Best New Betting Sites UK 2023: Top Online Bookmakers

If there’s one site that qualifies as being ‘in with a bullet’ into our top of the wagering pops considerations, it’s Spreadex. If you prefer spread betting to fixed odds betting, then this UKGC-licensed site is most definitely for you. All major sporting events are covered in depth, plus eSports including Liga Pro, DoTA and CS:GO. The site also stretches into an online casino, plus financial markets too.

If spread betting is something of a mystery to you make sure you check out our spread betting guide. If you don’t want to get involved in spread betting then don’t worry, fixed odds betting is available at Spreadex too.

The interface at Spreadex is unique and somewhat workman-like. Don’t expect too many thrilling and amusing animations as this is definitely a site that takes its sports betting seriously. If you are a dedicated punter who makes serious efforts in getting the most out of their sports betting, then Spreadex is definitely for you.

Odds Value and Bookmaker Margin – 4.8

As Spreadex is a spread betting site, these options do not apply, however SpreadEx does offer fixed odds too. While we found these odds competitive, the profit margins were consistently over five percent, which is a little high.

Range of Betting Markets – 4.8

Because of the nature of SpreadEx, only sports suitable for spread betting are available which, at less than twenty, is not as many as other UK online bookmakers.

Banking and Payout Speed – 4.9

SpreadEx only accepts cards, bank transfers, direct debits and cheques, so no eWallets are accepted. Payout speeds are very good, with withdrawals being honoured within 48 hours on most occasions.

Specials and Offers – 4.8

Aside from the £25 for new accounts offer, SpreadEx has a range of good deals by they are generally bespoke and offered to you dependent on how and how often you use the site.

Customer Support – 4.9

Customer support options at SpreadEx are exceptional, with live chat and email support (info@spreadex.com) available, plus phone support (01727 895 000) too.

Read our full Spreadex review

Those who have been around gambling sites for at least four years will have heard of the All British Casino. This slots and table games haven has been one of the best online casinos for several years, and we are absolutely delighted to inform you that ABC have joined the realm of new betting sites by adding an online betting site to their gambling empire!

Of course, it is still very early days for this sports betting site but given the pedigree of the All British Casino and what we have seen so far, this website is surely destined to be a winner! The emphasis is on football, basketball, tennis, (field) hockey and motorsports, but all leading sports and markets are adequately covered.

Odds Value and Bookmaker Margin – 4.7

We compared the odds we found at the All British Sports betting site to other market leaders and while we found them not to be the best, the differences were negligible. They are certainly decent.

Range of Betting Markets – 4.6

Oddly for a betting site, All British Sports has a keen interest in both motorsports and hockey (the field version, not the ice rink version).  Most markets are covered though, although horse racing is a noticeable absentee.

Banking and Payout Speed – 4.7

The All British Sports site has a pleasing range of betting options, including MasterCard, Visa, Skrill, Neteller, Paysafecard and Trustly. Withdrawals speeds are adequate, as opposed to exceptional.

Specials and Offers – 4.7

The welcome offer at this new sports betting site is not really a welcome offer, as it’s an excellent deal that continues on no matter how many bets you place. Just head back to the site the day after you’ve placed and bets and you get ten percent back on all your losses!

Customer Support – 4.8

Support is another superb aspect of All British Sports as not only is there live chat, you can reach the support team via phone at 01223 931490. Support is available between 7am and 12 midnight (BST).

Read our full (review)

This sports betting software is colourful and attractive and is extremely easy to use. You can use the icons at the side of the main page to find your favourite betting pastime, or expand the full menu to see the full range of options available to you. There is no live streaming at the site, but you can follow live events in real time thanks to some very good graphics.

A quick word on the bonus here – just make at £10 bet at the site and you’ll receive a £30 free bet as a thank you.

Odds Value and Bookmaker Margin – 4.5

As Tebwin comes from the same stable as 21LuckyBet and BetMorph, what we found out about those two sites also applies to Tebwin – reasonably competitive odds and margins a little too high.

