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BetTarget Review 2021 – Markets, Features, Pros & Cons Revealed

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New for September 2021 comes BetTarget, a state-of-the-art sports betting site with coverage of over 30 sports and hundreds of markets with the best, most competitive odds. This site, owned by established betting brand ASG Technologies, is licensed for folk in the UK by the UK Gambling Commission, and welcomes newbs with a £15 bonus. Your current bet target is clear – keep on reading our exclusive and detailed BetTarget review which includes any information about BetTarget promotions.

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  • New elite standard to sports betting
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What is BetTarget?


BetTarget is the latest sport betting venture from ASG Techologies, a subsidiary of Malta-based gambling giant Aspire Global International. Some other ASG Technologies casino and sports betting brands you may have heard of include Hopa and Karamba. While those sports books are aimed at casual sports bettors, it seems that BetTarget has been created with the more serious sports bettor in mind. The site came online in August 2021 and then in the UK one month later. Its licensing is already covered by ASG’s existing sports betting licence with the UKGC.

Is BetTarget Safe?

ASG Technologies (and their management company Aspire Global International) have a rock-solid reputation in the world of online gambling, casinos and sports betting. The Hopa site was established in 2001, followed by Karamba in 2005. Both these sites are still running and expanding, which means ASG Technologies is truly a brand you can trust in terms of online safety. For people in the UK, BetTarget has the licensing it needs from the United Kingdom Gambling Commission.

In terms of data transfer, the BetTarget site uses 128-bit Secure Socket Layer (SSL) encryption technology and is doubly-protected by a state-of-the-art firewall. Both you and your data are one hundred percent safe at the BetTarget site, that’s for sure.

BetTarget Sportsbook Sign Up Offer

If you are new to this sports book then a BetTarget welcome bonus is waiting for you. Just complete your sign up, make a deposit of at least £15 and then place a minimum £15 bet on any market with odds of evens (2.00) or better, then a £10 BetTarget free bet will be all yours.

You have to be a little careful though as to how you make your deposit. If you make your initial deposit using PayPal, Neteller, Skrill or Paysafecard, then no BetTarget free bet goodness will be available to you. This ‘ploy’ is to stop people from creating multiple eWallet accounts and claiming the BetTarget free bet offer time after time after time.

Once you have received your BetTarget free bet token you must use it within 14 days, else it will vanish from your account, like Norwich City’s chances of ever becoming an established EPL side. You can use your bet token on any market and zero wagering is required! As is usual with these types of bets, your free bet token is not returned if you win your bet, just your winnings.

Below you will find details of the BetTarget welcome bonus and any other BetTarget offers that we think might interest you.

BetTarget offer Offer description Wager requirement Min qualify odds Offer expiry Min deposit
Free Bet Bet £15 get £10 free No wagering Evens 7 Days £15
Combo Bet Boost Up to 77% winnings boost No wagering 1/2 N/A N/A
Casino 100% up to £200 + 100 spins 35x deposit n/a 7 days £10

BetTarget Review: Top features, Markets & Odds

ASG Technologies already has some sports betting options, but they seem to have shifted up a gear as far as BetTarget are concerned. The sports betting software at BetTarget is provided by BtoBet, a company that is also owned by Aspire Global, the owners of ASG Technologies. BetTarget is the first UK-facing sportsbook to use BtoBet’s sports betting platform.

BetTarget Sports Betting

The sports betting markets available at BetTarget are wide and expansive. In terms of the number of markets available, you will not be too surprised to learn that football tops the list, followed by American football, basketball and ice hockey. As you can see from this information, BetTarget is the perfect site for you if you’re based in the UK but enjoy betting on sports popular in North America.

There is very good coverage of all other markets too, including boxing, Formula 1, tennis, and both rugby codes. The site allows you to bet on eSports too – League of Legends, CS:GO, Rocket League and many others.

BetTarget Odds

There is no guarantee that the odds you will find at BetTarget are the best available, but they are very competitive and you will get very fair returns for any bet you place. We check the prices against other leading sports books of identical events and found them to be equivalent, and in many cases identical at the least.

The default format for odds at BetTarget is decimal. You do though have the option to switch the odds dispay to fractional or, if you’re a bit weird, American.

BetTarget Limits

BetTarget does have a deposit limit, and that deposit limit is £10. There is a minimum bet amount too, which is £0.10. This is the minimum amount of any wager you can place at the site.

There is a maximum amount as well, but that depends upon the bet you are trying to place. If you attempt to place a bet above the maximum amount, you will be given a few options, one of which is to apply to a trader. If you do this, a trader will get back to you to tell you whether BetTarget are willing or unwilling to take your bet.

