Best New Betting Sites UK 2021: Top Online Bookmakers

If there’s one site that qualifies as being ‘in with a bullet’ into our top of the wagering pops considerations, it’s Spreadex. If you prefer spread betting to fixed odds betting, then this UKGC-licensed site is most definitely for you. All major sporting events are covered in depth, plus eSports including Liga Pro, DoTA and CS:GO. The site also stretches into an online casino, plus financial markets too.

If spread betting is something of a mystery to you make sure you check out our spread betting guide. If you don’t want to get involved in spread betting then don’t worry, fixed odds betting is available at Spreadex too.

The interface at Spreadex is unique and somewhat workman-like. Don’t expect too many thrilling and amusing animations as this is definitely a site that takes its sports betting seriously. If you are a dedicated sports bettor who makes serious efforts in getting the most out of their sports betting, then Spreadex is definitely for you.

If you’ve been watching TV of late, you may have noticed Betfred adverts featuring some old geezer imploring punters to gamble responsibly. Well, that ain’t just any old geezer, it’s Mr Fred Done himself, a billionaire, founder and chairman of Betfred. Fred in a legend in the sports betting world, creating Betfred (as Done Bookmakers) in 1967 and keeping the company well in profit for over fifty years while rival UK bookmakers floundered.

The Betfred of 2021 remains an outstanding betting platform that’s backed by the UK’s 1,500 real-world Betfred betting shops. The Betfred online sportsbook has an excellent sports betting section that is genuinely user-friendly, plus additional gambling sections for casino, lotto, live casino, vegas (slots), virtual, bingo, poker and totepool, which is a jackpot game where you can win £££s if you’re an expert sports predictor.

BetBull is a leader among betting sites and has a top class ambassador in former Manchester United and English Premier League legend Eric Cantona. The French attacking maestro enjoyed playing to the crowds – so much so that he once ended up in one when he kung fu kicked an abusive Crystal Palace supporter! The good news here is that BetBull will not send King Eric around if you are not depositing enough at the site!

Not only is BetBull a truly excellent sports betting site, it also has a truly excellent welcome offer – up to £50 in free bets plus 100 percent in odds boosts plus ten free spins at the attached BetBull casino. It also has some unique features such as the ‘Odds Boosts Wheel’ which you can spin every time you create an acca with more than two wagers. The wheel will grant you either an overall boost of your odds (up to 100%) or acca insurance which will return your acca stake if one, two or three (depending on where the wheel lands) or your acca legs fail.

It’s unique features such as this that makes BetBull really stand out from the crowd and makes it, as Eric would say, “très bon!” (It also has Darren Bent and Ray Parlour as ambassadors, but … er … yes, exactly!)

People in the UK should need no introduction to the ‘Virgin’ brand. Famously begun as a record shop by Richard Branson, Virgin have expanded and expanded and are now even venturing into space tourism. They’ve also expanded into online sports betting, with the Virgin Bet sports book. Virgin Bet did used to be owned by Virgin, but now its owned by a different company who use the Virgin logo and name under license.

The Virgin Bet sports book has the usual ‘look and feel’ of the Virgin brand, and is one of the many sites that combine a sports book with a casino, which includes a live casino. The sports betting site does look surprisingly basic though, but that in no way should put you off from using it. Most things you could possibly want from a sports betting site are available, including price boosts and some innovative promotional features.

While not quite qualifying as a new bookies on the scene, QuinnBet is a UK-based online sports book that operates with a UKGC license. This is a betting site that keeps matters traditional in the British sense of the word as it concentrates upon the holy trinity of UK betting – football, horse racing and greyhounds.

It’s not all Brit-based though. The NFL is covered, as are all the other major US leagues (MLB, NBA, NHL and NCAA). You’ll also find comprehensive coverage of the leading eSports as you’d expect to find at new bookmakers, plus a Virtual Sports section.

The main key feature of QuinnBet is the site’s love of horse racing. This is not too suprising, as the site was founded in 2017 by Irish businessman Sean Quinn, who once held the title of Ireland’s richest man. QuinnBet has racecards available from the UK and Ireland on a daily basis, plus other racing-living countries as diverse as France, the USA, Japan and the United Arab Emirates.

One of the most generous aspects of this sports betting brand is their daily enhanced odds deals. If you head to their dedicated ‘enhanced odds’ section you can see the deals that are on offer – popular bets that have boosted odds if you choose to place a wager upon them. If your enhanced odds bet wins, you’ll receive between 10 and 20 percent more in winnings that you would if you placed the same bet at a different site.

The online bookmaker section of Kwiff marries convenience with style but without the fuss of lesser sites. The biggest competitions such as the Premier League and Serie A in football are but a single click away, along with the latest match-ups in the worlds of tennis and basketball.