Range of Betting Markets – 4.9

By using Progress Play’s excellent sports betting platform, Tebwin is able to offer its site users a high level of appropriate betting markets with genuine global coverage of all sports, no matter how minor.

Banking and Payout Speed – 4.7

Unlike many UK betting sites, Tebwin offers eWallets like PayPal, Skrill and Neteller alongside Visa and MasterCard options. Payout ‘speed’ needs to be accelerated though at up to seven days.

Specials and Offers – 4.7

The welcome offer at Tebwin is a £10 free bet for a £10 deposit. Other free bet promotions are available and other deals can be uncovered by ascending Progress Play’s range of custom sport betting leaderboards.

Customer Support – 4.7

If the FAQs at Tebwin fail to help, then contact is available via email or live chat however, both these options could be easier to locate at the site.

Read our full Tebwin review

Punters can easily toggle between different views on BetMorph, including live overview and multiview to see the latest in-play betting markets. That focus on live betting is indicative of newer sites that fit the sports bookie niche. BetMorph goes big at eSports with 13 different ones to choose from. There are also live graphics and a results tab for you to check.

While BetMorph embrace football, something all the best betting websites must do, UK and Irish horse racing markets are missing. It’s something that they’re not alone in among new bookies mind. In terms of betting offers, they run a series of cashback promotions based on what sports are prominent at different times of year.

Odds Value and Bookmaker Margin – 4.5

BetMorph comes from the same stable as 21LuckyBet, so what applied there, applies here too! That is, odds value is reasonable, but we found the margin to be a little too high.

Range of Betting Markets – 4.9

No complaints about the range of betting markets at 21LuckyBet, and indeed, far from it! A very decent range of all popular markets, with eSports a particular plus point.

Banking and Payout Speed – 4.7

Like all Progress Play sites, BetMorph accepts Visa, MasterCard, PayPal, Apple Pay, Paysafecard, Skrill, Neteller and a small number of others. Withdrawals are too slow, and can take up to seven business days.

Specials and Offers – 4.7

BetMorph has the usual range of Progress Play promos and offers, including the bet £10, get £10 welcome deal. Other deals exist, plus leaderboard winners for various disciplines will get bonus offers.

Customer Support – 4.7

There is email and live chat support available at BetMorph, but is should be easier to use, and easier to locate! There is a decent-enough FAQs section if you need a quick answer for anything.

Read our full BetMorph review

Every now and then a sports betting site comes along that says it does things differently. Most of the time it’s the same old, same old just rolled up in the habitual sports betting site package. But in 2017 CopyBet came along as the latest site to make the ‘like no other’ claim, but just how legit is this claim?

Well, for a start CopyBet has something we’ve only seen at non-betting sites before. It has a ‘tipsters’ leaderboard where the leading bettors at the site are listed, initially in order of profit percentage. You can then follow the top tipsters and copy their bets, hence ‘copy bet’. Following tipsters is free for a while and can be fully automated, but you eventually have to pay for their tips (but not too much). You can even set yourself up a tipster and get people to pay for your tips.

Odds Value and Bookmaker Margin – 4.7

Of course you can use CopyBet as a normal sports betting site too – no need to follow tipsters. We check out the odds offered and on the whole, we did not find any problems with them.

Range of Betting Markets – 4.6

CopyBet cannot be faulted for its range of markets. The main markets are football, horse racing, tennis, volleyball, ice hockey, table tennis and freestyle wrestling(?) but beyond that it’s the full A to Z (okay, W) from American football to water polo.

Banking and Payout Speed – 4.6

CopyBet accepts payment from debit cards, Skrill, Neteller, ApplePay and Google Wallet, and you can withdraw to the first three names on that list. Withdrawals take two days to process after which it is up to your payment provider as to how long they take.

