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Best Betting Offers UK 2021

Betting offers are incredibly important, to both sportsbooks and bettors alike. For the former, they provide an excellent opportunity to gain new business. Welcome offers are a proven way to attract fresh customers, and ongoing promotions are a great way to keep those punters coming back. For the latter, offers help you to gain extra value in your betting. This can come in many different forms, but – ultimately – all should help you to make a long-term profit.

In this comprehensive guide, we’ll tell you everything you need to know about sports betting offers in the UK right now. We’ll explain the various types of promotions for new and existing customers, the most common terms and conditions, and much more besides. Let’s get started.

UK's Top Betting Offers of 2021

34 Bookmakers that match your criteria...

Bet £5 Get £30 in Bonuses

Claim BonusOur score: 9.4

Bet £10 Get £20

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Claim BonusOur score: 9.6

Get £10 & 30 Free Spins When You Bet £20

Claim BonusOur score: 9.7

Up To £25 In Free Bets

Claim BonusOur score: 9.8

Deposit Bonus Up To £50

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Claim BonusOur score: 9.5

100% first deposit bonus up to £50

Claim BonusOur score: 9.7

Bet £10 And Get A £10 Free Bet

Claim BonusOur score: 9.5

EURO 2020 Special: £10 Free Bet + £10 no-lose bet on every England match

Claim BonusOur score: 9.5

Bet £10 And Get A £10 Free Bet

Claim BonusOur score: 9.5

Bet £10 Get £30 Free Bet

Claim BonusOur score: 9.8

Bet £10 Get £10 Free Bet

Claim BonusOur score: 9.6

Welcome Bonus Up To £200

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Claim BonusOur score: 9.6

Bet £10 Get £10 Free Bet

Claim BonusOur score: 9.5

Up To 30% On Your Accumulators

Claim BonusOur score: 9.5

Bet £10 And Get A £10 Free Bet

Claim BonusOur score: 9.4

£25 Free Bet + 50 Free Spins

Claim BonusOur score: 9.7

Bet £5 And Get A £30 Bonus

Claim BonusOur score: 9.7

EURO Special: £20 cash refund + a chance to win £10,000!

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Claim BonusOur score: 9.4

EURO 2020 Special: £20 + 5 Free Bets

Claim BonusOur score: 9.6

EURO Special: Bet £10 Get £20 Free Bet

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Claim BonusOur score: 9.4

Up to £50 Cash Welcome Bonus

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Claim BonusOur score: 9.6

Bet £10 Get £10 Free Bet

Claim BonusOur score: 9.5

EURO 2020 Special: Up To £100 On Your First Deposit

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Claim BonusOur score: 9.6

Bet £20 Get £10 Free Bets

Claim BonusOur score: 9.7

Bet £15 Get £10

Claim BonusOur score: 9.3
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New Customer Betting Offers

As a bettor, welcome offers are the quickest and easiest way to get some seriously tasty rewards. Online bookmakers specifically design them to catch the eye of new customers with the promise of enticing bonuses, in an effort to persuade you into signing up.

Those aforementioned bonuses will usually be worth far more than whatever you must spend to get them. The value proposition is therefore weighted towards the new customers, rather than the bookie. In that case, why are bookmakers willing to create these offers in the first place? Simply put, they’re playing the long game.

The bookies give you these outsized rewards so that you’ll create an account with them. After you’ve used those rewards, they’re hoping that you’ll keep on betting with them. And, if you do, they’re counting on making a long-term profit from you, which will outweigh the initial value you gained.

How New Customer Betting Site Offers Work

At a basic level, all sign up bonuses have two parts. These are the activation, and the reward itself.

The activation part will always involve you spending money. In the very best cases, you’ll simply need to create an account and make a deposit. Much more commonly though, you’ll be asked to place a real money bet. Certain T&Cs apply to this ‘trigger’ wager, such as minimum odds and stakes. You can learn more about those in the ‘Understanding Betting Offer Terms and Conditions’ section, below.

Once those qualifying bets have settled, you get your reward. Nowadays, this will usually come in the form of free bet tokens, which will be credited to your new account. Functionally they work exactly the same as regular cash wagers, although – even with the best free bet offers – your stakes won’t be returned with any winnings.

