We sometimes use affiliate links in our content, when clicking on those we might receive a commission - at no extra cost to you. By using this website you agree to our terms and conditions and privacy policy.
Best odds guaranteed (BOG) has become one of the most important and popular betting promotions around. BOG means that punters will take advantage of the best prices at all times. Generally surrounding horse racing and greyhounds, an increasing number of bookies deliver such a promotion today, with this page outlining the best sites for those in the UK.
On top of this, we will also explain exactly how BOG works, it’s benefits and how to best utilise it.
T&Cs apply. New customers,...T&Cs apply. New customers, Deposit & Place a Bet wit...
<a href="https://www.betuk.com/promotional-terms" target="_blank" rel="noopener">T&Cs apply</a>. New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. Opt-in required. 18+ <a href="https://www.begambleaware.org/" target="_blank" rel="noopener">BeGambleAware.org.</a><br />
<br />
New players only. Minimum stake £10, minimum odds 1.5, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion: £ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply
Plus Best Odds On All Premier...Plus Best Odds On All Premier League Matches (fixed odds Mat...
Plus Best Odds On All Premier League Matches (fixed odds Match Odds, pre-match v top 5 bookies on Oddschecker). Join and place a £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. 18+ begambleaware.org. Spread betting losses can exceed deposit.
New players only. Minimum stake £10, minimum odds 2, stake not returned. 1X wagering the winnings from the Free Bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free Bet is valid for 7 days from issue. Max conversion: £200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply
*New UK customers (Excluding N...*New UK customers (Excluding NI) mobile only. £20 in FREE Be...
*New UK customers (Excluding NI) mobile only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7 day expiry. 1 FB offer per customer, household & IP address only. Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply
New customers residing in the...New customers residing in the UK who are at least 18 years o...
New customers residing in the UK who are at least 18 years old and who register for an account with us on any day other than Aintree’s Grand National day (15/04/2023). Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
18+, Welcome Bonus: New Player...18+, Welcome Bonus: New Players only, 1st Deposit, Min Depos...
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
18+ New UK Customers. Must bet...18+ New UK Customers. Must bet £10 in total on 4+ legs, min...
18+ New UK Customers. Must bet £10 in total on 4+ legs, min odds 3/1 (4.0). £20 credited as Free Bets. Free Bets expire after 7 days, stake not returned. T&Cs apply. BeGambleAware.org
New Players Only. Min £10 qual...New Players Only. Min £10 qualifying bets, stake not returne...
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. <a href="https://www.jeffbet.com/terms-and-conditions/" target="_blank" rel="noopener">Full Terms apply</a>
To welcome all new Betzone cus...To welcome all new Betzone customers we are offering three w...
To welcome all new Betzone customers we are offering three welcome bonuses of up to £60 in free sports bets together with free casino spins and the opportunity to join the Betzone Reward Zone. Bonus 1: £10 worth of free sports bets after first five settled sports bets placed of £10 or over. Bonus 2: Up to £50 worth of free sports bets.
*New members. Offer not availa...*New members. Offer not available 15/04/23. £10 min deposit...
*New members. Offer not available 15/04/23. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org. T&Cs apply 18+
This offer is for new customer...This offer is for new customers only and is available once p...
This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more.
New customers & 18+ only...New customers & 18+ only. Min. deposit of £10. Qualifyin...
New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly
New bettors; Code PLAY10; Wage...New bettors; Code PLAY10; Wager deposit & bonus 8x; Max qual...
New bettors; Code PLAY10; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+
New customers online only. Pla...New customers online only. Place your first bet on racing po...
New customers online only. Place your first bet on racing pools for a minimum of £5 and win or lose you will receive £20 Tote Credit. £20 Tote Credit rewarded as £10 redeemable against racing bets only and £10 redeemable against UK and Irish placepot bets only. Tote Credit cannot be withdrawn, exchanged, or substituted and expires after 7 days. Qualifying bet is the first racing pool bet added to the bet-slip. Ten to Follow, virtual and football bets do not qualify. Totewin will be the qualifying bet when a Totewin and a Toteplace bet are struck at the same time. UK & ROI customers only. 18+. Full T&Cs apply. BeGambleaware.orgFull T&Cs apply.
T&Cs: 18+ New customers on...T&Cs: 18+ New customers only. Opt in, bet £10 on any fo...
T&Cs: 18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply, see below. <a href="http://begambleaware.org/" target="_blank" rel="noopener">begambleaware.org</a> | Please gamble responsibly
New UK & Eire clients only. 50...New UK & Eire clients only. 50% cashback on cumulative net l...
