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Best New Betting Sites UK 2021: Top Online Bookmakers

  • UK Licensed
  • Expertly Reviewed
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  • Mobile Friendly

Best Betting Sites UK - 2021 List

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44 Bookmaker that match your criteria...

Bet £10 Get £30 In Free Bets

  • No minimum deposit requirements
  • Excellent platform for in-play betting
  • Best Odds On All Premier League Matches
Join and place a £10 fixed odds bet at odds of 1/2 or greater and get 2 x free £10 fixed odds bets plus 2 x free £5 Total Goals football spread bets. Full T&C’s apply. 18+ begambleaware

Bet £10 & Get £30 in Free Bets

  • Top rated iOS & Android betting apps
  • Extra winnings on your Accas every week
  • Great for virtual sports and eSports
Open only to new players. Aged 18 or over. Opt-in required by clicking on the “Claim” button on the player’s “My Offers” page. Offer is available on mobile browser and app only. Offer must be claimed and qualifying bet must be made within 7 days of registration.

Bet £10, Get £40 In Free Bets

  • Greyhounds free bet club
  • Mobile app for iOS and Android devices
  • Best odds guaranteed on UK & Irish horse races
18+ UK only. Bets placed and settled between 20/09/21 – 03/10/21. Promo code BETFRED40, deposit and place first bet of £10 on Sports (Evens+) in one bet transaction. £40 in Free Bets credited within 10 hours of settlement, 7-day expiry. E-Wallet & Prepaid Card restrictions apply. Full T&Cs Apply.

Bet £10 Get £20 In Free Bets

  • Great Virgin Bet FIVES promotion
  • Excellent mobile app for iOS & Android users
  • Fantastic for in play betting
*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. 18+

Bet £10 Get £30 in Free Bets

  • Generous welcome offer
  • Available on iOS & Android
  • Power Up cards & betting tools
New users only. Place qual bets of £10 (min odds 1/2, 2+ legs) in 1st 7 days to unlock. Awarded as 3 x £10 free bet. Min odds 1/1, 3+ legs, + 7 day expiry. Winnings in cash. Full T&Cs Apply.

Bet £10 Get £20 Surprise Bet

  • Unique Welcome Offer
  • Excellent iOS & android mobile app
  • Price boosts with Kwiff Supercharge feature
New customers & 18+ only. Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly

Bet £10, Get A £30 Free Bet

  • Generous welcome offer
  • Daily specials available
  • Combined odds of just 3/1 required to qualify for acca insurance offers
New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply

Bet £10, Get £20 + Up To 100 Free Spins

  • Mobile friendly site and betting app
  • Odds are better than the industry average
  • £5 free virtual sports bet available
New players from 11.08.2021. £10 bet to qualify. £20 in Free Bets and up to 100 FreeSpins. Free Bets valid for 3 days. Terms apply.

Deposit £20 Get £20 In Risk Free Bets

  • Newly launched UK bookmaker
  • Best possible price promise
  • Tips & social features: follow the biggest winners
New customers only. Deposit £20 using Debit Card or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled. T&Cs apply.

Bet £10 Get £10 Free In-Play

  • Impressive coverage of sports available
  • Fast & secure payouts
  • Cash-out available on most markets
ull T&Cs apply. 18+ New customers only. Opt in required. Qualifying bet must be £10 or more and placed at odds of 1.5 or higher. Free bet must be used in-play. Free bet is non-withdrawable, expires after 7 days and is not returned with winnings.

50% first deposit bonus up to £50

  • High Odds
  • Great User Experience
  • Amazing Daily Promotions
18+; New bettors get 50% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); Wager a total of 8 times deposit + bonus, with max qualifying bet stake equal to your initial bonus amount; Bonus expires after 60 days; Min odds of 4/5 on singles, or 2/5 per leg for acca; Some bet types excluded; See full terms; See full terms; Terms apply; 18+

£25 Free Bet + 100 Free Spins

  • Large number of ongoing promotions
  • Reputable UK bookmaker
  • Horse racing and greyhounds live streaming
If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £25 (min 3 bets) Plus 100 Free Spins on Grand Spinn. Even if your account is up, you're guaranteed a £5 Free Bet Plus 100 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only |

Bet £10 Get £30 Free Bet

  • Newly launched UK bookmaker
  • Hundreds of in-play markets daily
  • Fast winnings payouts
New customers only. Minimum deposit and bet of £10, at odds of 1/5 per multi selection. 10x wagering the winnings. Wagering occurs from rreal balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Max conversion: £20. Valid for 7 days from issue. Excluded Skrill deposits. Full terms apply.

Deposit £20, Get a £20 Free Bet

  • Market leading prices with 0% margin on selected events
  • Large number of bonuses and promotions
  • Excellent sports coverage
New Customer Offer - Open to new accounts only. Deposit £20 and turnover your deposit five (5) times on the Sportsbook - trebles and accumulators (with three or more selections only), minimum odds each selection 1/2 (1.50) - and you’ll receive a £20 Free Bet. Additional deposits may be required in order to fulfil the turnover conditions, which must be met within 90 days of depositing. Bets placed using Free Bets or Bonus funds, or bets that have been Cashed Out or Edited, do not count towards turnover requirements. The Free Bet will expire seven days after being credited and can only be placed as a win only single bet on the Sportsbook. Free Bet stake not included in returns

Bet £10 Get £30 Free Bet

  • Newly launched UK bookmaker
  • Cash prizes for top wagering customers
  • Competitive odds & array of markets
New players only. Opt-in Required. Minimum $/€/£10, minimum odds of 1.5, stake is not returned,10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/€/£20, 10X wagering the winnings. Excluded Skrill deposits. Full Terms Apply
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FREE Bet Offers For September 2021

14485 Free Bets Claimed So Far

312 codes CLAIMED

Bet £10, Get £40 In Free Bets

  • Greyhounds free bet club
  • Mobile app for iOS and Android devices
  • Best odds guaranteed on UK & Irish horse races

    Best betting sites in 2021

    • SpreadEX - King of the fixed odds
    • BetUK - Extra winnings on Accas
    • Quinnbet - Horse racing promotions
    • 888Sport - Best odds guaranteed
    • Parimatch - Superb bet builder
    • Betfred - Daily specials
    • 2KBET - Fast payouts
    • Kwiff - Price boost feature
    • MansionBet - Acca club
    • Grosvenor - Live streaming

    These are currently the highest rated betting sites in the UK.

    Why Trust SafeBettingSites?

    Let’s get straight to the point – you are here because you like to place wagers on sporting events. Safe Betting Sites is a new initiative launched in 2020 that’s designed to help you find the best UKGC-regulated betting sites, and to make sure your online betting experience is 100 percent secure. It’s our job to keep you protected, and to inform you of the best betting sign-up offers and available site promo codes.

    • Cash out available on all single and combination bets
    • Excellent bookie for live streaming
    • Large number of available sports markets
    33 Bookmakers in
    £15080+ Bonus Total Savings
    29 Casinos in


    Hottest Free Bet Offers For This Month

    Free bet offers and promo codes are introduced by established UK bookmakers and new betting sites in the UK on a regular basis. While the full T&Cs involved make some promotions worth avoiding, the following betting site offers are well worth checking out. Each offer comes from a different safe and trustworthy betting site, providing punters with the chance to place bets using the bookmaker’s own funds.

    NOTE: With there being so many online bookmakers and top 10 betting sites reviews available to punters today, separating the best new bookmakers UK and well-known bookies from the rest is not always easy. However, having taken a number of factors into consideration, including safety, licensing, markets, promotions and additional features, it is our expert opinion that the following are among the top betting sites.

