There are dozens of online bookies out there, and as long as you stick to the top 10 betting sites UK or any site as recommended by our experts you are free to open an account at any or all of them. As most sites will offer you some kind of welcome deal such as a free bet or enhanced odds, you can take advantage of all of these deals to power up your sports betting experience.

James Fuller profile-image
James Fuller

'Use betting promo codes' - says James

“As the UK sports betting market is so competitive, the leading sites will offer ongoing promotions in order to satisfy their existing clientele and to attract people to the idea of opening accounts with them. Again, this is something you ought to be taking advantage of, so pay a visit to our betting promotions page as often as possible.”

Use the Kelly Criterion to Maximise Your Chances of Profit

If you are betting at at a UK online betting site, then the chances are you are flat betting (using the same stake over and over again). All companies factor in a ‘win margin’ when setting odds, which helps them maintain a profit no matter the outcome of any event. You’ll do better at new betting firms if you calculate your stake using a formula that’s known as the ‘Kelly Criterion’, after its creator.

Say you have a bankroll of £100 and think that Arsenal have a 40 percent chance of drawing with Chelsea. However, the odds given for this are 3/1 (or 4.00), which is a probability of 25 percent. This is, in your opinion, a value bet, but how much should you stake. £1? £10? The whole £100?

You can use the Kelly Criterion at the UK’s top betting companies to work it out. The formula is this:

((Probability * Odds) – 1) / (Odds – 1)

Don’t worry if you suck at maths, as the more you use the formula the more you will get used to it. In our example, the probability is 0.40 (40%) and the odds 4.00 (you have to use decimal odds, not fractional). Plugging all the numbers into the formula we get:

((0.40 * 4) – 1) / (4 – 1)

Now, let’s (gulp) get crunching those numbers:

((0.40 * 4) – 1) / 3

(1.6 – 1) /3

0.6 / 3 = 1.80 %

The answer comes out as 1.8 percent of your bankroll, therefore your stake should be £1.80. If you want to test out this formula, why not try it at one of the newcomers in the UK using a bonus? That way you can ‘risk’ your stake without it being any of your own money.

Practice Good Bankroll Management

Unless you deem yourself a professional sports bettor and are willing to put the hours in to become successful at it, then you’re very unlikely to develop your new sports betting skills to the point where you can count on wagering being a steady stream of income.

Your bankroll is the amount of money you put aside each month for your sports betting endeavours. You need to keep this separate from your other financial considerations such as mortgage payments, rent, utility bill payments and the money you need for food and your day-to-day expenses.

It is recommended that you never gamble more than one tenth of your overall bankroll on any given day, and no single bet should be more than one tenth of that. So, if your monthly bankroll is £100 then your single day bankroll is £10 and your single bet maximum is £1.

The most important aspect of bankroll management is this – should you have a bad run and your bankroll dwindles to zero, stop betting until next month’s bankroll is available. Do not ‘borrow’ from future bankrolls, and do not spend money that you need for your daily financial responsibilities.

Peter Addison profile-image
Peter Addison

Peter's bankroll management advice

“Another great tip about bankroll management is to stop betting for the month if your betting chops are really coming up trumps and you manage to double your monthly bankroll. Good runs are all-too-often eaten away by immediate bad runs. Instead of spending your gained wealth on betting, consider treating yourself to a nice meal, a new outfit or paying off some of your credit card debt instead.”

Bet With Your Head, Not Your Heart

We’ve all done this – Liverpool have been drawn at home to Accrington Stanley in the FA Cup and the Accrington boys are quoted at 100/1 (101.00) to snatch victory from the Anfield mob. You think ‘that’s worth a quid’ so you slap on a pound for an Accrington win … and Liverpool win 9-0 with Mo Salah scoring five. You could have just as well flushed that quid down the toilet for all the good it did you.

True – long shots (such as 5,000/1 Leicester City winning the EPL in 2016) do sometimes pay off but mostly they are as likely to happen as Donald Trump admitting that he’s wrong about something.

The people who get the most out of their sports betting are those who bet with their head. Even the most fervent Accrington Stanley fan would not have put money on their team in the example we gave above if they used their grey matter, as opposed to what pumps in their chest.