Specials and Offers – 4.6

If you click on the button below you will receive free bets worth £40 to use at the CopyBet’s sports betting site. To gain these bets, all you need to do is place a £10 qualifying bet at odds of at least 1.5 (1/2). Free bets last 7 days and you cannot win more than £500 from them.

Customer Support – 4.4

‘Live Support’ is not actually live support at CopyBet. It’s an FAQ and message system powered by Zendesk. You can only use it to leave messages. Sadly, there seems to be no other way to contact CopyBet.

Read our full (review)

Saddoes that we are, it is always a thrill to us when we get to take a look at a brand new sports betting site from a name that is brand new to us too! That’s the case of Fafabet, although this site does have a familiar look and feel. The Fafabet betting site is run by TaichiTech, and through our research we’ve found out that Fafabet is the only betting site TaiChi Tech (a UK company)

The familiar look of this relatively new betting site is because it uses the sports betting software provided by FSB Tech, which a number of other top UK betting sites use. This is just one of the reasons we are happy to recommend Fafabet to anyone, and you’ll find some others listed below.

Odds Value and Bookmaker Margin – 4.6

Because it uses the FSB Tech platform, Fafabet accept the odds that platform creates. This makes it very competitive, as many other betting sites use the same platform.

Range of Betting Markets – 4.6

The range of available betting markets is really good. The emphasis is on football, horse racing, greyhounds and golf, but the full A-Z list reveals this site covers everything from Alpine Skiing to Waterpolo.

Banking and Payout Speed – 4.5

Unfortunately, Fafabet’s banking options do not expand beyond Visa and MasterCard. Payout speeds are swift though, and payouts to Visa cards can be completed in less that two hours.

Specials and Offers – 4.7

The UK welcome promotion will offer you a free bet up to £50 based on half of your first day losses at the site, plus a £20 casino bonus. The site has other great offers for football, horse racing, tennis and others.

Customer Support – 4.5

Support is a little lacking here, with live chat being the only option, and the responses we found were slow. Hopefully any queries can be solved by a visit to the FAQ section first.

Read our full (review)

QuinnBet has, in one form or another, been around since before the days of the internet. Created by Sean Quinn, an Irish billionaire with a long history of running successful companies, the latest iteration of QuinnBet came online in 2017, powered by FSB Technology. Unusually for a sports betting site it only took a month before the QuinnBet online bookmaker added a casino to its offerings.

You immediately get the picture of a history of turf accountancy with QuinnBet, as much of the site is given over the horse racing with football finishing about a length behind. If you love betting on horses and bonuses, then you are in luck at QuinnBet. They have offers such as money back as a free bet if beaten by the favourite, a free bet if your selection is beaten by a head or less, and amazing bonuses for those fortunate enough to win an impressive acca!

Odds Value and Bookmaker Margin – 4.9

QuinnBet does have some of the most competitive odds in the business, especially (as you would expect) when it comes to horse racing. Margins are competitive too at under five percent in most cases.

Range of Betting Markets – 4.8

Horse racing is king at QuinnBet, followed by football, greyhounds, tennis and darts. Most markets are covered though, so if you want to bet on something, you probably can at this sports betting site.

Banking and Payout Speed – 4.7

QuinnBet has gone the way of many UK betting sites by going down to cards only as the payment function. Withdrawals are quick at under 24 hours, although some can take up to three working days.

Specials and Offers – 4.8

There are plenty of offers at QuinnBet, and some inventive ones too like ‘bore draw’ where you can get your bet refunded if your backed football match ends 0-0. Check the promotions page for the latest deals.

Customer Support – 4.6

Live chat is available at QuinnBet, but it is not 24/7. Support is also available here via email at support@quinnbet.com.

Read our full QuinnBet review

It may now be over a year since her majesty passed on, but you can now celebrate Lizzie’s long reign by opening an account at Queen’s Guild. No, this is not something from a fantasy novel, but the latest site operated by Malta-based Progress Play. Among other betting sites operated by ProgressPlay you’ll find Betmorph, Betstorm and Tebwin. Indeed, ProgressPlay have created the betting software for over 100 sports betting and casino sites.

