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James Fuller
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Best odds guaranteed (BOG) has become one of the most important and popular betting promotions around. BOG means that punters will take advantage of the best prices at all times. Generally surrounding horse racing and greyhounds, an increasing number of bookies deliver such a promotion today, with this page outlining the best sites for those in the UK.

On top of this, we will also explain exactly how BOG works, it’s benefits and how to best utilise it.

List of Betting Offers 2023

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9.8 5 Stars Review

Bet £10, Get £30 in Free Bets

Claim offer
Full T&Cs apply. New customers... Full T&Cs apply. New customers on mobile only. 7 days to clai...

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18
08/06/21 Date Posted
879 Codes claimed
9.9 5 Stars Review

Bet £10 Get £30 Free Bet

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New players only. Minimum stak... New players only. Minimum stake £ 10, minimum odds 2, stake...

New players only. Minimum stake £ 10, minimum odds 2, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion: £ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply

4
14/09/21 Date Posted
9.5 5 Stars Review

Get £50 in Bonuses

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5
24/03/21 Date Posted
966 Codes claimed
9.6 5 Stars Review

Bet £10 Get £30 Free Bet

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New players only. Minimum stak... New players only. Minimum stake £10, minimum odds 2, stake n...

New players only. Minimum stake £10, minimum odds 2, stake not returned. 1X wagering the winnings from the Free Bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free Bet is valid for 7 days from issue. Max conversion: £200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply

19
03/06/21 Date Posted
9.7 5 Stars

Bet £10 Get £10 In Free Bets + £10 Casino Bonus

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*New UK customers (Excluding N... *New UK customers (Excluding NI) mobile only. £20 in FREE Be...

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14
30/10/20 Date Posted
138 Codes claimed
9.5 4.5 Stars

Bet £10 Get £40 In Bonuses

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New UK customers only. Registe... New UK customers only. Register using the promo code WELCOME...

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1
30/10/20 Date Posted
9.4 5 Stars Review

Bet £15 Get £15 Free Bet

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18+, Welcome Bonus: New Player... 18+, Welcome Bonus: New Players only, 1st Deposit, Min Depos...

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08/10/21 Date Posted
9.7 5 Stars Review

Bet £10 & Get £20 In Free Bets

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18+ New UK Customers. Must bet... 18+ New UK Customers. Must bet £10 in total on 4+ legs, min...

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04/08/22 Date Posted
PayPal
Enhanced Odds
ACCA
Live Streaming
Mobile App
Bet Builder
Free Spins
Min. Deposit
£20
9.6 5 Stars Review

Deposit £10, Get a £30 Free Bet

Claim offer
New Players Only. Min £10 qual... New Players Only. Min £10 qualifying bets, stake not returne...

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4
28/04/22 Date Posted
PayPal
Enhanced Odds
ACCA
Live Streaming
Mobile App
Bet Builder
Free Spins
Min. Deposit
£10
9.6 5 Stars Review

Up To £60 in Free Sports Bets & Up to 50 Free Casino Spins

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To welcome all new Betzone cus... To welcome all new Betzone customers we are offering three w...

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21/04/22 Date Posted
PayPal
Enhanced Odds
ACCA
Live Streaming
Mobile App
Bet Builder
Free Spins
Min. Deposit
£10
9.7 5 Stars Review

Bet £10, Get £20 In Free Bets

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*New members. £10 min deposit... *New members. £10 min deposit & bet on sportsbook, placed &...

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27/07/21 Date Posted
9.4 5 Stars Review

Bet £10 Get £10 Free Bet

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8
09/03/22 Date Posted
PayPal
Enhanced Odds
ACCA
Live Streaming
Mobile App
Bet Builder
Free Spins
Min. Deposit
£10
9.8 5 Stars Review

Bet £10 Get £20 Surprise Bet

Claim offer
New customers & 18+ only. Min... New customers & 18+ only. Min. deposit of £/€10. Qualifying...

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1
01/06/21 Date Posted
533 Codes claimed
9.6 5 Stars

50% First Deposit Bonus Up To £50

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New bettors get 50% of deposit... New bettors get 50% of deposit up to £50; Once per household...

