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Strictly Come Dancing is now cemented in British culture. The television dancing contest involves celebrities and professionals, as well as a panel of industry experts. Having been around since 2004, the program attracts millions of viewers. Like other aspects of entertainment, bets can now be placed on the show. Strictly Come Dancing betting is available with many of the leading online bookmakers. On this page, we will outline the best sites for betting on Strictly Come Dancing. On top of this, we will explain how Strictly Come Dancing betting odds work and give our expert tips.

Top 10 Strictly Come Dancing Betting Sites

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New customers only. Minimum deposit and bet of £10, at odds of 1/5 per multi selection. 10x wagering the winnings. Wagering occurs from rreal balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Max conversion: £20. Valid for 7 days from issue. Excluded Skrill deposits. Full terms apply.

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  • Host of outright Strictly Come Dancing betting markets
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*New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&C's Apply. **18+. UK/IRE customers only. Mobile only. First single bet only. Max stake £/€10. Available from 8am 25/11/21 until 16:30pm 28/11/21 or until customers first bet is placed. Customers can place one bet on the Chelsea v Man United Special only. One bet per customer, household and IP address only. T&Cs apply

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  • Strictly markets added well in advance
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New players from 11.08.2021. £10 bet to qualify. £10 in Free Bets and up to 100 FreeSpins. Free Bets valid for 3 days. Terms apply.

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  • Strictly & other specials available
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How We Rank the Best Strictly Come Dancing Betting Sites

In many ways, those looking to bet on Strictly Come Dancing should look out for the same things in which football punters do. The best Strictly Come Dancing betting sites come with a host of services and features. However, they must first and foremost be safe. Each of our recommended bookies is licensed in the UK. They also have a variety of security measures in place. As such, punters can relax and consider the following factors when selecting where to carry out our betting on Strictly Come Dancing:

  • Markets – The latest betting on Strictly Come Dancing means that markets should be available as soon as the lineup is released. Popular markets include top male, top female and the winning couple. Meanwhile, others may be available throughout the duration of the series. When it comes to Strictly Come Dancing markets, Betfred is right up there. Even the most in-demand of punters will find something to suit their needs.
  • Odds – Strictly Come Dancing betting odds will determine how much punters make from winning bets. Although prices may appear similar between bookies, even the smallest difference can be significant. Some bookies may even offer price boosts on Strictly Come Dancing markets. 888Sport is a leading brand when it comes to odds. The bookie is well known for offering appealing prices, with Strictly Come Dancing betting being no different. 
  • Mobile – Many will place bets on Strictly Come Dancing while watching the show on television. As such, bookies must ensure that they cater well for mobile customers. In most cases, a dedicated betting app will be available, whether it be on iOS or Android. For others, bets must be placed via mobile browsers. Either way, the same number of markets and features should be found. With a top mobile app and excellent online betting Strictly Come Dancing coverage, MansionBet is well worth considering.
  • Promotions Betting promotions are available with all online bookies. However, not all will cater for those betting on Strictly Come Dancing. Whether it be enhanced odds, money back or acca insurance offers, the terms and conditions involved must be favourable. Promos help punters to maximise winnings and minimise losses. In terms of Strictly Come Dancing betting offers, QuinnBet is a top bookie. 
  • Payments – With credit cards having been banned for gambling purposes in the UK, punters should have a number of alternative payment methods to choose from. PayPal, Neteller and Skrill are among the most popular. However, the best Strictly Come Dancing betting sites will offer quick, secure and convenient payments via a number of means. With Paysafecard, PayViaPhone, ecoPayz and PayPal being accepted, 2KBet is one of the best options for punters in this area.

Strictly Come Dancing Betting Odds 2021

With the lineup for 2021 Strictly Come Dancing having now been announced, we can reveal the odds ahead of the first show. Taking the best odds from our top ranked betting sites, the prices for each contestant look like this:

Tom Fletcher @9/2 (Betfred)

Rhys Stephenson @11/2 (888Sport)

Robert Webb @6/1 (Betfred)

Rose Ayling-Ellis @13/2 (MansionBet)

Adam Peaty @10/1 (Betfred)

Dan Walker @11/1 (888Sport)

Aj Oduda @11/1 (Betfred)

Tilly Ramsay @12/1 (Betfred)

Katie Mcglynn @12/1 (888Sport)

Greg Wise @16/1 (MansionBet)

John Whaite @16/1 (Betfred)

Judi Love @20/1 (Betfred)

Sara Davies @25/1 (MansionBet)

Nina Wadia @25/1 (Betfred)

Strictly Come Dancing Betting Markets

Punters may not find as many Strictly Come Dancing markets when compared to leading sports including football and horse racing. However, the popularity of the series means that bookies have added to options available. So, which will be the most popular Strictly Come Dancing betting 2021 markets?

