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Strictly Come Dancing is now cemented in British culture. The television dancing contest involves celebrities and professionals, as well as a panel of industry experts. Having been around since 2004, the program attracts millions of viewers. Like other aspects of entertainment, bets can now be placed on the show. Strictly Come Dancing betting is available with many of the leading online bookmakers. On this page, we will outline the best sites for betting on Strictly Come Dancing. On top of this, we will explain how Strictly Come Dancing betting odds work and give our expert tips.
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New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
Min deposit £10 with promo code: GET40 • A qualifying bet is a ‘real money’ stake of at least £10 using Bet Builder • Min odds 2/1 (3.0) • Free Bets credited upon qualifying bet settlement, expire after 3 days and valid for football markets only • Free Bet stakes not included in returns • Withdrawal restrictions, payment methods, country & full T&C’s apply.
You can earn £40 in Free Bets by placing a qualifying bet. You must enter the following promotional code when making your first deposit: GET40. A qualifying bet is your first ‘real money’ stake of at least £10 at odds of 2/1 (3.0) or greater placed using Bet Builder. Bets placed using a Free Bet, Cashed Out, Voided and Permutation bets. Members making their first deposits with PayPal, Muchbetter, Paysafecard, Neteller or Skrill. Free Bets will be credited upon qualifying bet settlement; occasionally, this may take up to 72 hours after bet settlement but no longer. Once credited, Free Bets expire after 3 days. Free Bets will be credited as four separate £10 tokens.
Free Bets can only be used on football markets.
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Minimum odds 1/2 (1.50). Customers will be awarded a £10 Free Bet. Customers will qualify for the Free Bet once their first £10 qualifying bets on Sports have been placed and then settled on the account. Qualifying bet can be on any sport of your choice and can be either a single or a single line multiple bet with two selections or more. Cashed out qualifying bets will not qualify for the offer. Customers must place a qualifying bet within 30 days of registration and for the bet to settle within this period to receive the Free Bet automatically. Free Bet will be credited to the account within 24 hours of the qualifying bet settling. Free Bet can be used on singles or combo on any sport. Free Bet is valid for 7 days.
The offer's open to new customers, aged 18 or over, in the United Kingdom and the Republic of Ireland using promo code VAL225. Deposit using a Debit Card or ApplePay. Place a qualifying bet of maximum £20, within 7 days of account opening. Your bet must settle in this period too. If your bet loses, we will refund your stake in cash, up to a maximum of £20. Refund will be processed within 72 hours after your bet has settled.
How We Rank the Best Strictly Come Dancing Betting Sites
In many ways, those looking to bet on Strictly Come Dancing should look out for the same things in which football punters do. The best Strictly Come Dancing betting sites come with a host of services and features. However, they must first and foremost be safe. Each of our recommended bookies is licensed in the UK. They also have a variety of security measures in place. As such, punters can relax and consider the following factors when selecting where to carry out our betting on Strictly Come Dancing:
Markets – The latest betting on Strictly Come Dancing means that markets should be available as soon as the lineup is released. Popular markets include top male, top female and the winning couple. Meanwhile, others may be available throughout the duration of the series. When it comes to Strictly Come Dancing markets, Betfred is right up there. Even the most in-demand of punters will find something to suit their needs.
Odds – Strictly Come Dancing betting odds will determine how much punters make from winning bets. Although prices may appear similar between bookies, even the smallest difference can be significant. Some bookies may even offer price boosts on Strictly Come Dancing markets. 888Sport is a leading brand when it comes to odds. The bookie is well known for offering appealing prices, with Strictly Come Dancing betting being no different.
Mobile – Many will place bets on Strictly Come Dancing while watching the show on television. As such, bookies must ensure that they cater well for mobile customers. In most cases, a dedicated betting app will be available, whether it be on iOS or Android. For others, bets must be placed via mobile browsers. Either way, the same number of markets and features should be found. With a top mobile app and excellent online betting Strictly Come Dancing coverage, MansionBet is well worth considering.