    Bet £10 Get £30 Free Bet

    Claim BonusOur score: 9.8

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    Claim BonusOur score: 9.6

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    Claim BonusOur score: 9.6

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    Claim BonusOur score: 9.7

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    Claim BonusOur score: 9.6
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    Bet £10 Get £40 in Free Bets + £10 Casino Bonus

    Claim BonusOur score: 9.6

    Bet £10 Get £10 Free Bet In-Play

    Claim BonusOur score: 9.5
    2021 Launched Bookmaker
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    Bet £10 Get £30 Free Bet

    Claim BonusOur score: 9.7

    Bet £10 And Get A £10 Free Bet

    Claim BonusOur score: 9.5

    Bet £10 Get £10 Free Bet + 20 Free Spins

    Claim BonusOur score: 9.2

    Bet £10 And Get A £10 Free Bet

    Claim BonusOur score: 9.5

    Bet £10, Get A £30 Free Bet

    Claim BonusOur score: 9.6

    Bet £10 Get £30 In Free Bets

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    Bet £10 Get £15 Free Bet

    Claim BonusOur score: 9.5

    £25 Free Bet + 100 Free Spins

    Claim BonusOur score: 9.6

    Bet £10 Get £20 Free Bet

    Claim BonusOur score: 9.5
    312 codes CLAIMED

    Bet £10, Get £40 In Free Bets

    Claim BonusOur score: 9.7
    18+ UK only. Bets placed and settled between 20/09/21 – 03/10/21. Promo code BETFRED40, deposit and place first bet of £10 on Sports (Evens+) in one bet transaction. £40 in Free Bets credited within 10 hours of settlement, 7-day expiry. E-Wallet & Prepaid Card restrictions apply. Full T&Cs Apply." >Full Terms Apply

    Bet £10 And Get A £10 Free Bet

    Claim BonusOur score: 9.4

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    Claim BonusOur score: 9.5

    Bet £10, Get £20 + Up To 100 Free Spins

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    £20 Risk Free Bet

    Claim BonusOur score: 9.4
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    £20 Risk Free Bet

    Claim BonusOur score: 9.4

    Bet £5 Get £30 in Bonuses

    Claim BonusOur score: 9.4

    Bet £10 Get £10 Free Acca Bet

    Claim BonusOur score: 9.2
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    Deposit £20, Get a £20 Free Bet

    Claim BonusOur score: 9.7

    Bet £5 Get £20 in Free Bets

    Claim BonusOur score: 9.6
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    Deposit £20 Get £20 In Risk Free Bets

    Claim BonusOur score: 9.6

    £30 Matched Free Bet if your 1st Football Acca loses

    Claim BonusOur score: 9.5

    Bet £10 & Get £30 in Free Bets

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    Bet £10 Get £30 Free Bet

    Claim BonusOur score: 9.6

    The Best Betting Sites UK: A Closer Look

    Safe Betting Sites may be a ‘new’ venture, but the experts whose advice you’ll be taking on board have each been involved in the sports betting industry for at least a decade. These people really know what they are talking about, being lovers of sport and frequent sports bettors themselves.

    What you will find below is what our people consider to be the ten best betting sites available in 2021 for eager sports bettors in the UK and beyond. We’ve included a mix of new UK betting sites and sites you may already be familiar with.

    1. Spreadex - King of best betting sites for spread betting and fixed odds

    If there’s one site that qualifies as being ‘in with a bullet’ into our top of the wagering pops considerations, it’s Spreadex. If you prefer spread betting to fixed odds betting, then this UKGC-licensed site is most definitely for you. All major sporting events are covered in depth, plus eSports including Liga Pro, DoTA and CS:GO. The site also stretches into an online casino, plus financial markets too.

    Betting sites - Spreadex

    If spread betting is something of a mystery to you make sure you check out our spread betting guide. If you don’t want to get involved in spread betting then don’t worry, fixed odds betting is available at Spreadex too.

    The interface at Spreadex is unique and somewhat workman-like. Don’t expect too many thrilling and amusing animations as this is definitely a site that takes its sports betting seriously. If you are a dedicated sports bettor who makes serious efforts in getting the most out of their sports betting, then Spreadex is definitely for you.

    What we like:

    • The UK’s leading sports spread betting site
    • Usually better returns than with fixed odds betting
    • Plenty of markets
    • Fantastic mobile app available
    • Fixed odds betting available too

    What we don’t:

    • No welcome bonus
    • Promotions are rare
    2. Bet UK - One Of The Most Promising Bookies Around

    Since being introduced in 2018, Bet UK have slowly been taking the steps to become one of the top bookmakers in the business. Originally starting as an online casino, Bet UK has expanded seamlessly into the world of sports betting. A number of high profile sponsorships have only cemented Bet UK’s place amongst our top UK bookies.

    From a layout perspective, Bet UK stands out and is one of the easiest bookmakers to use. Odds are clearly available on a range of different sports, as well as an easy to navigate in play market. A clean look adds to the appeal of Bet UK as well, with a simple colour scheme making the best parts of this site clearly stand out.

    As well as a wide range of markets available, there are also regular price boosts at Bet UK. For all major events, you’ll be sure to find some sort of promotion available. So if you’re looking for the Premier League, Wimbledon, Cheltenham Festival or the Masters, then Bet UK will have exactly what you need.

    What we like:

    • Regular Price Boosts
    • Range Of Payment Options
    • Extra Winnings On Accas
    • E-Sports and Virtual Sports Markets
    • Top Rated Mobile Apps

    What we don’t:

    • Odds Could Be More Competitive
    • Limited Live Streaming
    3. Betfred - Best odds guaranteed on UK & Irish horse races

    If you’ve been watching TV of late, you may have noticed Betfred adverts featuring some old geezer imploring punters to gamble responsibly. Well, that ain’t just any old geezer, it’s Mr Fred Done himself, a billionaire, founder and chairman of Betfred. Fred in a legend in the sports betting world, creating Betfred (as Done Bookmakers) in 1967 and keeping the company well in profit for over fifty years while rival UK bookmakers floundered.

    Betfred Football betting

    The Betfred of 2021 remains an outstanding betting platform that’s backed by the UK’s 1,500 real-world Betfred betting shops. The Betfred online sportsbook has an excellent sports betting section that is genuinely user-friendly, plus additional gambling sections for casino, lotto, live casino, vegas (slots), virtual, bingo, poker and totepool, which is a jackpot game where you can win £££s if you’re an expert sports predictor.

    What we like:

    • Extremely well-established UK bookmaker
    • Back by real-world betting shops and telephone betting
    • Live streaming available
    • Ongoing promotions all year round
    • Top of the range mobile apps for iOS and Android

    What we don’t:

    • ApplePay not accepted
    • Too much advertising for casino/slots on sports site
    4. Virgin Bet- Excellent for football and horse racing

    People in the UK should need no introduction to the ‘Virgin’ brand. Famously begun as a record shop by Richard Branson, Virgin have expanded and expanded and are now even venturing into space tourism. They’ve also expanded into online sports betting, with the Virgin Bet sports book. Virgin Bet did used to be owned by Virgin, but now its owned by a different company who use the Virgin logo and name under license.


    The Virgin Bet sports book has the usual ‘look and feel’ of the Virgin brand, and is one of the many sites that combine a sports book with a casino, which includes a live casino. The sports betting site does look surprisingly basic though, but that in no way should put you off from using it. Most things you could possibly want from a sports betting site are available, including price boosts and some innovative promotional features.

    What we like:

    • Easy-to-understand and fair welcome offer
    • Some quirky, inventive promotions
    • Good for football and horse racing
    • Excellent mobile apps
    • Many obscure sports covered, such as chess

    What we don’t:

    • Site design is a little lame
    • Many offers are actually for the casino
    5. QuinnSport - No deposit bet and the best betting site for horse racing

    While not quite qualifying as a new bookies on the scene, QuinnBet is a UK-based online sports book that operates with a UKGC license. This is a betting site that keeps matters traditional in the British sense of the word as it concentrates upon the holy trinity of UK betting – football, horse racing and greyhounds.

    betting sites - QuinnBet

    It’s not all Brit-based though. The NFL is covered, as are all the other major US leagues (MLB, NBA, NHL and NCAA). You’ll also find comprehensive coverage of the leading eSports as you’d expect to find at new bookmakers, plus a Virtual Sports section.

    The main key feature of QuinnBet is the site’s love of horse racing. This is not too suprising, as the site was founded in 2017 by Irish businessman Sean Quinn, who once held the title of Ireland’s richest man. QuinnBet has racecards available from the UK and Ireland on a daily basis, plus other racing-living countries as diverse as France, the USA, Japan and the United Arab Emirates.

    What we like:

    • A fantastic site if you are into horse racing
    • Regularly offer market leading odds
    • Enhanced odds offers each and every week on football
    • Racing offers – win even if your horse finishes third!
    • Plenty of live betting options

    What we don’t:

    • Markets are not as detailed as other betting sites
    6. 10Bet - A superb site for enhanced odds deals
    10bet are a well-established and experienced sports betting brand. They have been established in their native Bulgaria since 2003, and entered the UK market a hanful of years ago. Their sports betting software is powered by the award-winning company SBTech, and the structure of the site will be familiar to most experienced sports bettors because of that.


    One of the most generous aspects of this sports betting brand is their daily enhanced odds deals. If you head to their dedicated ‘enhanced odds’ section you can see the deals that are on offer – popular bets that have boosted odds if you choose to place a wager upon them. If your enhanced odds bet wins, you’ll receive between 10 and 20 percent more in winnings that you would if you placed the same bet at a different site.