Wager On What You Know

The most successful sports bettors are those that understand one particular betting niche better than any other. It could be horse racing, or it could be drilled down further and just be about the EPL. It may even be the Estonian U23 Ladies Volleyball League – as long as you bet on what you know and leave the guesswork behind, you’ve more chance of being successful in your sports betting than not.

Having said that, the more markets that are available to you, the better the chances you have of finding the best betting sites prices on a large number of events. If you’re an EPL expert, then as time goes on you might want to expand that knowledge to the Bundesliga, La Liga, Ligue 1 and Serie A. As soon as you become an expert on European top flight football, you’ll be able to expand into the UCL and the Europa League too.

Best New Betting Sites in the UK

Despite the online betting market in the UK being dominated by familiar names such as Betfred, bet365 and Betfair, new online actors emerge onto the internet all the time. Interest in sports betting seems to increase on a daily basis, meaning there’s a growing number of potential sports bettors out there for betting firms to attract as their clientele.

Bookmaker UKGC licence UK Launch Welcome Sports Offer Review
Vegasland 39483 2022 Bet £10 Get £10 In Free Bets
T&C’s Apply
Vegasland Review
HeySpin 39483 2020 Deposit £15, Get £10 Free Bet
T&C’s Apply
HeySpin Review
Rhino 50122 2021 Bet £25 Get £10 Free Bet
T&C’s Apply
Rhino Review
Midnite 42647 2019 Bet £10 Get £20 In Free Bet Credits
T&C’s Apply
Midnite Review
BetDukes 39335 2020  Bet £10 Get £10 In Free Bets
T&C’s Apply
BetDukes Review
DAZN BET 48756 2022 Bet £5 Get £5 Free Bet + 10 Free Spins
T&C’s Apply
BetZone 50122 2021 Up To £60 In Free Sports Bets & Up To 50 Free Casino Spins
T&C’s Apply
BetZone Review
Mr.Mega 39483 2021 Bet £15 Get £15 Free Bet
T&C’s Apply
Mr.Mega Review
Vegasmobilecasino 39335 2022 Bet £10 Get £20 Free Bet
T&C’s Apply
Vegasmobilecasino Review
BetGoodwin 2927 2022 50% Of First Day Losses Back As A Free Bet Up To £25
T&C’s Apply
BetGoodwin Review
BetMorph 39335 2022 Bet £10 Get £30 Free Bet
T&C’s Apply
BetMorph Review
BetTarget 39483/1014834 2021 Bet £10 And Get £20 Free Bet
T&C’s Apply
BetTarget Review
BetStorm 39335 2021 Bet £10 Get £30 Free Bet
T&C’s Apply
BetStorm Review
Luckster 39483 2021 Bet £10 Get £10 Free Bet
T&C’s Apply
Luckster Review
Luckland 39483 2022 Bet £10 Get £20 Free Bet
T&C’s Apply
Luckland Review
Tebwin 39335 2021 Bet £10 Get £30 Free Bet
T&C’s Apply
Tebwin Review
JeffBet 39335 2022 Deposit £10, Get A £30 Free Bet
T&C’s Apply
JeffBet Review
HighBet 39483 2021 Bet £10 Get £15 Free Bet
T&C’s Apply
HighBet Review
BritainBet 39335 2020 Bet £25 Get £50 Free Bet
T&C’s Apply
BritainBet Review
ZetBet 39483 2022 Bet £10 Get £10 Bet Token
T&C’s Apply
ZetBet Review

The Most Experienced Best Betting Site Names in the UK

If you are of a cautious nature, then whenever you go looking for a service provider you probably hunt for one that’s been successful in their particular business niche for several years. If the company has been successful in doing what they do for a decade and beyond, then surely they must be doing something right?