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30/10/20 Date Posted
9.6 4 Stars Review

Bet £5 get £20 in free bets

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31/08/21 Date Posted
9.4 5 Stars Review

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04/10/21 Date Posted
9.4 4.5 Stars

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20/05/21 Date Posted
9.7 4.5 Stars Review

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31/12/20 Date Posted
9.4 5 Stars Review

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29/10/20 Date Posted
9.5 4.5 Stars Review

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16/12/20 Date Posted
303 Codes claimed
9.7 5 Stars Review

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New UK, IE & Malta custome... New UK, IE & Malta customers only. 18+. BeGambleAware.or...

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08/03/21 Date Posted
9.7 5 Stars Review

Double The Odds On Your 1st Bet

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09/11/20 Date Posted
9.5 5 Stars Review

Bet £10 Get £10 Free Bet

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1
08/04/21 Date Posted
222 Codes claimed
9.6 5 Stars Review

Welcome Sports Bonus Up To £50

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18+. New depositing STSbet.co... 18+. New depositing STSbet.co.uk customers only. Promotion v...

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28/01/21 Date Posted
292 Codes claimed
9.3 4.5 Stars Review

Bet £10, Get £40 In Free Bets

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Min deposit £10 with promo cod... Min deposit £10 with promo code: GET40 • A qualifying bet is...

Min deposit £10 with promo code: GET40 • A qualifying bet is a ‘real money’ stake of at least £10 using Bet Builder • Min odds 2/1 (3.0) • Free Bets credited upon qualifying bet settlement, expire after 3 days and valid for football markets only • Free Bet stakes not included in returns • Withdrawal restrictions, payment methods, country & full T&C’s apply.

13
29/10/20 Date Posted

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#1 FOR ENHANCED ODDS

Bet £10 & Get £50 in Free Bets for new customers at bet365

02/03/22

Bet £10 & Get £50 in Free Bets for new customers at bet365

  • All feature races eligible
  • Applies to win and each-way bets
  • Available to new and existing customers
9.8
5 Stars
NO CODE REQUIRED
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1
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

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9.3
4.5 Stars
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GET40
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Min deposit £10 with promo code: GET40 • A qualifying bet is a ‘real money’ stake of at least £10 using Bet Builder • Min odds 2/1 (3.0) • Free Bets credited upon qualifying bet settlement, expire after 3 days and valid for football markets only • Free Bet stakes not included in returns • Withdrawal restrictions, payment methods, country & full T&C’s apply.

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9.6
4.5 Stars
NO CODE REQUIRED
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Receive £20 worth of free bets (4x £5 tokens) when you sign up and stake £5+ on sports markets at Ladbrokes. Free bets are valid for 7 days, with stakes not being returned, while deposits made using prepaid cards, Moneybookers, Paypal, Paysafe, Neteller or Skrill will not qualify.

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  • Secure & reliable bookie
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9.6
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Money Back As a Bonus Up To £40, if your 1st bet loses + £10 Casino Bonus

11/11/21

Money Back As a Bonus Up To £40, if your 1st bet loses + £10 Casino Bonus

  • Daily horse racing price boosts
  • Dedicated mobile betting app available
  • Best odds guaranteed on horse racing
9.2
4.5 Stars
NO CODE REQUIRED
Visit Site
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0
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A Closer Look at The Recommended BOG Betting Sites

Each of the betting sites listed above perform well when it comes to best odds guaranteed. However, when it comes to BOG betting, five bookies undoubtedly stand out from the crowd. Let’s take a closer look at those operators:

Ladbrokes best odds guaranteed

Ladbrokes sports bettingBOG at Ladbrokes is available on UK & Irish horse and greyhound races. Their offer is capped at a significant £50,000 per day in winnings, with bets placed right up until races get underway qualifying. “The Grid” system adopted by Ladbrokes also means that punters both online and in store can take advantage of the offer, along with a host of additional benefits. Ladbrokes is a hugely respected bookie in the UK, perhaps being best known for their daily price boosts.

