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Working in a similar fashion to accumulators, bet builders have evolved over time, and they have become a pre-requisite of any successful online sports betting operation. Previously, bettors were left frustrated that they couldn’t combine multiple scenarios with a single bet. As opposed to Request A Bet which is more social media orientated in its focus, bet builders have become a serious game-changer, and they are arguably more effective as they are automated. It is almost impossible to come across football markets nowadays without spotting bet builder features.

But what exactly are bet builders? And how do they work in reality? Don’t worry, we have all the answers covered for you in our extensive guide. We will analyse the nature of betting sites with bet builder, as well as suggest what you should look out for when determining which bet builder sites you should choose. Within that, we will also share some tips on how to master the art of bet building, and explore the process of using bet builders to compile a wager. So, read on to learn more.

Best Bet Builder Betting Sites Ranked

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#1 UK Bet Builder Platform

Up to £100 in Bet Credits for New Customers

  • Up to 70% extra winnings on football accumulators
  • Live streaming available on desktop and mobile*
  • Best odds guaranteed on UK & Irish horse races
New customers only. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. *Geo restrictions apply. Funded account or have placed a bet within 24 hours

Bet £10 Get £30 In Free Bets

  • Generous welcome offer and ongoing promotions
  • £5 Free bet every time you get a champions league winner
  • Best odds guaranteed
Deposit and place a qualifying bet of at least £10 using the promo code “30F” and receive £30 worth of free bets at 888Sport. Minimum odds of 1/2 apply, with free bets expiring after 7 days. Deposit balance can be withdrawn at any time.

Bet £10 Get £30 In Free Bets

  • A huge range of markets available
  • Spread betting and fixed-odds betting both available
  • Large welcome bonus
Join and place a £10 fixed odds bet at odds of 1/2 or greater and get 2 x free £10 fixed odds bets plus 2 x free £5 Total Goals football spread bets. Full T&C’s apply. 18+ begambleaware

Bet £10 Get £20

  • Great In-Play Markets
  • £10 Weekly Free Bet With The 'Acca Club'
  • Easy to Use Interface
New customers only. Min deposit £10 (UK debit cards only). Paypal not accepted. Bet £10 at odds of evens (2.0) or greater. Multiple bets with cumulative odds of evens (2.0) count, each leg must have odds of 1/5 (1.2) to be eligible. Each way bets are eligible to qualify for this promotion as a £10 each way (total bet £20) at odds of evens (2.0) or greater. Upon qualifying bet settlement, 1x £10 Free Bet will be credited to your account. Once the first £10 Free Bet has been used and settled, a further £10 Free Bet will be applied to your account.

£30 Matched Free Bet if your 1st Football Acca loses

  • Weekly Free Bet Club
  • 15,000+ Betting Markets
  • Great Range of Live Streams
Key Terms - New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ Full Terms Apply

Bet £5 Get £20 in Free Bets

  • Win £100 with 3 correct scores, free to play
  • Free daily odds boost on any sport
  • Boost, insure & track your ACCA
Receive £20 worth of free bets (4x £5 tokens) when you sign up and stake £5+ on sports markets at Ladbrokes. Free bets are valid for 7 days, with stakes not being returned, while deposits made using prepaid cards, Moneybookers, Paypal, Paysafe, Neteller or Skrill will not qualify.

Risk Free £20 Bet for New Customers

  • Home of the money-back special
  • Daily extra places on horse racing
  • #whatoddspaddy acts as request a bet feature
New customers at Paddy Power will receive a risk free bet up to £20 in the event of their opening stake being unsuccessful. Only deposits via debit card and PayPal are eligible, while the promo code “YSKAEQ” must be entered at the time of registering. Refunds processed 1 hour after qualifying bets are settled.

Bet £20 on Multiples & Get a £5 Free Bet

  • Regular odds boosts
  • Large number of virtual markets
  • Excellent live streaming options
Weekly opt in. Place £20 worth of bets on the betting exchange, at odds of 1/2 between Monday and Sunday. £5 free bet rewarded upon qualifying bets being settled, before being valid for 72 hours. Applies to bets placed on desktop and mobile devices

Bet £10, Get £40 In Free Bets

  • Greyhounds free bet club
  • Mobile app for iOS and Android devices
  • Best odds guaranteed on UK & Irish horse races
18+ UK only. Bets placed and settled between 20/09/21 – 03/10/21. Promo code BETFRED40, deposit and place first bet of £10 on Sports (Evens+) in one bet transaction. £40 in Free Bets credited within 10 hours of settlement, 7-day expiry. E-Wallet & Prepaid Card restrictions apply. Full T&Cs Apply.