Some new customer offers will have a third part, called ‘rollover requirements’. These involve betting through any winnings from your free bets, before you can actually withdraw them as cash. Often, you’ll need to do so to the tune of 10x the winnings’ amount.

Common Types of New Customer Betting Offers in the UK

Among premium sportsbooks, there’s actually surprisingly little variety in the types of welcome offers you can get. Three main forms are currently dominant.

The first is ‘Bet X, Get Y’. This involves you placing a qualifying wager equalling X, and getting free bets equalling Y. Perhaps the most famous example is William Hill’s ‘Bet £10, Get £30’ welcome offer, in which you wager £10 and get three £10 free bets in return.

The second is ‘Risk-Free Bet’. This basically insures your first bet with the bookmaker. If the bet wins, you keep the winnings as normal. If it loses, your stake will be refunded as a free bet, up to a certain maximum amount.

The third is ‘100% Match’. In this case, the bookie matches your first deposit amount in the form of a free bet. Arguably the best version at the time of writing comes from Bet365, which gives you a deposit bonus of up to £100. In this case and with most such offers, however, you’ll usually need to bet through your deposit before actually claiming the free bet.

How We Rank Betting Sign Up Offers

Sign up betting offers are incredibly popular, but some are definitely better than others. Not only sorting through them all, but actually ranking them, is a pretty tough task. That’s why – during our research – we used a series of defined criteria. These were applied to each and every offer, resulting in the table you see at the top of this page.

We’re big believers in transparency here at Safe Betting Sites, so here’s a clear look at three of the most important criteria we used.

  • Value

This is our single biggest consideration when assessing sign up offers. Specifically, we ask one simple question – ‘how much value does this actually provide for the bettor?’

Value obviously consists of a few components. The most basic, though, is how much money you’re being asked to put in, and what kinds of bonuses you’re getting in return.

‘100% Match’ and ‘Risk-Free Bet’ offers both check out here. As long as you abide by the maximum limits, you’re basically getting your entire deposit or stake covered at a 1:1 ratio.

That’s also the minimum acceptable ratio for ‘Bet X, Get Y’ deals. Betting £10 to get a £10 free bet is reasonable value, for example, but anything less than that isn’t worth considering.

  • Clarity

If the wording of a welcome offer seems complicated, that’s generally a bad sign. Whether deliberately or not, this can often result in a key catch or condition being missed.

The first time you look at a promotion, you should be able to gauge the value being provided, and assess the full terms and conditions, within a few moments. That’s why we’ve rewarded bookmakers who’ve ensured their online betting offers are explained as clearly as possible.

  • T&Cs

All betting site offers come with terms and conditions, and we’ve also scrutinised these for each and every promotion on our list. While doing so, we’ve focused on two main questions.

The first – as touched upon – is ‘are they clear?’ The language for the T&Cs should be simple, specific, and straight to the point.

The second – which is even more important – is ‘are they fair?’ This question of fairness applies to eligible markets and depositing methods, minimum odds and stakes, and so on. It definitely relates to turnover requirements too, which can often be prohibitively high.

What to Look for When Choosing Best Betting Offers

Just about every British sportsbook will have both a welcome offer and a selection of ongoing promotions available. This means that you have literally dozens, if not hundreds of good options to choose from at once.

We’ve already helped you to narrow these down by suggesting some of the best current betting offers throughout this article. To hone in on the best betting site offers for you personally though, we’d suggest using these three criteria.

  • Eligible Markets

If you’re a specialist football bettor, and don’t care about other sports, you’ll naturally want to use a bookie with betting offers dedicated to the beautiful game. The same is true for horse racing. Some sportsbooks even carry specific promotions for the likes of tennis, cricket, and golf.

Likewise, if you’re a big fan of accumulators rather than singles bets, prioritise bookmakers which cater for your needs. Acca Bonuses, Acca Insurance deals, and Free Bet Clubs are just some of the offer types you can target.

  • Wider Sportsbook

If you’re simply planning to go around triggering welcome offers, the quality of the individual sportsbooks themselves isn’t really important. If you want to find a long-term bookie though, on which you can continually trigger ongoing betting offers, you should look at things differently.

Test out the interface on the platform, and see if you find it intuitive. Look at the customer service options. Check whether the special features you prioritise are in place, like live streaming.