Kwiff is more a betting app than a betting site, but you can use it on desktop too. To get you used to the surprise bet concept new customers here receive a £10 surprise bet, plus 30 bonus spins at the Kwiff casino.

The setup of the site looks as classy as you’d expect from such an established and experienced gambling brand, with multiple options when it comes to markets and an amazing selection of live betting opportunities including eSports.

Grosvenor Sport really like their big events so make sure you fly over to the site whenever one of sports biggest events is about to take place, such as the FIFA World Cup, the English Lawn Tennis Championships at Wimbledon, or the US Masters at the Augusta National. There are sure to be some excellent promos and bonus deals available.

Originally called Vivarobet and targeting countries around Eastern Europe, VBet have of late decided to expand their focus meaning that this online betting site is finally available in the UK. VBet has actually been around since 2003, but only available to the UK since 2021. Trivia fact – VBet is the number one provider of real-world betting shops in Armenia!

Thankfully, people in the UK do not have to travel all the way to Armenia in order to wager at VBet, as it can be done online. Offering a payout in advance of 94% on major markets and an exceptional 96% on Europe’s top football leagues, you won’t be left disappointed by your winning margins here if your bets are successful. VBet averages 40,000 betting options per month, and an impressive 1,000 live betting events every day. It also offers multiple payment options, quick withdrawals and no fees.

21.co.uk is one of the newest bookmakers on the market, but that doesn’t mean you should be avoiding it. This UK betting company has gone from strength to strength since entering the market in 2019 and there’s plenty to look forward to in the future for 21. 21.co.uk is fully deserving of a spot in our top UK sportsbook.

When looking at 21.co.uk straight away, you can see it’s a very smart site. This not only makes it easy on the eye, but it also helps with navigation and finding the exact betting market you are looking for. With a range of top sports and events available to look at straight away, you are never more than a couple of clicks away from finding what you’re looking for.

In terms of betting markets, there are few sites that can offer the same range that 21.co.uk can. On some events, you’ll also find a Bet Builder feature that is becoming more and more popular in the world of online betting. When it comes to the biggest events, you’ll also find regular promotions on 21.co.uk, including price boosts and free bets available to all customers.

MansionBet have been around for a while now, and have built themselves up a fantastic reputation for the way they treat their customers, including stringent security measures and extra added value via ongoing promotions. Licensed in the UK, MansionBet are known for their support of UK football having had sponsorship deals with Manchester City, Tottenham Hotspur, Newcastle United, Crystal Palace, Bournemouth, Bristol City and Millwall.

Check out their ‘bet £10, get £20’ deal to really get your use of their betting facilties up and running. New bookmakers tend to have more generous deals, but that does not mean this MansionBet offer should be ignored.

MansionBet are one of the most generous sports betting sites out there and will offer keen price boosts on specific events, such as Harry Kane scoring a brace in Tottenham’s next match. Other enhanced deals include daily doubles available on that days’ race card, and ‘all teams to score’ deals on selected combined football matches. Excellent range of the exotic bets, such as Love Island betting, makes this brand a favourite among TV shows fans too.

William Hill are one of the elite online bookmakers in the UK after starting life on-course, then building up a vast empire of betting shops. They moved with the times when the digital revolution changed gambling forever, however, and kept themselves are the forefront of the industry. That journey has brought about the William Hill sportsbook, packed with offers and promotions.

As well as sister Bingo, Casino, Poker and Vegas platforms, William Hill run a daily Scratch of the Day, Win £200 Free Bets and Free or 4 predictor game that don’t cost you anything to play. Flash Odds pop up for limited times only, massively enhancing prices on fancied outcomes. There is also the Acca Freedom deal to celebrate, where you choose between increasing the odds or insuring against one leg letting you down, and horse racing deals which include a daily Bet Boost. William Hill once billed themselves as “the home of betting” and it’s clearly more than an advertising slogan or catachphrase.

Tebwin is a new (for 2021) venture from the global gambling brand ProgressPlay, and by new we mean new as Tebwin only came online during the UK’s first sunny days of 2021! If you’ve used a ProgressPlay site before then you’ll instantly feel at home. This Malta company’s sports betting platform is used by a number of sports betting sites, and the colourful approach makes it perfect for newcomers. Don’t worry, established sports bettors can get a lot out of Tebwin too.

You can kick things off the right way at Tebwin with a £30 free bet, which can be obtained by depositing and wagering £10 of your own money at the site first. You can use your free bet money on any event you want (we suggest you check out TebWin’s excellent array of live betting options which are available 24/7) as long as the odds are greater than 1.5, or 1/2. As usual with such offers your stake is not returned, only any winnings.