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Home » strictly come dancing

UK’s Top 10 Strictly Come Dancing Betting Sites of 2023

James Fuller
James Fuller
Betting Expert
Fact Checked by
Pavel Pudakov
Updated: 4 April 2023
Disclosure
We sometimes use affiliate links in our content, when clicking on those we might receive a commission - at no extra cost to you. By using this website you agree to our terms and conditions and privacy policy.

Strictly Come Dancing is now cemented in British culture. The television dancing contest involves celebrities and professionals, as well as a panel of industry experts. Having been around since 2004, the program attracts millions of viewers. Like other aspects of entertainment, bets can now be placed on the show. Strictly Come Dancing betting is available with many of the leading online bookmakers. On this page, we will outline the best sites for betting on Strictly Come Dancing. On top of this, we will explain how Strictly Come Dancing betting odds work and give our expert tips.

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01/02/22

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New customers residing in the UK who are at least 18 years old and who register for an account with us on any day other than Aintree’s Grand National day (15/04/2023). Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

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22/03/22

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18+ New customer offer. Min deposit £10 with promo code: GET40. A qualifying bet is a ‘real money’ stake of at least £10 using Bet Builder. Min odds 2/1 (3.0). Free Bets credited upon qualifying bet settlement, expire after 3 days and valid for football markets only. Free Bet stakes not included in returns. Withdrawal restrictions, payment methods, country & full T&C’s apply. BeGambleAware

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We’ve enhanced our UK Sportsbook Welcome Offer. Get 50% Back as a Free Bet up to £35 (normally £25) plus 10 Free Spins! A minimum of 3 bets at odds of evens (2.00) or greater is required to qualify for the max free bet, which is based on 50% back of first day losses. Even if your account is up, a single £10 Bet at the minimum odds, secures a £5 Free Bet & 10 Free Spins. UK 18+T&C’s

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Customer must turn over at least £25 on any sport with minimum odds of 1/2 (1.5) per selection. Free bet will be awarded once £25 has been turned over and settled. Available once per week (Mon-Sun).

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Max £20 refund on first bet. Bet must be placed in first 7 days of account opening. Payment restrictions apply for the promotion. T&Cs

How We Rank the Best Strictly Come Dancing Betting Sites

In many ways, those looking to bet on Strictly Come Dancing should look out for the same things in which football punters do. The best Strictly Come Dancing betting sites come with a host of services and features. However, they must first and foremost be safe. Each of our recommended bookies is licensed in the UK. They also have a variety of security measures in place. As such, punters can relax and consider the following factors when selecting where to carry out our betting on Strictly Come Dancing:

  • Markets – The latest betting on Strictly Come Dancing means that markets should be available as soon as the lineup is released. Popular markets include top male, top female and the winning couple. Meanwhile, others may be available throughout the duration of the series. When it comes to Strictly Come Dancing markets, Betfred is right up there. Even the most in-demand of punters will find something to suit their needs.
  • Odds – Strictly Come Dancing betting odds will determine how much punters make from winning bets. Although prices may appear similar between bookies, even the smallest difference can be significant. Some bookies may even offer price boosts on Strictly Come Dancing markets. 888Sport is a leading brand when it comes to odds. The bookie is well known for offering appealing prices, with Strictly Come Dancing betting being no different. 
  • Mobile – Many will place bets on Strictly Come Dancing while watching the show on television. As such, bookies must ensure that they cater well for mobile customers. In most cases, a dedicated betting app will be available, whether it be on iOS or Android. For others, bets must be placed via mobile browsers. Either way, the same number of markets and features should be found. With a top mobile app and excellent online betting Strictly Come Dancing coverage, MansionBet is well worth considering.
  • Promotions – Betting promotions are available with all online bookies. However, not all will cater for those betting on Strictly Come Dancing. Whether it be enhanced odds, money back or acca insurance offers, the terms and conditions involved must be favourable. Promos help punters to maximise winnings and minimise losses. In terms of Strictly Come Dancing betting offers, QuinnBet is a top bookie. 
  • Payments – With credit cards having been banned for gambling purposes in the UK, punters should have a number of alternative payment methods to choose from. PayPal, Neteller and Skrill are among the most popular. However, the best Strictly Come Dancing betting sites will offer quick, secure and convenient payments via a number of means. With Paysafecard, PayViaPhone, ecoPayz and PayPal being accepted, 2KBet is one of the best options for punters in this area.

Strictly Come Dancing Betting Odds 2021

With the lineup for 2021 Strictly Come Dancing having now been announced, we can reveal the odds ahead of the first show. Taking the best odds from our top ranked betting sites, the prices for each contestant look like this:

Tom Fletcher @9/2 (Betfred)

Rhys Stephenson @11/2 (888Sport)

Robert Webb @6/1 (Betfred)

Rose Ayling-Ellis @13/2 (MansionBet)

Adam Peaty @10/1 (Betfred)

Dan Walker @11/1 (888Sport)

Aj Oduda @11/1 (Betfred)

Tilly Ramsay @12/1 (Betfred)

Katie Mcglynn @12/1 (888Sport)

Greg Wise @16/1 (MansionBet)

John Whaite @16/1 (Betfred)

Judi Love @20/1 (Betfred)

Sara Davies @25/1 (MansionBet)

Nina Wadia @25/1 (Betfred)

Strictly Come Dancing Betting Markets

Punters may not find as many Strictly Come Dancing markets when compared to leading sports including football and horse racing. However, the popularity of the series means that bookies have added to options available. So, which will be the most popular Strictly Come Dancing betting 2021 markets?