New UK & Eire clients only. 50% cashback on cumulative net losses on qualifying spread bets placed and settled within 7 days of account opening. Fully, partially or reverse closed bets do not qualify. Max cashback £500. Full terms apply. Spread betting involves risk. Losses can exceed deposits. Always bet responsibly. 18+
18+, Welcome Bonus: New Player...18+, Welcome Bonus: New Players only, 1st Deposit, Min Depos...
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. Full T&C's apply.
We’ve enhanced our UK Sportsbo...We’ve enhanced our UK Sportsbook Welcome Offer. Get 50% Back...
We’ve enhanced our UK Sportsbook Welcome Offer. Get 50% Back as a Free Bet up to £35 (normally £25) plus 10 Free Spins! A minimum of 3 bets at odds of evens (2.00) or greater is required to qualify for the max free bet, which is based on 50% back of first day losses. Even if your account is up, a single £10 Bet at the minimum odds, secures a £5 Free Bet & 10 Free Spins. UK 18+T&C’s
New UK, IE & Malta custome...New UK, IE & Malta customers only. 18+. BeGambleAware.or...
New UK, IE & Malta customers only. 18+. BeGambleAware.org. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5. Free bets expire in 90 days. Full T&Cs apply.
*New UK Players Only. Minimum...*New UK Players Only. Minimum stake £10, minimum odds 1.5, s...
*New UK Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms apply.
18+ New customer offer. Min de...18+ New customer offer. Min deposit £10 with promo code: GET...
18+ New customer offer. Min deposit £10 with promo code: GET40. A qualifying bet is a ‘real money’ stake of at least £10 using Bet Builder. Min odds 2/1 (3.0). Free Bets credited upon qualifying bet settlement, expire after 3 days and valid for football markets only. Free Bet stakes not included in returns. Withdrawal restrictions, payment methods, country & <a href="https://www.888sport.com/spt/betbuilder_cl.htm?utm_campaign=100136622_1867994_nodescription&utm_content=100136622&utm_medium=casap&utm_source=aff/#fullTerms">full T&C’s apply</a>. <a href="http://www.begambleaware.org/">BeGambleAware</a>
Customer must turn over at lea...Customer must turn over at least £25 on any sport with minim...
Customer must turn over at least £25 on any sport with minimum odds of 1/2 (1.5) per selection. Free bet will be awarded once £25 has been turned over and settled. Available once per week (Mon-Sun).
Place your FIRST bet on any Sp...Place your FIRST bet on any Sportsbook market and if it lose...
Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is €/£20. Only deposits made using cards will qualify for this promotion. T&Cs apply
New Customer offer. Place a mi...New Customer offer. Place a min £10 bet on the Sportsbook on...
New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly
*New members. Offer not availa...*New members. Offer not available 15/04/23 £10 min deposit &...
*New members. Offer not available 15/04/23 £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Rules & Exclusions apply. Bet Responsibly. BeGambleAware.org. T&Cs apply, 18+
18+, UK only. Deposit and plac...18+, UK only. Deposit and place a minimum £10 cash bet at si...
18+, UK only. Deposit and place a minimum £10 cash bet at single or accumulated odds of 1/1 or greater and we will give you 2 x £5 in free bets plus an extra 2 x £5 Free Bets and a £10 Casino Bonus with no wagering requirements the following day. Applies to first cash bet only. Free bets credited as 4 x £5 bets to use on 3x Any sport & 1x Virtuals. £10 Casino Bonus eligible to play on any Casino games. Cashed Out, Void or Draw No Bet wagers do not qualify for this promotion. 2 x £5 Free Bets are credited upon qualifying first bet settlement, other free bets and Casino Bonus credited by midday the day after your first bet settles. 7-day free bet and Casino Bonus expiry. Available once per customer. This offer cannot be combined with any other promotion. Full T&C's apply.
18+. Play Safe. 3x £10 free be...18+. Play Safe. 3x £10 free bets. Free bets expire after 30...
18+. Play Safe. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
376
5
29/10/20Date Posted
9.6
100% Profit Boost of Up To £100 of Winnings on 1st Bet - Mobile Only
18+ BeGambleAware.org. New reg...18+ BeGambleAware.org. New reg only. Claim by placing a min...
18+ <a href="https://www.begambleaware.org/">BeGambleAware.org</a>. New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. Full <a href="https://www.leovegas.com/en-gb/promotions/terms">T&C’s</a> apply.
*New UK customers only. This o...*New UK customers only. This offer is valid for 7 days from...
*New UK customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only (exclusions apply). Free Bet expires 7 days after credited. 18+. BeGambleAware.org. Bet The Responsible Way. Full terms apply.