This rule applies to the sports betting world too, although that does not mean that new betting sites in the UK for 2023 should be dismissed out of hand. If you’d prefer to place your sporting bets at a site that has successfully withstood the test of time, then here are some of best ‘established’ sports betting brands:

Bookmaker UKGC licence Established Since Welcome Sports Offer Review
bet365 39563 2000 Bet £10 & Get £30 In Free Bets
T&C’s Apply
bet365 Review
William Hill 39225 1934 Bet £10 Get £30 In Free Bets
T&C’s Apply
William Hill Review
Betfred 39544 1967 Bet £10 Get £40 In Bonuses
T&C’s Apply
Betfred Review
Betway 39372 2006 £30 Matched Free Bet If Your First Acca Loses +50 Free Spins
T&C’s Apply
Betway Review
BetVictor 39576 1946 Bet £5 Get £20 In Free Bets
T&C’s Apply
BetVictor Review
888Sport 39028 2008 Bet £10, Get £40 In Free Bets
T&C’s Apply
888Sport Review
SpreadEx 8835 1999 Bet £10, Get £40
T&C’s Apply
SpreadEx Review
10bet 43173 2003 100% Up To £50
T&C’s Apply
10bet Review
Tote 54779 1928 Bet £5, Get £20 In Free Bets
T&C’s Apply
Tote Review
PaddyPower 39439 1988 Bet £20 And Get It Back If It Loses
T&C’s Apply
PaddyPower Review

Football Betting Sites

As a British sporting passion, it’s no surprise that football betting has really taken off over the last 30 years. This also mirrors the growth of the internet and online gambling in general. As football means more to fans than simply just the beautiful game, the national obsession with it in the UK has helped create a global brand in the English Premier League (EPL). Its success, attracting some of the best players in the world to our shores, only heightens interest in this particular sport. With that in mind, these are our top sites for football betting right now:

  1. bet365 – Early payouts and enhanced prices
  2. Spreadex – 1st Scorer Insurance
  3. William Hill – Awesome live graphics
  4. QuinnBet – Great range of deals
  5. 10Bet – Unique football offers put on weekly

Our Top Ranked Football Betting Site

bet365 sportsbook

We recommend bet365 over all other football betting sites new and old because of the vast range of markets available and their promotions. Whether it’s early payouts if your fancied team goes 2 goals ahead, the up to 70% bonus on accumulators, Bore Draw money back deal on matches that end 0-0, or enhanced prices on the Full Time Result, it’s a great place to take a punt.

Horse Racing Betting Sites

The link between betting and sport doesn’t get any closer than with horse racing. Making wagers on this dates back centuries. It may be the sport of kings, but horse racing retains huge popularity in Britain thanks to big meetings like the Cheltenham Festival, Grand National and Royal Ascot. Save a couple days like Christmas Eve and Christmas Day, there is action to bet on every other day of the year. Whether you enjoy backing jumpers in the National Hunt code or thoroughbreds running on the Flat, horse racing is an integral part of any of the best betting company and its coverage:

  1. bet365 – Longest BOG promotion in industry
  2. Spreadex – Fixed odds and horse racing spreads
  3. 888Sport – Each Way + deal for enhanced terms
  4. QuinnBet – Many money back and free bet bonuses
  5. Tebwin – Free bet every Monday


Our Top Ranked Horse Racing Betting Site

quinnbet review logo

QuinnBet are first past the post with us for horse racing betting because of their events themed promotions. It doesn’t matter if it’s Royal Ascot, a big jumps meeting or even French racing, there will be an appealing deal on offer.  One regular promotion they run is a free bet the value of your stake if your chosen mount finishes second to the favourite. With great ante post betting options, QuinnBet have got a real flair for horse racing betting.

Jamie Clark profile-image
Jamie Clark

Bet each way whenever possible

“That rules out races with four or fewer runners, but those probably aren’t big betting events anyway. An each way bet mitigates some of the potential loss attached to a win only wager. Horse racing betting websites often pay Extra Places on the most competitive and biggest field races, giving you every incentive to take a punt.”

Best Live Betting Webites

While the concept of betting while watching a sports event unfold is relatively new, it caught on pretty quick. Having the ability to place in-play betting wagers has become part and parcel of the gambling experience. Getting to where we are now meant developing live betting websites that react quickly to what’s happening in the match or game across a range of different sports. It was just the next step in the ever evolving story of digital age wagering. Take a look at five of the best live betting firms we recommend today:

  1. Betfred – Bookie that puts live betting first
  2. bet365 – Live audio alongside in-play betting
  3. 888Sport – Dedicated live now tab on site
  4. Betfair – Bet in-play on sportsbook and exchange
  5. Paddy Power – Outright and match in-play options


Our Top Ranked Live Betting Site

betfredAt Betfred, live betting is a big deal. For evidence of that, look no further than In-Play being first and foremost on the sportsbook menu. The sports with live markets are listed across this page and you can even favourite matches of interest. Betfred specials and upcoming events still set to go in-play can also be found here. With easy access to live streams as well, it’s a complete and immersive live betting experience for sure.

