There’s never been a better time to be a sports bettor in Sweden. For starters, there are a whole range of excellent international brands who are more than happy to accept your business. On top of that though, there are also an increasing number of betting sites based in Sweden itself. These will often cover all the biggest local markets, allow you to make payments in krona, and provide a Swedish-language version of their website.
In this article, you’ll learn everything you need to know about Swedish betting sites. We’ll explain how to pick the best one for your needs, the special offers you can use, give you some tips on making a profit, and plenty more besides.
10 Best Betting Sites in Sweden
There are literally dozens of sportsbooks out there who are more than happy to welcome Swedish bettors. Of course, the actual quality of those sites can vary significantly, which is why we’ve taken the time to evaluate all of your major options in detail. This evaluation was carried out according to a specific set of criteria, with these being some of the most important areas we focused on.
The number of sportsbooks that are actually based in Sweden is growing healthily. Swedish brands such as LeoVegas have enjoyed success across Europe, and the likes of Betsson – while not quite as well-known abroad – have also built up an impressive track record.
As you can see in our list of the 10 best betting sites, towards the top of this page, there are also a number of international sportsbooks which accept Swedish customers. These include 888sport, Bethard, and Unibet (which was actually founded by a Swede – Anders Ström).
The main advantage of going with an international betting site is – quite simply – its size. These bookies will likely offer more markets, broader customer service coverage, and a wider range of payment methods. They will not necessarily, however, provide either superior prices or better special betting offers.
Even the best online betting sites for international customers, however, won’t provide the same comfort level for Swedish punters as native brands. The latter will usually provide their entire website in both Swedish and English. International sites won’t usually accept deposits directly in krona either, instead requiring you to pay in euros. That’s not a disaster, but will almost certainly lose you a little money on a currency conversion.
Welcome offers provide the quickest opportunity – by far – to grow your new account with a bookie. They might only be short-term deals, but the rewards you get can prove incredibly useful going forwards.
Even among our 10 best betting sites, you’ll only really find two main forms of sign up deal in Sweden right now. That said, both types are highly enticing, and provide clear value to newcomers in very different ways.
On both new betting sites and older ones, this is the most common type of welcome offer for Swedish punters. It’s usually an excellent deal though, typically doubling your spending power on a platform immediately. To trigger this deal, you must simply make a deposit equal to or more than a certain amount. Do so, and you’ll immediately get that deposit matched by the bookie. On Swedish sites, this match is usually a full 100%, meaning that – if you deposit 1,000kr – you’ll be given another 1,000kr.
There is a catch here, however. While you’ll often be able to use that bonus quickly, you’ll need to complete a rollover requirement before withdrawing any winnings. If there’s a ‘3x deposit + bonus rollover requirement’, for instance, then – based on our previous example – you’d need to wager through 6,000kr ([1,000 +1,000] x 3).
If deposit matches sound appealing to you, here are three of the best deals you can get right now:
‘Bet and Get’
These welcome offers aren’t quite as common as deposit matches in Sweden, but they’re still pretty easy to find. They’re also the easiest way to get free bet tokens, which can then either be used for regular sports gambling, or something like a no-risk matched betting strategy.
To get the ball rolling here, you must place a qualifying wager matching certain requirements – minimum odds, minimum stake, and so on. If you do so correctly then you’ll receive some free bets, regardless of whether or not your qualifying wager won. These free bets will preferably be split into multiple tokens, rather than being given to you as a lump sum. In these cases, you can spread your exposure across multiple markets when using them.
Here is the top ‘Bet and Get’ offer you can use in Sweden at the moment:
Whichever betting offer you try to use, on whatever Swedish betting site you’re signed up with, you absolutely must check the T’s & C’s beforehand. Nothing is more frustrating than attempting to trigger a deal, and spending your money on a qualifying wager, only to discover you missed a key piece of the small print.
These are the four key areas to look at when checking out betting offers.
The quickest way to get started with your betting in Sweden is simply to pick one of our recommended sites, at the top of this page. If you’d prefer to conduct your own investigation though, here are the key steps you can take.
As a bettor in Sweden, you’ll find an incredible amount of betting markets available to you at any one time. Most sports betting sites will have between 20 and 30 different sports represented, with many of those providing daily opportunities for gambling.
Let’s take a look at three of the most popular sports markets in Sweden, plus a more general overview of your other choices.
As in most European countries, football is the most popular sport – by far – in Sweden. All free betting sites will bless you with a huge number of individual markets in this area, with football sections tending to dominate most sportsbooks.
Within these, you’ll find a great mix of pre-match and in-play opportunities. You’ll not only be able to bet on the Allsvenskan, but also all the top European leagues and cups, from the Premier League to the Champions League. Alongside regular Match Result wagers, we’d recommend placing Both Teams to Score and Over/Under Goals bets, sticking to around 1.5-2.5 goals for the latter.
Ice hockey is Sweden’s second-biggest sport, and also enjoys almost universal coverage from free betting sites. These will tend to focus on the NHL, as the world’s biggest hockey competition, but the bigger bookies will also let you bet on the Swedish Hockey League.
Again, you’ll find both pre-match and live betting opportunities here. While the former might be more straightforward, the latter can actually give you more opportunities to make major profits, thanks to hockey’s potential for both upsets and momentum swings.
The popularity of gambling on video games has risen dramatically in Sweden, so it’s no surprise to see PUBG betting sites, CSGO betting sites, and more general eSports betting sites being regularly created. Most non-specialist sportsbooks will also feature an eSports section nowadays.