18+, Welcome Bonus: New Player...18+, Welcome Bonus: New Players only, 1st Deposit, Min Depos...
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
New customer offer only. Must...New customer offer only. Must have a minimum of 3 bets of £1...
New customer offer only. Must have a minimum of 3 bets of £10 at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. Free bets must be used in their entirety and stakes are deducted from returns. If this promotion is withdrawn it will not impact any qualifying bet you have placed during promotional period
New players only. Minimum stake £/$/€10, minimum odds 2, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion: £/$/€200. Excluded Skrill deposits. Withdrawal reuqests voids all active/pending bonuses. Full Terms Apply
New Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply.
New Players Only. Free bet - o...New Players Only. Free bet - one-time stake of £10, min odds...
New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply.
3
1
01/07/21Date Posted
All
Cash Out
Derby betting
Enhanced Odds
Live Streaming
patent bet
Paypal
Placepot bet
Trixie
£30 Free Bet
Each Way Bet
Yankee bet
£5 Deposit
Free Spins
£20 Free Bet
More Filters
#1 FOR ENHANCED ODDS
Bet £10 & Get £30 in Free Bets for new customers at bet365
02/03/22
Bet £10 & Get £30 in Free Bets for new customers at bet365
Registration required. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
These Open Account Offer Terms and Conditions apply to new customers who open an account from 12:00 UK Time on 2nd March 2023.
How the offer works:
Sign up, make a qualifying deposit and then claim the offer. If you deposit between £5 and £10 you will receive three times that value in Free Bets, upon settlement of qualifying bets. For example, if you make a qualifying deposit of £5, you will be able to release £15 in Free Bets or if you make a qualifying deposit of £10 or more, you will be able to release £30 in Free Bets. To release your Free Bets, place a qualifying bet(s) to the value of your qualifying deposit and allow the bet(s) to settle. Bets must be placed from your deposited funds to count towards the release of Free Bets. Once your qualifying bet(s) has settled, you can use your Free Bets by selecting 'Use Bet Credits' in the bet slip. Once you have met the qualifying conditions, you can use your Bet Credits to stake bets without risking your own cash. Bet Credits can be used on any sport across a wide range of markets. Any returns from bets placed with Bet Credits are added to your Withdrawable Balance, returns exclude your Bet Credits stake. You can also fund a bet with a combination of Bet Credits and cash.
18+ New customer offer. Min deposit £10 with promo code: GET40. A qualifying bet is a ‘real money’ stake of at least £10 using Bet Builder. Min odds 2/1 (3.0). Free Bets credited upon qualifying bet settlement, expire after 3 days and valid for football markets only. Free Bet stakes not included in returns. Withdrawal restrictions, payment methods, country & full T&C’s apply. BeGambleAware
You can earn £40 in Free Bets by placing a qualifying bet. You must enter the following promotional code when making your first deposit: GET40. A qualifying bet is your first ‘real money’ stake of at least £10 at odds of 2/1 (3.0) or greater placed using Bet Builder. Bets placed using a Free Bet, Cashed Out, Voided and Permutation bets. Members making their first deposits with PayPal, Muchbetter, Paysafecard, Neteller or Skrill. Free Bets will be credited upon qualifying bet settlement; occasionally, this may take up to 72 hours after bet settlement but no longer. Once credited, Free Bets expire after 3 days. Free Bets will be credited as four separate £10 tokens.
Free Bets can only be used on football markets.
New customers only. Place your FIRST bet on any Football market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards will qualify for this promotion. T&Cs apply.
Open a new account using promo code YSKWDX Deposit a minimum of £10 using cards Place a Sportsbook bet on Football. For the purposes of this promotion, your first ever settled bet will be counted as the qualifying bet. Qualifying requirements must be completed within 90 days of account opening. If your qualifying bet is settled as a loser we will refund you stake in CASH Maximum refund is £20.
Receive £20 worth of free bets (4x £5 tokens) when you sign up and stake £5+ on sports markets at Ladbrokes. Free bets are valid for 7 days, with stakes not being returned, while deposits made using prepaid cards, Moneybookers, Paypal, Paysafe, Neteller or Skrill will not qualify.
To claim this Sports Promotion, you must register a NEW account, making a deposit of £/€5 or more and the first bet on your account must be a Qualifying Bet/s. If you don’t follow these steps the free bets will not be applied to your account. 7. The Qualifying bet/s will be made of a real money sports bet of at least £/€5 win or cumulative stakes of up to £/€5 , at fractional odds totalling 1/2 or greater. For a single line accumulator bet, each individual selection of the bet must at fractional odds of 1/2 or greater to be deemed a Qualifying Bet. Please note that only the win parts of win/each-way bets will qualify.