If you’ve used a ProgressPlay site before then you will know what to expect. Indeed, sadly Queen’s Guild is just another ProgressPlay site that looks like all others with a different logo. All ProgressPlay sites are top notch, but it’s a bug bear of ours that they look so similar.

Odds Value and Bookmaker Margin – 4.8

All ProgressPlay sites use the same software for betting, and it is very, very good. The odds you’ll find are consistently among the best in the business, so no qualms here.

Range of Betting Markets – 4.8

Again, a top range of markets. No matter what it is, if two competitors compete in it, then you should be able to bet on it. Queen’s Guild is especially good for eSports betting, but all sports are covered.

Banking and Payout Speed – 4.6

Queen’s Guild state that your payments are secure, which is something you really should expect. Visa and MasterCard are accepted, as are PayPal. ApplePay and others. Withdrawals take around two days.

Specials and Offers – 4.6

The welcome bonus at Queen’s Guild is ‘Bet £10, Get £10’. Minimum bet is £10, minimum odds 1.50 and a 1x wagering requirement. There are other offers too, such 10 percent cashback up to £500 on specified EPL matches.

Customer Support – 4.6

There is no live chat at Queen’s Guild. The applet will direct you to search the FAQs or leave a message. This is something that could be improved.

Appropriately at number 10 in our list, we come to 10bet. Although operated by a Malta company called Blue Star Planet, 10bet is a very well-known and much-respected name in the UK, having been around since 2015. It is very clear and easy to use site, and we think its usability is one of the prime reasons this site has remained so popular.

This site focusses on football, horse racing, tennis, basketball and cricket but as usual at sports betting sites in the UK, a full range of markets is always available. Live betting is exceptional here, and you’ll always find something ‘in play’ to wager on, no matter your preferences.

Odds Value and Bookmaker Margin – 4.8

10bet has always won favour for the value of its odds, so you’ll always get maximum payback for your bets at 10bet no matter what you wager upon.

Range of Betting Markets – 4.6

We’ve already the top markets at 10bet. The full range of markets is just what you’d expect, with American sports and eSports also in receipt of exceptional coverage.

Banking and Payout Speed – 4.7

10bet accepts Visa, Mastercard, PayPal, Apple Pay and others, so you get what we always like to see – options! This site always tries to honour withdrawals as speedily as possible. One to days at the maximum.

Specials and Offers – 4.5

The welcome bonus here could earn you up to £50. Just register using the promo code ‘PLAY10’ and you’ll get a maxed-out 50% bonus up to £50. Plenty of other unique bonuses are always available.

Customer Support – 4.4

There’s no live chat at Luckster, which is a real disappointment. If you are not helped by the FAQs, then leaving a message via the email support form is your only other options, sadly.

Luckster is a Malta-based UK betting site that has been generating a lot of interest ever since it came online in early 2021. The site is another offer from the respected Aspire Global International, who are more normally known for top-class casino sites such as Mr Play, but have been branching out into new sports betting sites more of late with a few new bookies online. Luckster is licensed in the UK by the UK Gambling Commission, and around the rest of the world by the Malta Gaming Authority.

The three main focus areas at Luckster appear to be football, horse racing and greyhounds, but all major sporting considerations are available, including a comprehensive eSports betting section. The site is very comprehensive and is easy to use, so placing your bets should give you no problems whatsoever. In addition, if you’re an ‘all in’ gambler there’s a casino and live casino available via the ‘Luckster ‘ general site.

Odds Value and Bookmaker Margin – 4.9

The odds we took a look at Luckster seemed to be on the positive side of competitiveness. We found the margins to be excellent though, less than four percent with some bets.

Range of Betting Markets – 4.6

Football takes top billing at Luckster, but all major sports and most major ones seemed to be available. We did find the software a little clumsy though, with menus collapsing when we didn’t want them to.

