Unibet are one of the most well-known names in the world of sports betting and online gambling, although they’ve only become popular in the UK over the past ten years or so. They are a global brand that has expanded from their starting base in London, becoming one of the few non-US sports betting companies to have successfully expanded into the growing legal US sports betting market.
Like many of their competitors, Unibet have ventured far beyond their sports betting beginnings. Their main site now has sections for sports, racing, casino, a Unibet live casino, bingo and poker. You will find information about the sports betting side of Unibet elsewhere at SBS. For the purposes of this review, we are going to concentrate on the casino and live casino side of things, ignoring bingo and poker for the time being.
If you’ve considered opening an account at Unibet before, then by the end of this review we hope we have helped you decide whether doing so is the right thing for you.
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Life began for Unibet in 1997 when it was created by Anders Ström. Despite being Swedish, Ström was living in London, UK at the time and created Unibet as a phone-only betting company. As the internet rapidly expanded in the late 1990s, it made sense for Unibet to move online. This they did in 1999, becoming one of the first gambling companies to do so.
Over time, Unibet expanded and expanded, gobbling up a few of their competitors as growing companies often do. The companies that now fall under the Unibet umbrella include Maria Casino, Stan James, 32Red and iGame. Indeed, Unibet fall under the ‘Unibet’ banner themselves, as the overall controlling company was renamed as ‘The Kindred Group’ in 2016.
Unibet have also sponsored countless sporting sides over the time they have been in business. These include Aston Villa, Preston, Middlesbrough, PSG, Club Brugge (football), Warwickshire (cricket), NJ Devils (ice hockey) and the Philadelphia Eagles (American football).
The UK Gambling Commission licence Unibet for United Kingdom folk, and the Malta Gaming Authority for the rest of the world.
Once we’d completed the creation of our Unibet UK login, and started playing with our bonus cash, we found the site very easy to get around. Slots and table games were readily available although we had to search a little harder for some titles such as video poker.
We’re really not live casino aficiandos but we bet people who are will be really happy with what’s on offer here, and the speed at which tables can be found and the friendliness of the dealers. There’s a top class user experience available here for anyone into live casino play.
We had only one real issue during our time at Unibet. We used their Unibet live chat UK applet and although we got back an ‘hello’ we feel this was a bot. Our query remained unanswered and the live chat applet eventually timed out. Not good enough! Other Unibet Casino reviews have also complained about a poor service here.
First and foremost, the Unibet casino has a United Kingdom Gambling Commission licence, which means it follows all appropriate rules and regulations when it comes to player protection, including the monitoring of player accounts to identify possible signs of problematic gambling.
As another part of UKGC licensing Unibet is legally obliged to take all steps possible in order to protect their players accounts. This means that they encrypt all traffic that travels over the internet both to the site, and from it. Therefore when you share sensitive information with Unibet such as your card or bank account details, you can be sure it’s not going to fall into the wrong hands.
Signing up at the Unibet casino comes with an extra bonus, as natually you would expect. Once you have completed your sign up at the casino and deposited £10, you will get a £40 Unibet casino bonus! That’s a 400 percent financial upgrade, which really is nothing to be sniffed at.
Of course, life is not as simple as giving someone a tenner and them handing £40 straight back at you! You do not need to opt-in to receive this bonus, nor use any kind of Unibet UK bonus code. Just deposit £10 and your £40 in bonus cash is handed right to you. If you don’t want it, just ignore it, or ask Unibet support to remove it from your account.
One thing to remember – don’t use PayPal, Paysafecard, Skrill or Neteller to make that initial deposit to your account. If you do, you won’t get your bonus. This is to help prevent scammers from claiming their bonus cash multiple times.
You can’t just take the money and run. You need to wager the bonus cash 35 times over before you can withdraw any winnings. Only slots count 100 percent towards wagering (and a few ‘generous’ slots such as Blood Suckers, Jack Hammer and Thunderstruck II don’t count all – check the list under the T&Cs). You can use table games, but only ten percent of your any stake will count towards wagering.
This is a generous offer, but check the T&Cs associated with it before you start playing, just to make sure you’re doing everything right.
Unibet has always had a reputation for being generous with their promos, in terms of sports betting at least with their Unibet free bet. Has this generosity now been extended to their casino offerings? We had a poke around the Unibet casino site and below we report back what we found. Please note that these promos were available at the time of our Unibet casino review, but since may have changed.
Here we are going to go through the ‘Casino’ and ‘Live Casino’ tabs at the Unibet site and see what goodies we can uncover. The sports section at Unibet will be covered elsewhere, and we’re not bothered about bingo or poker at the moment.
Here then below you’ll find details about the games offered at the Unibet casino:
It will come as no surprise that the main content of the Unibet casino is slots. You can play plenty of entertaining titles at this site, including Gemix 2, Egyption Tombs, Hot Fiesta and 777 Strike.
If you keep your eye at the top of the Casino page you’ll uncover the slots currently eligible for cash drops and lucky spin wins, and the games that Unibet feel you will get the most out of, in terms of enjoyment at least.
You’ll find table games under the ‘table and cards’ slot with the emphasis here very much on live table games. There are plenty of options, and not including the live casino tables we uncovered roulette (7 versions), blackjack (10) and casino poker (4). There’s a baccarat tab too, but there are no software versions of this game available. We couldn’t easily find anything beyond that – like video poker or dice games – which is a bit disappointing. We did though find them using the search function.