T&Cs: 18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly
What you need to do: Opt In to this promotion. Make a deposit via debit card. Place your first bet of £10 or more at odds of evens (2.00) or greater. You must do this within 7 days of registering an account. Each customer is only eligible to receive one Welcome Offer across our sports and casino offers, regardless of whether they open additional accounts with BetVictor, Parimatch or any other brand that we operate. Plus 100 Free Spins on our Big Bass Bonanza slot: Launch the Big Bass Bonanza slot to activate your Free Spins. Any winnings you receive will be credited into your cash withdrawable balance. Are valued at 10p a spin.
BetVictor
BV Gaming Limited
1946
Gibraltar
Bet £5 Get £20 in Free Bets
23/03/21
Bet £5 Get £20 in Free Bets
Generous promotions for new and existing customers
Place a bet of £5 within 14 days of signing up at Coral and claim £20 worth of free bets (4x £5 tokens). Minimum odds of 1/2, free bets are valid for 7 days, with stakes not being returned. PayPal and some other payment methods are excluded.
Sign up today and place a £5 on any sport and Coral will give you an instant £20 in free bets. Open a new online, mobile or telephone account with Coral. Deposit and bet £5 on any sport. Coral will give you an instant four x £5 free bets. Your account will be topped up automatically as soon as you place your bet. All Coral ask is that you choose a sport market at odds of 1/2 (1.5) or bigger.
You can only take part in this offer if you are not an existing or a previous Betfair account holder. This offer is available to accounts registered in United Kingdom, Rep of Ireland. What do I need to do? Open a new account using promo code ZSKANH. Verify your number by SMS. Deposit a minimum of £10 using a Debit card. Place a minimum £10 football bet on the Betfair Sportsbook. Min odds 1/2 (1.5). Qualifying requirements must be completed within 30 days of account opening. £10 Sportsbook free football bet builder will be awarded after the qualifying bet has settled. £10 Sportsbook free football bet builder will be awarded the next day after the qualifying bet has settled. A second £10 Sportsbook free football bet builder will be awarded the second day after the qualifying bet has settled. All rewards are valid for 30 days after they have been awarded. Unmatched, unsettled or voided bets will not count towards this promotion. Excludes 'same market' bets placed on the Sportsbook. Free bet stakes are not returned with winnings. Bets placed using free bets as the stake (in full or in part) will not qualify. You'll be able to see details of your free bets in the ‘My Bonuses’ tab which can be accessed at the top of the website. If we find that you have taken part in this promotion using a duplicate account or that you have used more than one account to participate, we reserve the right to withhold your free bets and any winnings earned on the duplicate account. Cashed Out or Partially Cashed out bets are excluded from the promotion. The offer excludes the following bet types: Canadian, Goliath, Heinz, Lucky 15, Lucky 31, Lucky 63, Patent, Super Heinz, Trixie & Yankee. To complete Phone Verification you must have a device capable of receiving an SMS. Betfair standard promotional terms apply, see here
18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply.
Place a sports bet of minimum £1 with odds 2/5 (1.40) or greater. Each leg of a multiple bet must be over 2/5 (1.40) for the bet to qualify. Bets placed on horse racing, greyhound racing, trotting and/or virtual sports will not qualify for the money back as bonus offer. If your first sports bet wins, you have completed the bonus, you will receive your winnings and your stake. If your first sports bet loses, you will receive your stake back up to a maximum of £40 in bonus money. If you received £40 bonus money you need to bet £120 to complete the bonus conditions.
A Closer Look at The Recommended BOG Betting Sites
Each of the betting sites listed above perform well when it comes to best odds guaranteed. However, when it comes to BOG betting, five bookies undoubtedly stand out from the crowd. Let’s take a closer look at those operators:
Ladbrokes best odds guaranteed
BOG at Ladbrokes is available on UK & Irish horse and greyhound races. Their offer is capped at a significant £50,000 per day in winnings, with bets placed right up until races get underway qualifying. “The Grid” system adopted by Ladbrokes also means that punters both online and in store can take advantage of the offer, along with a host of additional benefits. Ladbrokes is a hugely respected bookie in the UK, perhaps being best known for their daily price boosts.
Available on all horse races outside of Australia, New Zealand, Japan, South Korea, Singapore and Hong Kong is excluded, BOG at Bet365 applies to win and each-way markets. Available to both new and existing customers, BOG is available no matter when bets were placed. Bet365 has long been regarded as the world’s leading online bookmaker, with their desktop and mobile platforms delivering when it comes to market coverage, odds, live streaming and customer support.
