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Roblox Player Spending Hit $820 Million in September, 20% More than in Entire 2019

Jastra Kranjec
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Mobile games continue dominating the video games industry, with millions of people choosing gaming apps for entertainment-on-the-go.

As one of the most popular mobile games worldwide, Roblox has witnessed a surge in both the number of users and revenue since the beginning of 2020. According to data presented by Safe Betting Sites, Roblox players spent $820 million between January and September, 20% more than in the entire 2019.

More than $100 Million in Player Spending Per Month

In September 2019, Roblox Mobile players worldwide spent $44 million on the game, revealed Statista and SensorTower data. By the end of the year, this figure jumped to $79 million, the highest value in the second half of 2019.

Thanks to in-app purchases and microtransactions, the app generated $192 million profit between January and March 2020.

However, with millions of Roblox fans spending more time indoors and online amid coronavirus lockdown, player spending rose to $101 million in April alone and continued growing. In May, the famous kid-friendly creation hit a new record with $113 million in player spending, the highest figure since it was released.

Statistics show June, July, and August all witnessed more than $100 million in monthly player spending. Although this figure slightly dropped to $94 million in September, it still represents a 113% increase year-over-year.

Quarterly Player Spending Soared 115% YoY

The SensorTower data also revealed that Roblox witnessed impressive growth in quarterly player spending over the years.

In the first quarter of 2016, Roblox players worldwide spent $5 million on in-app purchases and microtransactions. Over the next twelve months, this figure jumped 6.5 times to $33 million.

In the first quarter of 2019, quarterly player spending jumped to $109 million, a 2080% increase in three years. The increasing trend continued in the following months, with the figure rising to $174.4 million in the fourth quarter of the year.

The second quarter of 2020 delivered an all-time record, with Roblox players spending $319 million between April and June. Although this figure slipped to $308 million in the third quarter of 2020, it still represents a 115% jump YoY.

Statistics also show the popular free-to-play game witnessed a significant growth of its user base in 2020. Between December 2019 and July 2020, the number of monthly active users jumped from 113 million to 164 million, a 45% increase in six months.

Jastra Kranjec
Jastra Kranjec

Jastra is an editor, writer, and PR specialist with years of experience in the news, research, and report writing. Over the years, she has covered different topics including gaming, the entertainment industry, and the tech market.

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