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Sports & Outdoor Segment To Reach 800M Users Globally in 2021 – 20% YoY Increase

Jack Schiffko

Awareness around health and fitness have risen dramatically in the last couple of decades. More and more people around the world are choosing to live a fit and active lifestyle in a bid to remain healthy, resulting in a lucrative sports & outdoor industry worldwide. According to data presented by Safe Betting Sites US, the sports & outdoor segment is projected to reach 800M users globally in 2021 after experiencing a 19.56% YoY increase.

Sports & Outdoor Segment To Add 20% More Users In 2021 – 800M Globally

Engagement around the sports & outdoor segment had already been growing but increased even more after the lockdowns of 2020. In 2021, the sports & outdoor segment is projected to grow to 800M users globally – a 19.56% YoY increase. The global penetration rate of the sports & outdoor segment is also projected to cross an important benchmark in 2021 as it breaches the 10% mark for the first time.

In 2021, Scandanavian countries had the top 3 highest penetration rates for the sports & outdoor segment. Denmark had the highest at 24.8%, followed by Norway and Sweden with 24.7% and 24.3% respectively. Austria registered the fourth highest penetration rate at 23.2% while Saudi Arabia rounds out the top 5 with 22.8%

Global Revenue To Cross $200B by 2022

Global revenue for the sports & outdoor segment increased dramatically in 2020 due to the lockdowns imposed by the pandemic and grew by 30%. Global revenue is projected to increase a further 14.6% and reach $190B in 2021 before it crosses the $200B milestone sometime in 2022.

From 2021-2025, global revenue from the sports & outdoor segment is projected to grow at a compound annual growth rate (CAGR) of 6.81%, reaching $248.5B by the end of the forecast period.

Rex Pascual, editor at Safe Betting Sites US, commented:

“Growing awareness around the importance of a fit and healthy lifestyle has made the sports & outdoor segment a very lucrative one. Still, plenty of growth opportunities remain within the segment as the modest 10% global penetration rate is quick to show. With the recent pandemic further highlighting the value of being healthy and fit, expect the segment to continue its upward trajectory.”

Jack Schiffko

Jack has extensive experience in the iGaming industry. After obtaining a degree in History he started his career working as a content manager for an online poker room. For the past six years Jack is an independent writer covering iGaming topics such as sports, bingo and casino news. He regularly posts iGaming news and reviews on sites such as NewBingoSites or on CasinoReviews. In his free time Jack is a decent poker player who plays mostly PLO cash games.