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Genshin Impact Revenue Soared to $153.4 Million in January 2021 with Asia Accounting for 74% of Total

Nica San Juan
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Genshin Impact continues to have astounding success in the global games market. According to the research data analyzed and published by Safe Betting Sites, it was the fourth highest grossing mobile game worldwide in January 2021.

In that month alone, the title from miHoYo generated $153.4 million, down from $163 million in December 2020. A good chunk of the revenue came from Japan which accounted for 33% of total revenue. China was its second market, with a 25.7% share of player spending while the US was third with 17.4%.

The first three spots for highest grossing games during the month went to Honor of Kings, PUBG Mobile and Fate/Grand Order. Consumer spending on Honor of Kings rose by 22% year-over-year (YoY) to reach $267.3 million. 97% of the total came from China and 1% from Thailand. On the other hand, PUBG Mobile grew by 26% to over $259 million, with 69% of the tally coming from China and 9.8% from the US.

Genshin Impact stands out from other Chinese game titles in the sense that it has gained international appeal. Nonetheless, 74.2% of its January 2021 revenue still came from Asia. Prior to its launch on September 28, 2020, more than 10 million people had already registered on its website. Around 5.3 million of them were outside of China.

According to a report by Sensor Tower, Genshin Impact generated over $393 million in the first two months following its official launch. In the first week alone, the game grossed $60 million and by the end of the first month, it had picked up $245 million. It raked in $148 million in the second month.


Genshin Impact Generated $6 Million Daily in its Early Months

Notably, Genshin Impact’s first-month revenue topped those of other popular mobile titles. Fortnite Mobile earned $25 million during its first month of launch. PUBG Mobile took four months to generate $30 million following its release.

In 2016, Pokemon Go was the highest grossing mobile game in history during its first month of launch as found in Australia Betting Sites study. According to Guinness World Records, it generated $207 million in its first month.

During its first two months, Genshin Impact was the second-highest grossing game globally, behind Honor of Kings and ahead of PUBG Mobile. In that period, it earned on average $6 million every single day.

In its first two months, the game had China as its top market globally. Consumer spending from China surpassed $120 million, accounting for 30.5% of its total revenue. Japan was second with $98 million or 25% of the total and US was third with $74 million or 18.8%.

Though it launched at the end of Q3 2020, the game ended the year as the 29th highest grossing mobile title globally.


Chinese Games Raked in $7.6 Billion Overseas in 2020, Up by 36% YoY

In the US, Genshin Impact was the sixth highest grossing mobile game in Q4 2020, accumulating over $100 million in player spending. It was in good company seeing as Chinese titles contributed 20% of the total mobile gaming revenue in the US during the quarter.

Overall, mobile games on the App Store and Play Store generated $5.8 billion in revenue during the quarter. From this amount, Chinese titles generated a cumulative $780 million, more than tripling the Q4 2018 amount.

China was, therefore, the largest importer of mobile games into the country courtesy of a handful of blockbuster titles. 21 of the top 100 highest grossing games in the US in Q4 2020 came from China. Throughout 2020, Chinese titles made considerable strides in the overseas market. According to the Game Publishers Association Publications Committee (GPC), they generated $7.6 billion from overseas markets in 2020, up by 36.32% YoY.

According to CGTN, the top 30 most profitable mobile games from China raked $2.3 billion in January 2021, marking a 47.3% YoY increase. The increase was attributed to overseas market expansion. The games accounted for a 28.8% share of the global mobile gaming market revenue during the period.

Eight out of the ten publishers were deploying global businesses while the remaining two have a focus on overseas markets. Among them were miHoYo, Tencent, Lilith Games, FunPlus and NetEase. Such is the popularity of these games, customers are using no deposit free bets to wager on their outcome.

Additionally, 37 Chinese games earned over $100 million from overseas markets in 2020, compared to 25 in 2019.  Japan was the top overseas market for China’s game publishers for the full year, replacing the US. The top 30 Chinese games earned $2.8 billion from the country, up by 81% YoY.

Nica San Juan
Nica San Juan

Nica is a BA Political Science graduate, startup founder and financial expert. She has an entrepreneurial spirit and started several startups from a young age, eventually becoming fascinated with stocks, cryptocurrencies and the blockchain economy. She specializes in financial tech and her expertise is in writing detailed tutorials and guides on how to invest in stocks and cryptocurrencies.

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