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Serie A Betting in the UK 2023 – Best Bookies & Betting Tips
Serie A is the second-favourite football league for many football fans of a certain age in the UK, thanks to the news and highlights show “Gazzetta Football Italia”, which became a surprising hit in the nineties. The show reached cult status and laid the foundation for a rise in popularity of both the Italian top flight and Serie A betting, that remains to this day.
In this guide to Serie A betting online, we’ll be outlining our picks for the best Serie A betting sites, explaining exactly why they have made the cut and showing how you can select the sites that best fit your individual betting preferences. We’ll also be talking about the most popular Serie A betting markets, looking at the latest odds and providing some top tips on how to give yourself the best chance of making some successful wagers.
Best Serie A Online Bookies
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Top Serie A Betting Sites in the UK
Before we got into more detail about how we judge the best Serie A betting sites, here are our favourites!
- Spreadex – Serie A spread betting specialist
- Bet Storm – Multiview Serie A live betting feature
- Rhino Bet – Brand new betting site
- BetUK – Best selection of outright Serie A markets
- 888sport – Trending Serie A bets feature
- William Hill – Super bet boosts
- Betgoodwin – Serie A special bets
- Midnite – Acca Assist feature
- 10Bet – New and improver betting app
- LiveScore Bet – Generous Acca Loyalty Offer for Serie A bets
- QuinnBet – Unrivalled selection of football betting promotions
How We Rank The Best Serie A Betting Sites In The UK
With so many excellent Italian Serie A betting sites to choose from it can be difficult to know which ones are most worthy of your time and money. So we've come up with a list of criteria that we use to judge sports betting sites that you can utilise too in order to select the sportsbook that best meet your individual betting preferences. Furthermore, you can rest assured that every site on this page is 100% safe and trustworthy
Markets
There are a huge amount of potential Serie A markets at the disposal of online bookmakers. And the very best ones will offer a wide selection of bets including the main match result, handicaps, goal over/under markets and player props such as first/last goalscorer or a certain player to be booked. The best Italian Serie A betting sites will also offer a good range of in-play markets such as correct score, the next team to find the net or even the total number of corners. Sites can also stand out by offering a competitive range of ante-post markets such as the league winner, top goalscorer and top four finishersPromotions
New and existing customer promotions are arguably the primary weapons in an online sportsbook’s arsenal when it comes to attracting new customers and retaining the ones they already have. Every site will have a welcome offer of some description which will usually match a new customer’s deposit to a certain degree. Usually these offers will net you anything from £10 to £50 in free bets and bonuses. Existing customer deals generally reward you for placing bets, compensate you for any losses or refund your stake if certain conditions are met. The amount of existing customer promotions varies from site to site, so if that is an important consideration for you, then always check the promotions pages before you sign up to a new bookmaker.Serie A Betting Tips
Supplementing your own knowledge with expert opinions is an excellent tactic. So for that reason, many punters will gravitate towards online sportsbooks that contain betting blogs with football tips and Serie A betting predictions.Special Features
Special features are a great way for Serie A betting online sites to make the wagering experience more enjoyable and also nudge their punters’ profits upwards! Common site features are price boosts to maximise profits, Serie A statistics to help you make some winning wagers and Bet Builder features that allow you to combine more than one market from the same match into an accumulator bet.Usability
All the bells and whistles in the world won’t save an online sportsbook from punting purgatory if their site navigation leaves bettors tearing their hair out because they can’t find their chosen Serie A market quickly! All of the sites featured on this page pass that test but it’s good practice if you’re looking to sign up to a new site to have a root around first and check you are comfortable with their layout and site navigation.
Italian Serie A Betting Odds 2023
Understanding odds is critical for anyone placing a bet, as the price determines how much you will win if your wager is a winning one! The first thing to note is that odds can be presented in many ways, the most common of which is fractional form, such as 2/1, 15/2, 1/4 or even money, which is the equivalent of 1/1.
You will also encounter decimal odds such as 2.0 and 3.0, which many punters prefer as it makes it easier to work out your potential winnings as you just need to multiply your stake by the odds to find out your total returns.