Betting Firms Offering Cash Out

Cashout is another digital age innovation later years. You can cash out live bets that currently are winning, albeit for reduced odds at most old and new betting firms. Say you have bet £5 on England to beat Wales at 5/4 (2.25) during the FIFA World Cup finals. Jack Grealish put England ahead on the hour but, with 15 minutes to go, Harry Maguire gets sent off leaving England down to ten men. You decide to cash out with odds of 4/5 (1.80) offered. Gareth Bale equalises with a last-minute penalty, so your bet would have returned nothing if you had not cashed out. Here are our top 5 cash out betting sites today:

  1. SBK – Wide range of cash out options available
  2. bet365 – Big choice for cashing out your bets
  3. 888Sport – Track popular punts with BetFeed
  4. Betway – Great reputation for allowing cash out
  5. William Hill – Available on desktop and mobile


Our Top Ranked Betting Site with Cash Out

logo-sbk1The great thing about mobile-only betting platform SBK is the huge array of cash out options available to you in terms of markets and sports made eligible. A simple process that boils down to a couple of taps of the app on your phone, you have the option of full and partial cash out available. This kind of flexibility isn’t always something that other betting firms with cash out provide, so we recommend SBK wholeheartedly.

Live Streaming on Betting Websites

The best betting firms in the UK are those with live streaming. Established sites such as LivescoreBet, bet365 and Paddy Power all have live streaming of sports events, plus new additions such as QuinnBet have some live streaming of horse racing.

Football, horse racing, tennis and golf are the most popular sports available on live stream betting websites. You won’t though be able to see major sporting events and leagues such as the English Premier League or the Wimbledon Tennis via betting site streaming, due to existing broadcasting deals signed with terrestrial broadcasting companies.

  1. bet365 – Funded account or placed a bet within last 24 hours
  2. Spreadex – Funded sports account including horses and tennis
  3. 888Sport – £1 qualifying bet to stream US, UK, Irish, French and AU racing
  4. Betfred – £1 qualifying bet to stream selected sports events live
  5. William Hill – Watch Betting TV streams for free

Recommended Betting Webite for Sports Live Stream

bet365 sportsbook

There can be no doubt that bet365 are among the best bookmakers for live streaming all the best sports action. You don’t even need to place a qualifying bet to access the streams they offer. It’s enough to have a funded account, in other words a positive account balance, or placed any wager within the last 24 hours. At Bet365, you get access to horse racing from around the world, domestic European football league and top tennis tournaments, and that’s just for straters. Their excellent streaming service puts all the competition in the shade.

Payment Methods Available to Sports Bettors in the UK

Getting money into and out of the best betting websites is not as simple as it used to be. For example, the United Kingdom Gambling Commission outlawed the use of credit cards at online betting sites in 2020, to discourage problem gamblers from running up credit card bills that they then simply could not afford to pay.

It’s not all bad news though, as there are plenty of ways in which you can make deposits and withdrawals via your online sports betting account. If you open an account at a betting site online, then you will be able to use a Visa or MasterCard debit card as this is the chief payment method used by bookmaker websites. Some will also accept popular eWallets such as PayPal, Skrill and Neteller. Be aware that you will not be able to use PayPal Credit at online bookies.

Less popular eWallets in the UK that may be available include MuchBetter and ecoPayz. While not strictly eWallets (as they are usually connected directly to a debit card) Apple Pay and Google Wallet are other online bookmakers payment methods. Trustly is one other option but again, it is not an eWallet, rather a way of connecting your bank account to an online betting site so you can make direct transfers.