Unibet, it seesm, are very keen for you to play at their live casino tables and the table games emphasis towards live cannot be denied. This is okay if you like live casino action, but annoying if you don’t. The options are pretty spectacular though, with there being 22 roulette games, 15 blackjack games, 18 baccarat games (including Dragon Tiger which is not strictly baccarat), 6 casino poker titles and 15 ‘games shows’ such as Monopoly Live and Deal or No Deal.
You should experience zero issues opening an account at the Unibet casino, especially if you’ve opened an account at a different online casino. Just in case you are unsure in any way, we are going to walk you through the registration process in its entirety:
Use the link above to head to the Unibet site. Once the page has loaded, click on the yellow register button.
The first step of the process involves you entering a few personal details. This is just your name, email address, date of birth and (for some reason) your gender.
A few more personal details now – your address (there’s an address finder function or you can enter it manually) and your contact phone number.
The next step is perhaps the easiest – choose a password in line with the password rules as stipulated by the site. Make sure you choose one that you can easily remember!
All you need to do now is check the boxes to say you are okay with the bonus offered to you, that you are over 18 and accept the site’s T&Cs, and whether you want to receive the bonus and promotion information offered by Unibet to your registered email address. That’s it, you are in and you can now use your Unibet UK login.
There are plenty of ways you can make deposits into your Unibet casino account. You can make withdrawals via the same methods, but you must have used a payment method for a deposit in order to use it for a Unibet cash out.
Full details of all the payment methods used by the Unibet casino here, and which available methods can be used for a Unibet cash out:
No matter the number of games that any online casino offers, it is more important the standard of the software providers, as that defines the standard of the games. We are happy to report that the standard of the software providers at Unibet is extremely high.
The main fare at this casino is (as it is at most) slots, so you’ll be pleased to find some great names here, such as NetEnt, Blueprint Gaming and WMS. This means many of your favourite online slots should be easy to find, including Rich Wilde & the Book of Dead, Steam Tower and Jammin’ Jars.
If you were paying attention earlier you’ll know that there are only 21 table games available at this casino site. These games have been provided by Relax Gaming, Microgaming and others.
There’s no sharing of software at the Unibet live casino, with all tables provided by the biggest name in the live casino business – Evolution. You can join the tables at any time, and should have no difficulty in finding a spare seat.
Microgaming, Thunderkick, Relax Gaming, IGT, Greentube, Authentic Gaming, AGames, Gaming Technology, Yggdrasil Gaming, NYX Gaming, NetEnt, Evolution, Genesis Gaming, Blueprint Gaming, WMS, Big Time Gaming.
The Unibet casino looks as good on mobile as it does on desktop, and some people might even go as far as to say the Unibet mobile casino is the superior version.
You can use the Unibet casino app via any browser on a mobile device, but for a superior experience you can download and install the Unibet mobile casino app from Google Play for android, and the Apple App Store for iOS.
Interested in betting apps? Check out our UK Betting Apps guide to learn more
Unibet does seem to be a friendly, customer-focused company. You certainly get the feeling that your custom is wanted, and then once granted whenever you are at the site you will be looked after. Unibet will always send you news about promotions and other apsects of the site although if you are not really interested, you can disable such communications. While you are at the site Unibet will do its best to look after you too, and support is always available via the channels listed below.
There’s no doubt that the Unibet casino is a friendly place. It is also one where there are many superb games and lots of entertaining Unibet live casino options, plus a frequent menu of beneficial promotions available each and every week.
Not all is as we would like it to be at Unibet UK casino, though. Here are some quick bullet points outlining what is hot and what is not at Unibet.
What we like:
What we don’t:
There’s no doubt in our mind that the Unibet UK Casino is one of the best online casinos available in the UK, although we have to admit we have seen better. The amount of games available (close to 1,600 games) is outstanding, but the lack of some types of game is a disappointment. Also, it can be hard to find certain titles and you should not be forced to use a search facility to find video poker games, for example.
We cannot knock this sites’ generosity though. The days of huge, pointless bonuses are over as Unibet shows by offering a small-scale, 400 percent bonus with decent wagering. You actually do have a chance of coming out with something once your wagering has been worked through. Other Unibet casino reviews state something similar.
Sports bettors have been familiar with the Unibet name for decades. Now it’s time for casino players to become just as familiar as Unibet becomes their online casino in the UK of choice.
The Kindred Group own Unibet. They were Unibet themselves until they decided to rebrand themselves as the parent company of Unibet and a few other sites they own.
No, that is against Unibet's T&Cs. If you are found to have fraudulently opened an account then both accounts may be closed and you'll be banned from opening another one.
You can head to your account setting and access your 'Active Bonuses' section. Here you will find details with regards to wagering for every bonus that you current have active.
Not if you are in the UK. The UKGC banned the playing of games for 'free play' or 'play money' in 2018.
The legal gambling age in the UK 18, so you have to be at least 18 in order to open an account at the Unibet casino.
No - the use of credit cards at any site that offers gambling was banned by the UKGC in 2019.
The Unibet Poker UK site offers poker tables, tournaments, sit-n-go's and live events. You can play in a browser or download the poker app to your PC or Mac.
Peter is an experienced iGaming wordsmith who has been working in the industry since 2013. He has written more words on all aspects of iGaming than he cares to remember, and has provided content for many big industry names. When not writing Peter can be found out running or gaming on his Xbox.
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