Looking for the best and safest betting sites in Kenya? Then great news – you are one hundred percent in the right place. We are here to recommend a handful of totally safe bookmakers that you need to use. If you want to bet on the African Cup of Nations, the World Rugby Sevens Series or Kenyan superstar athletes at any international track meet, then we’ll tell you where.

We also outline special bet offers while providing crucial mini reviews of the best sites that Kenya has to offer such as 22Bet, 888sport and 1xBet. Our betting tips and guides will also provide invaluable help. Use Airtel to load up your sports betting account with shillings and get betting now!

Best Betting Sites in Kenya of 2021

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21 Bookmaker that match your criteria...
#1 KENYA TRUSTED BOOKIE

Win $50 Free Bet

  • Impeccable customer support
  • Fast Crypto Transactions
  • Solid football betting markets
9.9
Enjoy more FREE opportunities to win more than ever before, with more games events and more prizes on offer with our specially-themed European Championships Free To Play games. Play 4-3-Free EVERY GAME DAY and win! If you answer all four questions correctly, you will get a $50 Free Bet*. If you answer three questions correctly, you will get a $10 Free Bet*.

Karibu Free bet Up To KSh 10,000

  • Great value odds
  • Extensive football markets
  • Withdrawals processed quickly
9.8
Upon registration, player deposits a minimum of Ksh 100/=. One must stake his/her bet on 1x2, Double chance or Halftime/Fulltime markets to be eligible for KARIBU BET. One must place a bet with minimum Odds of 1.99 for single bet or a Multibet of at least 5games with minimum odds 1.22 per game. After placing the bet one will automatically earn a free bet equivalent to 100% of their stake. Using the KARIBU FREE BET amount one must place a MULTIBET of at least 5 games on any of these markets: 1x2, Double chance or Halftime/Fulltime with minimum odds of 1.22 per game. The maximum free bet payout is Ksh 10,000. Free bet expires after 7 days of issue.

Up to $60 in Bet Credits

  • Live streaming available
  • Variety of ongoing promotions
  • Competitive odds
9.8
Available to new customers only. Make a qualifying deposit of $10* or more and claim the offer within 30 days of registering your account to qualify for 15% of that amount in Bet Credits, up to a maximum of $60*. Once claimed, your Bet Credits will be held in your account balance and are non-withdrawable.

50% up to 5,000 KSh

  • Fantastic sports coverage
  • Dedicated Esports betting platform
  • Leading bookie for football betting
9.7
On your first deposit at Betway, we'll give you a 50% deposit bonus up to KSh 5,000 awarded as a Free Bet. This bonus only requires 3x playthrough at odds of 3 or higher on Sports and Jackpots.

200% up to 10,000 KSh

  • Large number of daily in-play markets
  • Promotions for new customers and existing plates
  • Easy to use sportsbook on desktop and mobile
9.7
The bonus must be used within 30 days of registration. Half of the bonus amount must be wagered 5 times in accumulator bets. Each accumulator bet must contain 3 events or more. At least 3 events within each accumulator must have odds of 1.40 or higher. Start dates of all events should not be later than the validity period of this offer. The other half of the bonus amount must be redeemed by wagering 30 times in 1xGames.

Bet $10 Get $30 in Free Bets

  • Competitive odds
  • Generous free bet welcome offer
  • Excellent sports coverage
9.7
Register & login; then make your first deposit using promo code: 30FB Place your first bet of $10 or more Get $30 in Free Bets upon bet settlement.

100% up to 11,200 KSh

  • Generous welcome bonus
  • 30+ sports available
  • Kenyan Shillings accepted
9.7
A customer is entitled to only one bonus. The minimum required deposit to activate the bonus is 129 KSH. Wager 5 times the bonus amount in accumulator bets. Each accumulator bet must contain 3 or more events. At least 3 of the events included in an accumulator must have odds of 1.40 or higher.

50% Extra Winnings on Multiples

  • Variety of payment methods available
  • Cash out feature on selected markets
  • 24/7 customer support
9.7
We will pay you up to 50% extra in cash on your winning multibet. All games selected must have a minimum amount of 1.5 (1.5 Odds per Game/match selection). Bonus Starts from a multibet of 5 or more games.

100% up to 15 000 KSh

  • Variety of ongoing promotions
  • Attractive welcome bonus
  • Excellent bookie for live betting
9.7
Only one 100% first deposit bonus per customer. The minimum deposit required to get the bonus is 100 KES. If the bonus is credited to the bonus account for sports betting, the wagering requirement will be 5x the bonus amount in accumulator bets. Each accumulator bet must contain at least three selections.

100% up to $100

  • 25+ sports available
  • Daily price boosts
  • Live chat support
9.7
18+, Welcome Bonus: Only for new players, first deposit, minimum deposit: $10, maximum $100 bonus, valid for 14 days. Bets must be made at odds of 2.00 or higher and settled within 14 days of making them. In case of multi or system bets, the selection has to be played at minimum odds of 1.40.