There are plenty of payment methods that are not accepted by the UKGC. We have already mentioned credit cards, and pay-by-phone methods such as boku have been discounted too as they are credit-based payment systems. Betting with bitcoin and other cryptocurrencies is not possible either, as they are banned by the UKGC over fears of money laundering. Revolut is another on the ‘banned’ list (since 2020) as you can use the app provided by Revolut to fund your account via credit and cryptocurrencies.

How to Sign Up at Betting Websites in the UK

Both established and new actors in the UK have streamlined the process by which you can sign up for an account at their site. Indeed with some, you only need to sign up via PayPal, Facebook or Google to create your account.

With other sites though, the process is a little more engaged. Here is how to sign up for an account at QuinnBet, one of our favourite new betting firms.

Step 1

Head to the QuinnBet site and click on the green ‘Register’ button.

quinnbet registration

Step 2

Fill in the ‘Personal Information’ section, click the check box to state that you are over 18 and click ‘Continue’.

quinnbet registration form

Step 3

Fill in the ‘Address’ Section and click ‘Save Address’.

quinnbet registration

Step 4

Fill in the ‘Payment Method’ Section. Add your credit or debit card (eWallets are not available for your first deposit at QuinnBet), choose a deposit amount and click ‘Submit’.

quinnbet sign up

That’s it! You now have a funded sports betting account. The process may differ depending on where you sign up, but the steps involved are basically the same.

As you are based in the UK, you will more than likely have to provide identification documents before you can start placing bets. You will need to provide a proof of ID, such as an image of your passport or driver’s licence, and a proof of address such as an image of a recent utility bill. The provision of these documents is a legal stipulation decreed by the UKGC to help prevent illegal online gambling by minors.

How to Place a Bet at the Best Betting Sites UK

Now you have opened your new bookmakers UK account, you will want to start betting. The best sites make it extremely easy to place bets, but we are going to walk you through the process, step-by-step. We are going to place a bet at QuinnBet, one of our favourite betting websites.

Step 1:
Once you have deposited your funds at the sports betting site’s cashier, head to the main page of the site. Here you will find all the big events plus live events happening right now. We are going to bet on a Premier League game, so we click on the link “Premier League”.

quinnbet bet
Step 2:

Here we are going to bet on Manchester City to beat Southampton. The common ‘1X2’ options are available on the main Premier League page, but we’re going to show you how to access other markets. You do this by clicking on the number to the right of the fixture details.

quinnbet bet bonus
Step 3:

Here you can see ALL the available markets for the match, including Over/Under, BTTS Yes/No, Asian Handicap, Clean Sheets, First Goalscorer, Anytime Goalscorer, so on and so on. As we are just going to bet on City winning, we’re going to pop back to the previous page …

quinnbet sports
Step 4:

To bet on Manchester City to win, all we need to do is click on the ‘2/11’ button. The ‘2/11’ refers to the price that Manchester City are at to score victory. If you prefer decimal odds then that’s 1.29.

quinnbet offer
Step 5:

Enter the size of your wager. We have set the bet at £10, so our estimated returns are £11.82. When all looks good, hit the ‘Bet Now’ button to confirm your wager. Job’s a good ‘un and come on those boys in sky blue!

quinnbet free bet

Best Online Betting Sites for Gambling UK

British bettors have an incredible range of options available to them, and many of these sites don’t merely provide a sportsbook. They also feature various other sections, including online casinos, live casinos, slot games, roulette, poker, bingo, lotto, virtual sports, and more.

How the Best Online Betting Websites for Gambling in UK Compare

Brand Sportsbook Casino Live Casino
Slots Poker Bingo Lotto Pools
888sports betting fa shield fa shield fa shield fa shield fa shield fa shield fa shield close fa shield close
bet365 sportsbook fa shield fa shield fa shield fa shield fa shield fa shield fa shield fa shield
Paddy Power sportsbetting fa shield fa shield fa shield fa shield fa shield fa shield fa shield fa shield close
quinnbet betting fa shield fa shield fa shield fa shield fa shield fa shield close fa shield close fa shield
luckster sport new fa shield fa shield fa shield fa shield fa shield close fa shield close fa shield close fa shield close
Grosvenor Sport betting fa shield fa shield fa shield fa shield fa shield fa shield close fa shield close fa shield close
logo-netbet1 fa shield fa shield fa shield fa shield fa shield fa shield close fa shield fa shield close
Betfred Sports Betting fa shield fa shield fa shield fa shield fa shield fa shield fa shield fa shield
logo-boylesports1 fa shield fa shield fa shield fa shield fa shield fa shield fa shield fa shield
betvictor betting fa shield fa shield fa shield fa shield fa shield fa shield fa shield fa shield close