Money Back As a Bonus Up To £40, if your 1st bet loses + £10 Casino Bonus

  • Daily horse racing price boosts
  • Dedicated mobile betting app available
  • Best odds guaranteed on horse racing
18+ New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply. #AD

The Betting Sites with Bet Builder Comparison

Bet building sites have soared in popularity in recent years, as bettors want more freedom over the wagers they place. They are also eminently more convenient for bettors who are on the move. Below, we have illustrated the top 10 betting sites in the UK that have a bet builder feature in a simple table:

Bet365 Up to £100 in bonuses Best tennis builder
888Sport £30 in Free Bets + £10 Casino Bonus Great range of football options
Spreadex Up to £25 in Free Bets Good for fixed odds
Betway £10 in Free Bets Excellent for pre-match and in-play
Betfair Free £20 Exhange Bet Extensive markets for football
Betfred Bet £10 Get £30 in Free Bets Huge bet builder variety
Ladbrokes Bet £5 get £20 in Free Bets 5-a-side
Mansion Bet £10 get £20 Value bets
Paddy Power Risk free £10 Bet Great offers for existing customers
Unibet £40 Money Back + £10 Casino Bonus Selections for bet builder

What Is A Bet Builder?

Essentially, a bet builder enables punters to curate their perfect bet by customising their own betting slip. A bet builder is a fantastic way to improve your knowledge as a punter, as you can marry up multiple combinations to form a single bet. In many respects, a bet builder mirrors the accumulator betting model, as you are compiling many different selections, but this is applied to a single sporting event.

A bet builder is designed to give you more flexibility in terms of the market you choose, and so unlike Request A Bet which requires tweeting a bookmaker to get odds for a particular game, bet builders automates the process. Over time, bet builders have become habitually incorporated into the desktop and mobile versions of a sports betting site.

How Does Bet Builder Work?

Generally, betting sites with bet builder UK are more stats-focussed. For football, the Bet365 bet builder, and the Paddy Power bet builder will provide some of the standard markets such as the full-time result, and total goals over/under still, which still hold some sway. However, those that really stand out will have a breadth of player markets that will really engage with new and existing bettors.

Football is a prime example of bet building at its finest, as bettors can stretch their horizons, and chance their arm at a variety of intriguing markets, including who will be the first or anytime scorer. Perhaps, as a bettor you may wish to be more ambitious, and predict the total number of corners over/under in a game or how many yellow cards may be dished out.

But you may ask how this would play out? Well, say if Tottenham were hosting Manchester United, you could put money on Harry Kane to score the first goal, and there to be more than 7.5 corners during the game. If Kane scored the opening goal, and there were 8 or more corners, then you will win your bet. Using decimals is easier to work out potential returns, as you just multiply your selections. Most bookmakers nowadays will have a bet calculator installed that will show you your returns from the size of the stake you have placed.

What Sports Can You Use A Bet Builder With?

Previously, bet building was limited to football. Betting sites with bet builder have opened up, and it has enabled punters to bet on a plethora of sports nowadays. They are now conducive for sports, and below you can place wagers by using the bet builder function at sports betting sites.

Football – This will entail a multitude of different markets, and works perfectly for games. Football betting Bet builders will be available for a raft of European leagues, and competitions such as the Champions League and Europa League, and will cover everything from the match result to goalscorer odds, and more sophisticated markets such as total corners over/under.

Basketball – The NBA is the centrepiece of basketball, and here, bettors can delve into a wide range of pre-match basketball betting prop markets for regular season and post-season fixtures. So, if the Boston Celtics were facing the Milwaukee Bucks, you could put money on Giannis Antetokounmpo to post 25 points or more, as well as who will score the most points in the first or second quarter.

Tennis – A relative newcomer to the scene, tennis betting building is gathering momentum, and serves the leading Grand Slam and ATP Masters 1000, 500, and 250 series events. Here, punters can bet on everything from the total games market to set betting, as well as who will get the first break of serve.

American Football – From the regular season to the Superbowl, no stone is left unturned when it comes to bet building. You can personalise a NFL betting slip which covers everything from total yards gained or who will score the most touchdowns in a game.

How To Choose The Best Bet Builder Bookie For You

Bet builders have become more ubiquitous, and they have enriched the betting experience for punters. Bookmakers will pull out all the stops to retain the loyalty of their customers. But what criteria should be measured for picking a cracking bet builder sportsbook. At Safe Betting Sites, we have selected a few tried and trusted methods that will stand you in good stead when picking the best bookie for you, so see below.

  • Quality of bet builder feature – Bettors will want an intuitive bet building feature that enables them to easily fill in a betting slip along with the combinations of their choice. There should be a bet calculator element included, and you should be able to compile bets quickly.
  • Available markets – While bet builders aren’t available across all markets, there should be enough depth and breadth in coverage. Bettors will want to be able to have plenty of choice, so they can select the markets that most appeal to them. The more markets available, the more appealing the site will be. This is a paramount factor for when determining which betting site to choose.
  • Usability (on desktop and mobile) – All betting sites with bet builder features should be user friendly, and aesthetically pleasing to retain the interest of bettors. There should be no glitches, and betting slips should be hassle-free to fill in. This is particularly the case for those who prefer to bet while on the go, and want access to a fast performing, and reliable app.
  • Cash Out – With Cash Out, this puts the punter at the heart of action, and in control. With some bookmakers like Bet365, you may not be able to Cash Out using bet builders, while others will allow a full or partial Cash Out. Always make sure to check the T&Cs if you are unsure before proceeding.
  • Odds – Some of the best betting sites with bet builder UK will provide competitive odds, so that punters can get more bang for their bucks on the markets for their choice. There will also be sportsbooks that may offer flash odds or enhanced prices to entice bettors to part ways with their hard earned cash. Either way, all odds offered should be fair for punters.
  • Customer service – The customer is always king, and bookies should treat them as such. If you encounter problems with handling the bet builder feature, you should be able to reach out to a sportsbook. The best betting sites with bet builder implemented will be well stocked with contact options, such as live chat, email or phone, so your query or issue can be dealt with by an agent.
  • Safety – Bookmakers that are licensed and regulated will install the latest SSL (Secure Socket Layer) encryption methods to protect players online, so that their personal data isn’t compromised. Those that aren’t fully regulated or look dodgy should be a red flag to avoid them.