5% Daily Cashback Bonus

  • Daily football, basketball and tennis live markets
  • Easy to use mobile app available
  • Fully licensed by BCLB
9.5
The Cash-back free bets can be earned on losing bets on sports (excluding “live in-play”), lotto, Spin & Win, Betgames and Live Roulette. Cash-back free bets cannot be withdrawn and can only be used to bet on sports (excluding “live in-play”), lotto, Spin & Win and Live Roulette.

150% up to 450 KSh

  • Kenyan Shillings accepted
  • Variety of payment methods available
  • Four level VIP Club
9.5
Make a deposit of at least KES 100 or more to receive the bonus. Bonus is for new Dafabet Kenya customer accounts only. The minimum deposit is KES 100.

No deposit bonus worth 30 KSh

  • Large number of sporting events covered
  • Simplistic design
  • Telephone support available
9.4
Kareco Holdings Limited, Plot No. LR 209/2167, Crescent Lane, Parklands, Kenya operates the OdiBets brand and authorized and regulated by the BCLB (Betting Control and Licensing Board) under the Betting, Lotteries and Gaming Act, Cap 131, Laws of Kenya under License No. 0000116.

Bet €10 Get €30Free Bet

  • Hugely reliable bookmaker
  • Fantastic sports coverage
  • Competitive Odds
9.4
When you open an account using promo code P30 and place a bet of at least €10, we will give you 2 free bets worth €15 each. To access your free bet add a new selection to your bet slip. Note the free bets available on the drop-down list on the bet slip. Free bets will be paid as 2 x €15 denominations.

Free Bet up to 2,500 KSh

  • Host of ongoing sports promotions
  • Excellent odds found
  • Generous free bet welcome offer
9.4
Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Further T&Cs Apply

200% up to 20,000 KSh

  • Excellent platform for football betting
  • Appealing welcome bonus
  • Large number of payment methods
9.4
The bonus amount must be wagered 12 times in accumulator bets. Each accumulator bet must include a minimum of 3 events. At least 3 of the events included in an accumulator must have odds of 2.1 or higher. The minimum required deposit to activate the bonus is 200 KES.

100% up to 100 KSh

  • Easy to use sportsbook
  • Excellent platform for live betting
  • Dedicated Esports betting page
9.4
This bonus applies to your first ever deposit to the Flooks platform. You can earn up to KSH 100 Bonus. The minimum deposit amount to qualify for this bonus is KSH 10.

Risk Free Bet up to 1000 KSh

  • Pick 6 football prediction game
  • Android betting app available
  • 20+ sports available to bet on
9.3
Free Bets have an expiry date of 1 week, minimum odds for single bet 1.3 for accumulator also 1.3 on each game. Customer will be able to place a bet on any sports and use the free bet to play only 1 bet with the money granted.

100% up to 10,000 KSh

  • Fully licensed and regulated in Kenya
  • Good number of payment methods
  • Competitive odds
9.3
Each registered customer is entitled to one such bonus every day if he has made a deposit of at least 50 EUR per day. If the BONUS is not played within 48 hours from the date of issue, it is removed from the participant's account.

4.5x more with Odds Multiplier

  • Daily price boosts
  • Virtual sports markets available
  • Easy to use betting site
9.3
Win more than ever before from your bets with the bet254 Odds Multiplier, which now goes up to 4.5x. Get it on all multibets with at least 3 legs, provided the overall odds are 5.0 or higher.

Cashback Offer up to 10,000 KSh

  • Excellent sports betting odds
  • Live betting available
  • Virtual sports markets
8.7
Place a multi-bet of a minimum 4 games. In the event you lose one game, without counting the odd of that lost game in your bet slip, you will win a Mozzart refund depending on your stake and odds.

Best Bookmakers – A Closer Look at the Kenyan Top 5

Okay, so we have outlined what we consider to be the best sports books in Kenya, but why do certain sites rank highly in the top list, and why do others rank low? Our determinations are based of years of experience, and of the knowledge acquired by our global collection of sports betting experts.

So you can get a closer feel of some of the best bookies in Kenya, here is a more detailed rundown of the five very best sports books currently available to sports betting punters in the country.

1. Bet365 - Up to $60 in Bet Credits

Bet365 are one of the biggest bookmakers on the face of the planet, and in most nations where they have a presence they are the most-used bookies too. They are a genuine success story, growing from a three-man operation in a portakabin to an international sports betting brand.

True, the clean and clear interface may look dull to some, but there is no more responsive site available to serious sports bettors in Kenya. If you want to get your bets on quickly without being distracted by sliding image carousels advertising special offers that you have absolutely no interest in, then Bet365 is the site you are looking for!

What we like:

  • Number one sporting betting site in Kenya
  • Clean and clear interface
  • Highly responsive
  • Incredible choice of betting markets
  • An international brand

What we don’t:

  • Might be too dull for some
  • Not as many promotions as other sites
2. 1xBet - 200% up to KSh10,000

One of the newer extrants on our list is 1xBet. This betting company does not have a long heritage like some, but thanks to countless positive attributes it has risen in the rankings in Kenya and proudly takes second place in our list. Inspired by Kenya’s tradition of betting via SMS, you can still register your account via 1xBet using nothing but your mobile phone. You can also use services such as Airtel and m-Pesa to transfer cash into your 1xBet account, increasing this sport betting site’s appeal.