Winning Couple

Strictly Come Dancing couples are made up of one celebrity and one professional. As such, as soon as the lineup has been revealed, bets can be placed on who will win the competition. The odds are likely to be the most appealing before any dancing has taken place. As the celebrities show their talent, or lack of, punters get a clearer picture as to who the favourites are. Such bets are determined by the result of the final results show only. Those backing a winner will likely be rewarded accordingly. This market will be available right up until the final.

Winning Gender

Another popular option is to bet on which gender the winning celebrity will be. For example, those having bet on a male winner would have won in 2020, when comedian Bill Bailey came out on top. In the UK, there have been six female winners to date, the same number as male winners. Odds on the two options are likely to be very similar at the start of the series, if not exactly the same. However, prices will fluctuate as the series progresses.

First Elimination 

Looking at the contestants after the lineup is announced can give fans an idea of who the best dancers will be. While this is not always accurate, some are written off even before taking to the dancefloor. This is why some bookies accept bets on which celebrity will be the first to be eliminated. The first elimination takes place on the opening week of the series. As such, punters do not have much time to take advantage of this market.

Next Elimination

Throughout the series, there will also be the option to bet on the next celeb to be eliminated from Strictly Come Dancing. There are often contestants who are in danger of going home on a weekly basis. Bets on such individuals are likely to appeal to many. 

Strictly Come Dancing Betting Tips

Whether you have been watching Strictly for the last decade or are new to the show, it is important to take a number of factors into account when placing bets. In order to give yourself the best possible chance of beating the bookies, we have written the following tips:

  1. Timing is Everything – Strictly Come Dancing odds will fluctuate regularly. Odds before the series has started will often attractStrictly Come Dancing betting punters. However, it can be worthwhile waiting a few weeks to see which celebs are the best and who strikes up the best partnership.
  2. Watch the Routines – There is no substitute to watching the dances. You can read the opinions of others, however those who are tuned in themselves will be in the best position to place bets.
  3. Listen to the Experts – While they do not always go down well, the opinions of the judges are likely to be accurate. So, even if you have little knowledge of dancing, be sure to listen to what they have to say. This could have a significant impact upon who is eliminated. 
  4. Read the Socials – Strictly winners and losers are ultimately determined by the public. As such, it is important to understand the opinions of viewers. Twitter is always busy during Strictly Come Dancing shows, with everyone turning into a dancing expert.
  5. Look at the History Books – Below, we have listed the former winners of Strictly Come Dancing. While there are no key trends, punters can still get a feel of the type of celebrity that may come out on top next time.

What is Strictly Come Dancing

Strictly Come Dancing derived from the 60’s television show, Come Dancing. Dating back to 2004, Strictly involves a panel of expert judges given their opinions on routines performed by celebrities and professional dancers. Ultimately, it is the public who vote for their favourites. The public vote determines who remains in the competition and who is eliminated. The main show is broadcast live on Saturday evening, followed by the results show on Sunday’s.

The program is now presented by Tess Daly and Claudia Winkleman, with Craig Revel Horwood, Shirley Ballas, Motsi Mabuse and Anton du Beke. A host of different styles of dancing are used, including the Walz, Foxtrot, Salsa, Rumba, Quickstep and Samba. The winner of the series will be awarded with the Glitterball Trophy. The table below shows who has won Strictly Come Dancing over the years, as well as the runners-up. 

Year Winner Runner-Up
2011 Harry Judd Chelsea Healey
2012 Louis Smith Kimberley Walsh
2013 Abbey Clancy Susanna Reid
2014 Caroline Flack Simon Webbe
2015 Jay McGuiness Kellie Bright
2016 Ore Oduba Louise Redknapp
2017 Joe McFadden Gemma Atkinson
2018 Stacey Dooley Joe Sugg
2019 Kevin Fletcher Karim Zeroual
2020 Bill Bailey Maisie Smith

Bottom Line on Betting on Strictly Come Dancing

With Strictly Come Dancing being one of the most popular television shows in the UK today, attracting over 13 million viewers regularly, it comes as no surprise that it can now be bet upon by punters. The number of Strictly Come Dancing betting sites has increased rapidly, with the list now including some of the best-known bookmakers. So, if you are looking to bet on Strictly, check out our top ranked sites. You can claim a welcome bonus in the process, before backing your favourite contestants. 

Online Strictly Come Dancing FAQ’s

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About James Fuller

James is a freelance writer who specialises in the world of sports and iGaming, producing engaging and accurate content for online publications, including news articles, reviews, press releases and social media marketing.