UK’s Best Football Betting Sites 2021

Over the last decade, football betting has hit new highs. Football betting sites now offer odds on more leagues and more games than ever before, while the number of betting markets available to the football punter continues to grow. With such an array of options, punters are spoilt for choice.

This is where comes in. After much deliberation, we’ve put together a list of the best football betting sites, so that punters have an easier time of choosing who to play with when it comes to football betting.

Top 10 Bookmakers of 2021 for Football Bets

Here’s a snapshot overview of the top 10 online bookies for football betting:

  1. Bet365 – Superbly designed site and app
  2. Betfair – Unique sportsbook and exchange offering
  3. Paddy Power – ‘Power Prices’ allowing greater odds
  4. Betfred – Fast withdrawal via PayPal, Skrill and Neteller
  5. William Hill – Live text commentary on in-play matches
  6. Unibet – Wide range of market and leagues offered
  7. Coral – Wide range of football stats and league tables
  8. Ladbrokes – Excellent daily odds boost
  9. 888Sport – Highly detailed pop-out pre-match stats
  10. BetVictor – Visually impressive website


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Top 10 Football Betting Sites

1. Bet365 – great for live streaming (£100 in bet credits for new players)

By offering an exquisitely designed site, Bet365 has become arguably the most popular UK sports betting site over the last decade or so. It is certainly one of the most popular football betting sites.  They offer a wide variety of betting markets, on a wide variety of leagues/matches. In addition, punters can watch live streams of a variety of matches from around the world.

Bet365 football betting

When it comes to sign-up offers, UK football bettors will be hard pushed to beat Bet365, who offer up to £100 in bet credits to new players. Registering is simple and takes only a short amount of time to complete.

Something that sets Bet365 apart from a few of the other best football betting sites is its ability to offer Asian markets, such as Asian Handicap and Asian Goal Line on a variety of football matches, which is not something that all mainstream firms offer.

Another excellent feature that bet365 can offer is a superbly in-depth ‘Responsible Gambling’ section. Each of the sites on this list offer such a feature, though Bet365 ranks as the best in terms of detail and options.


  • Superbly designed site and app
  • Best sign-up bonus
  • Fantastic live stream options
  • Offers some markets that others do not
  • Excellent ‘Responsible Gambling’ section


  • Support isn’t the fastest in terms of response
  • Doesn’t accept cryptocurrencies

2. Betfair – sportsbook and exchange (£100 in free bets)

Frontrunners when it comes to the popular ‘Cash Out’ feature, Betfair has been one of Britain’s leading online bookmakers since the early 00’s. New players can take advantage of £100 in free bets when opening an account.

Betfair football betting

By offering both a sportsbook and an exchange, Betfair offers the unique option of comparing two sets of odds without using another provider. The Betfair exchange allows punters to assume the role of the bookmaker by offering odds to other players. By using the exchange, players can explore a new dimension, betting person to person rather than against the bookmaker, which often results in better odds.

Betfair also offer punters a wide range of same game multis, meaning that punters can combine several markets on a single match to increase odds. Another popular football betting feature that Betfair has to offer is ‘#OddsOnThat’. Punters can request their own football bets by tweeting Betfair, who will reply with a price on whatever it is that may be have been requested.

Of all the football betting sites, Betfair is unquestionably one of simplest to use, while the registration process is among the easiest out there.


  • Sportsbook and exchange
  • Excellent ‘Cash Out’ feature
  • Slick, easy-to-use app
  • 24/7 support
  • Array of live streams


  • Exchange can be intimidating for inexperienced punters
  • Limited bonus offers

3. Paddy Power – boosts prices with ‘Power Up’ (£10 risk free first bet)

One of Britain’s most established football betting sites, Paddy Power has become a favourite among UK football bettors. Registering is quick and easy, players can enjoy both a website and an app that is eye-catching and easy to navigate, while there are no shortage of leagues/markets on offer.

Paddy Power football betting

By offering a pre-paid card option (known as Paddy Power Cash Card), Paddy Power have gone above and beyond in terms of deposit options. Such a feature also helps players to limit their spend by loading only a certain amount onto their cash card.

‘Power Prices’ is a feature that allows punters to boost the odds of certain bets, securing a great potential return that the norm. Paddy Power also offers punters plenty of live streams, streaming far-away leagues such as MLS in the USA, as well as an array of South American leagues, ideal for those UK players who like to bet and watch later in the evening.


  • Huge selections of matches/markets
  • ‘Power Prices’ allowing greater odds
  • Wide range of live streams
  • Pre-paid card deposit option
  • 24/7 support


  • Doesn’t accept cryptocurrencies

4. Betfred – Racing Post stats for football (Bet £5 get £30)

Another of the high-street betting firms that the UK has to offer, Betfred have established themselves as one of the big boys when it comes to online football betting sites.