1xbet Kenya

The 1xBet sports betting platform is extremely easy to use and even if you are a newbie when it comes to sports betting, you should have no problems when it comes to placing exactly the bet you want to place, quickly and with the absolute minium of fuss.

If you are something of a versatile wagerer then you will be delighted when we tell you that the 1xBet site has casino, live casino and virtual sports options too.

What we like:

  • Easy-to-use betting platform
  • Decent welcome offer with excellent terms
  • Works incredibly well on mobile
  • Cash out and partial cash out available
  • Very fast withdrawals

What we don’t:

  • The welcome bonus could be bigger
  • Customer care can be slow to respond
3. 888sport - Bet $10 Get $30 in Free Bets

We’ve already encountered one well-known global brand in our top five list in Bet365, and now we are going to give you a brief lowdown on another – 888sport. This sports betting site is just part of a substantial global brand that encompasses most forms of wagering – sports betting, casino games, slots, poker and even bingo.

Just like Bet365, the simplist interface will not please everyone, but the software behind it is 100 percent sound as it has been created by sports betting software specialists Kambi. Betting at 888sport is easy and swift, and although the menus sometimes do not do what you think they are meant to do, it’s never too much of an issue.

888sport is usually generous with its promotions too, although sadly they are very rarely offered in Kenyan shillings. People in Kenya may still take advantage of them though, albeit by running their account in an alternative currency.

What we like:

  • Another fantastic global brand
  • Easy to use interface
  • Decent guides to help you get the most from the site
  • Extensive number of markets at all times

What we don’t:

  • Does not accept Kenyan shillings as an account currency
  • Site can be unresponsive at times
4. BetWinner - 100% up to KSh11,200
Another fairly recent addition to the list of available sports books in Kenya is BetWinner. This site has obviously done its homework as it has modelled itself on all the best sportsbooks in the world. Like 1xBet the ‘tradition’ of SMS betting in Kenya is maintained via the fact you can register at this site with nothing but a phone number. Certain payment methods though may be restricted to you unless you complete a full registration.

Betwinner kenya

Not that such a thing is important as if you have a decent phone then you can do you all you need to do without concerning yourself with the desktop site. You can of course add money to your betting account at BetWinner via Airtel or Safaricom’s M-Pesa.

The wagering process is a little more cumbersome than some of the other sites to make our top five but this should be no cause for concern. You just might have to jump through one extra hoop, but you shouldn’t have any problems.

What we like:

  • Easy-peasy registration
  • Good-sized bonus
  • You can run your account in Kenyan shillings
  • Excellent apps for Android and iOS
  • Amazing statistical section

What we don’t:

  • Desktop site is not as good as the mobile experience
  • Not as many markets as some
5. mCheza - 50% Extra Winnings on Multiples

While we have mentioned some global brands in our top five list, we feel we are duty-bound to include some local ones too. Top of our list in this regard (although only fifth overall) stand mCheza. This sports betting site, which was established in 2015, is for Kenyans, and is made by Kenyans. You can tell there’s a ‘traditional’ Kenya feel here as SMS registration and a handful of betting options remain available.

mCheza Kenya

If you had hit upon the mCheza site three or so years ago you would have made a swift exit. That’s because the site looked as if it has been built in 2005 (or even 1995) and not 2015. Happily, the clever people around mCheza had seen fit to upgrade their software and the site has come in significantly since 2018. We are proud to report that mCheza can now stand shoulder-to-shoulder with some of the biggest names in the sports betting industry in Kenya and not feel even the slightest bit out-of-place.

What we like:

  • A real Kenyan success story
  • Registration, payments and betting by SMS all available
  • Refer a friend for benefits for you both
  • Tiny minimum deposit
  • Cash out available on most bets

What we don’t:

  • Site runs slow at times
  • No eSports

How We Rank the Best Kenyan Sports Betting Sites

With new betting sites in Kenya now accompanying previously-established betting companies, punters are spoilt for choice. However, with so much choice, deciding which betting site to sign up to can be difficult. This is where we at safebettingsites step up to the plate. Our experts have done their research in order to deliver nothing but the best betting sites Kenya. So, let’s take a closer look as to just what separates the best Kenya betting sites from the not-s0-good:

Safety, Markets, Odds & Bonuses
  • Safety – First and foremost, our top ranked Kenyan betting sites are completely safe. Licensed by respected regulators and gambling authorities, bookies work hard to ensure that your personal details are secure at all times. This is achieved by having many tools in place, such as SSL encryption and firewalls. Note, you should only bet at active betting sites in Kenya with a proper licence, not at international betting sites without one. 888sport is a fine example of a 100 percent safe site.
  • Markets – The Kenyan market is increasingly diverse, meaning that bookies must ensure that markets cover the demands of punters. Whether it be football, basketball, athletics or others, pre-match, live betting and outright markets should be available. For markets in Kenya, you’ll do not better than Bet365.
  • Odds – This is a point often overlooked by betting customers. The odds found at Kenya betting sites will determine how much bettors make when successful. We have compared many different betting platforms, ensuring that value can be discovered regularly. Odds will likely be available to view in decimal and fractional formats, just like at 1xBet.
  • Bonuses – While odds are sometimes overlooked, perhaps too much emphasis is placed on sports betting sites in Kenya with bonus offers. However, there is no doubt that many punters are drawn to a betting site because of its welcome offer. Betting sites with bonus offers in Kenya are only worth signing up with if the rewards, qualifying requirements and terms and conditions are fair. We will outline the best betting sites in Kenya with free bets or bonuses later on, and you can expect to see BetWinner on our list.
Mobile, Usability, Support & Features
  • Mobile – To place bets today, mobile devices are increasingly used. Bettors normally constantly have their phone on them, making sportsbooks available at any time. As such, bookies must ensure that their sites are fully functional on all devices, whether it be iOS or Android. Some do so by developing mobile apps. Among the best betting apps in Kenya in 2021 you will find 22bet.
  • Usability – Whether operating on desktop or mobile, our top ranked Kenya betting sites all score highly when it comes to their usability. Achieved through modern designs and clever interfaces, users are able to quickly and easily access their favourite markets and features. Sportsbooks which are difficult to use are worth avoiding. mCheza has a sports book that’s ideal for newbs.
  • Support – Customer support can often come in handy, even if you feel like you do not need it. The majority of leading bookmakers now offer support in a variety of ways. Phone, email, live chat and social media support is commonly found. On top of this, response times should be good too. Betway ranks highly, in our opinion, for customer support.
  • Features – Additional features can certainly enhance the overall betting experience. Live streaming, live chat support, betting sites with cash out and bet builders are among the most popular features for punters today. Check out Dafabet for an impressive array of betting features.

New Betting Sites in Kenya

It really is an exciting time to bet on sports in Kenya. New sports books in the country are springing up all the times, meaning people who want to bet on Kenyan football or rugby teams have never had it so good. New betting sites in Kenya also often have fantastic new customer deals that you can really take advantage of. Be smart and sign up for one of the new bookmakers in our list of betting sites in Kenya.

Best New Betting Sites in Kenya 2021

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#1 New Betting Site Kenya

200% up to 10,000 KSH

  • Large number of daily in-play markets
  • Promotions for new customers and existing players
  • Easy to use sportsbook on mobile
9.9
The bonus must be used within 30 days of registration. Half of the bonus amount must be wagered 5 times in accumulator bets. Each accumulator bet must contain 3 events or more. At least 3 events within each accumulator must have odds of 1.40 or higher. Start dates of all events should not be later than the validity period of this offer. The other half of the bonus amount must be redeemed by wagering 30 times in 1xGames.

100% up to 11,200 KSH

  • Get app for mobile betting
  • Significant maximum bonus
  • 30 days to meet x5 wagering requirements
9.8
A customer is entitled to only one bonus. The minimum required deposit to activate the bonus is 129 KSH. Wager 5 times the bonus amount in accumulator bets. Each accumulator bet must contain 3 or more events. At least 3 of the events included in an accumulator must have odds of 1.40 or higher.

100% up to 15,000 KSH

  • Generous maximum bonus amount
  • Minimum deposit of just 1,000 KSh
  • Min odds of 1.40
9.7
Only one 100% first deposit bonus per customer. The minimum deposit required to get the bonus is 100 KES. If the bonus is credited to the bonus account for sports betting, the wagering requirement will be 5x the bonus amount in accumulator bets. Each accumulator bet must contain at least three selections.

5% Daily Cashback Bonus

  • Daily football, basketball and tennis live markets
  • Easy to use mobile app available
  • Fully licensed by BCLB
9.6
The Cash-back free bets can be earned on losing bets on sports (excluding “live in-play”), lotto, Spin & Win, Betgames and Live Roulette. Cash-back free bets cannot be withdrawn and can only be used to bet on sports (excluding “live in-play”), lotto, Spin & Win and Live Roulette.

150% up to 450 KSH

  • Easy to use mobile app
  • Variety of payment methods available
  • Four level VIP Club
9.5
Make a deposit of at least KSH 100 or more to receive the bonus. Bonus is for new Dafabet Kenya customer accounts only. The minimum deposit is KES 100.

Kenya Best Betting Tips – Get the Most From Your Betting

Sports bettors in Kenya are always looking for betting tips, and we are here to provide you with the best betting tips around so you can get the most from your sports betting at sites such as 22bet, 1xbet and BetWinner. You want betting tips? Then here’s some practical advice on how to get started:

Bonuses and Promo Codes are There to be Taken Advantage of

One of the best aspects of being a complete newb when you find a new betting site in Kenya is that the site will often offer you a bonus as long as you place a bet using their desktop site or app (and here you can find a list of the best betting apps in Kenya in 2021). This will kickstart your betting career and give you a taste of the site before you start filling up your sports betting account with shillings.