Betway has been one of the UK’s favourite betting sites since it went live in 2006. BOG is also one of a number of promotions available with the bookie at present. Daily maximum winnings here are capped at £25,000, with the minimum qualifying bet being £1 for win and £0.50 for each-way horse racing markets. However, bets must be placed before 9am on the day of the race in order to qualify for BOG at Betway.
Everyone knows William Hill, with the bookie being the oldest and most traditional still operating today. Customers here can also take advantage of a generous BOG offer, which is another to cap winnings at £25,000 per day. Available on all UK & Irish horse and greyhound races, punters can keep track of their picks via the excellent William Hill TV service.
BOG at Betfred is available on bets placed after 08:00 on the day of the race. All UK & Irish races, along with selected international races, qualify, however it is not available on Ante Post, Tote or Pari-Mutuel bets. Betfred is undoubtedly one of the leading betting sites available to punters in the UK today. The simplicity of their site is one of its major selling points. For those looking for best odds guaranteed horse racing, Betfred is a site well worth considering.
What is best odds guaranteed? Generally available when it comes to horse racing and greyhounds markets, best odds guaranteed means that punters will be paid out at the best prices, should the starting odds have improved since you placed your bet. With prices surrounding such markets tending to change right up until the start of races, BOG offers punters security too. In simple terms, it means that there is no longer the frustration of punting on a particular runner, only to find out that its price has drifted by the time they are under starters orders.
BOG is only available when the starting price of your pick is higher than the odds you initially took advantage of, meaning that it does not guarantee the best price on all horses. Meanwhile, some bookies’ betting offers means that they will match the price of their competitors. However, this form of promotion is hard to come by nowadays.
An increasing number of bookies offer BOG, however this should not change the way in which you bet. While not being available on football betting markets or sports including tennis and golf, those placing bets on horse racing and greyhounds should still back their favourite runners and riders, based on form, weight and conditions.
When you qualify, BOG will likely appear on your bet slip, with both the former and new price being shown. It is also likely that BOG winnings will be paid out immediately. However, in some cases it may be necessary to wait for a period of around 24 hours to claim your enhanced earnings.
Example:
Let’s take a quick look at an example of benefiting from a BOG offer:
You place a £10 bet on the favourite at Ascot at odds of 5/1
Before the race starts, the favourite drifts to odds of 6/1.
Instead of winning £50 after the favourite crosses the line first, you will earn £60.
New players only. Min £20 qual...New players only. Min £20 qualifying bets, stake not returne...
New players only. Min £20 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1x wagering the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion £200. Valid for 7 days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill & Neteller deposits.
New players only. Min £20 qual...New players only. Min £20 qualifying bets, stake not returne...
New players only. Min £20 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1x wagering the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion £200. Valid for 7 days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill & Neteller deposits.
New customers only. Min £5 dep...New customers only. Min £5 deposit and bet on odds 1/2 or gr...
New customers only. Min £5 deposit and bet on odds 1/2 or greater required. Free bet and free spins issued within 24 hours of qualifying bet being settled. Free bet valid for 6 months, stake not returned. Free spins valid for 7 days, selected games only. UK only excl Northern Ireland. 18+ T&Cs apply.
New Players only. Max. Free Be...New Players only. Max. Free Bet Token amount: £15. Minimum D...
New Players only. Max. Free Bet Token amount: £15. Minimum Deposit: £15. Minimum wagering on Sport to activate the Free Bet Token: £15. Full T&C's apply.
18+ New UK Customers. Must bet...18+ New UK Customers. Must bet £10 in total on 4+ legs, min...
18+ New UK Customers. Must bet £10 in total on 4+ legs, min odds 3/1 (4.0). £20 credited as Free Bets. Free Bets expire after 7 days, stake not returned. T&Cs apply. BeGambleAware.org
New players only.Min £ 10 qual...New players only.Min £ 10 qualifying bets, stake not returne...
New players only.Min £ 10 qualifying bets, stake not returned. Free bet - one-time stake of £ 20, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £ 200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply.
New Players Only. Min £10 qual...New Players Only. Min £10 qualifying bets, stake not returne...
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. <a href="https://www.jeffbet.com/terms-and-conditions/" target="_blank" rel="noopener">Full Terms apply</a>
To welcome all new Betzone cus...To welcome all new Betzone customers we are offering three w...
To welcome all new Betzone customers we are offering three welcome bonuses of up to £60 in free sports bets together with free casino spins and the opportunity to join the Betzone Reward Zone. Bonus 1: £10 worth of free sports bets after first five settled sports bets placed of £10 or over. Bonus 2: Up to £50 worth of free sports bets.