Bet Builder Tips

Betting sites with bet builder will be worth their salt, but as with anything, you should always have a strategy in place to tackle them. If you are a novice bettor, bet building can be an enthralling prospect. However, in order to effectively navigate the world of bet building, here are a few bet building tips you should keep in mind:

Bet responsibly – Ultimately the goal be should be to have fun. Combining several selections on one betting slip can enhance the overall viewing experience. However, more experienced bettors will take a more serious approach. If it stops becoming fun, then stop!

Time and effort – With anything, you will get what you put into bet building. So, to get the results you crave in the long term, you should persevere and see it through to the end.

Tap into expertise – Betting sites operating in the UKwill have easily accessible betting tips provided by an army of in-house tipsters. Soak up any information you come across at a sportsbook, so you can apply it to when you put together your selections.

What do you want? – You should weigh up what you hope to get out of the experience. Bet building may not be for everyone, but you should have a clear strategy in place, so you can make the most of it. This will of course vary between bettors, as some will want to hone in on the technique whereas others will do so more frivolously.

Always budget – You should never stray too far away from your budget. Make sure you don’t exceed what you can afford.

Keep a record – The most conscientious bettors will have a running record of all bets placed. From here, you can see what combinations or selections didn’t work so well, and you can tweak your tactics accordingly.

How To Build A Bet

Betting sites with bet builder in the UK have simplified the concept of bet building. To explain the mechanics of bet building, we have used Bet365 as an example, and provided a step-by-step guide to completing a bet builder. Invariably, the process is the same across the board.

Step 1. First off, you will need to find the fixture you wish to bet on. So, if you wanted to place bets on a European friendly between Viktoria Plzen v FC Ufa, hit the ‘Bet Builder’ tab.

Step 2: Once you have located the match and entered the Bet Builder area, you will then need to customise your bet, and add some selections. Click on ‘Choose a Market’. With Bet365, you can make up to 12 selections, and some of the most common markets you will be presented with will be the half-time/full-time score, and Double Chance.

Step 3: Once settled on the markets you wish to play, then add from our desired selections. After adding the first, all you have to do is repeat the process by clicking ‘Add Selection’ and choosing. This is repeated until you’ve made all your selections for the game in question.

Step 4: Here, we’ve decided to add three selections, though ultimately it is up to you how many you wish to add. Once all the selections have been made, a price will be generated. All you have to do, is click the odds, under which it says ‘Add to Bet Slip’.

After you have selected your stake, your bet builder will be ready to go. Then, it’s a case of sitting back, and hoping your bet builder prevails!


The bottom line is that bet builders adds an exciting dimension to the gambling experience. With competitive odds available at betting sites that host bet builders, punters are given more freedom and flexibility with their wagers, and there is an opportunity to win big. The feature has become increasingly popular, and some firms do bet building better than others. You should spend considerable time and research comparing odds, so you can find the best bet building site that caters to your needs. The sites we have mentioned this guide are well equipped to deal with bet builders, so if you are interested, then go and have a gander for yourself.

Bet365 - Top Bet Builder Bookie UK

Up to £100 in Bet Credits for New Customers

  • Up to 70% extra winnings on football accumulators
  • Live streaming available on desktop and mobile*
  • Best odds guaranteed on UK & Irish horse races
New customers only. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. *Geo restrictions apply. Funded account or have placed a bet within 24 hours


Does Every Bookmaker Offer Bet Builders?

Essentially, yes. All the bookmakers mentioned in this guide has a bet builder feature for its customers.

Can Bet Builders Be Cashed Out?

No, not at all sites. Some markets will enable cash out, however this will be clearly stipulated.

Can I Place A Bet Builder In Play?

Yes, but bet builders only apply to certain events in-play.

Are Request-A-Bets The Same As Bet Builders?

In brief, yes. However, the only difference between the two is the way they are placed. Bet builders are automated, whereas bet requests must be done via social media, and a bookmaker will respond with a price.

How Many Selections Can I Add To A Bet Builder?

This varies between bookmakers. With Bet365, you can add up to 12 selections per wager, whereas with Betfair, this rises to 25.


About Alan Draper

Alan is an expert sports betting writer who specializes in football, cricket and tennis.