    What we like:

    • Enhanced odds deals each and every day
    • 60,000+ events to bet on each and every month
    • Sportsbook is powered by SBTech
    • Live betting markets always available
    • Top class mobile apps (iOS and Android)

    What we don’t:

    • No live streaming
    • Odds offered could be better
    7. Kwiff - Any bet you place could be supercharged
    With so many bookies out there online, it can be difficult for any fledgling site to offer anything new. With Kwiff though, there is a difference, as this site will offer you super-charged bets that if you take up, will add an extra bonus to your winnings. It also offers ‘surprise bets’ which are unique free bets where your ‘free’ stake is returned along with any winnings. Your winnings come without wagering requirements too, which is also pretty darn neat!

    kwiff sports betting

    The online bookmaker section of Kwiff marries convenience with style but without the fuss of lesser sites. The biggest competitions such as the Premier League and Serie A in football are but a single click away, along with the latest match-ups in the worlds of tennis and basketball.

    Kwiff is more a betting app than a betting site, but you can use it on desktop too. To get you used to the surprise bet concept new customers here receive a £10 surprise bet, plus 30 bonus spins at the Kwiff casino.

    What we like:

    • Bets can be ‘kwiffed’ at random
    • Refer a friend for a £10 surprise bet
    • Money back if your backed team loses after leading at half time
    • Excellent apps for Android and iOS
    • Hit the Kwiff ‘Hall of Fame’

    What we don’t:

    • Desktop site is not as good as the mobile experience
    • Limited number of markets
    8. Grosvenor Sport - One of our Favourite New Bookies
    If you are based in the UK then you should be familiar with the name Grosvenor as this company is the number one in the country when it comes to real-world casinos. As well as bricks-and-mortar establishments and an online casino, Grosvenor has an online sports book too, called Grosvenor Sport.

    Grosvenor Sport Online Bookmaker

    The setup of the site looks as classy as you’d expect from such an established and experienced gambling brand, with multiple options when it comes to markets and an amazing selection of live betting opportunities including eSports.

    Grosvenor Sport really like their big events so make sure you fly over to the site whenever one of sports biggest events is about to take place, such as the FIFA World Cup, the English Lawn Tennis Championships at Wimbledon, or the US Masters at the Augusta National. There are sure to be some excellent promos and bonus deals available.

    What we like:

    • Fantastic for live betting
    • Tight security features in place
    • Realistic min odds
    • You are treated as though you are a VIP!
    • Sign up offer for punters in the UK

    What we don’t:

    • Not as good as Grosvenor’s online casino
    • No live streaming
    9. Vbet - Large number of virtual markets

    Originally called Vivarobet and targeting countries around Eastern Europe, VBet have of late decided to expand their focus meaning that this online betting site is finally available in the UK. VBet has actually been around since 2003, but only available to the UK since 2021. Trivia fact – VBet is the number one provider of real-world betting shops in Armenia!


    Thankfully, people in the UK do not have to travel all the way to Armenia in order to wager at VBet, as it can be done online. Offering a payout in advance of 94% on major markets and an exceptional 96% on Europe’s top football leagues, you won’t be left disappointed by your winning margins here if your bets are successful. VBet averages 40,000 betting options per month, and an impressive 1,000 live betting events every day. It also offers multiple payment options, quick withdrawals and no fees.

    What we like:

    • Almost 50 sports betting markets
    • Live steaming available on some events
    • Well-established company with long history
    • eSports covered
    • Full and partial cash-out available

    What we don’t:

    • Many payment methods excluded from bonuses
    • Only 93% payout rate on tennis
    10. Parimatch - Superb for MMA, Boxing and eSports

    It’s been something of a long journey for Parimatch. This excellent sportsbook is the number one betting operator in Ukraine and has been since 1994. The brand has expanded and expanded and finally entered the UK market in the late summer of 2020, in partnership with established and respected UK betting brand BetVictor. This site offers extensive coverage of horse racing, along with football, boxing, MMA, eSports and practically everything else.

    Parimatch Live Stream

    Newbies at Parimatch are rewarded for their custom with a potential return of £20 when they make a £5 deposit. The reward is two free bets on events with odds greater than evens, and a £10 slots bonus with 20x wagering in Parimatch’s attached slots section. If you visit Parimatch you’ll see they’ve plenty to brag about, including a Bet Builder option that allows you to create accas based on any day’s bigger events.

    What we like:

    • Established platform, new to the UK
    • Backed by BetVictor, a respected global brand
    • Betting partners of Everton & Leicester C
    • Bet Builder lets you build accas fast
    • Excellent eSports coverage

    What we don’t:

    • £30 bonus has only 2 x £10 free bets
    11. MansionBet - Outstanding All-Round Betting Site

    MansionBet have been around for a while now, and have built themselves up a fantastic reputation for the way they treat their customers, including stringent security measures and extra added value via ongoing promotions. Licensed in the UK, MansionBet are known for their support of UK football having had sponsorship deals with Manchester City, Tottenham Hotspur, Newcastle United, Crystal Palace, Bournemouth, Bristol City and Millwall.

    Betting sites - MansionBet

    Check out their ‘bet £10, get £20’ deal to really get your use of their betting facilties up and running. New bookmakers tend to have more generous deals, but that does not mean this MansionBet offer should be ignored.

    MansionBet are one of the most generous sports betting sites out there and will offer keen price boosts on specific events, such as Harry Kane scoring a brace in Tottenham’s next match. Other enhanced deals include daily doubles available on that days’ race card, and ‘all teams to score’ deals on selected combined football matches. Excellent range of the exotic bets, such as Love Island betting, makes this brand a favourite among TV shows fans too.

    What we like:

    • Outstanding reputation surrounding online gambling
    • Generous welcome offer
    • 30+ sports markets available to customers
    • Deals with several top EPL/Championship sides
    • Very good coverage of eSports

    What we don’t:

    • No live streaming
    • No 24/7 support
    12. William Hill - The home of online betting

    William Hill are one of the elite online bookmakers in the UK after starting life on-course, then building up a vast empire of betting shops. They moved with the times when the digital revolution changed gambling forever, however, and kept themselves are the forefront of the industry. That journey has brought about the William Hill sportsbook, packed with offers and promotions.

    William Hill best betting sites

    As well as sister Bingo, Casino, Poker and Vegas platforms, William Hill run a daily Scratch of the Day, Win £200 Free Bets and Free or 4 predictor game that don’t cost you anything to play. Flash Odds pop up for limited times only, massively enhancing prices on fancied outcomes. There is also the Acca Freedom deal to celebrate, where you choose between increasing the odds or insuring against one leg letting you down, and horse racing deals which include a daily Bet Boost. William Hill once billed themselves as “the home of betting” and it’s clearly more than an advertising slogan or catachphrase.

    What we like:

    • Leading bookie with betting shops and online presence
    • Superb range of promotions include horses and accas
    • Betting TV live streaming services are available
    • Very generous welcome bonus for new customers
    • Great mobile betting experience with William Hill app

    What we don’t:

    • Scratch of the Day rarely gives you a bonus
    • More football promotions would be better
    13. 2Kbet - King Of New Betting Sites

    One of the best new betting sites UK in 2021, 2kBet is a sports betting site launched in 2020 operated by industry stalwarts ProgressPlay. It’s licensed in the UK by the UKGC but as a global operation, is licensed by the Malta Gaming Authority. This site, despite being new, has everything you’d expect of an established sports betting enterprise – competitive odds, sufficient and popular markets plus all the payment options you’ll ever need.


    As well as sports betting that includes in-play betting options, 2kbet can also offer casino and live casino games, plus an entire section dedicated to all the leading eSports events.

    As you’d also expect there’s a pretty decent welcome offer – just deposit £10 and then place a £10 bet to get back £30 as a free bet. There are a few T&Cs associated with this offer so make sure you’re aware of the full facts in order to prevent disappointment.

    What we like:

    • Easy-to-use betting platform
    • Beneficial welcome offer with decent terms
    • Great betting apps
    • Cash out and partial cash out available
    • Nice range of ongoing promotions

    What we don’t:

    • Decent odds, but nothing special
    • Not as many betting markets as some

    How to Choose Between New Betting Sites UK

    We’ve already established the criteria by which we rank the best UK sports betting sites, but when it comes to choosing the best UK sports book for you, the final decision is yours and yours alone. How can you be sure that you are making the correct choice?

    Below, you’ll find a few tips that should help ease your path to finding a UK sports book that suits your wagering needs perfectly.