In-Play Betting

If you enjoy betting on live events, then the in-play markets available at BetTarget will certainly appeal to you. Indeed, the main landing page at BetTarget puts the main and most appealing live events front and centre, so as soon as you find yourself at the site you can see the in-play betting options that are available to you. All major sports and most minor ones are covered, so if you want to bet on a game that is happening now, you most certainly will be able to do so.

Live Streaming

One aspect of any sports betting site that stands it above others is the availablity of sports live streaming. It’s an unfortunate thing then that there are no live streaming options available at BetTarget, not even horse racing. You can see graphical representations of some sporting matches (including football and tennis), but of course it is not the same as watching live action.

Other Features

The BtoBet software as used by BetTarget is new and is a tad below the standards of other, bespoke sports books. This means that features you may have become accustomed to at other sites are missing, such as bet builders. You can build doubles, trebles and system bets, but combining specific outcomes in the same event is little more bothersome.

One nice feature the site does have is the facility to add bets and potential bets to your favourites list. You can then closely monitor your bets and any bets you are thinking of making in one place without having to search around for them every time that you visit the site.

Customer Service

BetTarget says that it believes in “C.A.R.E.” – which stands for ‘Customers Are Really Everything’. In order to facilitate this belief, BetTarget has supplied two customer care options – live chat (available 8am to midnight (CET) every day of the week) and email. To see how much they cared we tried the live chat function to see how long it would take them to respond.

First up, we were given the chance of looking through the FAQs which we think is fair enough. When we got to live chat the promise was a reply in under seven minutes, which again is fair enough. It actually took 13 minutes for us to be noticed, but when we did type something into the chat applet (as opposed to waiting for a customer service assistant to respond) someone attended to us within a minute, so maybe we should have done that in the first place.

BetTarget review – How to Get Started And Claim Your BetTarget Free Bet

You’ve probably signed up for an account at an online sports book before, but just in case you haven’t, and to remove any kind of mystery from the process, we are going to show you the steps of what you need to do to open your BetTarget account, make a deposit (that qualifies for a free bet) and place your first bet.

Step 1: Visit BetTarget

Click on the link above in order to find your way to the BetTarget online sportsbook. If you do this, you’ll know that you’ll be heading in the right direction. Below is the screen that you will see when the site opens.

bettarget bet

Step 2: Sign Up

The button you are looking for is easy to see as it is purple! It is in the top right-hand corner of the screen and has ‘JOIN’ printed upon it. Just click on this button to load up the BetTarget sign up section.

The sign up process is extremely easy – just answer a few questions such as your email address, favoured user name, password, a phone number, address and acknowledge some T&Cs. It’s one of the easiest-to-use sign up processes we’ve yet come across.

bettarget register

Step 3: Deposit Funds

You need money to place bets at this site, and to gain that BetTarget free bet remember that you need to deposit £15 at a minimum. You also need to remember that if you use PayPal, Skrill (including Skrill 1-tap), Neteller or Paysafecard to make that first deposit, you will not get that free bet either. There are plenty of options for depositing, but for that first £15 deposit at least we suggest you use a Visa or MasterCard debit card.

Step 4: Place First Bet

You do not have to place that £15 deposit all on one bet. As soon as you have accumulated £15 in bets at odds of at least Evens (2.00) then your £10 free bet will be yours. Here we are going to show you how to place a bet at the site. It’s the Manchester derby and even though it’s at Old Trafford, we are going to bet on City. We click the odds of a City win, the fill out our stake. Once we click the ‘Place Bets’ button, the bet is on!

bettarget betting


BetTarget review – Betting App

People have mixed views about betting apps. Some like the convenience as you can load the app onto your mobile device and then activate it with a single stab of a finger. Some think them unnecessary as you can access the site on your device anyway using any suitable browser.

BetTarget have laid this debate to rest … as there is no BetTarget app available for either Android or Apple-based devices. This is not a problem though as the full functionality of the site is available when you access it via any suitable mobile browser on your phone or tablet. If you want to mimic an app, just save a link to the site on your homescreen.

BetTarget Promo Code

The site does have a space for a BetTarget promo code when you sign up, but as far as we are aware, there are no promo codes available for the site. If a BetTarget promo code is released in the future, or there is any news about BetTarget promotions, you can be sure that you will hear about if from us, first.

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BetTarget review – Payment Methods

As we have previously mentioned, when you make your first deposit at this site it is best that you use a Visa or MasterCard debit card as that will guarantee that you get your BetTarget welcome bonus as soon as you have placed bets at odds of at least evens, worth £15. You are free to use any of the following deposit methods for non-bonus-related deposits after that, though. If you do attempt to gain an ongoing bonus, make sure that you check which payment methods are eligible in order to prevent disappointment.