Best New Gambling Sites UK

In the past few years, we’ve seen an absolute explosion in the number of UKGC-compliant online gambling sites serving British bettors. You can check out three of the very new gambling sites in the UK below, and find out a few key details about each. These fresh faces each bring something different to the table. As some of the newest sports betting sites around, you can take advantage of their sign up offers for new customers too!


luckster sport newLaunched in 2021, Luckster is a new sports betting venture from Apsire Global International, a well-known online gambling brand that has been around since 2005. Luckster offers a comprehensive sports betting experience with an easy-to-use interface that covers all popular sports, with the main focus being football, horse racing and greyhounds.

The site offers a reasonable sign-up deal for all new punters – bet £10 to get a £10 free bet. This welcome offer is for newcomers to the site so get on top of it fast if you don’t want to miss out. Luckster is not just about sports betting too – if you want to fully chance your ‘luck’ then there’s a casino and live casino too.


betUK NEWBetUK was only launched in 2018, making it a new arrival on the betting scene. There’s actually a huge amount of experience behind this brand though, as they’re owned and operated by LeoVegas, who have enjoyed plenty of success in the UK and Europe.

From the beginning, BetUK has been a feature-packed betting platform. In addition to a solid range of sports markets, there’s also a casino section and plenty of slots. Importantly, BetUK provides special offers for all the main sections of its site, making it easy to gain both free bets and free spins.


logo-sbk1SBK was released to the public in 2019 after months of development from the well known betting exchange Smarkets. With their background in exchanges, Smarkets have created one of the most interesting platforms around at the moment. It’s unique among new sports gambling sites for being mobile exclusive.

Because of that, SBK has quickly made a name for themselves. With regularly changing odds, they always manages to remain competitive. A top class mobile betting app has also helped to solidify their growing reputation. An up to date app has clearly been a priority for SBK and they’ve more than delivered. If they keep up their progress over the next few years, expect them to be amongst the big boys of the betting world.

Can I Wager My Sportsbook Bonus on Other Products?

Sign up offers deliver the biggest rewards of any promotions, by far. As such, we’d say it’s always worth putting the time and effort into triggering them whenever you register with a new brand.

You may well be interested in using various sections of a betting site, such as the sports section and live casino areas. If so, the same account balance can usually be used in each case. Unfortunately though, any bonuses you receive can’t be. If you receive a bonus from a sports betting offer, this must be used for sports wagers. The same goes for casino sections, live casino areas, and so on.

Do I Need to Register a Separate Account for Playing Other Products?

In general, getting started on online gambling sites in the UK could not be easier. This is true regardless of the specific product you’re interested in.

Nowadays, this user-friendly nature extends across most betting websites’ entire platforms. If you originally sign up on the sportsbook, for example, that same account will typically be eligible for use on all other sections of the platform.

The main advantage of this is obviously convenience. Whether using the desktop site or mobile app, you won’t need to log out from one account and log in to another. The downside is that you’ll often be limited to one welcome offer for that account, meaning that – if a brand offers deals for multiple sections – you’ll have to pick the one that most appeals to you.

Take Your Game to the Next Level with our Betting Guides

Do you know what BTTS stands for? If someone offers you Acca Insurance would you think they’re offering to insure your car? When you hear the term ‘Asian Handicap’ do you immediately think of a Japanese guy in a wheelchair? If all these terms mean zilch to you and you’re interested in sports betting then you are significantly missing out.

Here at Safe Betting Sites we want you to get the most out of your sports betting, which is why you will find a number of online betting guides designed to help you achieve just that. We explain the jargon behind terms such as BTTS (‘both teams to score’) and detail how you can improve your betting skills and understanding of the wagering world. We are not the kind of shysters who promise you ‘betting profits – 100% guaranteed’, but we will help you expand your betting knowledge and so increase your chances of coming out on top with your sports betting endeavours, time and time again.