    If you are based in the UK, then any sports betting site you use must have a United Kingdom Gambling Commission (UKGC) licence. This is legally binding – you are not allowed to be resident in the UK and place bets at any site that does not have proper licencing. Rest assured that all sites mentioned on Safe Betting Sites have valid UKGC licences.

    Welcome offers at the latest betting sites

    Virtually every UK sports betting site and especially every new bookmakers UK based will offer new customers some kind of bonus as a reward for signing up with them. It could be a no-risk bet that returns your stake as bonus cash if you lose, or a free bet that pays real cash if you win. Such welcome offers are an invaluable way of evaluating a site before you start parting with your own money, and you can check the best welcome deals by refereeing our free bets section.

    Top 3 Welcome Bonus Bet Offers

    MansionBet – Bet £10 Get £20

    888Sport – Up to £100 Deposit Bonus

    Spreadex – Get up to £25 in Free Bets

    Promo codes and ongoing offers

    While a welcome bonus is a ‘nice to have’, a series of regular promo codes and ongoing promotions is an even ‘nicer to have’. Sites that offer a regular series of bonus offers for their regular clientele think more highly of their customers than those that don’t. Find a site that goes beyond the standard ‘welcome offer’ to be made to feel a little bit special, and make sure you check out our betting offers page for the latest and greatest deals.

    Top 3 Promo Codes and Ongoing Offers

    BoyleSports – Free Bet Up To £20 If One Leg Loses In Your 5+ Acca

    HollywoodBets – 30% on your accumulators

    VirginBet – Great Virgin Bet FIVES promotion

    Ease of Use and Mobile Apps

    Placing a bet on Barcelona v Real Madrid (as an example) should not be a chore that makes you feel like hammering your PC keyboard against the nearest convenient wall. If it takes more than three clicks to place any specific bet at a sports betting site, then perhaps you need to find a different place to bets.

    Thanks to the creation of HTML5, all UK online sports books now offer a mobile-optimised version of themselves that should look great and work perfectly well on all iOS and Android-based phones and tablets. However, just because something is mobile-optimised that does not mean it’s properly mobile-optimised and some mobile ‘apps’ create nothing but bad betting vibes. Check our betting apps page to see which sites offer the best mobile betting experiences. Some sites also still offer bespoke apps that you can download and install onto your devices.

    Betting Markets Available

    Ok, so there’s no doubt that football is the biggest betting market in the UK, but that does not mean all other sporting events should be relegated to the background. Imagine going to a restaurant and finding they only had steak & chips on the menu (albeit with a range of different sauces). Variety is the spice of betting and the more markets a sports betting site has, the merrier.

    Horse racing, greyhounds, tennis and golf all deserve extensive levels of coverage as well as US sports (baseball, American football, basketball and ice hockey), MMA and UFC. The growing popularity of eSports betting is something that needs to be taken care of too, and you’ll find the best new UK betting sites have sections for pro video gaming.

    Minimum/Maximum Stake & Payout Speed

    When you place sporting wagers, you ought to be completely free to choose how much you want to bet on a specific event. If you just fancy a ‘quick quid’ on Harry Kane scoring the opening goal in Tottenham’s next match, it’s a bit of a downer if you find the minimum bet size stipulated by your chosen betting site is £5.

    The top betting sites always remember that it’s your money, even if it happens to be ‘resting’ in your online sports book account. When the time comes for you to cash out, sites need to get their act together and blast your cash back into your bank account without undue delays. The worst sites add on ‘pending’ and ‘processing’ periods that may see you have to wait a whole week for your money, or even longer.

    Min/Max Stake & Payout Speed – Top 5 UK online bookmakers compared

    Bookmaker Min. Stake Max. Stake Payout Times
    BetVictor £0.05 Varied PayPal up to 24 hrs; cards 30 min – 4 hours.
    MansionBet £0.10 Varied eWallets up to 24 hrs; cards up to 5 days.
    Spreadex £0.15 No max All methods between 3 and 5 days.
    QuinnBet £0.10 No max All methods between 24 hours and 3 days.
    Grosvenor Sport £0.10 No max Some methods 3 hours; others up to 3 days. £0.10 Varied Instant (most methods, up to 6 days some).

    Available Payment Methods

    Although Visa is by far the most popular payment method available (UKGC rules mean that you cannot use credit cards to make deposits at both established and new betting sites, which means no MasterCards, Amex, Diners Club etc) not everyone is comfortable in using a debit card at a sports betting site. The best online betting sites in the UK are the ones with a large amount of options, including eWallets such as Skrill, Neteller, PayPal and ecoPayz, and cryptocurrency options like Bitcoin and Litecoin.

    Of course, it goes without saying that the top betting sites in the UK do not make charges for deposits and withdrawals.

    Customer Support

    No matter how seasoned a sports bettor you become, there is always the chance something will happen that leaves you adrift in the sports betting sea. Perhaps a deposit is not showing up in your account, or a withdrawal seems stuck, or you won a wager and it simply did not pay out.

    Customer support is essential in all these circumstances, and we’re not talking about an unmanned email inbox. Dedicated and proper live support 24/7 is a must as far as we are concerned, as is a telephone line to a real person available during the core hours of the day.

    How to Sign Up at New Betting Sites UK

    Both established and new UK betting sites have streamlined the process by which you can sign up for an account at their site. Indeed with some, you only need to sign up via PayPal, Facebook or Google to create your account.

    With other sites though, the process is a little more engaged. Here is how to sign up for an account at one of our favourite UK sports betting sites, QuinnBet.

    Step 1

    Head to the QuinnBet site here and click on the green ‘Register’ button.

    Step 2

    Fill in the ‘Personal Information’ section, click the check box to state that you are over 18 and click ‘Join Now’.

    Step 3

    Fill in the ‘Address’ Section and click ‘Save Address’.

    Step 4

    Fill in the ‘Payment Method’ Section. Add your credit or debit card (eWallets are not available for your first deposit at QuinnBet), choose a deposit amount and click ‘Submit’.

    That’s it! You now have a funded sports betting account. The process may differ at your chosen UK online sports book, but the steps involved are basically the same.

    As you are based in the UK, you will more than likely have to provide identification documents before you can start placing bets. You will need to provide a proof of ID, such as an image of your passport or driver’s licence, and a proof of address such as an image of a recent utility bill. The provision of these documents is a legal stipulation decreed by the UKGC to help prevent illegal gambling by minors.

    How to Place a Bet at UK Betting Sites

    Now you have opened your new bookmakers UK account, you will want to start betting. The best betting sites now make it extremely easy to place bets, but we are going to walk you through the process, step-by-step. We are going to place a bet at QuinnBet, one of our favourite betting sites.

    Step 1:
    Once you have deposited your funds at the sports betting site’s cashier, head to the main page of the site. Here you will find all the big events plus live events happening right now. We are going to bet on a Premier League game, so we click on the link “Premier League”.
    Step 2:
    Here we are going to bet on Manchester City to beat Southampton. The common ‘1X2’ options are available on the main Premier League page, but we’re going to show you how to access other markets. You do this by clicking on the number to the right of the fixture details.
    Step 3:

    Here you can see ALL the available markets for the match, including Over/Under, BTTS Yes/No, Asian Handicap, Clean Sheets, First Goalscorer, Anytime Goalscorer, so on and so on. As we are just going to bet on City winning, we’re going to pop back to the previous page …

    Step 4:

    To bet on Manchester City to win, all we need to do is click on the ‘2/11’ button. The ‘2/11’ refers to the price that Manchester City are at to score victory. If you prefer decimal odds then that’s 1.29.

    Step 5:

    Enter the size of your wager. We have set the bet at £10, so our estimated returns are £11.82. When all looks good, hit the ‘Bet Now’ button to confirm your wager. Job’s a good ‘un and come on those boys in sky blue!

    Deposit Bonuses Available at New Bookmakers UK

    When you sign up for the first time at a specific online sports book, you are more than likely to be offered a deposit bonus. This is a great way of ‘testing the water’ at a site to see if it’s all you’re expecting it to be. There are three main kinds of sports betting deposit bonuses, and we’re going to run through the processes involved to enable you to claim each kind.

    Free Bet

    A ‘free bet’ is genuinely a free bet – a wager you can place without spending of your own hard-earned cash. To obtain a free bet (and you can check the latest free betting sites offers here), you will probably have to make a minimum deposit once you have signed up for your account.

    888Sport are a UK sports book that offers new customers £30 in free bets. To obtain your free bet money, you need to complete your registration at the site and make an initial deposit of £10, and then a minimum bet of £10 at odds of a least 1.5 (1/2). No matter if your bet wins or not, once it is settled within 72 hours you should receive £30 in free bet tokens.