18+, Welcome Bonus: New Player...18+, Welcome Bonus: New Players only, 1st Deposit, Min Depos...
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
This offer is for new customer...This offer is for new customers only and is available once p...
This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more.
New customer offer only. Must...New customer offer only. Must have a minimum of 3 bets of £1...
New customer offer only. Must have a minimum of 3 bets of £10 at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. Free bets must be used in their entirety and stakes are deducted from returns. If this promotion is withdrawn it will not impact any qualifying bet you have placed during promotional period
New Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply.
*New members. Offer not availa...*New members. Offer not available 15/04/23. £10 min deposit...
*New members. Offer not available 15/04/23. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org. T&Cs apply 18+
New UK & Eire clients only. 50...New UK & Eire clients only. 50% cashback on cumulative net l...
New UK & Eire clients only. 50% cashback on cumulative net losses on qualifying spread bets placed and settled within 7 days of account opening. Fully, partially or reverse closed bets do not qualify. Max cashback £500. Full terms apply. Spread betting involves risk. Losses can exceed deposits. Always bet responsibly. 18+
18+, Welcome Bonus: New Player...18+, Welcome Bonus: New Players only, 1st Deposit, Min Depos...
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
New customers & 18+ only...New customers & 18+ only. Min. deposit of £10. Qualifyin...
New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly
New Players Only. Free bet - o...New Players Only. Free bet - one-time stake of £10, min odds...
New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply.
New players only. Minimum stake £10, minimum odds 1.5, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion: £ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply
18+. Play Safe. 3x £10 free be...18+. Play Safe. 3x £10 free bets. Free bets expire after 30...
18+. Play Safe. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
376
5
29/10/20Date Posted
9.6
100% Profit Boost of Up To £100 of Winnings on 1st Bet - Mobile Only
18+ BeGambleAware.org. New reg...18+ BeGambleAware.org. New reg only. Claim by placing a min...
18+ <a href="https://www.begambleaware.org/">BeGambleAware.org</a>. New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. Full <a href="https://www.leovegas.com/en-gb/promotions/terms">T&C’s</a> apply.
New players only. Minimum stake £10, minimum odds 2, stake not returned. 1X wagering the winnings from the Free Bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free Bet is valid for 7 days from issue. Max conversion: £200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply
*New UK customers (Excluding N...*New UK customers (Excluding NI) mobile only. £20 in FREE Be...
*New UK customers (Excluding NI) mobile only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7 day expiry. 1 FB offer per customer, household & IP address only. Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply
18+, Welcome Bonus: New Player...18+, Welcome Bonus: New Players only, 1st Deposit, Min Depos...
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. Full T&C's apply.
We’ve enhanced our UK Sportsbo...We’ve enhanced our UK Sportsbook Welcome Offer. Get 50% Back...
We’ve enhanced our UK Sportsbook Welcome Offer. Get 50% Back as a Free Bet up to £35 (normally £25) plus 10 Free Spins! A minimum of 3 bets at odds of evens (2.00) or greater is required to qualify for the max free bet, which is based on 50% back of first day losses. Even if your account is up, a single £10 Bet at the minimum odds, secures a £5 Free Bet & 10 Free Spins. UK 18+T&C’s
New customers residing in the...New customers residing in the UK who are at least 18 years o...
New customers residing in the UK who are at least 18 years old and who register for an account with us on any day other than Aintree’s Grand National day (15/04/2023). Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
18+ New customer offer. Min de...18+ New customer offer. Min deposit £10 with promo code: GET...
18+ New customer offer. Min deposit £10 with promo code: GET40. A qualifying bet is a ‘real money’ stake of at least £10 using Bet Builder. Min odds 2/1 (3.0). Free Bets credited upon qualifying bet settlement, expire after 3 days and valid for football markets only. Free Bet stakes not included in returns. Withdrawal restrictions, payment methods, country & <a href="https://www.888sport.com/spt/betbuilder_cl.htm?utm_campaign=100136622_1867994_nodescription&utm_content=100136622&utm_medium=casap&utm_source=aff/#fullTerms">full T&C’s apply</a>. <a href="http://www.begambleaware.org/">BeGambleAware</a>
New customers only.<br />
<br />
Who can take part?<br />
New customers only. Available to residents of UK or Republic of Ireland.<br />
<br />
How and when can I qualify?<br />
Open a new account using promo code YSKWEX<br />
Deposit a minimum of £10 using cards<br />
Place a Sportsbook bet up to £20 at min odds of 2.0 (Evs). For the purposes of this promotion, your first ever placed bet will be counted as the qualifying bet.<br />
Qualifying requirements must be completed within 30 days of account opening<br />
<br />
What can I win?<br />
If your qualifying bet is settled as a loser we will refund you stake in CASH<br />
Maximum refund is £20<br />
<br />
T&Cs apply.