  • Risk/Reward

Different punters have different preferences for the risk/reward ratio. Some take the ‘go big or go home’ attitude, while others prefer a more measured approach.

There are plenty of bookmaker offers in place for each. Some Free Bet Clubs, for example, might ask you to place five £10 accumulator bets in a given week. The risks are high with those wagers, but the potential rewards – from both your winnings and your bonus amount – are substantial. More cautious bettors might prefer the likes of Acca Insurance or Money Back if 2nd, which simply help to reduce your losses.

Popular Betting Offer Types in the UK

betting offers UK

With betting sign up offers there is relatively little variety, as noted. When it comes to ongoing promotions, however, this is certainly not the case. There are a whole range of different types of deals, each of which offers value to punters in a unique way. Some cover specific sports. Others apply to multiples bets, rather than a single bet. Overall, whatever your tendencies as a bettor, there’s a type of betting offer out there for you.

Let’s take a closer look at the most common betting offers in the UK.

Acca Insurance Betting Offers in the UK

Few things are more frustrating than doing your research and putting an accumulator together, only for a single lost leg to blow up the whole acca. Acca Insurance deals thankfully make this a thing of the past.

This offer type ‘insures’ one of the selections in your accumulator. If one – and only one – selection loses, then your entire stake will be refunded. This will usually come as a free bet token, rather than cash, but it’s still much better than losing your stake entirely.

Most Acca Insurance deals share the same types of T&Cs. These will always include a minimum number of legs (usually three or four) and minimum odds, both per selection and for the whole acca.

UK’s top acca insurance betting offers

Acca Bonus Betting Website Offers

This is another classic promotion type for accumulator fans. Because they’re harder to win than singles bets, accas already deliver sizable rewards. With an Acca Bonus offer in place though, these rewards get even bigger.

Acca Bonus promotions simply give a boost to your winnings. The size of that boost increases depending on the number of selections in your acca. It might start at 5% for a three-fold, for example, then increase to 10% for a four-fold, 15% for a five-fold, and so on. At the top end, you’ll often be able to get a mighty 77% boost on accumulators of 10 or more selections.

The most sought-after football accas in the UK

Free Bet Club Sports Betting Offers

Free bets are incredibly useful tools. That’s true whether you’re wagering normally, or implementing something more complex like a no-risk matched betting strategy. One of the most reliable ways to gain these valuable bet credits is through Free Bet Clubs. Betway’s edition might be the most famous, but quite a few premium bookmakers have these in place now.

To join the club, you’ll need to bet a certain amount of money. Sometimes this will be on specific sports, or using particular bet types (like accumulators). Once you’ve done so, you’ll be rewarded with a free bet. Some versions calculate all this on a weekly basis, while others simply give you the token every time you bet a certain amount.

The latest free bet offers UK

Best Odds Guaranteed Betting Sites Offers

Best Odds Guaranteed betting offers are straightforward, but still deliver clear value. They’re related exclusively to horse racing, but many large bookmakers have them in place for all races in the UK & Ireland, meaning you still get plenty of coverage.

With Best Odds Guaranteed, if you place a Winner bet on a horse and the starting price (SP) is better than the odds you took, you’ll be given those superior odds. If your original price ends up being better than the SP, you simply keep that instead. All of this is handled automatically, with the betting platform itself performing the calculations.

UK’s latest best odds guaranteed offers

Extra Places Online Betting Offers

This is another horse racing promotion, which is only slightly less common than Best Odds Guaranteed. While Extra Places won’t necessarily apply to all British and Irish races, most premium betting sites will still have in place for plenty of events on a given day.

Extra Places deals – as the name suggests – give you more places on your each way bets. If you’d normally only get three runners for the ‘place’ part of your wager, for example, this will bump it up to four runners instead. You won’t necessarily get rich from this promotion type, with places normally only paying out at 1/5, but you’ll certainly cut down on your losses.

Understanding Betting Offer Terms and Conditions

All betting offers come with terms and conditions attached. Often you’ll be able to see a handful of the most important ones on the ‘Promotions’ page of a sportsbook, then click to see them in full.

We’d highly encourage you to read all of the small print before attempting to trigger any deal. Spending money on trying to do so, only to find out that you haven’t satisfied the wagering requirements, is obviously annoying. If this has happened because you didn’t take the time beforehand to fully understand the offer though, then you only have yourself to blame.