Betfred Football betting

Betfred offers punters all the usual leagues, whilst offering a wide range of markets too. Has live streams available, though not quite as many as some of the bookmakers above. The website itself is well designed and easy to navigate, meaning that players have little trouble finding their desired matches/markets. Unfortunately, the mobile app doesn’t quite meet the standards of the website, though it is still relatively easy to use.

One feature that stands out is the use of Racing Post football stats for a variety of matches. These can be easily viewed when selecting a match to bet on from the easy-to-locate football menu. #PickYourPunt, which allows players to build their own same game multi, is another excellent feature.

In addition to the above, Betfred has made a name as a site that quickly processes withdrawals via Paypal, Skrill and Neteller. They also have a range of football bonuses that are regularly updated, such Double Delight, which doubles the odds on ‘First Goal Scorer’ bets if the player scores again.


  • Excellent, easy-to-use website
  • Range of appealing bonuses
  • Racing Post stats for football matches
  • Fast withdrawal via Paypal, Skrill and Neteller.


  • App less easy to navigate than some others

5. William Hill – daily enhanced odds (bet £10 get £30 free)

Dating back to the early part of the 20th century, William Hill is one the UK’s oldest and largest bookmakers, so it’s no surprise that they’re now one of the biggest football betting sites.

William Hill football betting

William Hill offers one of the sleekest mobile apps around, which is both simple to navigate and easy on the eye. However, their desktop site doesn’t quite live up to these lofty standards. By no means a poor site, it can be difficult to find things instantly, while it’s not always the easiest to navigate.

In terms of live streaming, William Hill offers an extensive range, while there is no shortage of leagues and markets for punters to get stuck into. The registration process is quick and easy, plus the William Hill customer support in among the best in the business, particularly in terms of accessibility.


  • Beautifully designed mobile app
  • Daily enhanced odds
  • Lots of live streaming
  • Easy to access support
  • Live text commentary on in-play matches


  • Website less appealing than other firms

6. Unibet – Wide range of markets and live streaming (‘Refer a Friend’ and get £250)

Unibet offers punters an excellent football betting experience, both in terms of site navigation and leagues/markets offered. They offer more obscure leagues that many of their competitors, an example being the USL Championship in the USA.

Unibet football betting

Punters can take advantage of Asian markets, such as Asian Goal Line and Asian Handicap. Not all major online firms offer such markets. Detailed pre-match stats in pop-out form are a great feature.

In addition, Unibet offers excellent streaming facilities, covering a variety of leagues/matches. Some appealing bonuses are on offer, such as the ‘Refer a Friend’ bonus, whereby a punter can receive up to £250 in bonuses for referring friends.


  • Wide range of market and leagues offered
  • Visually impressive website
  • Offers markets that some others do not
  • Detailed pre-match stats
  • Lots of live streaming


  • Live support not as accessible as could be

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7. Coral – Great stats on offer (Bet £5, get £20)

Another traditional UK bookmaker that has been operating in the betting industry for several decades, Coral offer online football punters all the usual markets, a wide range of leagues and plenty of special markets too. ‘Build Your Bet’ allows players to put together various multis on the same game.

Coral football betting

A clean-cut, easy-to-navigate, website allows players to find what they’re looking for with minimal effort. Coral also offer a wide range of stats, including player stats, for a variety of football matches, providing league tables too, which is quite unusual.

Football bettors can take advantage of bonuses such as a £10 boost on accumulators with ‘Acca Plus’, while new customers are entitled to £20 when betting £5. One negative is that the welcome offer is not available to punters depositing via untraditional methods such as Skrill, Neteller or PayPal.


  • Website is easy to use
  • Wide range of football stats and league tables
  • Range of football bonuses


  • Welcome offer not available to players depositing via Paypal, Skrill or Neteller.

8. Ladbrokes – Win £100 in Free to Play ‘Correct Score’ game (get £30 in free bets)

Another popular sports betting platform, Ladbrokes has no shortage of online football bettors, who can access a wide variety of leagues, matches and markets. Punters are rewarded with a daily odds boost, which can be used on a football bet of their choice.

Ladbrokes sports betting

One eye-catching feature recently rolled out by Ladbrokes is their free to play game which rewards punters with £100 in cash if they correctly predict the scores of three matches.

New players are rewarded with £20 when they first bet £5. The website is nicely put together, as is the mobile app, allowing punters to easily find their way around. Football punters can view a range of match-related stats, as well as league tables.