Be careful though – such offers come with terms and conditions that you really need to be aware of. They are not there to catch you out, but to make sure that the sports betting site’s offer cannot simply be taken advantage of with no risk to the customer. We champion safe betting sites with bonus deals, so grab your bonus, review the T&Cs and get betting!

Used Matched Betting so That you Cannot Lose!

Betting sites in Kenya with bonus offers have deals that can usually be used in tandem with matched betting in order to guarantee a win. You can use matched betting without an offer, but usually the odds involved mean you will end up losing more than you win so it’s better to stick with flat betting when using your own shillings.

A matched bet is one where you bet on both sides of a win/lose contest to win, but at different sports books in Kenya. Say Eliud Kipchoge is running in the London Marathon. Using bonus cash, you bet on Kipchoge to finish first at 22Bet, and Kipchoge not to finish first at Betwinner. No matter how Kipchoge performs on the day, one of your bets is 100 percent certain to win and because you are using bonus shillings as opposed to your own money, you are guaranteed to be in profit!

Bet With Your Brain, Not Your Gut

Many of us are attracted to outlandish odds. People play the Mylotto Kenya even though they are more likely to be hit by an asteroid than actually win the big prize. The truth is – outlandish odds are only offered by sports books in Kenya for events that are unlikely to happen. You will lose consistently if you constantly seek out huge odds in the hope that a massive underdog will win.

Sports bettors who are consistent winners achieve success because mainly, they back the favourite. Yes, the odds are less attractive, but the favourite typically wins any sporting contest between 65 and 75 percent of the time. Winning small amounts consistently is much better than forlornly hoping for that one big win. You can use betting prediction sites to help out.

Betting sites with cash out are excellent in this regard too, as you can claim your (reduced) winnings early if you feel your winning bet may fail.

Become an Expert

One of the best betting tips in Kenya you will ever hear is the need for a sports bettor to really understand what they are betting on. There is no point – for example – betting on the NFL if you don’t even know which New York teams (Mets, Jets, Yankees, Giants, Nicks, Red Bulls) are actually American football teams (it’s the Giants and the Jets).

If you have a love of a particular sport then use that love to place your sporting bets, but try and expand your knowledge so you max out your betting options. If you love soccer and the Kenyan Premier League, try and learn more about popular global soccer leagues like the EPL, La Liga, Serie A, Ligue One, the Bundesliga and MLS.

Manage Your Bankroll

For the final entry in our list of the best betting tips in Kenya, we are going to explain to you that the main reason people become unstuck with sports betting in Kenya is that they do not practice good bankroll management. Such people simply raise the amount of money they use to bet if they suffer a losing streak, and end up losing far more than they win.

Successful sports bettors practice flat betting (betting with the same stake no matter how often they win or lose) and good bankroll management. Say you have worked out you have KSh10,000 per month free which you can safely lose without it affecting other areas of your life. Your ‘flat bet’ rate should be 1/100th of your bankroll, which is KSh100. This should NEVER change, no matter how well or how badly your betting is going.

If your bankroll dwindles to nothing over the month then you need to wait until next month before you start betting again. If you manage to double your bankroll you should also stop betting, withdraw your winnings and save the KSh10,000 remaining for next month. Choose a site from our list of betting sites in Kenya and practice good bankroll management.

Active Betting Sites in Kenya Sign Up Offers

As we mentioned above, bonuses and free bets are offered by Kenyan betting sites in an attempt to attract new customers. While generally appealing generous, bonuses are only worth utilizing if they are worth the time, effort and investment. Popular welcome offers include matched deposit bonuses, free bets and no deposit bonuses. With that being said, the following are our favourite sign up offers at active betting sites in Kenya. These three promotions have been selected because of their reward and realistic T&Cs.

Top Betting Sites in Kenya: Best 3 Sign Up Offers

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100% up to 15 000 KSh

  • Generous maximum bonus amount
  • Minimum deposit of just 1,000 KSh
  • Min odds of 1.40
9.8
Only one 100% first deposit bonus per customer. The minimum deposit required to get the bonus is 100 KES. If the bonus is credited to the bonus account for sports betting, the wagering requirement will be 5x the bonus amount in accumulator bets. Each accumulator bet must contain at least three selections.

100% up to 11,200 KSh

  • Available in Kenyan Shillings
  • Significant maximum bonus
  • 30 days to meet x5 wagering requirements
9.7
A customer is entitled to only one bonus. The minimum required deposit to activate the bonus is 129 KSH. Wager 5 times the bonus amount in accumulator bets. Each accumulator bet must contain 3 or more events. At least 3 of the events included in an accumulator must have odds of 1.40 or higher.

No deposit bonus worth 30 KSh

  • One of the few no deposit bonuses available
  • Bonus available for 7 days
  • Simple to qualify
9.7
Kareco Holdings Limited, Plot No. LR 209/2167, Crescent Lane, Parklands, Kenya operates the OdiBets brand and authorized and regulated by the BCLB (Betting Control and Licensing Board) under the Betting, Lotteries and Gaming Act, Cap 131, Laws of Kenya under License No. 0000116.