Promotions – Betting promotions are available with all online bookies. However, not all will cater for those betting on Strictly Come Dancing. Whether it be enhanced odds, money back or acca insurance offers, the terms and conditions involved must be favourable. Promos help punters to maximise winnings and minimise losses. In terms of Strictly Come Dancing betting offers, QuinnBet is a top bookie.
Payments – With credit cards having been banned for gambling purposes in the UK, punters should have a number of alternative payment methods to choose from. PayPal, Neteller and Skrill are among the most popular. However, the best Strictly Come Dancing betting sites will offer quick, secure and convenient payments via a number of means. With Paysafecard, PayViaPhone, ecoPayz and PayPal being accepted, 2KBet is one of the best options for punters in this area.
Strictly Come Dancing Betting Odds 2021
With the lineup for 2021 Strictly Come Dancing having now been announced, we can reveal the odds ahead of the first show. Taking the best odds from our top ranked betting sites, the prices for each contestant look like this:
Tom Fletcher @9/2 (Betfred)
Rhys Stephenson @11/2 (888Sport)
Robert Webb @6/1 (Betfred)
Rose Ayling-Ellis @13/2 (MansionBet)
Adam Peaty @10/1 (Betfred)
Dan Walker @11/1 (888Sport)
Aj Oduda @11/1 (Betfred)
Tilly Ramsay @12/1 (Betfred)
Katie Mcglynn @12/1 (888Sport)
Greg Wise @16/1 (MansionBet)
John Whaite @16/1 (Betfred)
Judi Love @20/1 (Betfred)
Sara Davies @25/1 (MansionBet)
Nina Wadia @25/1 (Betfred)
Strictly Come Dancing Betting Markets
Punters may not find as many Strictly Come Dancing markets when compared to leading sports including football and horse racing. However, the popularity of the series means that bookies have added to options available. So, which will be the most popular Strictly Come Dancing betting 2021 markets?
Winning Couple
Strictly Come Dancing couples are made up of one celebrity and one professional. As such, as soon as the lineup has been revealed, bets can be placed on who will win the competition. The odds are likely to be the most appealing before any dancing has taken place. As the celebrities show their talent, or lack of, punters get a clearer picture as to who the favourites are. Such bets are determined by the result of the final results show only. Those backing a winner will likely be rewarded accordingly. This market will be available right up until the final.
Winning Gender
Another popular option is to bet on which gender the winning celebrity will be. For example, those having bet on a male winner would have won in 2020, when comedian Bill Bailey came out on top. In the UK, there have been six female winners to date, the same number as male winners. Odds on the two options are likely to be very similar at the start of the series, if not exactly the same. However, prices will fluctuate as the series progresses.
First Elimination
Looking at the contestants after the lineup is announced can give fans an idea of who the best dancers will be. While this is not always accurate, some are written off even before taking to the dancefloor. This is why some bookies accept bets on which celebrity will be the first to be eliminated. The first elimination takes place on the opening week of the series. As such, punters do not have much time to take advantage of this market.
Next Elimination
Throughout the series, there will also be the option to bet on the next celeb to be eliminated from Strictly Come Dancing. There are often contestants who are in danger of going home on a weekly basis. Bets on such individuals are likely to appeal to many.
Strictly Come Dancing Betting Tips
Whether you have been watching Strictly for the last decade or are new to the show, it is important to take a number of factors into account when placing bets. In order to give yourself the best possible chance of beating the bookies, we have written the following tips:
Timing is Everything – Strictly Come Dancing odds will fluctuate regularly. Odds before the series has started will often attract
punters. However, it can be worthwhile waiting a few weeks to see which celebs are the best and who strikes up the best partnership.
Watch the Routines – There is no substitute to watching the dances. You can read the opinions of others, however those who are tuned in themselves will be in the best position to place bets.
Listen to the Experts – While they do not always go down well, the opinions of the judges are likely to be accurate. So, even if you have little knowledge of dancing, be sure to listen to what they have to say. This could have a significant impact upon who is eliminated.