Winning Couple

Strictly Come Dancing couples are made up of one celebrity and one professional. As such, as soon as the lineup has been revealed, bets can be placed on who will win the competition. The odds are likely to be the most appealing before any dancing has taken place. As the celebrities show their talent, or lack of, punters get a clearer picture as to who the favourites are. Such bets are determined by the result of the final results show only. Those backing a winner will likely be rewarded accordingly. This market will be available right up until the final.

Winning Gender

Another popular option is to bet on which gender the winning celebrity will be. For example, those having bet on a male winner would have won in 2020, when comedian Bill Bailey came out on top. In the UK, there have been six female winners to date, the same number as male winners. Odds on the two options are likely to be very similar at the start of the series, if not exactly the same. However, prices will fluctuate as the series progresses.

First Elimination 

Looking at the contestants after the lineup is announced can give fans an idea of who the best dancers will be. While this is not always accurate, some are written off even before taking to the dancefloor. This is why some bookies accept bets on which celebrity will be the first to be eliminated. The first elimination takes place on the opening week of the series. As such, punters do not have much time to take advantage of this market.

Next Elimination

Throughout the series, there will also be the option to bet on the next celeb to be eliminated from Strictly Come Dancing. There are often contestants who are in danger of going home on a weekly basis. Bets on such individuals are likely to appeal to many. 

Strictly Come Dancing Betting Tips

Whether you have been watching Strictly for the last decade or are new to the show, it is important to take a number of factors into account when placing bets. In order to give yourself the best possible chance of beating the bookies, we have written the following tips:

  1. Timing is Everything – Strictly Come Dancing odds will fluctuate regularly. Odds before the series has started will often attract Strictly Come Dancing betting punters. However, it can be worthwhile waiting a few weeks to see which celebs are the best and who strikes up the best partnership.
  2. Watch the Routines – There is no substitute to watching the dances. You can read the opinions of others, however those who are tuned in themselves will be in the best position to place bets.
  3. Listen to the Experts – While they do not always go down well, the opinions of the judges are likely to be accurate. So, even if you have little knowledge of dancing, be sure to listen to what they have to say. This could have a significant impact upon who is eliminated. 
  4. Read the Socials – Strictly winners and losers are ultimately determined by the public. As such, it is important to understand the opinions of viewers. Twitter is always busy during Strictly Come Dancing shows, with everyone turning into a dancing expert.
  5. Look at the History Books – Below, we have listed the former winners of Strictly Come Dancing. While there are no key trends, punters can still get a feel of the type of celebrity that may come out on top next time.

What is Strictly Come Dancing

Strictly Come Dancing derived from the 60’s television show, Come Dancing. Dating back to 2004, Strictly involves a panel of expert judges given their opinions on routines performed by celebrities and professional dancers. Ultimately, it is the public who vote for their favourites. The public vote determines who remains in the competition and who is eliminated. The main show is broadcast live on Saturday evening, followed by the results show on Sunday’s.

The program is now presented by Tess Daly and Claudia Winkleman, with Craig Revel Horwood, Shirley Ballas, Motsi Mabuse and Anton du Beke. A host of different styles of dancing are used, including the Walz, Foxtrot, Salsa, Rumba, Quickstep and Samba. The winner of the series will be awarded with the Glitterball Trophy. The table below shows who has won Strictly Come Dancing over the years, as well as the runners-up. 

Year Winner Runner-Up
2011 Harry Judd Chelsea Healey
2012 Louis Smith Kimberley Walsh
2013 Abbey Clancy Susanna Reid
2014 Caroline Flack Simon Webbe
2015 Jay McGuiness Kellie Bright
2016 Ore Oduba Louise Redknapp
2017 Joe McFadden Gemma Atkinson
2018 Stacey Dooley Joe Sugg
2019 Kevin Fletcher Karim Zeroual
2020 Bill Bailey Maisie Smith

Bottom Line on Betting on Strictly Come Dancing

With Strictly Come Dancing being one of the most popular television shows in the UK today, attracting over 13 million viewers regularly, it comes as no surprise that it can now be bet upon by punters. The number of Strictly Come Dancing betting sites has increased rapidly, with the list now including some of the best-known bookmakers. So, if you are looking to bet on Strictly, check out our top ranked sites. You can claim a welcome bonus in the process, before backing your favourite contestants. 

Online Strictly Come Dancing FAQ’s

How are Strictly Come Dancing betting odds calculated?

Which are the most popular online betting Strictly Come Dancing markets?

When will Strictly Come Dancing betting 2023 markets be available?

Is betting on Strictly Come Dancing legal in the UK?

Can I watch Strictly Come Dancing online?

James Fuller
James Fuller
Betting Expert

James Fuller is a sports journalist based in Bath, England. Specializing in sports and iGaming, he has worked for a variety of leading online publications in the past, having first created content for safebettingsites in 2020. James also has a degree in Sport & Leisure Management from Sheffield Hallam University. He also has a certificate in Football Communication & Digital Media from the Sports Business Institute in Barcelona, which James has used to help brands enhace their following and reputation on online platforms. With almost a decade of experience in sports writing to his name, James has received outstanding feedback from existing and former clients.

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