Kenya Betting Sites: Betting Markets Available to Kenyan Punters

We have already alluded to the fact that punters in Kenya and betting prediction sites follow an increasing number of sports. While the likes of football, rugby, tennis and basketball remain the most popular, a host of additional events are now wagered upon. So, let’s take a closer look at some of the most popular sports to bet on in Kenya today:

Football

Football has long been considered the national sport in Kenya. This is despite the lack of success of the national team, the Harambee Stars. The English Premier League and other major European leagues and tournaments are followed closely. All of our recommended Kenyan betting sites deliver a large number of football markets. Popular markets include 1×2, over/under goals, first goalscorer and draw no bet. Football sportsbooks in Kenya today face massive competition. Betting sites with cash out are popular with football bettors too.

Basketball

Basketball is another leading sport in Kenya, especially with the younger generation. Previously, many up and coming players would move to the US in order to compete in college basketball. The NBA and domestic KBF Premier League are regularly bet on. Pre-match, in-play and outright markets can be found. Popular betting options include total points, quarter winner and highest scoring player.

Athletics

Kenya has a long association with athletics, long distance running in particular. The high altitude in Kenya means that many world class runners are developed. Kenya has produced a host of Olympic gold medalists over the years, including the legendary Eliud Kipchoge. While bets on amateur athletics are not readily available, many Kenyan betting sites will cover major meets.

Cricket

Cricket is an emerging sport in Kenya, with the game now being both played and watched by millions. Test, One Day and T20 matches at international and domestic levels are available to bet on today. Popular cricket markets on our list of bookmakers in Kenya include to score a century, leading wicket taker, method of dismissal and match result.

Rugby

The Kenyan men’s rugby union team is ranked 32nd in the world, while their sevens counterparts are ranked inside the top 20. Such figures demonstrate how popular the sport now is. Rugby leagues and tournaments from around the world are available at Kenyan sports books. Popular markets here include total points, handicaps and half time/full time.

Volleyball

Especially for women, volleyball has long been a major sport in Kenya too. The Kenyan national team has won nine Continental Championship titles in the last 20 years. Volleyball is an increasingly popular betting sport too, with many sportsbooks having added it over recent years.

How to Choose the Best Kenyan Betting Site

kenyan betting sites

While our experts have conveniently ranked the top sportsbooks available to Kenyan punters today, the ultimate decision is yours. So, before deciding on which bookmaker to sign up with, there are a number of steps that will help you. We recommend carrying out the following actions before completing the registration process:

  1. Read Reviews – Here at safebettingsites, we have tried and tested many of the top betting sites in Kenya. While to beginners each can appear to be very similar, online bookmakers all come with their own pros and cons. So, be sure to check out our bookmaker reviews. Such pages give an in-depth breakdown of how operators perform. With no affiliations within the industry, our reviews can be treated as completely trustworthy and up to date.
  2. Visit Bookmakers – Unlike at some online casinos and gambling sites offering casino games and jackpots, there is no ‘free to play’ options when it comes to sports betting. As a result, another important step is to visit a potential betting site for yourself. In doing so, bettors will be able to gain a better understanding of the markets and features that would be available to them. It also enables potential customers to see how easy it is to navigate around.
  3. Look at Feedback – Feedback from existing or past customers can be priceless. While in most cases it is likely to be negative, feedback can also make it clearer as to which bookies are worth avoiding. It is generally easy to find feedback online.

Key Features of the Best Betting Sites in Kenya

You should by now have learned a little about the best betting sites in Kenya, but what are the key features of sports books in the country, and which of our recommended bookmakers have them? Below you will find a handy table that you can consult to see which of the best betting sites in Kenya have the most popular sports betting features, and which do not.

Sportsbook In-Play Betting Live Streaming Enhanced Odds Minimum Deposit
Bet365 $10/KSh1,000
1xBet KSh10
888sport $10/KSh1,000
BetWinner KSh112
22Bet KSh112
Betway Sports KSh10
mr.play Sport $10/KSh1,000
mCheza KSh100
SportPesa KSh100
PowerBets KSh50

Betting Odds in Kenya – Explained

The odds are the chances or probabilty of something happening. The odds of a coin falling on heads when tossed is 2/1, for example. There are two possible outcomes, of which ‘heads’ is one. That means on average you will need to toss a coin twice to see a head. This does not play out in real life if you toss a choice twice, but the more tosses you perform, the closer the odds will come to 2/1.

Betting odds in Kenya are set by expert risk assessors. Say Italy are playing Spain in an international football match. The assessors will look at the form of the two teams and make a decision based on that and other factors. They may decide that if the match was to take place 100 times, Italy would win sixty games, Spain would win thirty games and ten games would be a draw. That would give odds of Italy 100/60 or 5/3, Spain 100/30 or 10/3, and a draw 100/10 or 10/1. These would be quite generous odds though – risk assessors manipulate the odds so that they slightly favour the sports book.