    Each bet token is worth £10 and must be used in its entirety. If a bet made using your free bets wins you only receive back your winnings, and not the free bet stake itself. Your free bets must be used within seven days of you receiving them.

    New customers only • Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.5) • Free Bets must be claimed within 7 days upon qualifying bet settlement and expires after 7 days • Free Bet stakes not included in returns • Deposit balance is available for withdrawal at any time • Withdrawal restrictions & full T&Cs apply.

    Risk-Free Bet Offer

    A ‘risk-free’ bet is one that you cannot lose. New customers at the best betting sites are often offered risk-free bets. The requirement is that the customer makes a minimum bet on a chosen event, a range of events or any combination they desire. If that bets wins, they take the money. If it doesn’t, then the customer receives back their stake as bonus cash.

    New customers at Paddy Power can obtain a risk-free bet when they sign up, worth up to a maximum of £20 and unlike many other risk-free bet offers your money, if the best loses, is paid back as CASH and not as bonus money, which is a fabulous deal.

    To claim your risk-free bet open an account at Paddy Power using the promo code ‘YSKAEE’ then place ANY sports book bet. If that bet loses your stake will be returned to your account (maximum £20) as cash that you can use to bet on other markets, or withdraw. Note you must use a debit card or Apple Pay to make your initial deposit or you will not receive your risk-free bet.

    New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy’s Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply

    Enhanced Odds Offer

    If you receive an enhances odds offer, then that will allow you to bet on a specific event but with much better odds than you would normally receive. This means that you will receive back much more if the bet wins than you normally would. There is usually one ‘catch’ though – money in excess of what you would have otherwise won is paid as bonus money that you cannot withdraw, and not as real cash.

    Say – for example – you are offered an enhanced odds offer on Manchester United beating Crystal Palace at Selhurst Park. The normal odds are 2.0 (Evens) but you are offered 5.0 (4/1). If you were to take up the offer, bet £10 and the Red Devils won, then you’d receive back £10 in real money (your winnings at 2.0) and £30 (your enhanced winnings at 5.0) as bonus cash, plus your £10 stake.

    Enhanced odds offers are usually tied to specific events, so you need to be quick to take advantage of them. Keep an eye on our enhanced odds page to find the latest bonus deals.

    Matched Deposit Offer

    If you’ve been around online casinos or slots sites, then you’ll be familiar with the concept of a matched deposit offer as that is the most common type of welcome bonus made by such sites. A matched deposit offer at a UK online sports book works in exactly the same way, and you’ll find the best matched deposit betting sites offers available here.

    10Bet is a superb relatively new bookmakers with an amazing sports betting bonus. It is worth 50 percent of the first deposit you make at the site, up to a maximum of £50.

    To claim your matched deposit offer sign up at 10Bet and make a minimum deposit of £15 (not via an eWallet such as Skrill or Neteller) using the code PLAY10. You will be awarded 50 percent of your deposit up to £50 as bonus cash.

    To cash out any winnings made via your bonus cash you need to wager the amount eight times over on single markets with minimum odds of 1.80 (4/5) or acca bets with odds of at least 1.40 (2/5). You need to do this within sixty days of receiving your bonus cash.

    18+. New bettors get 50% of deposit up to £50, once per household, Min deposit £15 (no Skrill/Neteller); Wager 8x deposit and bonus in 60 days to convert into real money, betting min odds of 4/5 on singles, or min 2/5 per leg for acca, max. stake contribution to wagering = initial bonus, some bet types excluded; See full terms; 18+.

    How to Get the Most From Your Sports Betting

    Most people bet on sporting events in order to add a little excitement to their lives. Others treat it a little more seriously in the hope that their expertise generates them a little bit of extra income. For others it’s just a source of entertainment.

    Whichever of these betting types describes you, there are certain ‘rules’ you need to follow in order to get the most from your new sports betting sites, and here are a few of them.

    Take Advantage of Betting Bonuses and Promo Codes

    There are dozens of online sports books out there, and as long as you stick to the top 10 betting sites or any site as recommended by our experts you are free to open an account at any or all of them. As most sites will offer you some kind of welcome deal such as a free bet or enhanced odds, you can take advantage of all of these deals to power up your sports betting experience.

    As the UK sports betting market is so competitive, the leading sites will offer ongoing promotions in order to satisfy their existing clientele and to attract people to the idea of opening accounts with them. Again, this is something you ought to be taking advantage of, so pay a visit to our betting promotions page as often as possible.

    Here is how to sign up for an account at Paddy Power and use the promo code available for new customers. FIrst, head to the Paddy Power site and click on the ‘Join Now’ button. A new screen will pop up where you fill in all your necessary details, as well as selecting a password and providing an answer to the security question. You may find that the promo code is filled in for you, but if it is not then just add it to the relevant box where indicated. When all is okay, tick all three check boxes and click the ‘Join Now’ button. That’s all there is to it!

    With this deal your first bet at Paddy Power (up to a maximum of £10) will be returned to you as cash if it loses. This is an amazing deal as commonly, ‘no risk bet’ promo codes return your stake to you as bonus money (which has to be used for wagering), and not real cash that you can withdraw if you want to. The only stipulation is that you must use a debit card or Apple Pay to make your qualifying deposit – eWallets such as Skrill and Neteller and eVouchers like Paysafecard are ineligible.

    You can learn more about this great deal from Paddy Power and other promo codes and bonuses from the notorious Irish bookie here.

    Paddy Power ‘No Risk £10 Bet’ Example

    Winning Example

    • Register at Paddy Power, and deposit £10 using your Visa debit card
    • Bet £10 on Aston Villa beating Manchester City in the EPL, at 5/2 (3.5)
    • Aston Villa win, returning £35

    ‘No Risk’ Example

    • Register at Paddy Power, and deposit £20 using Apple Pay
    • Bet £20 on West Ham United beating Liverpool in the EPL, at 7/2 (4.5)
    • Liverpool win, so your bet loses
    • £10 (maximum) of your stake is returned. The other £10 is lost

    Losing Example

    • Register at Paddy Power, and deposit £5 using Skrill
    • Bet £5 on Barnsley to beat Nottingham Forest in the Championship at 10/11 (2.91)
    • The games ends as a no-score draw
    • As you used an illegible payment method, you do not get your stake back
    • New customers from UK or Ireland only
    • Open a new account using the promo code YSKAEQ
    • Deposit £10 (minimum) using a debit card or Apple Pay
    • Place any sports book bet
    • If your bet wins, you are paid as normal
    • If your bet loses, a maximum of £10 of your stake is returned as real cash
    • Deposits made via Skrill, Neteller, Paysafecard or PayPal do not count towards this offer
    • This promo offer excludes the following bet types: Canadian, Goliath, Heinz, Lucky 15, Lucky 31, Lucky 63, Patent, Super Heinz, Trixie & Yankee.

    Use the Kelly Criterion to Maximise Your Chances of Profit

    If you are betting at at a UK online betting site, then the chances are you are flat betting (using the same stake over and over again). Even the best online betting companies factor in a ‘win margin’ when setting odds, which helps them maintain a profit no matter the outcome of any event. You’ll do better at UK online bookies if you calculate your stake using a formula that’s known as the ‘Kelly Criterion’, after its creator.

    Say you have a bankroll of £100 and think that Arsenal have a 40 percent chance of drawing with Chelsea. However, the odds given for this are 3/1 (or 4.00), which is a probability of 25 percent. This is, in your opinion, a value bet, but how much should you stake. £1? £10? The whole £100?

    You can use the Kelly Criterion at the UK’s top betting sites to work it out. The formula is this:

    ((Probability * Odds) – 1) / (Odds – 1)

    Don’t worry if you suck at maths, as the more you use the formula the more you will get used to it. In our example, the probability is 0.40 (40%) and the odds 4.00 (you have to use decimal odds, not fractional). Plugging all the numbers into the formula we get:

    ((0.40 * 4) – 1) / (4 – 1)

    Now, let’s (gulp) get crunching those numbers:

    ((0.40 * 4) – 1) / 3

    (1.6 – 1) /3

    0.6 / 3 = 1.80 %

    The answer comes out as 1.8 percent of your bankroll, therefore your stake should be £1.80. If you want to test out this formula, why not try it at one of the new betting sites in the UK using a bonus? That way you can ‘risk’ your stake without it being any of your own money.

    Practice Good Bankroll Management

    Unless you deem yourself a professional sports bettor and are willing to put the hours in to become successful at it, then you’re very unlikely to develop your new sports betting sites skills to the point where you can count on wagering being a steady stream of income.

    Your bankroll is the amount of money you put aside each month for your sports betting endeavours. You need to keep this separate from your other financial considerations such as mortgage payments, rent, utility bill payments and the money you need for food and your day-to-day expenses.