Bet365 best odds guaranteed

bet365 sportsbookAvailable on all horse races outside of Australia, New Zealand, Japan, South Korea, Singapore and Hong Kong is excluded, BOG at Bet365 applies to win and each-way markets. Available to both new and existing customers, BOG is available no matter when bets were placed. Bet365 has long been regarded as the world’s leading online bookmaker, with their desktop and mobile platforms delivering when it comes to market coverage, odds, live streaming and customer support. 

Betway best odds guaranteed

betway sports bettingBetway has been one of the UK’s favourite betting sites since it went live in 2006. BOG is also one of a number of promotions available with the bookie at present. Daily maximum winnings here are capped at £25,000, with the minimum qualifying bet being £1 for win and £0.50 for each-way horse racing markets. However, bets must be placed before 9am on the day of the race in order to qualify for BOG at Betway. 

William Hill best odds guaranteed

william Hill bettingEveryone knows William Hill, with the bookie being the oldest and most traditional still operating today. Customers here can also take advantage of a generous BOG offer, which is another to cap winnings at £25,000 per day. Available on all UK & Irish horse and greyhound races, punters can keep track of their picks via the excellent William Hill TV service. 

Betfred best odds guaranteed

betfred sportsbettingBOG at Betfred is available on bets placed after 08:00 on the day of the race. All UK & Irish races, along with selected international races, qualify, however it is not available on Ante Post, Tote or Pari-Mutuel bets. Betfred is undoubtedly one of the leading betting sites available to punters in the UK today. The simplicity of their site is one of its major selling points. For those looking for best odds guaranteed horse racing, Betfred is a site well worth considering. 

What is Best Odds Guaranteed & How Does it Work?

What is best odds guaranteed? Generally available when it comes to horse racing and greyhounds markets, best odds guaranteed means that punters will be paid out at the best prices, should the starting odds have improved since you placed your bet. With prices surrounding such markets tending to change right up until the start of races, BOG offers punters security too. In simple terms, it means that there is no longer the frustration of punting on a particular runner, only to find out that its price has drifted by the time they are under starters orders. 

BOG is only available when the starting price of your pick is higher than the odds you initially took advantage of, meaning that it does not guarantee the best price on all horses. Meanwhile, some bookies’ betting offers means that they will match the price of their competitors. However, this form of promotion is hard to come by nowadays. 

An increasing number of bookies offer BOG, however this should not change the way in which you bet. While not being available on football betting markets or sports including tennis and golf, those placing bets on horse racing and greyhounds should still back their favourite runners and riders, based on form, weight and conditions. 

When you qualify, BOG will likely appear on your bet slip, with both the former and new price being shown. It is also likely that BOG winnings will be paid out immediately. However, in some cases it may be necessary to wait for a period of around 24 hours to claim your enhanced earnings. 

Example:

Let’s take a quick look at an example of benefiting from a BOG offer:

  • You place a £10 bet on the favourite at Ascot at odds of 5/1
  • Before the race starts, the favourite drifts to odds of 6/1. 
  • Instead of winning £50 after the favourite crosses the line first, you will earn £60.

Top Best Odds Guaranteed Free Bets & Offers

9.6 5 Stars

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12/01/23 Date Posted
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26/08/22 Date Posted
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22/11/22 Date Posted
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10/11/22 Date Posted
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978 Codes claimed
9.6 5 Stars Review

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29/09/22 Date Posted
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31/08/22 Date Posted
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PayPal
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28/04/22 Date Posted
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Best Odds Guaranteed Terms & Conditions

While best odds guaranteed comes across as being an easy promotion to take advantage of, there are some important terms and conditions in which punters must be aware of. Such terms and conditions are found on the promotions pages on betting sites, with the following being the most common:

  • Time – Punters must be aware of when bets must be placed in order to qualify for BOG. As you will see from our top 5 best odds guaranteed betting sites above, some state that bets must be placed before a certain time on race day. 
  • Stake – A small stake is generally required in order to qualify for BOG. With most bookies, this can be as little as £1 for win bets and £0.50 for each way bets. 
  • Maximum Winnings – Winnings through BOG are likely to be capped at a particular amount. However, with this being anywhere from £10,000 to £50,000, even those with the most ambitious objectives are catered for. 
  • Markets – Available on horse racing, as well as greyhounds in some cases, BOG is available on selected markets. This will generally be UK & Irish races, with some international meetings qualifying too.
 