To give you a little more guidance on what to look for, here are explanations of the most common T&Cs for betting offers.

  • Minimum Odds

These will usually apply to qualifying bets needed to trigger betting offers. If a promotion has minimum odds of evens, for example, your qualifying wager must be made at odds of evens or greater.

For promotions where you need to place accumulators to qualify – like some Free Bet Clubs – things work a little differently. In these cases there are usually minimum odds both per selection, and for the whole wager.

  • Minimum Stake

Along with minimum odds, this is the most frequent condition with free betting offers. In almost every case, you’ll need to spend a certain amount of your own money to get the rewards on offer. £10 is the industry standard amount here, but certain bookmakers make the threshold a little higher or lower.

  • Eligible Markets

This is another common stipulation with qualifying wagers. In some cases, all bets will count towards your requirement, but sometimes bookies can make things a little trickier.

Market restrictions can come in three forms: particular bet types, sports, and even competitions. It’s very important you check these beforehand, to avoid wasting your money on ineligible markets. Also note that – whatever the market – if you cash out your wager this will usually render it ineligible for the offer.

  • Eligible Payment Method

This condition is particularly common with welcome offers. Your first sports bet must be made after using an eligible payment method. If it’s not, then – even though you’re still betting real money – it won’t count towards the requirements.

Credit cards and debit cards will almost always be fine. Bank transfer is usually a safe pick too. When it comes to eWallets though – like PayPall, Skrill, and Neteller – you’ll often find restrictions in place.

  • Time Limits

Many welcome offers are time sensitive. A very common requirement is that you must complete any qualifying bet settlement or rollover requirement in a certain period. This can be within as little as seven days of registration with some sportsbooks.

Free bets also usually come with a time frame, whether they’re acquired through ongoing betting offers or new customer deals. They will usually have a 7-day expiry date after being awarded, so be sure to spend them before that happens.

Best Football Betting Offers

In terms of advertising, attention, and sheer number of markets, football is clearly the dominant sport with British bookmakers. It’s no surprise, therefore, to see that there are a whole lot of football betting offers out there.

Some of these are solely for football, and cannot be combined with any other sport. One example is ‘Bore Draw’, which involves your stake for a losing Match Result or Correct Score wager being returned if the game ends up finishing 0-0. Another is Early Payout, in which – if your chosen team goes up by a certain margin (usually two goals) – your bet will immediately be paid out as a winner, regardless of the final result.

Other top betting sites’ offers may be available on a variety of sports, and can be applied to football if you choose. Common examples include Acca Insurance, Acca Bonus, and Free Bet Clubs. Always be sure to check whether football markets are eligible for such deals though, and – if so – whether they only apply to certain competitions (like the Premier League) or matchups.

To get our choices for the very best sportsbooks for football betting, and plenty more tips for wagering on the beautiful game, check out this comprehensive guide.

Best Football Betting Offers

Up to 77% in Extra Acca Winnings

  • Extra winnings capped at £11,000.
  • Available on any sports markets
  • Extra winnings can be withdrawn instantly
9.7

Acca Insurance Offer

  • Maximum £10 free bet available per day
  • Applies to all sports markets
  • Minimum odds of just 1/5 per leg to qualify
9.7

Free Bet Up to £25 on Winning Same Game Football Multi’s

  • Free bet valid for 7 days
  • Paid out on the first winning football same game multi of the week
  • Available to new and existing customers
9.4

Best Online Betting App Offers

On-the-go betting has become enormously popular over the past decade or so. For many, mobile devices have replaced laptop and desktop computers as their preferred place to bet.

For a while now, bookmakers have provided both iOS and Android apps for these punters. You probably knew that already, but what you might not have known is that there are some bookmaker offers you can only get by using these apps.

In recent years, some betting brands have chosen to go mobile-only. They’ve bypassed the desktop route entirely, and based their entire platform around apps. BetBull and SBK are two examples, and both provide an outstanding service. Naturally, if you want to use any of their offers, you’ll need to download one of their mobile betting apps.

Elsewhere, some more traditional brands also provide mobile-only betting offers. LeoVegas has done so in the recent past. At the time of writing, one of the three £10 free bets you get with 888sport’s welcome offer must also be used on a mobile device.