Banking and Payout Speed – 4.7

Of course, Luckster accepts Visa and MasterCard, but it also takes a high number of eWallets and alternatives such as Trustly, PayPal, AstroPay and MuchBetter. Withdrawals are fast enough too, and some methods can pay out in under 24 hours.

Specials and Offers – 4.0

Aside from the welcome bonus, Luckster does not have any decent sports betting promos. The promos page lists cash out, acca boosts and the bet builder, but do these qualify as promotions?

Customer Support – 4.4

There’s no live chat at Luckster, which is a real disappointment. If you are not helped by the FAQs, then leaving a message via the email support form is your only other options, sadly.

Read our full Luckster review

Old favourites like football, horse racing, tennis and cricket sit alongside nine eSports listed on the menu as separate games. Online bookmakers who embrace the new, as well as the old, always score highly with our experts. What Mr Play needs to do to reach the next level is improve on their offers if they want to get amongst the big boys.

You can put Bet Builder wagers on and have the option to cash out any bets placed early, if you want to quit while you’re ahead or cut any losses. As UK bookmakers that provide online sports betting go, Mr Play are much more than a moustache. Their sister casino platforms are worth checking out as well.

Odds Value and Bookmaker Margin – 4.9

Mr Play comes from same stable as our previous entrant Luckster so what we found there applies here – reasonably competitive odds and very generous betting margins.

Range of Betting Markets – 4.6

Oddly, Mr Play does not seem to suffer from the same kind of software ‘issues’ as Luckster and we found the site, and its exceptional range of betting markets, easy to access and use.

Banking and Payout Speed – 4.7

Visa and Mastercard are both accepted at Mr Play, as well as a high number of eWallets including habitual solutions such as PayPal, Skrill and Neteller. Withdrawal times are decent – less than 24 hours for most.

Specials and Offers – 4.0

Like Luckster, Mr Play suffers from a lack of betting bonus opportunities, cheekily putting acca boosts, cash out and bet builder options as ‘promos’. It’s that new customer offer or nowt at Mr.Play!

Customer Support – 4.4

Mr Play says customer care is paramount to them, so it’s weird there’s no live chat support. It’s email only, and Mr Play says their email inbox is manned from 8am to midnight every day.

Read our full Mr Play review

We have been aware of Casumo for over a decade. The site used to have our favourite mascot – a white blob called ‘casumo’ who went around wearing nothing but a sumo wrestler’s attire – but he got retired several years ago. Despite this loss, we still have a positive view of the Casumo casino, but how do we feel about the betting site available here?

The casino side of Casumo always liked to keep matter clear, simple and concise and that’s an attitude that has spilt over into the sports betting side too. Not everyone will appreciate the amount of white space though, but to us it looks perfectly fine. The menus are a little unusual, but take it from us, you soon get used to it.

Odds Value and Bookmaker Margin – 4.5

We have to say we would never come to the Casumo sports betting site for its highly-competitive odds, but we found them ‘good enough’. Just be aware that slightly better odds are available elsewhere.

Range of Betting Markets – 4.5

Emphasis here is on football, tennis, basketball, American football, rugby (both codes), horse racing, darts, golf, cycling and cricket. Other markets are available, but its not an extensive selection.

Banking and Payout Speed – 4.5

The available payment methods are Visa, MasterCard, ApplePay, Skrill, Neteller, MuchBetter, Paysafecard or a bank transfer. Most withdrawals will be honoured within 24 hours.

Customer Support – 4.4

The FAQs should be your first port of call for help at Casumo Sports, but you can email the site at hey@casumo.com too. There’s live chat as well, available from 8am to 1am CET.

LiveScore Bet is a Gibraltar-based UK betting site that has been generating a lot of interest ever since it came online in late 2020. The site offers an attractive number of markets and some very decent promos including daily price boosts that you should really be able to take advantage of. There is also the unique free-to-enter LiveScore Bet ‘Squads’ game where you can choose five football players to form your squad and if they find the net in selected matches, you win cash! LiveScore Bet is licensed in the UK by the UK Gambling Commission, and around the rest of the world by the Government of Gibraltar.