    It is recommended that you never gamble more than one tenth of your overall bankroll on any given day, and no single bet should be more than one tenth of that. So, if your monthly bankroll is £100 then your single day bankroll is £10 and your single bet maximum is £1.

    The most important aspect of bankroll management is this – should you have a bad run and your bankroll dwindles to zero, stop betting until next month’s bankroll is available. Do not ‘borrow’ from future bankrolls, and do not spend money that you need for your daily financial responsibilities.

    Another great tip about bankroll management is to stop betting for the month if your betting chops are really coming up trumps and you manage to double your monthly bankroll. Good runs are all-too-often eaten away by immediate bad runs. Instead of spending your gained wealth on betting, consider treating yourself to a nice meal, a new outfit or paying off some of your credit card debt instead.

    Bet With Your Head, Not Your Heart

    We’ve all done this – Liverpool have been drawn at home to Accrington Stanley in the FA Cup and the Accrington boys are quoted at 100/1 (101.00) to snatch victory from the Anfield mob. You think ‘that’s worth a quid’ so you slap on a pound for an Accrington win … and Liverpool win 9-0 with Mo Salah scoring five. You could have just as well flushed that quid down the toilet for all the good it did you.

    True – long shots (such as 5,000/1 Leicester City winning the EPL in 2016) do sometimes pay off but mostly they are as likely to happen as Donald Trump admitting that he’s wrong about something.

    The people who get the most out of their sports betting are those who bet with their head. Even the most fervent Accrington Stanley fan would not have put money on their team in the example we gave above if they used their grey matter, as opposed to what pumps in their chest.

    Wager On What You Know

    The most successful sports bettors are those that understand one particular betting niche better than any other. It could be horse racing, or it could be drilled down further and just be about the EPL. It may even be the Estonian U23 Ladies Volleyball League – as long as you bet on what you know and leave the guesswork behind, you’ve more chance of being successful in your sports betting than not.

    Having said that, the more markets that are available to you, the better the chances you have of finding the best prices on a large number of events. If you’re an EPL expert, then as time goes on you might want to expand that knowledge to La Liga, Serie A, Ligue 1 and the Bundesliga. As soon as you become an expert on European top flight football, you’ll be able to expand into the UCL and the Europa League too.

    Best New Betting Sites UK 2021

    Despite the online betting market in the UK being dominated by familiar names such as Ladbrokes, Paddy Power and Betfair, new online betting companies emerge onto the internet all the time. Interest in sports betting seems to increase on a daily basis, meaning there’s a growing number of potential sports bettors out there for betting sites to attract as their clientele.

    Our Top Rated New Betting Sites in the UK 2021

    Bet £10 Get £10 Free Bet

    • Newly launched UK bookie in 2021
    • Accept bets on the widest array of sports events.
    • Overwhelming array of promotions + rewards available
    New players only. Free Bet is a one-time stake of $/£/€ 10, minimum odds of 1.5, stake is not returned. 10X wagering the winnings. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Max conversion: $/£/€ 20. Valid for 7 days from issue. Excluded Skrill deposits. Full Terms apply.

    Bet £10 Get £30 Free Bet

    • Newly launched UK bookmaker 2021
    • Cash prizes for top wagering customers
    • Competitive odds & array of markets
    New players only. Opt-in Required. Minimum $/€/£10, minimum odds of 1.5, stake is not returned,10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/€/£20, 10X wagering the winnings. Excluded Skrill deposits. Full Terms Apply

    Bet £10 Get £30 Free Bet

    • Newly launched UK bookmaker
    • Hundreds of in-play markets daily
    • Fast winnings payouts
    New customers only. Minimum deposit and bet of £10, at odds of 1/5 per multi selection. 10x wagering the winnings. Wagering occurs from rreal balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Max conversion: £20. Valid for 7 days from issue. Excluded Skrill deposits. Full terms apply.

    Bet £10 Get £30 Free Bet

    • Newly launched UK bookie
    • Wide range of payment methods
    • 15% cashback up to £500 on your losses
    New players only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 10X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £10. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply.

    Bet £10 Get £30 Free Bet

    • 2021 launched UK bookmaker
    • Impressive odds on US horse rases
    • Get up to 10% cashback on losses
    New players only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 10X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £10. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply.

    Bet £5 And Get A £30 Bonus

    • Offers live match streaming
    • Over 25 different sports available
    • Good choice of fast withdrawal methods
    Opt In, bet £5 (odds 2.00+) within 7 days of registration & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. T&Cs Apply. 18+

    Bet £10 Get £10 Free In-Play

    • Impressive coverage of sports available
    • Fast & secure payouts
    • Cash-out available on most markets
    ull T&Cs apply. 18+ New customers only. Opt in required. Qualifying bet must be £10 or more and placed at odds of 1.5 or higher. Free bet must be used in-play. Free bet is non-withdrawable, expires after 7 days and is not returned with winnings.

    Bet £10 And Get A £10 Free Bet

    • 24/7 live chat available
    • Features over 20 sports
    • Supports numerous payment methods
    New players only. Free bet is a one-time stake of £10, minimum odds of 1.5, stake is not returned. 10x wagering the winnings. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Max conversion £20. Valid for 7 days from issue. Excluded Skrill deposits. Full T&Cs apply.

    Up To 30% On Your Accumulators

    • Unique mix of promotions every month
    • Great for virtual sports and eSports
    • Comprehensive Live and Pre-match offering
    T&C's apply. Applicable only to multiples with 2 or more selections. Cashed out bets will not receive bonus. The bonus is calculated on the winnings only (not counting the stake amount). The minimum number of winning selections on a bet needs to be no less than 2. Bonus starts at 2% and increases up to 30% depending on the number of events in a bet.

    Bet £10 Get £20 Free Bet

    • Newly launched UK bookmaker
    • Range of payment methods to choose from
    • Excellent range of sports markets
    *New UK Players Only. Opt-in Required. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms apply.

    Bet £15 Get £15

    • Up to 77% extra winnings on acca bets
    • Cash out available on many markets
    • Support available through live chat
    18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

    Deposit £20 Get £20 In Risk Free Bets

    • Best possible price promise
    • Transparent & aggressive Welcome Offer
    • Tips & social features: follow the biggest winners
    New customers only. Deposit £20 using Debit Card or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled. T&Cs apply.

    The Most Experienced Betting Websites in the UK

    If you are of a cautious nature, then whenever you go looking for a service provider you probably hunt for one that’s been successful in their particular business niche for several years. If the company has been successful in doing what they do for a decade and beyond, then surely they must be doing something right?

    This rule applies to the sports betting world too, although that does not mean that new betting sites in the UK for 2021 should be dismissed out of hand. If you’d prefer to place your sporting bets at a site that has successfully withstood the test of time, then here are some of best ‘established’ sports betting brands:

    The Most Experienced UK Bookmakers

    Bet £10, Get £40 In Free Bets

    • Greyhounds free bet club
    • Mobile app for iOS and Android customers
    • Daily football price boosts
    18+ UK only. Bets placed and settled between 20/09/21 – 03/10/21. Promo code BETFRED40, deposit and place first bet of £10 on Sports (Evens+) in one bet transaction. £40 in Free Bets credited within 10 hours of settlement, 7-day expiry. E-Wallet & Prepaid Card restrictions apply. Full T&Cs Apply.

    Bet £10 Get £30 In Free Bets

    • Generous welcome offer & ongoing promotions
    • BOG on all UK & Irish horse races
    • Hugely competitive odds
    Deposit and place a qualifying bet of at least £10 using the promo code “30F” and receive £30 worth of free bets at 888Sport. Minimum odds of 1/2 apply, with free bets expiring after 7 days. Deposit balance can be withdrawn at any time.

    Bet £10 Get £40 in Free Bets + £10 Casino Bonus

    • Live streaming available
    • Hugely experienced and reliable betting sites
    • Excellent mobile betting app for iOS & Android users
    New customers using promo code M50 only. 1x per customer. Min £/€10 bet. Min odds 1/2 (1.5). Free bets of 2 x £/€20 issued after first qualifying bet settles. Max £/€10 Bonus. 35x wagering requirement. Max redeemable bonus: £25. Casino bonus expires after 72 hours. UK & Eire only. Additional T&Cs, including free-bet, game, location, payment method and stake contributions apply. See full terms below.