Odds in the form ‘5/3’ are known as fractional odds and are now viewed as being a little old-fashioned. If you bet KSh100 at 5/3 on Italy winning your winnings would be (5 x 100)/3 or KSh166.67. You would also add on your stake, so your total money back would be KSh266.67. Decimal odds are an increasingly popular format. You convert from fractional to decimal by expressing the fractional odds as a decimal and adding one. So, in this case it’s (5/3)+1 = 2.67. When calculating your money back you multiply your stake by the decimal odds, and you do not have to add your winnings back on.

NOTE: Since 2021, in Kenya 20 percent of any stake you place for a bet goes straight to the treasury as tax.

Fixed Odds Betting

Most sports books, such at Bet365, offer fixed odds betting. This is where the price of an event is ‘fixed’ (i.e. ‘set’) but it can change depending on many potential circumstances. When you place your bet, the odds at the time you placed the bet are fixed and those are the odds you use to calculate your winnings when and if you are successful. If, for example, you bet KSh100 on West Ham United to win the EPL at 100/1 (or 101.00) at the start of the season then you would win back KSh10,100 no matter how the odds change thoughout the term.

The alternative to fixed odds betting is exchange betting where punters exchange bets at specific prices courtesy of an exchange betting platform. Currently, there are no betting exchanges available to sports bettors in Kenya.

Football Betting Odds

Leading active betting sites in Kenya such as 22Bet offer football betting odds on football contests and competitions all across the globe. As well as the Kenyan Premier League, there are sporting betting opportunites offered on all the major European Leagues (EPL, La Liga, Serie A, Ligue One, Bundesliga) plus international competitions such as the African Cup of Nations and the FIFA World Cup.

Tennis Betting Odds

Tennis betting odds, as offered by sites such as 1xBet in Kenya, are usually extremely competitive and you could gain plenty of big wins if you know enough about the world’s most popular racquet sport. Coverage is available on the four annual majors in France, the US, Australia and the UK (Wimbledon), plus ATP (mens) and WTA (womens) events.

How to Place a Bet at a Betting Site in Kenya

Once you have opened up an account at one of our recommended top betting sites in Kenya you will be ready to place your first bet or wager. If you have never placed a sports bet before then there is no need to get nervous, as we are here to show you how, step-by-step.

Step 1:

You can use any popular method to get money into your sports betting account. If you are using Airtel, then head to the sports book’s cashier and choose Airtel as your payment method. Follow the easy steps to transfer money into your wagering account.

Here at Odibets we are going to make a KSh100 deposit into our account using M-Pesa (Odibets only accepts M-Pesa deposits as it is basically a mobile-only site, although it can be used on desktop too).

Step 2:

Use the navigation tools on the site to find an event you are interested in. Most bookmakers have navigation tools that are extremely easy to use. Find your event and have a look at the odds. If there is a number to the right of the fixture or event then this means that more markets are available beyond ‘1×2’. Click on the number if you wish to explore more markets.

At Odibets we are going to bet on Manchester United to beat Villarreal in the Europa Cup final. We click on the odds of ‘1.94’ in order to transfer our betting wish to our betslip.

Step 3:

You can start to place a specific bet once you have located the odds of the outcome you want to bet on. Clicking on the odds should transfer the event and odds to your betting slip, which is usually on the left-hand side of the screen. Select your stake, confirm your bet and hope that your prediction is accurate.

As you can see with our example we have transfered ‘Manchester United Win’ to our betting slip, and set our stake at KSh100. We would win KSh175.2 if Manchester United are successful, which is KSh94 in winnings and Ksh80 which is our stake minus the 20 percent betting stake tax.

Payment Methods Available to Punters in Kenya

betting sites payments kenya Unlike other currencies in Africa, Kenyan Shilling is not widely accepted. However, this should not put punters off completely. For those sites that do not accept this currency, a host of alternatives will be on offer, including US Dollars and Euros. In terms of payment options, both traditional and modern methods are generally available. Credit cards and debit cards are accompanied by a small number of eWallets, while it is also possible to deposit in store with some domestic bookies. The table below provides a breakdown of the payment methods found at Kenyan bookmakers, including their deposit and withdrawal limits and fees.

Payment Method Deposit Limit Deposit/Withdrawal Payment Fee
Visa Ksh10 – 1,000,000 Yes/Yes 0%
Mastercard Ksh10 – 1,000,000 Yes/Yes 0%
Airtel Ksh10 – 140,000 Yes/Yes 0%
PayPal Ksh50 – 500,000 Yes/Yes 1.5% – 1.5%
Safaricom Ksh10 – 140,000 Yes/Yes 0%
Neteller Ksh50 – 850,000 Yes/Yes 1.5% – 1.5%
Skrill Ksh100 – 650,000 Yes/Yes 1.5% – 1.5%
M-Pesa Ksh-10 – unlimited Yes/No 0%

Visa and MasterCard

Many sports betting sites – such as Bet365 – in Kenya will accept Visa and MasterCard payments without any issues. Deposits via these payment methods are usually instant, but withdrawals can take between three and five days. Most sites do not charge frees for Visa or MasterCard deposits and withdrawals.