If you’re a footie fan you’ve probably heard of LiveScore, which is a site that offers up-to-the-second live scores from football matches all over the planet (as well as several other sports). That site has been around since 1998 and in 2020 they decided to expand their sporting interests into the provision of sports betting too. We can safely predict that LiveScore Bet will be around for at least two decades just like its parent site if their first year is anything to go by!

Odds Value and Bookmaker Margin – 4.0

The odds are just about competitive enough at LiveScoreBet. We don’t think you’ll need to go elsewhere to find significantly better odds. Margins are high though, touching eight percent at times.

Range of Betting Markets – 4.8

The A to Z of sports markets at LiveScoreBet is a true A to Z, although the most oblique sports are missing. All markets are easy to find, but we did not find using the site or app an easy task.

Banking and Payout Speed – 4.7

Banking options stretch beyond Visa and MasterCard here with the inclusion of PayPal and Trustly. Withdrawal speed is excellent though – between two hours (Visa) and two days (bank transfers).

Specials and Offers – 4.8

Promos are scarce beyond LiveScoreBet’s welcome offer. There is the Squads game, plus a £10 free acca bet if you place two or more fourfolds (minimum) during the same calendar week.

Customer Support – 4.9

Live chat is available 24/7 and although it is initially manned by AI, you can get through to a human customer support assistant easily enough. You can email the site too at support@livescorebet.com.

Read our full LiveScoreBet review

If you’re not a fan of Richard Branson then don’t get yourself in a pickle! VirginBet is now nothing to do with the famous beardie entrepreneur. It was created by the Virgin Group, but was sold to the same people behind LiveScore Bet in 2019. As a result, you’ll notice a lot of similarities between LiveScore Bet and VirginBet.

Despite being such a long-established site, VirginBet continues to go from strength to strength and even as recently as 2023 it was nominated in the ‘Customer Service Operator of the Year’ category at the EGR Global Operator awards. A top site then, and one that you can certainly rely upon.

Odds Value and Bookmaker Margin – 4.4

We thought we would be more impressed with the odds, value and bookmaker margins available at VirginBet, but we were disappointed and think the site could do better in this regard.

Range of Betting Markets – 4.5

No qualms about the range of betting options at VirginBet. This is an excellent site for markets from American football to Volleyball with football, horse racing, tennis and greyhounds being particular standouts.

Banking and Payout Speed – 4.4

Banking options are a little limited – Visa, MasterCard, PayPal and Trustly being the only options. Withdrawals are processed within 24 hours, with most being paid within three days.

Specials and Offers – 4.6

The welcome deal (use the button below to get it) will give you £20 in free bets in return for a £10 minimum deposit and wager. You qualifying bets must be placed at 1/2 (1.50) minimum odds. Other ongoing promos are available.

Customer Support – 4.5

Live chat is always available at VirginBet and the service reps will answer your queries quickly and effectively. We advise you to consult the FAQs first though in case your problem has an easy solution.

Read our full (review)

If you’ve ever placed a bet in the UK (or even watched any sporting event) then no doubt you have heard of Betfred. Founded as a single betting shop by Fred Done in 1967, Betfred are one of the biggest names on the UK betting high street, and the company has a reputation it well and truly deserves.

This extremely popular sports betting site in the UK is in touch with its traditional past, with the emphasis on horse racing and greyhounds, plus football and ‘pub’ sports like snooker and darts. Modern-day punters may bemoan the old-fashioned nature of Betfred, but once you find your way around the site a few times, you’ll soon grow accustomed to the Betfred way of doing things.

Odds Value and Bookmaker Margin – 4.7

Naturally, as one of the biggest bookies in the UK, Betfred can afford to keep its margins thin. It does this, but we think they could be just that little bit more slight.