Banking Method Fees Min Deposit Min Withdraw Withdraw times
Visa/Mastercard n/a £10 £10 1-6 working days
Bank Transfer n/a £10 £10 2-6 working days
Klarna n/a £10 N/A N/A
Trustly n/a £10 £10 1-4 working days
Skrill/Skrill 1-Tap n/a £10 £10 1-2 working days
Neteller n/a £10 £10 1-2 working days
MuchBetter n/a £10 £10 1-2 working days
ecoPayz n/a £10 £10 1-4 working days
PayPal n/a £10 £10 1-2 working days
RapidTransfer n/a £10 £10 1-4 working days
GiroPay n/a £10 N/A N/A
Interac n/a £10 N/A N/A
AstroPay n/a £10 £10 1-5 working days
Euteller n/a £10 N/A N/A
EPS n/a £10 N/A N/A
Paysafecard n/a £10 N/A N/A
NetBanking n/a £10 N/A N/A

BetTarget review – Pros & Cons

Just like any other online bookmaker, BetTarget has both good points and bad points. If you look below, you will find our round up of where our BetTarget review has revealed this site really shines, and where it could do with a bit of a polish.

What We Like:

  • Promotions – It’s a very nice welcome to the site, that £10 bonus. You only need to wager £15 on events with odds in excess of Evens to get it, and if you’ve come to a sports betting site you are more than likely going to do that anyway. The boost for accas is good too, and the casino bonus as well. We’d like to see a few more BetTarget promotions, but that trio is more than okay for starters.
  • Markets Coverage – The BtoBet software that BetTarget uses may be relatively new, but it is obviously a sports betting platform that a lot of work and thought has gone into. The number of markets available is exceptional, and we really like the coverage of US sports because … we like US sports! No matter your sporting passion, you’ll find it covered at BetTarget.
  • Live Bets & Cash Out – BtoBet seems to be a prime live betting platform This form of betting has becoming increasingly popular, and seems to be completely embraced at BetTarget. Cash out is available on the vast majority of live bets too, which only adds to BetTarget’s appeal.
  • Banking Options – Okay, so you can only use Visa/MasterCard for your initial deposit if you want to claim your bonus, but beyond that BetTarget offers a decent array of banking choices. All the major eWallets are covered, as well as bank transfers and lesser known options like ecoPayz and MuchBetter. No issues moving money here!

What We Don’t Like:

  • Live Streaming – It would be nice if BetTarget had some live streaming options, but is hasn’t any. While that is a disappointment, it’s only a mild incovenience as it’s not going to stop you from betting on a top EPL match that you are watching on Sky!
  • Apps – No apps available here. This – again – is only a mild incovenience as not everyone wants an app for every sports book on their phone, and you can access the site via a browser anyhow. It would just be nice if the option to download apps was available.
  • Support – We found the live chat support a little bit hit and miss, in all honesty. The first time we tried it, it took too long to receive a response. The second time, we received a response within two minutes. Consistency is key!

Final thoughts on BetTarget

We are always keen to welcome new sports books to the UK sports betting arena, and we feel that this new ASG Technologies venture will be around for the long run. For a start, the sports betting platform itself is brand new, and it is one of the most responsive betting platforms we’ve yet encountered. It certainly has enough markets, and those live betting options look especially tasty.

As for the downsides … no streaming, no dedicated apps to download and support seems a bit iffy. Other than that, we hope our BetTarget review has left you with the impression that we are recommending BetTarget as a very decent sports book to use. Your immediate bet target is clear – sign up for your account at BetTarget and get those bets on!


Is BetTarget safe and secure?

BetTarget has a licence from the UK Gambling Commission. Their site terms explains how all data to and from the site is encrypted using strict encryption protocols. We are happy to conclude that BetTarget is a perfectly safe sports betting site.

What are the most rewarding features available at BetTarget?

Their sports betting platform is a new one, and was created with the knowledge that it instantly has a lot of rivals! We found the platform easy to use and responsive. The market coverage is great and the live betting options exceptional.

What are the payment methods are available at BetTarget?

Cards (Visa/Mastercard), eWallets (PayPal, Skrill, Neteller) and many others are available to use at BetTarget.

Is there a BetTarget welcome bonus for new customers?

Sure is! All you need to do is deposit at least £15 and place the same value of bets on events with odds of at least evens. You will then receive a £10 bet, absolutely free!

Are there any sports betting apps available to BetTarget customers?

No you don't. Your single BetTarget account will cover you for the casino, the live casino and the sports book.

Do I need separate accounts to use the BetTarget casino, the BetTarget live casino and the BetTarget sports book?

Where will I find the most beneficial BetTarget bonus codes and BetTarget bonus offers?

Stick with us and when BetTarget supplies any bonus code or offers, you'll be the first to hear about them, straight from Safe Betting Sites!

About Peter Addison

Peter is an experienced iGaming wordsmith who has been working in the industry since 2013. He has written more words on all aspects of iGaming than he cares to remember, and has provided content for many big industry names. When not writing Peter can be found out running or gaming on his Xbox.

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