Airtel

Thanks to its association with SMS betting, Airtel perhaps remains the number one payment method in Kenya for sports bettors. All you need to make an online payment via Airtel in Kenya is the PayBill number of the sports book you are depositing too. For example, the PayBill number for 1xBet in Kenya is simply 1XBET. You will also need to supply your phone number, and fees are likely to be involved.

PayPal, Skrill and Neteller

Although slightly lagging behind the rest of the world when it comes to eWallets, an increasing number of sports books in Kenya are beginning to accept eWallet deposits and withdrawals. Currently though, William Hill is the only sports book in Kenya to accept PayPal payments. As for other eWallets, you may find sites that accept Skrill and Neteller, but hardly any do.

Safaricom/M-Pesa

Safaricom or M-Pesa (which is what Safaricom calls their SMS-based payment system) works in an identical fashion to Airtel, and if a sports betting site in Kenya accepts Airtel payments, then the chances are that it will accept Safaricom deposits and withdrawlals too. Again, you just need the Safaricom PayBill number which – as an example at Betwinner – is 998989.

Mobile Sports Betting in Kenya

Mobile betting has never been as big as now. This is certainly the case in Kenya, with a large proportion of sports bets being placed on phones and tablets. Bookies who fail to cater for mobile betting customers are destined to fail themselves. Sportsbooks are generally accessible through all mobile internet browsers, with a similar design and layout being utilized. However, some bookies will go one step further in developing their own betting apps. Such apps are available on iOS and Android devices in most cases, with links being found on the App Store and Google Play respectively. However, not all will be available to Kenyan residents, so be sure to check before looking to download.

Online Gambling Law in Kenya

Online betting in Kenya is regulated by the Betting, Lotteries and Gaming Act of 1966. This also led to the establishment of the Betting Control and Licensing Board, known as the BCLB. The BCLB is in control of all gambling in Kenya, including sports betting, casino games, poker and bingo. Online betting sites in Kenya have been regulated since back in 2013, with domestic operators having to hold the relevant license in order to accept bets legally. In order to try and promote responsible gambling in Kenya, the BCLB works hard to protect minors. Those who break the rules in this area will face hefty fines.

To keep yourself safe, use any of the top betting sites in Kenya with a BCLB licence. Avoid international betting sites without one.

Bottom Line on Kenyan Online Betting Sites

Kenya is one of the biggest countries in Africa when it comes to betting. With an increasing number of domestic bookmakers now accompanying well-known offshore operators, there has never been a better time to get involved. Whether you are looking to bet on football, basketball, rugby, cricket or other sports, our recommended online betting sites have you covered. So, be sure to check out our recommended bookies, before deciding which one best meets your demands.

Best Betting Site in Kenya of 2021

Up to $60 in Bet Credits

  • Live streaming available
  • Variety of ongoing promotions
  • Competitive odds
9.8
Available to new customers only. Make a qualifying deposit of $10* or more and claim the offer within 30 days of registering your account to qualify for 15% of that amount in Bet Credits, up to a maximum of $60*. Once claimed, your Bet Credits will be held in your account balance and are non-withdrawable.

FAQs

Which are the best Kenyan sportsbooks?

While there are a host of appealing top sportsbooks in Kenya today, there are some which stand out from the crowd. Based on our experiences and knowledge of the market, it is the likes of 22Bet, 888Sport, 1kBet and Betwinner which score highest. Meanwhile, domestic platforms such as mCHEZA and Flooks are also worth checking out.

Can I claim anything at Kenyan bookmakers with bonus offers?

Yes. All Kenyan sports books offer some sort of sign up offer. Some are available in Kenyan Shillings, while other currencies must be utilized sometimes too. Sign up offers include matched deposit, free bet and no deposit promotions. With any such offer, be sure to look at the terms and conditions before depositing.

Is sports betting legal in Kenya?

Simply put, yes. Online sports betting in Kenya is regulated by the Betting Control and Licensing Board. Meanwhile, punters are also free to take advantage of offshore bookmakers, which are licensed by other respected authorities.

How can I deposit funds to my betting account in Kenya?

A good number of payment methods are available at Kenyan bookmakers today. Visa, Mastercard, Airtel, Safaricom, PayPal, Neteller and Skrill are perhaps the most popular. Each comes with its own deposit and withdrawal limits, as well as potential fees.

What are the most popular sports to bet on in Kenya?

Football, basketball, cricket, rugby and athletics are among the most popular sports in Kenya. As a result, it comes as no surprise that such sports are also bet upon regularly.

How do I know that new betting sites in Kenya are reliable?

In order to be legal and trustworthy, a Kenyan betting site must hold a license from a respected gambling authority. This can be the Betting Control and Licensing Board or offshore authority, such as those based in Malta and the UK. Any betting site recommended at safebettingsites can be regarded as being reliable.

Why should I not bet at international betting sites?

Because they will not have a BCLB licence. If you come unstuck at the site, such as them cancelling your account without refunding your money, then no one will help you.

About Peter Addison

Peter is an experienced iGaming wordsmith who has been working in the industry since 2013. He has written more words on all aspects of iGaming than he cares to remember, and has provided content for many big industry names. When not writing Peter can be found out running or gaming on his Xbox.