Range of Betting Markets – 4.4

As we have already mentioned, Betfred concentrates on the UK betting traditions – football, horse racing, greyhounds, darts and snooker. Coverage of all markets is generally decent, though.

Banking and Payout Speed – 4.4

You’ll never be stuck with banking at Betfred, as you can use cards, PayPal, Skrill and others. Withdrawals can be slow, though – up to 48 hours to process and then a couple more days to get through the payment systems.

Specials and Offers – 4.5

You can get started here with a real Betfred boost – £40 in bonuses when you stake £10 using the Betfred promo code WELCOME40 (use the button below). £10 of that are free spins for the Betfred casino.

Customer Support – 4.4

The FAQs at Betfred are extensive, and live chat is available 24/7. You can also call the service centre up between 8am and 8pm (UK time) at 0800 029 7747.

Read our full (review)

Say what? An established online casino opening up a sports betting arm? Whoever heard of such a thing? Obviously we jest, but there is nothing funny about HeySpin’s new (in 2023 anyhow) sports betting venture. This AG Communications-run site has now added sports betting into the HeySpin mix via established and much-admired sports betting software.

You might be wondering, like us, why HeySpin didn’t do the obvious thing and called their sports betting section ‘HeyBet’ but we are going to let that one slide. This UKGC-licensed site uses what many consider to be the best sports betting software and is used frequently across all AG and Aspire Global International sports betting sites.

Odds Value and Bookmaker Margin – 4.4

We had a look around the betting odds side of HeySpin and found that average payout rate to be around 92 percent, with that increasing a little for tennis, golf and others. This, to us, represents great value.

Range of Betting Markets – 4.5

The range of betting markets at the HeySpin betting site cannot be faulted. If you want to bet on it, then no matter what it is you can do so here. The site is too ‘busy’ though – we prefer a much simpler layout.

Banking and Payout Speed – 4.5

Plenty of banking options, with Visa and MasterCard leading the way. PayPal, Skrill and MuchBetter are available too. Speeds could be speedier though – up to six days for debit cards, for example.

Specials and Offers – 4.3

The welcome bonus is not likely to blow your socks off, but it’s still worth claiming. If you deposit (debit cards only) and place a minimum £15 bet, you’ll get a £10 free bet. Other T&Cs apply (see below) and other promos are available.

Customer Support – 4.2

HeySpin claims it believes in ‘CARE’ (Customers are really everything) but is that all talk and no show? Live chat is available, but it’s not 24/7. Phone support is unavailable, but email support is.

Read our full Heyspin Sports review

This rather new addition to the betting market is a new approach. At Tote you can enjoy pooling your bets with other players, as opposed to a traditional sportsbook where you choose fixed odds or spreads or even exchanges. But there is also another form, called pool betting, and that is where Tote comes in. Having been around for almost a century this is well-known to seasoned horse bettors but still relatively unknown to a huge number of bettors in the UK.

At Tote can place win and each-way bets on singular races or accumulator bets such as the placepot. All the money that’s been wagered on a race or a series of races goes into a collective prize pool. If you’re a winner at the end, a “dividend” will be created by the Tote and that amount, multiplied by your unit stake will be your profit. And the less people that are successful, the higher the dividend will be.

The introduction bonus at Tote is quite good to boot, you get £20 if you place a £5 bet. Place your first bet on racing pools for a minimum of £5 and win or lose you will receive £20 Tote Credit. The £20 Tote Credit rewarded as £10 redeemable against racing bets only and £10 redeemable against UK and Irish placepot bets only.

Odds Value and Bookmaker Margin – N/A

As the Tote is the UK’s only pool-betting site, it does not offer odds and there is no margin as Tote makes its money by taking a commission on all bets placed into the common betting pool.

Range of Betting Markets – 4.0

Only horse racing and football, nothing else.

Banking and Payout Speed – 4.6

The site only accepts payments via Visa and MasterCard, although this is becoming the standard across most UK sports betting sites. Withdrawals are not that speedy at between three and five working days.