Responsible Gambling

You should always take sole responsibility for your gambling – if it gets out of hand then don’t blame others or external factors. If you feel you need help then that is your responsibility too. You should consider gambling self exclusion. This is where you ask all sites you use to prevent you from using them. This could be for a limited period, or gambling self exclusion could mean a lifetime ban.

There are plenty of organisations too available for people experiencing gambling problems, such as GamStop, GambleAware and Gamblers Anonymous. Contact one if you feel your gambling is in danger of getting out of hand before it truly does.

Safe Betting Sites – The Bottom Line

If you are looking for the best betting company with a UK regulated license we have your back. We aim to be your number one resource for every single aspect of your safe online sports betting experience, and we know that’s something we’re going to achieve.

Amongst our favourite sports betting websites for 2023 – are BetUK (new), QuinnBet, Kwiff and Spreadex for the serious spread betting punters. Bet safely, and be sure to return to our site once a month to view new free bet offers and beating deals!

Our Top Rated Best Betting Site in The UK


Bet £10, Get £30 in Free Bets


Bet £10, Get £30 in Free Bets

  • Regular price boosts
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  • Efficient mobile app available
5 Stars
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T&Cs apply. New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. Opt-in required. 18+


Daily Enhanced Odds and Price Boosts for 23 September 2023

Looking for improved odds across the main markets and sports in the UK and beyond? Look no further, we are sourcing the best UK enhanced odds and price boosts every day right here.

Bookmaker Market Enhanced Odds/Price Boost
betfair - sports betting with boosted odds Man Utd Rashford & Hojlund to have 1 or more shots on target each 6/4
William Hill - sports betting with boosted odds EPL Over 2 goals in each of Saturday’s 5 EPL matches 14/1
Livescorebet - sports betting with boosted odds EPL Man City and Man Utd each to win by 2+ goals 7/2

Betting Sites FAQs

Which are the best UK betting sites in 2023?

Our best betting sites are BetUK, BetVictor and Spreadex. New betting sites such as Kwiff are worth checking out too.

How are new UK betting sites regulated?

Sports betting in the UK is completely legal and regulated through the United Kingdom Gambling Commission (UKGC), which issues licences. All the best betting sites and new betting sites in the UK must have these to operate.

Can I fund betting with credit card deposits in the UK?

No. Since 2020 credit card betting deposits with MasterCard and Visa have been banned on online gambling sites in the UK. This was due to a change in the law. Betting with a credit card is prohibited for sports betting, online casinos, slots sites, poker sites and online bingo. You may use your Debit Card linked to your bank account instead, or a different payments provider like eWallet services Apple Pay, PayPal, Skrill, Neteller, ecoPayz and Boku.

Which online bookmakers have the best odds?

Most sites will offer ‘the best odds guaranteed’ but that’s because there are people who work at the site who make sure the odds that are offered on any particular event are on a par with the odds offered by other sportsbooks with little variation. We checked on an up-and-coming football match and the range of odds offered by twenty different online betting sites on a home win ranged from 2.19 (19/16) to 2.05 (21/20), a range of just 0.14.

Do You Need ID for Online Betting?

The UKGC have tightened ‘KYC’ (know your customer) requirements for online sportsbooks over the last year or too. This is to help prevent underage online gambling and from problematic gamblers from opening multiple accounts. Online betting sites are now legally required to make sure that they have made a significant effort in uniquely identifying the individuals who have access to their site. This is done by uploading a proof of identity (passport, driving licence, ID card), proof of address (recent utility bill or bank statement) and source of funding (image of debit card, account summary from bank or eWallet).

Which betting sites should I avoid?

You should steer clear of any bookies not licensed by the UK Gambling Commission (UKGC). Without industry regulation, betting websites are unsafe and not to be trusted.

Which new betting sites are good and how do I start with them?

Firstly, sign up to one of the new bookies advertised here. Click Join or Register on the homepage. Enter your personal details and create a betting account. You then need to make a deposit, not just so you can get sign up betting bonuses but to have funds to gamble with. You're then all set to start placing wagers.

Are new betting sites trustworthy and safe?