The most popular titles to wager on here are CSGO, Dota 2, and LoL. FIFA and Rainbow Six also enjoy solid coverage, though. As with real-life sports, you can bet pre-match, in-play, and outright, with the latter markets usually being reserved for only the biggest competitions (such as the Swedish DreamHack tournaments). The best eSports betting markets can be found on Unibet, Betsson, NordicBet and 888Sport.
Alongside the sports mentioned, you’ll usually find dozens of other markets provided by new betting sites and older ones. These typically include:
The actual number of wagers will vary dramatically between markets. While most tennis tour events will be represented, for example, you’ll often only find the major championships in place for golf. If there’s a specific sport you want to wager on, to the exclusion of all others, make sure it’s fully covered by a sportsbook before signing up.
Even if you like everything else about a bookie – its promotions, mobile apps, user interface, and so on – its simple odds are still incredibly important. If the prices are unreasonably low, then you’ll always be facing an uphill battle to make a profit. You can rest assured that all the best betting sites we’ve recommended for Swedish bettors provide fair and competitive odds. We’ve listed three of the very best examples below. If you want to find your own bookie though, be sure to check this out in advance before signing up.
Doing so is straightforward. Find a handful of specific matchups, whether on football or any other sport. Check out the odds on our recommended sportsbooks, then compare these to the prices on the site you’re looking at. If you find that the latter is low-balling its users, discard it immediately.
The range of available payment methods can vary dramatically from bookie-to-bookie. In the worst cases, you’ll be limited purely to Visa and Mastercard. Nowadays though, most betting sites will offer a few more choices to Swedish bettors.
Some of the most popular methods right now are eWallets, like PayPal, Skrill, and Neteller. These provide the fastest deposits and withdrawals, and are extremely easy to use. The only downside is that – even if your bookie doesn’t charge transaction fees – the payment provider often will.
As for specifically Swedish payment methods, Swish is the most commonly-supported. Sites like Unibet will not only accept it, but also allow you to deposit directly in krona. Trustly – another popular choice in Sweden – is also used by a whole range of bookies to facilitate bank transfers.
|Payment Method||Fees||Min Deposit||Min Withdrawal|
|Debit/credit card||0%||100 SEK||100 SEK|
|Trustly bank transfer||0% (banks may charge)||300 SEK||300 SEK|
|Apple Pay||0%||100 SEK||N/A|
|Neteller||1.9-4.95%||150 SEK||150 SEK|
|Skrill||0% (withdrawal fee may apply)||150 SEK||150 SEK|
|Swish||0%||25 SEK||25 SEK (50,000 max.)|
The popularity of on-the-go betting in Sweden has increased dramatically in recent years, as it has elsewhere across Europe. Its appeal isn’t hard to see, with a good mobile app allowing you to place whatever bets you like, wherever you are, whenever you like.
If this is important to you, you must check out a bookie’s mobile features in advance. If there’s a mobile app available, you should be able to download this and use it for free, without signing up. Even if the sportsbook only has a mobile version of their main site, this should still be the case.
There are three main things to evaluate here.
Firstly, confirm that all the same markets are available on mobile, along with the most important special features, especially in-play and cash out tools.
Secondly, gauge how you actually find the platform to navigate. Can you find everything you’re looking for easily, or are you struggling to locate even the most basic sections?
Finally, evaluate how it performs on your particular device. If your phone or tablet is a little older, for example, it might struggle to load sites or apps which use a lot of graphics and animations.
To give you an idea of where to start, here are three betting sites which we can specifically recommend for their mobile features.
Online gambling is completely legal in Sweden. Physical bookmakers and casinos were legalised in 1994, and online betting sites followed in 2002. The rules were updated in 2019 via the Swedish Gambling Act, but this didn’t change anything for bettors, only affecting sites applying for a license.
For casinos, there is a monopoly in place in Sweden. Only four specific casinos operate in the country, all of which are owned by the government-operated Svenska Spel. With online betting sites, however, there’s a lot more freedom, with dozens of brands based in and outside Sweden allowed to accept customers. All legitimate online sportsbooks in Sweden are regulated for security and fairness by the Swedish Gambling Authority, or Spelinskeptionen.
In Sweden as elsewhere, there’s no guaranteed path to making money from your sports betting. There are tactics you can use to greatly improve your chances though, with these being five of the best betting tips.
The popularity of sports betting in Sweden is soaring. Whether you’re a fan of football, ice hockey, CSGO, or any other sport, this is an excellent time to get involved.
If you want to find your own betting sites, follow our advice from the first section of this article. If you want to take an easier route though, simply check out our 10 best online betting sites at the top, and take a closer look at the ones which most appeal to you. Either way, we wish you an enjoyable and responsible betting experience.
You can find the 10 best options at the top of this page. Betsson and LeoVegas are both excellent bookies based in Sweden, while Unibet and 888sport have proven international track records.
Visa and Mastercard are almost universally accepted, and Swish is a popular option with Swedish brands. You’ll usually find at least a couple of eWallets - like Neteller, Skrill, or PayPal - supported too, along with bank transfer (often enabled via Trustly).
Most modern betting sites will have an eSports section, with CSGO being one of the most widely-covered individual markets. NordicBet and 22Bet are particularly good options here, with both allowing you to wager pre-match and in-play on all major competitions, including DreamHack.
You shouldn’t be afraid to try new bookies, as long as they’re licensed by a regulatory body. Common advantages of doing so are bigger bonuses, better odds, and - since they have fewer users - quicker customer service. The obvious disadvantage is a lack of track record, with less feedback available to check out before signing up.
Yes. It has been legal in-person since 1994, and online since 2002. All legitimate betting sites in the country are regulated by the Swedish Gambling Authority