Best New Betting Sites UK 2023: Top Online Bookmakers

Tebwin comes with a sports betting pedigree quite like no other sports betting brand in the UK. This online sports betting site is one that’s run by ProgressPlay, a Malta-based gambling brand that has a very well-established and well-respected pedigree. There are dozens of sports betting, casino and live casino sites all over the internet that are run by this respected online gambling company. They all use the same amazing sports betting software, so if you’ve used one ProgressPlay site you’ll feel right at home at all of them.

This sports betting software is colourful and attractive and is extremely easy to use. You can use the icons at the side of the main page to find your favourite betting pastime, or expand the full menu to see the full range of options available to you. There is no live streaming at the site, but you can follow live events in real time thanks to some very good graphics.

A quick word on the bonus here – just make at £10 bet at the site and you’ll receive a £10 free bet as a thank you.

Read our full Tebwin review

As one of the new betting sites, Esports and sports betting platform Midnite is focused on providing betting markets and services to a new generation of gamers and bettors. Established in 2019 by Dribble Media Limited, the platform is licensed by the UK gambling commission (UKCG) with pending approval from the Malta Gaming Authority (MGA). Midnite aims to shake up the industry by merging the growing trend of fantasy sports and sports Egaming with established licensed gambling.

Midnight brings a fresh approach to the online betting industry as new betting sites go. First of all, gone are the detailed and sometimes confusing layouts, which is especially evident with its top-quality mobile app. Games and markets are growing daily, with live streaming and live betting taking centre stage.

Aside from its simple bet and get welcome offer, daily bonuses and promotions have been replaced by Midnites CashMode. Like casino gamification, CashMode offers free game challenges to compete for cash prizes that can be used to place bets.

Read our full Midnite review

People in the UK should need no introduction to the ‘Virgin’ brand. Famously begun as a record shop by Richard Branson, Virgin have expanded and expanded and are now even venturing into space tourism. They’ve also expanded into online sports betting, with the Virgin Bet sportsbook. Virgin Bet did used to be owned by Virgin, but now its owned by a different company who use the Virgin logo and name under license.

 

The Virgin Bet sportsbook has the usual ‘look and feel’ of the Virgin brand, and is one of the many sites that combine a sportsbook with a casino, which includes a live casino. The UK betting site does look surprisingly basic though, but that in no way should put you off from using it. Most things you could possibly want from a UK betting site are available, including price boosts and some innovative promotional features.

LiveScore Bet is a Gibraltar-based UK betting site that has been generating a lot of interest ever since it came online in late 2020. The site offers an attractive number of markets and some very decent promos including daily price boosts that you should really be able to take advantage of. There is also the unique free-to-enter LiveScore Bet ‘Squads’ game where you can choose five football players to form your squad and if they find the net in selected matches, you win cash! LiveScore Bet is licensed in the UK by the UK Gambling Commission, and around the rest of the world by the Government of Gibraltar.

If you’re a footie fan you’ve probably heard of LiveScore, which is a site that offers up-to-the-second live scores from football matches all over the planet (as well as several other sports). That site has been around since 1998 and in 2020 they decided to expand their sporting interests into the provision of sports betting too. We can safely predict that LiveScore Bet will be around for at least two decades just like its parent site if their first year is anything to go by!

Mr Mega has long been in the casino game, and has always been a favourite amongst punters. But, with the addition of an online sportsbook, Mr Mega has opened up a whole new world of possibilities.

Mr Mega opts for a simple but effective layout on their site, which might not be the most appealing to the eyes, but it does make the site incredibly easy to navigate. You can easily see a huge range of sports available to bet on, along with a regularly updated section of the top leagues and events.

When it comes to betting markets, there’s an extensive range that can match any site around. That’s for both pre match and in-play, with updated and unique markets available as events take place. With up to 77% extra winnings on accumulators as well, there’s plenty of reasons to give Mr Mega a try.

If you’ve been watching TV of late, you may have noticed Betfred adverts featuring some old geezer imploring punters to gamble responsibly. Well, that ain’t just any old geezer, it’s Mr Fred Done himself, a billionaire, founder and chairman of Betfred. Fred in a legend in the sports betting world, creating Betfred (as Done Bookmakers) in 1967 and keeping the company well in profit for over fifty years while rival UK bookmakers floundered.

The Betfred of 2023 remains an outstanding betting platform that’s backed by the UK’s 1,500 real-world Betfred betting shops. The Betfred UK betting site has an excellent sports betting section that is genuinely user-friendly, plus additional gambling sections for casino, lotto, live casino, vegas (slots), virtual, bingo, poker and totepool, which is a jackpot game where you can win £££s if you’re an expert sports predictor.

Yet another of the new bookmakers making waves in ZetBet. There are about 30 different sports to bet on at this online sportsbook, which was launched in 2022. This brand new bookmakers site is based in Malta and accepts UK betting punters so naturally has remote licenses from the Malta Gaming Authority and UK Gambling Commission. There is a first deposit ‘bet and get’ deal for new customers too. ZetBet’s welcome bonus sees you wager £10 to get a £10 free bet for sports betting on the site.

There are some great eSports options, plus celebrity and TV specials on this site, which also has a very mobile friendly layout. The ZetBet betting site makes great use of space, so nothing feels cluttered when you’re betting on the sportsbook. Quick links on the main sidebar menu show you popular online gambling events, while you can also select favourite sports to bet on.

The font on this online bookmakers is somewhat dull but there are a good range of markets available on the sportsbook. What ZetBet needs to do next is add more offers and promotions, and then it could be even higher up our list on the best betting site names. For now, it’s one of the new online bookmakers for 2023 very much on the rise.

Jeffbet is another new betting site looking to shake up the market with exciting promotional offers across the best betting sites markets. To help you get started, they focus on the giveaways players love most – Freebets and cashback bonuses. Typically, you can expect 10% cashback up to £500.

Free bets in different forms and sports also allow you to bet on options you may never have thought to try, sometimes without making a cash deposit. An excellent way for players to exploit betting odds and explore sports you have never tried with zero risk.

For a new platform, Jeffbet is pretty basic in design. Still, like all top bookies, the betting site comes complete with a highly functional and easy-to-use mobile platform. A strong WiFi connection is all you need to place bets, watch sports events, and place in-play bets from anywhere. With a diverse number of betting markets in all the best betting sites sports combined with an impressive casino, this new online bookmaker is one to watch.

Luckster is a Malta-based UK betting site that has been generating a lot of interest ever since it came online in early 2021. The site is another sportsbook offer from the respected Aspire Global International, who are more normally known for top-class casino sites such as Mr.Play, but have been branching out into sports betting more of late with a few new bookies online. Luckster is licensed in the UK by the UK Gambling Commission, and around the rest of the world by the Malta Gaming Authority.

The three main focus areas at Luckster appear to be football, horse racing and greyhounds, but all major sporting considerations are available, including a comprehensive eSports betting section. The site is very comprehensive and is easy to use, so placing your bets should give you no problems whatsoever. In addition, if you’re an ‘all in’ gambler there’s a casino and live casino available via the ‘Luckster ‘ general site.