New Customer offer. Place a mi...New Customer offer. Place a min £10 bet on the Sportsbook on...
New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly
T&Cs: 18+ New customers on...T&Cs: 18+ New customers only. Opt in, bet £10 on any fo...
T&Cs: 18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply, see below. <a href="http://begambleaware.org/" target="_blank" rel="noopener">begambleaware.org</a> | Please gamble responsibly
Weekly opt in. Place £20 worth...Weekly opt in. Place £20 worth of bets on the betting exchan...
Weekly opt in. Place £20 worth of bets on the betting exchange, at odds of 1/2 between Monday and Sunday. £5 free bet rewarded upon qualifying bets being settled, before being valid for 72 hours. Applies to bets placed on desktop and mobile devices. Play responsibly.
Receive £20 worth of free bets...Receive £20 worth of free bets (4x £5 tokens) when you sign...
Receive £20 worth of free bets (4x £5 tokens) when you sign up and stake £5+ on sports markets at Ladbrokes. Free bets are valid for 7 days, with stakes not being returned, while deposits made using prepaid cards, Moneybookers, Paypal, Paysafe, Neteller or Skrill will not qualify.
New UK, IE & Malta custome...New UK, IE & Malta customers only. 18+. BeGambleAware.or...
New UK, IE & Malta customers only. 18+. BeGambleAware.org. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5. Free bets expire in 90 days. Full T&Cs apply.
T&Cs apply. New customers,...T&Cs apply. New customers, Deposit & Place a Bet wit...
<a href="https://www.betuk.com/promotional-terms" target="_blank" rel="noopener">T&Cs apply</a>. New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. Opt-in required. 18+ <a href="https://www.begambleaware.org/" target="_blank" rel="noopener">BeGambleAware.org.</a><br />
<br />
New players only. Minimum stake £/$/€10, minimum odds 2, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion: £/$/€200. Excluded Skrill deposits. Withdrawal reuqests voids all active/pending bonuses. Full Terms Apply
18+, UK only. Deposit and plac...18+, UK only. Deposit and place a minimum £10 cash bet at si...
18+, UK only. Deposit and place a minimum £10 cash bet at single or accumulated odds of 1/1 or greater and we will give you 2 x £5 in free bets plus an extra 2 x £5 Free Bets and a £10 Casino Bonus with no wagering requirements the following day. Applies to first cash bet only. Free bets credited as 4 x £5 bets to use on 3x Any sport & 1x Virtuals. £10 Casino Bonus eligible to play on any Casino games. Cashed Out, Void or Draw No Bet wagers do not qualify for this promotion. 2 x £5 Free Bets are credited upon qualifying first bet settlement, other free bets and Casino Bonus credited by midday the day after your first bet settles. 7-day free bet and Casino Bonus expiry. Available once per customer. This offer cannot be combined with any other promotion. Full T&C's apply.
Plus Best Odds On All Premier...Plus Best Odds On All Premier League Matches (fixed odds Mat...
Plus Best Odds On All Premier League Matches (fixed odds Match Odds, pre-match v top 5 bookies on Oddschecker). Join and place a £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. 18+ begambleaware.org. Spread betting losses can exceed deposit.
6
3
06/07/21Date Posted
PayPal
Enhanced Odds
ACCA
Live Streaming
Mobile App
Bet Builder
Free Spins
Min. Deposit
no min. deposit
Best Odds Guaranteed Terms & Conditions
While best odds guaranteed comes across as being an easy promotion to take advantage of, there are some important terms and conditions in which punters must be aware of. Such terms and conditions are found on the promotions pages on betting sites, with the following being the most common:
Time – Punters must be aware of when bets must be placed in order to qualify for BOG. As you will see from our top 5 best odds guaranteed betting sites above, some state that bets must be placed before a certain time on race day.
Stake – A small stake is generally required in order to qualify for BOG. With most bookies, this can be as little as £1 for win bets and £0.50 for each way bets.
Maximum Winnings – Winnings through BOG are likely to be capped at a particular amount. However, with this being anywhere from £10,000 to £50,000, even those with the most ambitious objectives are catered for.
Markets – Available on horse racing, as well as greyhounds in some cases, BOG is available on selected markets. This will generally be UK & Irish races, with some international meetings qualifying too.