    Bet £5 Get £20 in Free Bets

    • Win £100 with 3 correct scores, free to play
    • Free daily odds boost on any sport
    • Boost, insure & track your ACCA
    Receive £20 worth of free bets (4x £5 tokens) when you sign up and stake £5+ on sports markets at Ladbrokes. Free bets are valid for 7 days, with stakes not being returned, while deposits made using prepaid cards, Moneybookers, Paypal, Paysafe, Neteller or Skrill will not qualify.

    Get £20 in Free Bets When You Bet £5

    • Best odds guaranteed on UK & Irish horse races
    • £5 free in-play bet available weekly
    • Live streaming available on many sports
    Place a bet of £5 within 14 days of account reg at Coral and claim £20 worth of free bets (4x £5 tokens). Minimum odds of 1/2, free bets are valid for 7 days, with stakes not being returned. PayPal and some other payment methods are excluded.

    £20 Risk Free Bet

    • Daily sports betting specials
    • Home of the money-back special
    • #whatoddspaddy request a bet feature
    New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.

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    Betting Sites with Cash Out

    Cashout is something that has only been available at the best betting sites since the advent of the internet. At sites such as Betfred, Ladbrokes and BetVictor you can cash out live bets that currently are winning bets, albeit for reduced odds. Most new betting sites are now cash out betting sites.

    Say you have bet £5 on England to beat the Czech Republic in UEFA Euro 2020. Jack Grealish put England ahead on the hour but with 15 minutes to go, Harry Maguire was been sent off leaving England down to ten men. You are not confident that your winning bet will hold, so you decide to cash out. You’d bet on England at 5/4 (2.25) but the cash out odds offered are 4/5 (1.80). As it turns out, Tomas Soucek blasts a last-minute penalty past Jordan Pickford for the equaliser so your bet would have returned nothing if you had not cashed out.

    Live Stream Betting Sites

    The best betting sites in the UK are those with live streaming. Established sites such as Ladbrokes, bet365 and Paddy Power all have live streaming of sports events, plus new betting sites such as QuinnBet have live streaming of horse racing.

    Football, horse racing, tennis and golf are the most popular sports available for live streaming at live stream betting sites. You won’t though be able to see major sporting events and leagues such as the English Premier League or the Wimbledon Lawn Tennis Championships via betting site streaming, due to existing broadcasting deals signed with terrestrial broadcasting companies.

    Payment Methods Available to Sports Bettors in the UK

    Getting money into and out of the best betting sites is not as simple as it used to be. For example, the United Kingdom Gambling Commission outlawed the use of credit cards at sports betting sites in 2020, to discourage problem gamblers from running up credit card bills that they then simply could not afford to pay.

    It’s not all bad news though, as there are plenty of ways in which you can make deposits and withdrawals via your online sports betting account. Below you will find a list of the most popular ones available at the largest number of UK online betting companies.

    Visa Debit Card

    If you have a UK bank account, then the chances are you have a Visa debit card. Visa have become the most-used payment facilitator in the UK, and you are free to use a Visa debit card or any other brand of debit card at most of the bookmakers in our UK betting sites list.

    When the time comes to make a deposit using your card at online betting sites, you enter the card number, expiry date, CVV number on the back and the amount of your deposit. For your first deposit you may need to provide an image of your card (front and back), in accordance with UKGC regulations.

    Deposits made via a debit card are usually instant, but withdrawals may take between three and five days to process. It is unlikely you will be charged for making a debit card deposit, but a withdrawal may incur fees at some UK sports books. Visa debit card transactions are accepted by MansionBet, Spreadex, QuinnBet and many, many more.


    PayPal has since 2002 been the internet’s number one eWallet, initially piggy-backing on the success of the auction site eBay. Most people who shop online have a PayPal account.

    PayPal has not always been available as payment method at even the best betting sites UK, but since 2018 a growing number of sports betting sites have started accepting PayPal deposits and withdrawals.

    Payments at an online sports book via PayPal are just like payments made online anywhere else. Enter your PayPal account name and the amount you wish to deposit. The familiar PayPal applet will pop up, asking you to confirm the payment there and then or via two-step verification if you have it set up.

    PayPal payments are usually processed within a matter of seconds, and withdrawals at Paypal betting sites can be just as quick, although some sites may take a little longer to get you your money. If you are in UK you should not be charged any fees for using PayPal.

    Please note that most online betting companies will not award bonuses for deposits that you make using PayPal. PayPal is available as payment option at, Grosvenor Sport, BetVictor and more.


    Skrill (previously known as MoneyBookers) has become the leading eWallet that is used by online sports bettors who do not want to use a debit card to fund their sports betting accounts. Skrill works in exactly the same way as any other leading eWallet, such as PayPal. You fund your Skrill account from your bank account or another other suitable financial account, then use the cash in your Skrill account to make deposits at your chosen sports book.

    Depositing is the simple process of heading to the sports book cashier, choosing Skrill as your payment method, then entering your Skrill account name (usually your email) and the amount you want to deposit. You will be connected to Skrill so that you can confirm the transaction. Withdrawals are basically the same, except of course that the money is travelling in the opposite direction.

    The online sports book is unlikely to charge you for Skrill deposits and withdrawals, but you will be charged fees by Skrill for using their services. SpreadEx, Betiton and Quinnbet are three relatively new betting sites UK that accept Skrill payments.


    Neteller offers an almost identical service to Skrill, and indeed both Skrill and Neteller are owned by the same company – Paysafe. Neteller rose to prominence as a payment services provider on the back of the online poker boom in the early-to-mid 2000s, and survived the hit when online poker in the US was made ‘illegal’ in 2011.

    To open a Neteller account you only need a valid email address. You can then move funds into your Neteller account via any suitable payment method, including linking your bank account. To then move money into your sports book account you need to head to the site’s cashier and choose Neteller as your payment method plus the amount you want to deposit. You’ll just need to okay the transfer to move your money.

    At the best sites Neteller withdrawals are just as quick as deposits but some sites may add on 24-48 hours of ‘processing time’. You should not be charged by your sports book for Neteller transactions although you will have to pay fees to Neteller. The STS, Karamba and ManisonBet entries in our top 10 betting sites all accept Neteller as a payments method.


    Paysafecard (owned by the same company as Skrill and Neteller) is not another eWallet as some people think, but an eVoucher scheme. Paysafecard eVouchers can be purchased from real-world vendors and used to make online payments. A Paysafecard eVoucher is – in reality – a unique 16-digit number. If you buy a Paysafecard eVoucher for £20 (plus a small fee) for example then you can use that £20 to make online purchases, including deposits at an online sports book.

    To do that, head to the cashier and chose Paysafecard as your payment method. You will be prompted to enter your 16-digit code. Once confirmed, your money will be transferred from your eVoucher to your sports book account.

    Paysafecards cannot be topped up. Once the money on your eVoucher has been used, the 16-digit code becomes redundant. Typically, you can only use Paysafecard eVouchers for deposits, and not withdrawals. Online bookies in the UK that allow Paysafecard deposits include MansionBet, Novibet and Paddy Power.


    Although the internet began via desktop computers, the majority of internet traffic in the 2020s ends up on (or is transmitted by) phones and tablets. Since 2010 there has been something of a mobile internet revolution, and that extends to both established and the latest betting sites.

    Boku is a popular way of using your phone account to make payments at the best betting sites. You choose Boku as your payment service, and then enter your mobile phone number and your deposit amount. You’ll receive an SMS explaining how you can confirm the transfer. If successful, your deposit will appear on your next mobile phone bill.

    Despite being extremely convenient, Boku comes with a few disadvantages. Fees are high (as much as 15 percent) and you are limited to £30 per day in deposits. Only certain carriers (in the UK – Vodaphone, EE, O2 and 3) allow Boku payments and you cannot withdraw via Boku.

    Some of the best betting sites in the UK that allow Boku payments include Boyle Sports, Netbet, Betfair and Betfred.

    Apple Pay

    Here in the UK we are swiftly moving towards a cashless society. Why bother carrying money around in your jeans when you can just use your phone? Contactless payments are available at most retailers, and a range of services such as Apple Pay (Google Pay and Samsung Pay are similar services) have been set up to enable payments via debit/credit card terminals.

    You can use Apple Pay online too, including at online sports books in the UK that accept Apple Pay payments. You just need to head to the bookmaker’s cashier and choose Apple Pay as your provider, and your deposit amount. Enter your Apple ID when prompted to confirm the transfer. Your money should be ready for you to bet with immediately. Apple Pay can usually be used for withdrawals too. Transaction speeds for deposits and withdrawals are usually pretty swift, although even the best betting sites may delay withdrawals by around 24-48 hours.

    Old and new betting sites UK that accept Apple Pay include 888Sport, Unibet and Ladbrokes.