Serie A Outright Winner Odds 2023
At the time of writing we find ourselves halfway through the Serie A season, with Napoli topping the table by a comfortable margin and heading the betting as a result. Here are the outright Serie A betting odds for the 2022/23 campaign (correct at the time of writing) from our featured sportsbooks.
| Bookies | Napoli | Inter Milan | AC Milan | Juventus | Roma | Atalanta |
| Spreadex | 1/5 | 8/1 | 9/1 | 20/1 | 80/1 | 150/1 |
| Bet Storm | 3/10 | 7/1 | 7/1 | 11/1 | 50/1 | 50/1 |
| Rhino Bet | 1/4 | 6/1 | 7/1 | 11/1 | 40/1 | 80/1 |
| BetUK | 3/10 | 7/1 | 7/1 | 11/1 | 50/1 | 50/1 |
| 888sport | 1/4 | 7/1 | 7/1 | 12/1 | 40/1 | 80/1 |
| William Hill | 1/4 | 7/1 | 7/1 | 12/1 | 40/1 | 80/1 |
| Betgoodwin | 2/7 | 15/2 | 7/1 | 12/1 | 50/1 | 66/1 |
| 10Bet | 1/4 | 8/1 | 8/1 | 15/1 | 50/1 | 66/1 |
| LiveScore Bet | 1/4 | 8/1 | 8/1 | 14/1 | 50/1 | 66/1 |
| QuinnBet | 2/7 | 15/2 | 7/1 | 12/1 | 50/1 | 66/1 |
Serie A Top Four Betting Odds 2023
With Napoli looking so dominant, Luciano Spalletti’s men do not even feature in the majority of Top Four markets. However, looking further down the betting, there is value to be had, particularly if you think Roma, Atalanta or Lazio can rise up the Serie A table between now and the end of the season!
| Bookies | Inter Milan | AC Milan | Juventus | Roma | Atalanta | Lazio |
| Bet Storm | 1/9 | 1/9 | 1/4 | 7/4 | 11/4 | 4/1 |
| BetUK | 1/9 | 1/9 | 1/4 | 7/4 | 11/4 | 4/1 |
| William Hill | 1/8 | 1/7 | 1/2 | 6/4 | 9/4 | 5/1 |
| 10Bet | 2/17 | 1/7 | 1/2 | 6/4 | 9/4 | 5/1 |
| LiveScore Bet | 1/8 | 1/7 | 1/2 | 6/4 | 9/4 | 5/1 |
Serie A Relegation Odds 2023
At the time of writing, Cremonese, Sampdoria and Verona occupy the bottom three places in the Serie A table, with 17th-placed Verona seven points off safety. Those three clubs are odds-on to be relegated but Salernitana, Spezia and Sassuolo are only a few results away from being dragged into the mire and will have their supporters in the relegation markets.
| Bookies | Cremonese | Sampdoria | Verona | Salernitana | Spezia | Sassuolo |
| BetUK | 2/13 | 1/4 | 1/2 | 2/1 | 9/4 | 7/1 |
| 888sport | 1/6 | 1/3 | 1/2 | 7/4 | 5/2 | 6/1 |
| William Hill | 1/6 | 4/11 | 1/2 | 7/4 | 5/2 | 6/1 |
Most Popular Serie A Betting Online Markets
Modern football betting markets feature so much more than the odds on the result of a particular match. Punters have the opportunity to select from a huge range of outcomes, the most popular of which are outlined below.
Outrights
Often called Ante Post markets, placing a bet before the season starts on the Serie A winner, top goalscorer, or even a team to finish in the top four is exceptionally popular with punters that don’t mind playing the long game and waiting a while to learn their betting fate! Furthermore, many of these Serie A betting markets are also available during the campaign. Check out BetUK for the best variety of Serie A outright betting markets
Match Outcome
The most popular football bet is arguably the match result, where you can wager on either team to win or the game to end in a draw. And you can also combine multiple selections together to create accumulator bets at higher odds. And you can also take advantage of the Acca Boost and Acca Insurance offers available at sites such as 10Bet.
Draw No Bet
When betting on the main match result you can also select from the “Draw No Bet” market, which basically means that you are taking worse odds but with the insurance policy that if the match ends in a draw you will get your money back. Visit Rhino Bet for Draw No bet markets.
Double Chance
The double chance Serie A betting market at sites such as Spreadex involves betting on two of the three possible outcomes in one wager. The three double chance markets are Team A or Team B to win, Team A to win or the match to end in a draw and Team B to win or the match to end in a draw. The double chance market is especially useful when you fancy the heavy underdog to avoid defeat, as you will often receive a generous price on those two outcomes.
Handicap Betting
As well as betting on a certain team to taste victory, you can get better Serie A betting odds at sites such as Bet Storm by backing them to win by more than a certain number of goals. This is a good way to side with the heavy favourite in a matchup but at far better odds than if you just backed them to win. An example of a handicap bet is “AC Milan -2.5 goals”, meaning that if they won by three goals or more your bet would be a winner. Furthermore, you can also find 1st half and 2nd half handicap markets at many of the best Serie A betting sites.