Best Odds Guaranteed Strategy & Tips
In order to benefit from best odds guaranteed offers, it is generally worth backing your favourite before race day. While this depends on the terms and conditions of the specific bookie, those placing qualifying bets 30 minutes before a race are unlikely to see much change in price.
Meanwhile, it may also be worthwhile looking at race guides in an attempt to find close matches. Doing so will increase your chances of receiving BOG winnings. With that being said, the following are our top tips for taking advantage of BOG offers:
BOG Tips
Timing – As long as your bookie’s terms and conditions surrounding BOG permit it, try and get your bets in as early as possible. Betting shortly before the start of races does not provide enough time for changes in price.
Anticipate the market – Aim to predict potential price changes by understanding the market as best as possible. Whether you are staking on a runner coming back from injury, who’s price may well grow if they do not rediscover their best form, or a favourite who is only likely to get better, successfully anticipating the bookies next move is key.
Back & lay – Those looking to cover all bases must place lay bets shortly after a back bet. The minimum requirement here is to break even.
Favourites – Ante-post markets often price the favourites at short odds, based on impressive recent performances. However, they are still worth backing, as their price could well grow in the build-up to race day.
Betting sites – It could also be worthwhile signing up at more than one betting site. While the majority of operators in the UK today offer BOG, doing so will mean that you can take advantage of nothing but the best prices from the outset. Odds comparisons sites make it easy to see which bookie is offering the most attractive prices.
While not benefiting all betting customers, BOG is likely to benefit you at some point, especially if you are a fan of horse racing or greyhounds. Those who regularly bet on such sports should undoubtedly check out our recommended BOG betting sites, which all perform well in other areas too, including safety, markets and additional features. BOG could well add significantly to your winnings, with punters having to do relatively little to qualify. So, be sure to have a look for yourself and consider betting with one of our top ranked BOG bookies.
18+ New customer offer. Min deposit £10 with promo code: GET40. A qualifying bet is a ‘real money’ stake of at least £10 using Bet Builder. Min odds 2/1 (3.0). Free Bets credited upon qualifying bet settlement, expire after 3 days and valid for football markets only. Free Bet stakes not included in returns. Withdrawal restrictions, payment methods, country & full T&C’s apply. BeGambleAware
You can earn £40 in Free Bets by placing a qualifying bet. You must enter the following promotional code when making your first deposit: GET40. A qualifying bet is your first ‘real money’ stake of at least £10 at odds of 2/1 (3.0) or greater placed using Bet Builder. Bets placed using a Free Bet, Cashed Out, Voided and Permutation bets. Members making their first deposits with PayPal, Muchbetter, Paysafecard, Neteller or Skrill. Free Bets will be credited upon qualifying bet settlement; occasionally, this may take up to 72 hours after bet settlement but no longer. Once credited, Free Bets expire after 3 days. Free Bets will be credited as four separate £10 tokens.
Free Bets can only be used on football markets.
FAQ’s
Do all horse races qualify for best odds guaranteed?
In most cases, it is only UK & Irish races that will qualify for BOG. However, some bookies offer BOG on selected international races too.
What is best odds guaranteed?
Best odds guaranteed is a promotion offered by an increasing number of betting sites. When qualifying, punters will receive winnings at the starting price, even if odds here are better than they were when you placed your bet.
What are the most important terms and conditions to look out for?
When looking to take advantage of best odds guaranteed, there are some important terms and conditions to look out for. These include maximum winnings and when qualifying bets must be placed. Some bookies state that bets placed on the day of races will not qualify.
What is best odds guaranteed plus?
This simply means that not only will your bookie match the starting price, they will also upgrade it further. Whilst not being available with a wide variety of bookies, it is well worth taking advantage of where possible.
Is best odds guaranteed only available on horse racing markets?
Horse racing is certainly the sport most commonly associated with best odds guaranteed. However, fans of greyhound racing are also likely to be in a position to take advantage of this offer.
Do all betting sites offer BOG?
An increasing number of betting sites offer BOG. As you will see from our list at the top of this page, this includes many of the UK’s most popular bookies. Be sure to check out whether BOG is available, and on which markets, before signing up.
James Fuller
Betting Expert
James Fuller is a sports journalist based in Bath, England. Specializing in sports and iGaming, he has worked for a variety of leading online publications in the past, having first created content for safebettingsites in 2020. James also has a degree in Sport & Leisure Management from Sheffield Hallam University.
He also has a certificate in Football Communication & Digital Media from the Sports Business Institute in Barcelona, which James has used to help brands enhace their following and reputation on online platforms. With almost a decade of experience in sports writing to his name, James has received outstanding feedback from existing and former clients.