Yes and no. If you join one of the newer sites advertised here on SafeBettingSites, then everything is fine. We only include trustworthy online betting sites. Pick one that isn't listed by us, though, and there may be no way of knowing how safe it is to bet with them.

Which is the best betting bonus?

That depends on what you're after. Some people like to wager with free bets and not risk their cash balances. Others like enhanced odds and price boosts. For some, money back deals that refund losing wagers appeal.

What betting sites offer free bets?

Pretty much every betting site new and old offers free bets to new customers. They provide these as a means of generating new business. You can see which betting sites have the best free bets and deals on this very page.

Peter Addison

A vastly experienced sports betting specialist, Peter joined SafeBettingSites in 2021 as a sports editor. Peter has been focusing on the iGaming realm since 2013, and had written millions of words on all aspects of online casino play and sports betting since then. His articles have been featured in numerous high-profile online publications. When not writing, Peter can be found playing his electric guitar. He is such a talented guitarist that his next-door neighbours often join in, adding percussion by banging loudly on the walls.

Latest Player Reviews
prompt support
a robust support system - the knowledge base covers various topics, while email responses are prompt. The live chat is automated, but offers a quick option to switch to human suppo...rt. Our experience showed efficient assistance with satisfactory response times.
Spread betting done good but not for beginners
I might be partial cause I like spread betting and I been a customer forever, but they do provide one of - to me - the markets best spread betting sites for UK punters. With said, this is not a good bookie for beginners, for that I would say Betfair is a much easier to learn. If you like spread betting, you will at one point in time end up at Spreadex and probably like me, stay there. But if you just started out you might be scared off.
One of the better mobile bookies
Great LiveScore app, with stats and live streaming. Not bad help from support for withdrawal so all in all kinda good.
Decent darts market
Not a bad bookie for betting on darts. No real promotions aimed at punters with darts but not a problem for me.
Stupid interface that grows on you
This bookie is slightly annoying, but good. The site is at first needlessly simple in certain parts, but once you get used to it, it grows on you. Fair, its kind of boring and plai...n but if you can live with that its a clear reccomendation.
Useful for streaming purposes
It just had to be said, it might have crappy odds sometimes but it still rocks for streaming. The odds boosts kinda makes up for the odds being a bit disappointing
dependable but boring bookie
Pretty ok if you only want the no frills and just odds. Kinda slow on the payouts depending on what method you use but overall pretty decent. the site is not useless and the odds... are ok but its like all bonuses today too complex and not directly straight forward.
Clean cut footie and racing site
The binary options works in this pages favor imo, not having to see a lot of strange sports when I only want footie bets. Best value for the regular bets, maybe a bit worse if you ...wanna go for the obscure ones tho.
Good specials
being a sucker for deals, this is one of my fave sites. mainly cause of the acca club but mostly cause the boosted odds. they are actually worth checking on. there are so many crap...tacular odds when it comes to boosting odds, and it just makes me annoyed. I like that they don't boost much, but the bets are actually bets I would look at in the first instance.
top betting app
Great app, with stats and live streaming on footie. decent support to boot, fully recommend it for live stream.
Ok sportsbook but lacking in features
I kinda like it cause the offering and the boosted odds, but it falls short on a bit too many features like streaming and payment alternatives. The app is not super intuitive eithe...r. The site is neither bad nor good.
Good newcomer
Not really the best but surprisingly good. Above average number of markets and a moderately pleasant welcome offer. For me, I like the racing focus and the clean and simple layout.
A nice surprise!
Ive used LiveScore for years so was suprised when I found they had a betting section! It's great but I get a sense of deja vu as I think I have seen it all before. I like the price... boosts, and the SQUADS game which cost nothing. Customer support is a bit lacking though, so not everything is good.
Good but messy
This site sponsors my team the mighty BRENTFORD FC. Its a decent site to use but it looks a bit old fashioned and doesn't work all that well. Placing bets and getting money in and ...out of your account is easy to do so it's not all bad.
I always have an entertaining time here
Why do other sites have wagering?
Most bonuses come with wagering but the bonuses at PlayOJO don't so why do other sites have wagering? I don't know why anyone would choose a site with a bonus that has wagering whe...n you can get bonuses at PlayOJO that don't have any wagering! It just doesn't make sense!