First / Last / Anytime Goalscorer
Picking which player will score the first or the last goal in a particular Serie A matchup could potentially be a very profitable play. And that’s because prices for those markets tend to be high, particularly if you are selecting less likely scorers. In addition, these types of bets can be winners regardless of the match result, so you are narrowing down the variables that can effect your bet to just one player’s performance.
There’s also the anytime goalscorer market, where the odds are less generous but your selection can net at any point in the game and your bet will be a winner. And at QuinnBet you’ll even get a £5 free bet if your first, last or anytime goalscorer selection scores and then nets again!
Over/Under Goals
The Over/Under goals betting market is all about predicting whether the total amount of goals scored in a Serie A game will be more than or less than a specific number given by the bookies. You can usually back anything from “Over 0.5 goals” to “Over 6.5 goals”, with under markets for those totals as well. Head to LiveScore Bet for over/under goals markets.
Correct Score
One of the toughest Serie A betting markets could also be the most lucrative, due to the fact that if you can correctly predict the correct score at sites such as Betgoodwin, you will benefit from generous odds ranging from around 6/1 all the way up to 100/1 and beyond!
Both Teams To Score
Backing both teams to score is another popular Serie A match bet, especially if the game is being contested between two free scoring sides, or even two teams with shaky defences! Frequently shortened to BTTS, this market is often combined with the match winner to boost the odds nicely. And don’t forget you can also back both teams not to score at sites such as Midnite.
Serie A Live Betting
Placing bets when a match has already started is a popular way to wager on Serie A, due to the fact you can take advantage of the information you gather from events during a game to positively influence your betting decisions. Many pre-game markets such as the match winner, number of goals and first/last/anytime goalscorer will also appear as Serie A live bets. In addition, there are markets unique to live betting such as the next team to score, the next player to get booked and the next team to win a throw-in or corner.
Our Favourite Serie A Betting Offers
Due to the fact that the Beautiful Game is the most popular sport to bet on in the UK, you will almost always find some football betting deals at the top Serie A betting sites. And while there are no specific Serie A betting offers at the sites featured on this page, there are plenty of deals relating to football betting in general.
Acca Bonuses
Accumulator bets are hugely popular but if you’ve ever placed one then you will invariably know that feeling when just one leg lets you down! Fear not though, because many betting sites will offer what is called “Acca Insurance“, where your stake will be refunded as a free bet if exactly one leg is a loser. There are also “Acca Boosts” available at some online sportsbooks, where you will receive a small bonus if your accumulator bet is a winning one. Check out 10Bet for a range of accumulator deals.
Acca Club
The main cashback deals that are available at British betting sites usually relate to accumulators. For instance, the Acca Club at BetUK will reward you with a £5 free bet every week if you place just one £20 accumulator containing five legs or more.
Bet Builder
The football Bet Builder is rapidly growing in popularity as it allows you to combine multiple selections from the same match into one multiple bet. And betting sites are cashing on that popularity by offering Bet Builder deals to entice punters into placing Serie A wagers with them. QuinnBet will reward you with a free £5 bet when you place a £20 “Create a Bet” on certain games.
First Scorer Insurance
Betting on the first goalscorer in a Serie A game could be lucrative but if someone else opens the scoring early on then it’s a swift end to that particular bet! Step forward Spreadex, who will extend your interest in the game thanks to their deal where if your first goalscorer bet doesn’t open the scoring but scores last, you will get your money back!
Red Card & Injury Time Insurance
QuinnBet are the kings of the football offer and they have two “insurance” offers on selected Serie A games. The first is Red Card Insurance, where certain unsuccessful pre-match bets will be refunded if there is a red card in the match. And the second is Injury Time Insurance, which means that if a goal after 90 minutes ruins your pre-match result bet, you will get your stake back.
Italian Serie A Betting Predictions
A remarkable period of Juventus dominance that saw them win the scudetto nine times in a row between 2012 and 2020 was finally ended by Inter Milan in 2021. And since then the Serie A title race has been a far more open affair, with five teams arguably in with a chance of glory every season. And that is music to the ears of Serie A punters, as outright league winner prices prior to the season are generally pretty generous.