Specials and Offers – 4.7

Promotions start with the bet £5, get £20 welcome offer for Tote newcomers. Other offers are available, especially if you make a sufficient number of pool bets at the Tote during the specified weekly period.

Customer Support – 4.7

The support applet at the Tote initially sends you to the FAQs, but if they don’t help you can chat to a real person, or leave a message. A bot will answer at first, but a human will respond you, eventually.

Read our full Tote review

Bet Goodwin is one of the new betting sites that is exciting a lot of people in the sports betting sphere, and especially those whom are fans of horse racing. This internet-based bookmaker is the online version of Goodwin Racing Limited, a sportsbook that specialises in telephone betting for horse racing, and has done since 1997.  This company quickly established itself as the UK’s number one telephone betting service for horse racing, and maintains that position to this very day.

The emphasis at the online sports betting arm of Goodwin Racing is on horse racing too, but it is not solely on the ‘sport of kings’. Football gets decent coverage as well, plus there is sufficient coverage of all popular sports. Most of the bonus deals at this site (of which there are several) are focused on horse racing though, and the site offers the ‘best odds guaranteed’ when it comes to betting on the gee-gees.

Odds Value and Bookmaker Margin – 5

In our comparison of the odds offered by BetGoodwin to those offered by other top UK online bookmakers, we found them to be nicely competitive. BetGoodwin’s margins are generally under five percent, which is excellent.

Range of Betting Markets – 4.9

With BetGoodwin’s turf accountancy history, it’s not a surprise that horse racing is the top market. Football and greyhounds run it close but all leading markets are easy to uncover at the site.

Banking and Payout Speed – 4.8

This online bookmaker only accepts Visa and MasterCard, so no eWallets. Payout speeds are good though with most withdrawals honoured in around 24 hours or less.

Specials and Offers – 4.8

You can start your wagering life at BetGoodwin with 50 percent back of your first day losses up to £25 as a free bet. Other free bet deals are available, but they almost wholly concentrate on horse racing.

Customer Support – 4.9

Live chat is available most of the day, and is not bot-powered like many lesser sites. Email support is available too, but there is no telephone support.

Sports radio broadcasters talkSPORT have branched out into the world of sports betting and joined the ranks of newly licensed UK bookmakers. This isn’t just a gimmick, however, but a serious branch of their business. For evidence of this look no further than the fact that talkSPORT Bet uses the same layout as big name UK betting site BetVictor.

That means a betting platform that displays the silks of the first three in the market for every single horse race in the UK and Ireland, plus a great range of 30 different sports to wager on. With talkSPORT Bet, you’ve got access to the Best Odds Guaranteed and live streaming of the latest domestic races. Not all online bookmakers can boast that.

While it doesn’t offer anything different to the more illustrious UK betting site that it’s cloned from, talkSPORT Bet is a great place to go for transfer specials as footballers move clubs during the summer and winter windows. You can check out the latest radio schedule of live games and races on the site.

Odds Value and Bookmaker Margin – 4.6

This site does have very competitive odds, using the same betting software at BetVictor. Margins are a little high but not too high, averaging out at about six percent.

Range of Betting Markets – 4.7

The key components of talkSport betting are football, horse racing, basketball, cricket, golf, tennis and darts. Most sports are covered here though, so no problems there.

Banking and Payout Speed – 4.7

Payments here can only be made via Visa and MasterCard, with no eWallets being available. Withdrawals take around two hours for Visa, and between one and three days for MasterCard.

Specials and Offers – 4.8

This site is actually quite high on bonus offers, with several bonus offers for newbs (although you can only pick one of them). Aside from that there are random free bet awards and cash refunds for horse racing.

Customer Support – 4.6

While live chat is available, finding alternative support functions can be an issue. If you look hard enough you find a telephone number (07700 16631) and email – support@talksportbet.com.

Read our full talkSPORT Bet review