    Okay, so the ‘Bitcoin revolution’ hasn’t happened yet and plenty of people are still a hesitant about using this highly volatile non-fiat currency, but in terms of anonymity and security, Bitcoin cannot be bettered. Bitcoins are transferred between your Bitcoin wallet (which these days is normally stored in the cloud) and the merchant you are paying, without the intervention of any financial services provider. Transfers are largely (but not wholly) anonymous and secure.

    Bitcoin is the most commonly-accepted cryptocurrency by online sports betting UK sites, but there are others including Litecoin, Ethereum, Ripple and Neo. Bitcoin transactions are usually instantaneous, and can be used for both deposits and withdrawals.

    UK-facing sport books that accept Bitcoin and other cryptocurrencies are very hard to find, but that situation may hopefully change in the future.

    Best Online Gambling Sites UK

    British bettors have an incredible range of options available to them, and many of these sites don’t merely provide a sportsbook. They also feature various other sections, including casinos, live casinos, slot games, poker, bingo, lotto, virtual sports, and more.

    How the Best Gambling Sites UK Compare

    Brand Sportsbook Casino Live Casino
    Slots Poker Bingo Lotto Pools
    888sports betting
    bet365 sportsbook
    Paddy Power sportsbetting
    quinnbet betting
    betfair sports betting
    Grosvenor Sport betting
    Betfred Sports Betting
    betvictor betting

    Best New Gambling Sites UK

    In the past few years, we’ve seen an absolute explosion in the number of UKGC-compliant gambling sites serving British bettors. You can check out three of the very new gambling sites in the UK below, and find out a few key details about each.


    betuk review BetUK was only launched in 2018, making it a new arrival on the betting scene. There’s actually a huge amount of experience behind this brand though, as they’re owned and operated by LeoVegas, who have enjoyed plenty of success in the UK and Europe.

    From the beginning, BetUK has been a feature-packed betting platform. In addition to a solid range of sports markets, there’s also a casino section and plenty of slots. Importantly, BetUK provides special offers for all the main sections of its site, making it easy to gain both free bets and free spins.


    SBK was released to the public in 2019 after months of development from the well known betting exchange Smarkets. With their background in exchanges, Smarkets have created one of the most interesting sportsbook platforms around at the moment.

    Because of that, SBK has quickly made a name for themselves. With regularly changing odds, SBK always manages to remain competitive. A top class mobile betting app has also helped to solidify their growing reputation. An up to date app has clearly been a priority for SBK and they’ve more than delivered. If SBK keep up their progress over the next few years, expect them to be amongst the big boys of the betting world.


    Parimatch PariMatch has a lengthy track record, stretching back to 1994. Most of this time was spent operating in eastern Europe, however, with the brand not coming to the UK until October 2020.
    Since then, PariMatch has made a major splash.

    Much of that is down to its eye-catching sign up deals, which dish out major rewards for sports and casino gamblers in return for minimal initial stakes. Live casino and lotto sections are also in place, and all this and more can be accessed via impressive mobile apps for both iOS and Android devices.

    Can I Wager My Sportsbook Bonus on Other Products?

    Sign up offers deliver the biggest rewards of any promotions, by far. As such, we’d say it’s always worth putting the time and effort into triggering them whenever you register with a new brand.

    You may well be interested in using various sections of a betting site, such as the sportsbook and live casino areas. If so, the same account balance can usually be used in each case. Unfortunately though, any bonuses you receive can’t be. If you receive a bonus from a sports betting offer, this must be used for sports wagers. The same goes for casino sections, live casino areas, and so on.

    Do I Need to Register a Separate Account for Playing Other Products?

    In general, getting started on gambling sites in the UK could not be easier. This is true regardless of the specific product you’re interested in.

    Nowadays, this user-friendly nature extends across most betting sites’ entire platforms. If you originally sign up on the sportsbook, for example, that same account will typically be eligible for use on all other sections of the platform.

    The main advantage of this is obviously convenience. Whether using the desktop site or mobile app, you won’t need to log out from one account and log in to another. The downside is that you’ll often be limited to one welcome offer for that account, meaning that – if a brand offers deals for multiple sections – you’ll have to pick the one that most appeals to you.

    The Evolution of Sports Betting Sites

    When the internet first became a ‘thing’ it was basically viewed as a hobby network for nerds. Connections were slower than the arrival of Christmas Day for a six-year-old, and fledging sites looked as if they had been hammered together by that same six-year-old, especially as EVERY site contained at least one gif of a dancing hamster.

    By the time speeds improved and eventually broadband came in, companies were starting to think about how the internet could be used to make them money. Retail businesses soon offered their customers online purchasing options, and then a few companies worked out that the internet could be used to offer gambling possibilities too.

    The first sports betting site was called Intertops, which opened in 1996. Swiftly, many of the biggest online UK bookmakers were opening online betting UK sites – William Hill, Coral, Ladbrokes, Betfred and other names that had been known by punters for years. Pretty soon they were joined by a number of online-only sports books that had no previous experience of IRL bookmaking.

    Thanks to online betting, football betting now eclipses all other markets

    Horse racing was by far and away the biggest UK betting pastime before the internet age, but thanks to the advent of online betting sites football betting soon began to catch up with those jockey-whipped beasts. Eventually football raced past horse racing and now completely eclipses it in terms of betting. People in the UK spend around £20 billion per year on sports betting, with 47 percent of that spent betting on football compared to 27 percent on horse racing.

    Online betting has also caused many real-world UK bookmakers to struggle to stay solvent. There are under 7,000 betting shops left open in Britain according to the most recent estimate, down from a peak of 10,000 in the 1980s. Online betting offers convenience (you don’t have to pop a hat and coat on and battle sleet, hail and rain on a chilly December evening to pop a quid on Harry Kane scoring for Spurs against Arsenal if you bet online) and a trio of key aspects that betting shops cannot match.

    • Range of Markets.
      Betting shops still tack pages ripped from The Racing Post outlining that day’s horse racing and greyhound meetings to their walls, along with sections on football.If you want to bet on the Steelers beating the AIF in the Finland Women Floorball league, you’re going to have to do that online. Real world bookies cannot match the latest betting sites in terms of available markets.
    • In-Play Events.
      You can bet on ‘in play’ events (such as Everton winning the next corner as they battle back from one-nil down against West Ham, or Ronnie O’Sullivan converting his current break of 53 into a century as play continues in his match against Ding Junhui) at some real-world bookies, but you have to be physically present in the betting shop to do so.Much easier to bet on in-play events online.
    • Cash-Out.
      In the days of yore, if you bet on Sheffield United beating Manchester United and the Blades held a 1-0 lead with ten to go, you had no choice but to nibble your fingernails to the quick hoping that The Red Devils wouldn’t fashion an equaliser in the next ten minutes (and Fergie time – the time added on by referees to games involving Manchester United when Alex Ferguson was manager to allow them to equalise or find a winner).In (year) if you have a bet on a current event that’s a winner but you’re not confident of it remaining a winning bet then you can cash out early, albeit for reduced winnings. This facility is generally not available at real-world bookies.

    Online sports betting certainly represents a big chuck of the UK’s passion for a punt, but it still only accounts for around 7 percent of the money spent gambling in the UK per year, dwarfed by lotteries and scratch cards at a combined 51 percent. Despite regulatory clampdowns by the UKGC in recent years, the UK’s passion for sports betting online shows no signs of diminishing.

    Take Your Game to the Next Level with our Betting Guides

    Do you know what BTTS stands for? If someone offers you Acca Insurance would you think they’re offering to insure your car? When you hear the term ‘Asian Handicap’ do you immediately think of a Japanese guy in a wheelchair? If all these terms mean zilch to you and you’re interested in sports betting then you are significantly missing out.

    Here at Safe Betting Sites we want you to get the most out of your sports betting, which is why you will find a number of online betting guides designed to help you achieve just that. We explain the jargon behind terms such as BTTS (‘both teams to score’) and detail how you can improve your betting skills and understanding of the wagering world. We are not the kind of shysters who promise you ‘betting profits – 100% guaranteed’, but we will help you expand your betting knowledge and so increase your chances of coming out on top with your sports betting endeavours, time and time again.

    Safe Betting Sites – The Bottom Line

    If you are looking for the best betting sites with a UK regulated license we have your back. We aim to be your number one resource for every single aspect of your safe online sports betting experience, and we know that’s something we’re going to achieve.

    Amongst our favourite sites for 2021 – are BetUK (new), Quinnbet, Kwiff and Spreadex for the serious spread betting punters. Bet safely, and be sure to return to our site once a month to view new free bet offers and beating deals!

    Our Top Rated Best Betting Site in The UK