Finally, it’s worth pointing out that it’s not just ‘mobile-only’ betting offers that you can use on your phone or tablet. Just about every bookmaker around will let you trigger their normal promotions through the app too.

Best Betting App Offers

Up to 60% in Extra Acca Winnings

  • Maximum extra winnings of £10,000
  • Available on a variety of pre-match sports bets
  • Winnings can be withdrawn immediately

Bet £10 Get £30 in Free Bets

  • Instant deposits through Apple Pay
  • Large number of additional payment methods
  • Skrill eligible for generous welcome offer
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9.8
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Cheltenham Betting Offers

Football might get most of the attention for online betting nowadays, but horse racing is still enormously popular. As with football, bookies have catered for this huge audience with a wide selection of betting website offers.

We covered the most popular pair in detail earlier in this article. Best Odds Guaranteed is probably the most common of all horse racing betting offers, and provides plenty of help in making sure you’re getting a good price on your wagers. Extra Places is also extremely helpful, and significantly improves your chances of winning the ‘place’ part of your each way bets.

There are plenty of other horse racing promotions out there, though. Money Back if 2nd refunds your stake on a race winner bet, if your chosen runner finishes second behind the SP favourite. Non Runner, No Bet is another cashback offer, returning your stake in this case if your horse doesn’t even start the race.

As the unofficial start of the horse racing season, it’s no surprise to see that all these offers – and more – will typically be available for Cheltenham. Kicking off in March each year, this four-day racing extravaganza sees an enormous amount of action. Every major sportsbook will not only provide every race to bet on, but will also often cover all those races with the betting offers listed above.

Some will create special welcome offers to tie-in to Cheltenham. Others simply take their existing offers and crank them up to a whole new level. During Cheltenham 2020, for example, Paddy Power offered a refund on your race winner bets if your runner finished second, third, or fourth.

Best Cheltenham Betting Offers

Horse Racing Free Bet if your horse finished 2nd

  • Free Bet up to £10 on selected races
  • Free bets available for 7 days
  • Betfred offer thousands of pre-match and in-play markets
9.5

Best Odds Guaranteed on All UK & Irish Horse Races

  • Maximum benefit of £25,000 per day
  • Maximum £20 stake
  • Also available on UK greyhounds
9.5

Other Popular UK Betting Offers

The Bottom Line Of UK Bookmaker Offers

Successful sports betting is all about balancing risk and reward. Betting offers help to tip that balance in your favour. They offer significantly bigger rewards than you’d get when betting regularly, while often demanding very little extra risk.

Welcome offers deliver the biggest rewards. Whether they’re ‘Bet X, Get Y’, ‘Risk-Free Bet’, or ‘100% Match’ deals, they can – when used properly – give your account a massive initial boost. Ongoing betting promotions are also incredibly useful, and can form the backbone of a long-term betting strategy, particularly free bet offers. After reading this article, you should have a great idea of the types of betting offers which are available, how they work, and what the most important T&Cs are. All that remains for you to do is to pick a few deals that you like, complete the wagering requirements, and start having fun.

FAQ

What are the best types of betting offers?

All betting promotions deliver value in one form or another. If you had to prioritise one type however, we’d recommend focusing on free bet offers. Betting welcome offers are the easiest way to get these, but Free Bet Clubs can also be very useful.

What sorts of restrictions are in place with bookmaker offers?

T&Cs apply to every promotion. It’s very important that you read these before attempting to use the offer. The most common restrictions are minimum odds and minimum stakes. Elsewhere, in some cases, only certain markets and payment methods will be eligible.

Which bookmakers have the best betting offers?

Just about every bookie has a welcome offer in place, but some of the best right now come from MansionBet, Bet365, and 888sport. Other sportsbooks are especially strong on ongoing promotions. William Hill, Paddy Power, Ladbrokes, and Coral almost always have a great selection available.

How can I trigger a betting offer?

It varies from promotion to promotion. That said, you will usually need to spend a certain amount of your own money to automatically trigger the offer. In certain cases, you will also need to opt-in via the promotion page for that offer. Very few nowadays will require an actual promo code.

What is the difference between new customer betting offers and ongoing promotions?

Offers for new players deliver bigger rewards, often doubling your initial spending power after signing up with a bookie. They can only be triggered once though. Ongoing promotions for existing customers usually come with smaller bonus funds, but can be used as many times as you like.