Offering an exchange allows punters not only the option to bet against other players, but the chance of find better odds without having to look at other football betting sites.


  • Sportsbook and exchange
  • Range of football stats and league tables
  • Exciting free to play ‘Correct Score’ game
  • Daily odds boost


  • Lack of variety when it comes to football bonuses

9. 888Sport – Detailed pop-out stats (bet £10 get £30)

888Sport offers some of the most competitive football betting odds around, while they also offer a variety of leagues from around the world. New players can pocket £30 in free bets when betting an initial £10, while a daily £5 free bet is also available to those who back a winner at 4/1 or more.

888Sport betting site

Excellent range of betting markets on mainstream football matches, often over 250. Detailed pre-match statistics in pop-out form are useful and easy to access. Offers Asian markets, which gives than advantage over some other mainstream online bookmakers.

Unfortunately, live streaming is not yet available for football, which in today’s climate, is a downside.


  • Excellent range of leagues/matches
  • Pop-out pre-match stats that are highly detailed
  • Offers some markets that others do not


  • Lack of variety when it comes to football bonuses
  • Live streaming not available for football

10. BetVictor – Choose your own match multiples with the ‘Bet Builder(bet £5 get £30)

BetVictor has been providing clients with online football betting options for several years and is thus one of the industries trusted bookmakers.

Betvictor football betting

The website is easy to use and visually impressive, though the football betting section of the site could appear more prominently. Plenty of leagues are offered, but not as many as some of the above sites, while much the same can be said for the markets offered.

Punters can choose their own match multiples using the ‘Bet Builder’ function, while each game usually offers selected price boosts. Unfortunately, there is a lack of variety when it comes to bonuses.


  • All the standard leagues and markets offered
  • Visually impressive website
  • ‘Bet Builder’ function


  • Lack of bonuses
  • Live streaming not available for football
  • Football section could be better placed

How we rank the best football betting sites

There are numerous things to consider when aiming to rank the best betting sites available to football punters. Below is a breakdown of our primary criteria.

  • Safety – As the name of our site suggests, safe betting is of the utmost importance as far as we’re concerned. In our eyes, safety covers a wide spectrum. By utilising encryption, firewalls and other security measures, UK bookmakers must ensure that players can browse their site without the risk of cyber harm. Putting safety at the top of our list also means that for a UK betting site to be recommended/ranked highly by us they must by fully licensed, fully verified and be tried and tested when it comes to honouring promotions and paying customers out on time and in full.
  • Market – For a site to ensure that it offers football punters the best experience, it must offer an array of different markets across a wide variety of leagues. When selection our top UK football betting sites, we’ve chosen those who’ve gone the extra mile in terms of markets, offering punters a plethora of choices, as opposed to limiting players to the traditional markets.
  • Promotions – Nowadays, online betting sites that do not offer consistently strong bonuses get left behind. From sign-up offers, to daily bonuses, to odds boosts, we look at what is out there and select those firms that have the most to offer.
  • Odds – Price is often the decisive factor when striking a bet, so it is important to find those bookmakers who consistently offer the best prices. Our top bookmakers offer best odds guaranteed on a wide variety of football matches.
  • Features – There are lots of extra features available in today’s online football betting world. It is no longer enough to simply offer markets on a variety of matches. Punters need to be able to access live support at the click of a button, while other features such as stats, bet builders and cash out options are must-haves.
  • Usability – Last but certainly not least, usability is key. Can a site be easily navigated? Is everything easy to find? Is the site visually impressive? Having looked through no shortage of UK football betting sites, we’ve found those who offer well-designed websites, both in terms of usability and visuals, as well as the best mobile apps.

Popular football betting markets

As online football betting has grown rapidly in recent years, so has the number of betting markets available.

Most popular markets:


This is the most traditional of the modern football betting markets and still one of the most popular. Punters simply choose whether they would like to bet on a home win, an away victory, or a draw.

Both Teams to Score

BTTS for short, this market offers punters the opportunity to bet on whether both teams will score in the match. If punters opt for BTTS – YES, then both the home and the away team must score in order for them to collect, while if they opt for BTTS – NO, at least one of the sides must draw a blank for a win to achieved.

Under/Over 2.5

This is where punters select whether there will be more, or less than 2.5 goals scored. For example, if you bet on ‘Over 2.5 Goals’ and the match ends 2-1, you’re paid out as a winner. 0-0, 1-0, 1-1 or 2-0 would result in a loss. Similarly, selecting ‘Under 2.5 Goals’, would require less than three goals to go in.

Double Chance

A Double Chance (or DC) bet allows punters to bet on two of the three match outcomes, e.g. home win and draw. If Man City were playing Chelsea and you went for ‘Chelsea/Draw Double Chance’, you’d be paid out as a winner in the event of a draw or a Chelsea win. A Man City win would result in a loss.