Best Odds Guaranteed Strategy & Tips

In order to benefit from best odds guaranteed offers, it is generally worth backing your favourite before race day. While this depends on the terms and conditions of the specific bookie, those placing qualifying bets 30 minutes before a race are unlikely to see much change in price.

Best Odds Guaranteed Betting Guide

Meanwhile, it may also be worthwhile looking at race guides in an attempt to find close matches. Doing so will increase your chances of receiving BOG winnings. With that being said, the following are our top tips for taking advantage of BOG offers:

BOG Tips

  1. Timing – As long as your bookie’s terms and conditions surrounding BOG permit it, try and get your bets in as early as possible. Betting shortly before the start of races does not provide enough time for changes in price. 
  2. Anticipate the market – Aim to predict potential price changes by understanding the market as best as possible. Whether you are staking on a runner coming back from injury, who’s price may well grow if they do not rediscover their best form, or a favourite who is only likely to get better, successfully anticipating the bookies next move is key. 
  3. Back & lay – Those looking to cover all bases must place lay bets shortly after a back bet. The minimum requirement here is to break even.
  4. Favourites – Ante-post markets often price the favourites at short odds, based on impressive recent performances. However, they are still worth backing, as their price could well grow in the build-up to race day. 
  5. Betting sites – It could also be worthwhile signing up at more than one betting site. While the majority of operators in the UK today offer BOG, doing so will mean that you can take advantage of nothing but the best prices from the outset. Odds comparisons sites make it easy to see which bookie is offering the most attractive prices.  

Other Popular UK Betting Offers

Bottom Line

While not benefiting all betting customers, BOG is likely to benefit you at some point, especially if you are a fan of horse racing or greyhounds. Those who regularly bet on such sports should undoubtedly check out our recommended BOG betting sites, which all perform well in other areas too, including safety, markets and additional features. BOG could well add significantly to your winnings, with punters having to do relatively little to qualify. So, be sure to have a look for yourself and consider betting with one of our top ranked BOG bookies. 

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FAQ’s

Do all horse races qualify for best odds guaranteed?

In most cases, it is only UK & Irish races that will qualify for BOG. However, some bookies offer BOG on selected international races too.

What is best odds guaranteed?

Best odds guaranteed is a promotion offered by an increasing number of betting sites. When qualifying, punters will receive winnings at the starting price, even if odds here are better than they were when you placed your bet.

What are the most important terms and conditions to look out for?

When looking to take advantage of best odds guaranteed, there are some important terms and conditions to look out for. These include maximum winnings and when qualifying bets must be placed. Some bookies state that bets placed on the day of races will not qualify.

What is best odds guaranteed plus?

This simply means that not only will your bookie match the starting price, they will also upgrade it further. Whilst not being available with a wide variety of bookies, it is well worth taking advantage of where possible.

Is best odds guaranteed only available on horse racing markets?

Horse racing is certainly the sport most commonly associated with best odds guaranteed. However, fans of greyhound racing are also likely to be in a position to take advantage of this offer.

Do all betting sites offer BOG?

An increasing number of betting sites offer BOG. As you will see from our list at the top of this page, this includes many of the UK’s most popular bookies. Be sure to check out whether BOG is available, and on which markets, before signing up.

James Fuller

James Fuller is a sports journalist based in Bath, England. Specializing in sports and iGaming, he has worked for a variety of leading online publications in the past, including MailOnline and Coral. James also has a degree in Sport & Leisure Management from Sheffield Hallam University. He also has a certificate in Football Communication & Digital Media from the Sports Business Institute in Barcelona, which James has used to help brands enhace their following and reputation on online platforms. With almost a decade of experience in sports writing to his name, James has received outstanding feedback from existing and former clients.

UK’s Top Best Odds Guaranteed Betting Sites 2023
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