Previous Serie A Winners
Checking out past statistics can be a useful tool when picking out new Serie A bets, so here’s our rundown of all the information that matters when it comes to the last 10 years of the Italian top flight.
| Year | Winners | Runners Up | Top-Four Finish | Top Scorer |
| 2022 | AC Milan | Inter Milan | Napoli, Juventus | Ciro Immobile (Lazio, 27 goals) |
| 2021 | Inter Milan | AC Milan | Atalanta, Juventus | Cristiano Ronaldo (Juventus, 29 goals) |
| 2020 | Juventus | Inter Milan | Atalanta, Lazio | Ciro Immobile (Lazio, 36 goals) |
| 2019 | Juventus | Napoli | Atalanta, Inter Milan | Fabio Quagliarella (Sampdoria, 26 goals) |
| 2018 | Juventus | Napoli | Roma, Inter Milan | Ciro Immobile / (Lazio, 29 goals) Mauro Icardi (Inter Milan, 29 goals) |
| 2017 | Juventus | Roma | Napoli, Atalanta | Edin Džeko (Roma, 29 goals) |
| 2016 | Juventus | Napoli | Roma, Inter Milan | Gonzalo Higuain (Inter Milan, 36 goals) |
| 2015 | Juventus | Roma | Lazio, Fiorentina | Mauro Icardi (Inter Milan, 22 goals) / Luca Toni (Verona, 22 goals) |
| 2014 | Juventus | Roma | Napoli, Fiorentina | Ciro Immobile (Torino, 22 goals) |
| 2013 | Juventus | Napoli | AC Milan, Fiorentina | Edinson Cavani (Napoli, 29 goals) |
The Ultimate Italy Serie A Betting Tips
Serie A betting should be an enjoyable pastime that enhances your enjoyment of one of Europe’s top football leagues. However, there are some tips that you should follow in order to bet responsibly and increase your chances of making some winning bets.
Tip 1: Do Your Research
Our top tip is the same no matter what sport you are betting on. Knowledge is power so you need to gather as much of it as possible! Study team form both at home and on the road and try and find trends that you can use to make well-informed wagers. In addition, find out as much as you can about recent player performances and even their recent form against the team they are playing against. Watch live streams and highlights to get a feel for how many chances a team is creating if you can and definitely make use of the huge amount of statistics out there, many of which are available at the sites themselves.
Tip 2: Manage Your Finances
It’s really important to keep a close eye on how much you are spending on betting as it’s very easy to lose track and spend beyond your means, particularly if you are signed up to multiple sportsbooks. We would recommend setting a maximum amount of money you are willing to spend each week or month and then making use of daily, weekly and monthly deposit restrictions at your chosen bookmaker.
Tip 3: Look For Serie A Betting Tips
Even if you know your stuff, you should always consider looking for Serie A betting tips made by football experts. This will not only save you valuable research time but could also introduce new betting angles that you may not have thought of. There are plenty of reputable online sports news outlets that also offer free advice and some Serie A betting sites will even have a betting blog with free tips and betting guides.
Tip 4: Be A Betting Markets Expert
It’s really important to have a good knowledge of the types of Serie A betting markets that are available as not only will varying the types of wagers you place keep things interesting but it could also increase your chances of making winning bets. And that’s because if your research has pointed you in a certain direction, you don’t want to miss that opportunity because of a lack of knowledge regarding betting markets. For instance, you may not normally place total goals bets but if you see that a particular team and their opposition have been banging them in then you should be prepared to consider adding this bet to your staking plan.
Tip 5: Bet Sensibly
Using your head is not just about placing the right types of wagers, but avoiding some common pitfalls. For instance, you should never bet when you’re bored as that is likely to lead to you placing wagers on sports or markets that you know little or nothing about. And no matter how angry you are at losing a bet, you should never chase your losses by betting on the next available match, as you are more than likely to be making this bet fuelled by frustration rather than knowledge.
Learn Football Betting Strategy
If you’re looking for more insightful and informative betting content relating to the Beautiful Game then check out some of the articles below. And of course, every page also comes packed with information about the best new customer deals that will boost your bankroll!
The Bottom Line
If you’re looking for a bet on the Biancoceleste or a nice price for a Nerazzurri victory then the league with the best nicknames in world football will provide a whole host of enjoyment. And the information we have shared on this page will not only help you to select the best Serie A betting site for you but hopefully increase your chances of making some successful bets. Golazo!
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FAQ
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Lee studied Broadcast Journalism at University and has worked as a TV Producer, Director and Writer for over 20 years, creating written and video content for some of the biggest names in sport including Nike, Adidas, PUMA, Red Bull and NFL. He has also worked as a sports and betting writer for Planet Sport, Odds Manager and one of the biggest sports websites in the UK, sportinglife.com.. He’s a keen sports bettor with an excellent knowledge of most sports and a particular love of boxing, football, golf and NFL. Lee also has wide-ranging expertise when it comes to betting strategy, sporting markets, spread betting and exchange betting.
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