Read the Socials – Strictly winners and losers are ultimately determined by the public. As such, it is important to understand the opinions of viewers. Twitter is always busy during Strictly Come Dancing shows, with everyone turning into a dancing expert.
Look at the History Books – Below, we have listed the former winners of Strictly Come Dancing. While there are no key trends, punters can still get a feel of the type of celebrity that may come out on top next time.
What is Strictly Come Dancing
Strictly Come Dancing derived from the 60’s television show, Come Dancing. Dating back to 2004, Strictly involves a panel of expert judges given their opinions on routines performed by celebrities and professional dancers. Ultimately, it is the public who vote for their favourites. The public vote determines who remains in the competition and who is eliminated. The main show is broadcast live on Saturday evening, followed by the results show on Sunday’s.
The program is now presented by Tess Daly and Claudia Winkleman, with Craig Revel Horwood, Shirley Ballas, Motsi Mabuse and Anton du Beke. A host of different styles of dancing are used, including the Walz, Foxtrot, Salsa, Rumba, Quickstep and Samba. The winner of the series will be awarded with the Glitterball Trophy. The table below shows who has won Strictly Come Dancing over the years, as well as the runners-up.
Year
Winner
Runner-Up
2011
Harry Judd
Chelsea Healey
2012
Louis Smith
Kimberley Walsh
2013
Abbey Clancy
Susanna Reid
2014
Caroline Flack
Simon Webbe
2015
Jay McGuiness
Kellie Bright
2016
Ore Oduba
Louise Redknapp
2017
Joe McFadden
Gemma Atkinson
2018
Stacey Dooley
Joe Sugg
2019
Kevin Fletcher
Karim Zeroual
2020
Bill Bailey
Maisie Smith
Bottom Line on Betting on Strictly Come Dancing
With Strictly Come Dancing being one of the most popular television shows in the UK today, attracting over 13 million viewers regularly, it comes as no surprise that it can now be bet upon by punters. The number of Strictly Come Dancing betting sites has increased rapidly, with the list now including some of the best-known bookmakers. So, if you are looking to bet on Strictly, check out our top ranked sites. You can claim a welcome bonus in the process, before backing your favourite contestants.
Online Strictly Come Dancing FAQ’s
How are Strictly Come Dancing betting odds calculated?
Before the first dances have taken place, odds are likely to be calculated based on the celebrities themselves. Those coming from a sporting or acting background could well have an edge. However, past winners have included comedians, politicians and reality TV stars.
Which are the most popular online betting Strictly Come Dancing markets?
In terms of betting on Strictly, popular markets include winning couple, winning gender, leading male, leading female, first elimination and next elimination. A small number of additional markets may also be available.
When will Strictly Come Dancing betting 2023 markets be available?
The lineup for Strictly Come Dancing 2023 is expected to be announced in August. The series is due to get underway in September, with markets being available right up until the final in December.
Is betting on Strictly Come Dancing legal in the UK?
Yes. Strictly Come Dancing is one of many TV and award shows that can now legally be bet on. All of the sites listed on this page are licensed and regulated by the Gambling Commission in the UK.
Can I watch Strictly Come Dancing online?
Strictly Come Dancing can only be viewed legally online via the BBC iPlayer. Live shows take place on both Saturday and Sunday evening’s while the series is running. Unfortunately, Strictly Come Dancing is not available through bookmaker live streaming services.
James Fuller
Betting Expert
James Fuller is a sports journalist based in Bath, England. Specializing in sports and iGaming, he has worked for a variety of leading online publications in the past, including MailOnline and Coral. James also has a degree in Sport & Leisure Management from Sheffield Hallam University.
He also has a certificate in Football Communication & Digital Media from the Sports Business Institute in Barcelona, which James has used to help brands enhace their following and reputation on online platforms. With almost a decade of experience in sports writing to his name, James has received outstanding feedback from existing and former clients.