Draw No Bet

Somewhat like DC, ‘Draw No Bet’ or ‘DNB’ means that punters cover two parts of a three-way market, but to less extent. DNB essentially allows punters to bet on either team to win and refunds their stake in the event of a draw.

First Goal Scorer

Punters can select from a range of players and bet on who will be the first to score a goal. For those who dislike betting on the outcome of the match, ‘First Goal Scorer’ or ‘FGS’ offers a viable alternative. If it’s a knockout match, only regular time (+injury time) counts. Goals scored in extra-time do not count.

Anytime Goal Scorer

‘AGS’ allows punters to bet on a player to score at any time during the match. If it’s a knockout match, only regular time (+injury time) counts. Goals scored in extra-time do not count.

Popular football betting leagues

Best Football LeaguesIn today’s ever accessible world of online betting, punters can bet on leagues from all around the globe. From a UK perspective, the most popular leagues to bet on are listed below.

England: Premier League, Championship, League One and League Two

France: Ligue 1 and Ligue 2

Germany: Bundesliga and 2. Bundesliga

Spain: La Liga Santander and La Liga SmartBank

Italy: Serie A and Serie B

Outside of the top five European countries, leagues that are also popular among football bettors in the UK are Eredivisie in Holland, MLS in the USA, Jupiler League in Belgium, Primeira Liga in Portugal, Super Lig in Turkey, as well as the each of the top divisions in Denmark, Sweden and Norway.


Football Betting Guides

Looking for the top online bookmakers for bets on the Premier League, Champions League and more? Then read on, as we give you the lowdown on most popular football leagues in the UK and our top football betting tips on each league. Plus we highlight the best betting sites and bonuses to get you started.

Fully licensed & regulated football betting sites

Our goal is to help punters play safely. We aim to ensure that players only use football betting sites that are fully verified and that have proven to be both safe and secure. Therefore, on our list, punters will only find trusted bookmakers of the highest quality. We consider each of the sites on this list to be extremely safe.

Bottom Line

To summarise, there are no shortage of UK football betting sites, though they’re not all as good as each other. The ten listed above not only fit the bill in terms of the football betting that they offer, but they’re also the best football betting sites when it comes to safety and security, which as far as we’re concerned, is of critical importance.

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What is ‘Cash Out’?

‘Cash Out’ allows punters to secure a profit before the outcome of an event is decided. For example, say you’d placed a £10 bet on Tottenham to beat Arsenal at odds of 2/1. In the 88th minute, Tottenham are leading by a goal to nil, but Arsenal are knocking on the door, leaving you with doubts about Spurs’ ability to hold on. At this stage, a near full pay-out is offered via the ‘Cash Out’ option. You decide to take the offer and secure the profit. It’s not quite what you’d get in the event of a Tottenham win at full time, but by cashing out, you’ve avoided a tense finale. Arsenal go on to equalise moments later, meaning that had you not cashed out, you’d be left with nothing but a losing bet. ‘Cash Out’ essentially offers punters the chance to win before the event is finished, thus avoiding last-minute heartbreak.

How do I receive my free bet?

To receive a free bet, you must meet the requirements set out by the bookmaker offering the free bet. Be sure to check the free bet criteria and terms and conditions before depositing/betting to obtain a free bet.

What is an accumulator bet?

An accumulator bet involves grouping together several single bets. Let’s say you bet on three teams to win at odds of 11/10, 5/4 and 6/4. Now, a winning £10 bet on either of those three teams as a single would return £21, £22.50 or £25. A winning £10 bet on each would return £68.50, though your total stake would have been £30, as this is three separate bets. A winning £10 bet on the three teams together in an accumulator would instead return £118.12. This is because each leg of the accumulator is multiplied as follows: £10 x 11/10 x 5/4 x 6/4 = £118.12

What is a handicap bet?

A handicap bet is where you bet on a team to start with either a disadvantage or an advantage. For example, if you bet on a Manchester United -1, then they will need to win by two clear goals to yield a return. Reversely, were you to bet on Manchester United +1, a draw would see profit secured.

How many football betting sites should I use?

In short, this is down to the individual and their own football betting strategy. You may prefer to have just one account. Alternatively, you may choose to have several. Having several does have clear advantages as it allows punters to shop around and ensure that they take the best football betting odds on offer.

About Bradley Gibbs

Freelance sports betting writer, focusing primarily on football in the form of match previews and betting strategy. Over the last few years, Bradley has written for numerous publications, including popular UK newspaper Racing & Football Outlook.