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As the phenomenon of online betting has grown over the last decade, so has the number of bonuses and promotions offered by sports betting operators. These are used by firms to offer new customers an incentive and reward existing customer. Just as players have a huge choice of online bookmakers, they also have a rather large number of bonuses, promotions and sign-up offers to select from. The new customer offer is often the deciding factor for a punter who is in the process of choosing a bookmaker to open an account with. New player promos often require a bonus code. In this article we look at the Ladbrokes promo code, as well as the various other promos available at one of the oldest and most famous bookmakers in the UK.

144 codes CLAIMED

Bet £5 Get £20 in Free Bets

  • Win £100 with 3 correct scores, free to play
  • Free daily odds boost on any sport
  • Boost, insure & track your ACCA
Receive £20 worth of free bets (4x £5 tokens) when you sign up and stake £5+ on sports markets at Ladbrokes. Free bets are valid for 7 days of account registration, with stakes not being returned, while deposits made using prepaid cards, Moneybookers, Paypal, Paysafe, Neteller or Skrill will not qualify. Wagering req apply.

What is the Ladbrokes promo code? 

Bonus codes, or promo codes, as they’re often known, allow new customers to benefit from a sign-up offer. In the case of Ladbrokes, the promotion code ensures that new players receive £20 in free bets following an initial first bet of £5 upon opening a Ladbrokes account. This is known as a wagering requirement. The current Ladbrokes promo code is ‘20FREE’. During the registration process, new customers simply need to enter this code to take advantage of the offer mentioned above.

The latest Ladbrokes promo codes:

Ladbrokes Offers Ladbrokes Bonus Description Ladbrokes Promo Code
Ladbrokes Sports Bet £5 Get £20 in Free Bets 20FREE
Ladbrokes Casino Stake £10 Get £50 Casino Bonus + 20 Spins No Ladbrokes casino promo code required
Ladbrokes Poker Deposit £20 Get £30 in Tickets No Poker promo code required
Ladbrokes Games Deposit £10 Get £50 Welcome Bonus No Ladbrokes Promo Code required
Ladbrokes Bingo Bet £10 Get a £40 Welcome Bonus No Ladbrokes Promo Code required

How to sign up and redeem a Ladbrokes bonus code

OK, so we know what the new customer offer is, as well as what the Ladbrokes promo code is, but how exactly do new customers go about creating a new account and redeeming the offer? Here is a step-by-step guide.

Step 1: Visit the Ladbrokes Site or Ladbrokes App

First off, visit the Ladbrokes Sportsbook page by clicking the ‘Visit Ladbrokes’ button below.

Upon visiting the desktop site or the Ladbrokes app, click where it says ‘JOIN’ in the top right corner. Doing this will open up a new registration form  where you’ll be asked to enter an email address. You’ll then create both a username and a password.

Ladbrokes promo code

Step 2: Fill out Personal Details

Moving on, you’ll be asked to now enter your personal details, such as first name, last name and D.O.B. Once you have completed this section simply move on to the third step by clicking the green ‘CONTINUE’ button.

Ladbrokes promo code

Step 3: Set Min deposit Limits And Redeem Ladbrokes Promo Code

Lastly, you’ll be asked to enter information such as a security question and answer, as well as deposit limits. It is at this point where you can enter the bonus code. Using this article, simply select the Ladbrokes betting promo code, which is ’20FREE’, and enter it into the section that is highlighted. You’ll then be good to go with a welcome bonus of four free £5 bets.

Ladbrokes promo codeLadbrokes Sports Betting new customer sign-up offer

The current new customer sign-up offer at Ladbrokes enables punters to kickstart their betting with £20 in free bets. As shown above, all you need to do is visit Ladbrokes website on your desktop or mobile device (IOS or Android app), create an account, which should take no more than five minutes. After you’ve registered as a new UK player, you simply need to make an initial first deposit, place a £5 bet and you will receive £20 in free bets. These free bets come in the form of four £5 bet.

As you might expect, T&C’s apply. Here is a breakdown of the main terms and conditions surrounding the Ladbrokes sign-up offer:

  • The four free £5 bets must be used within seven days of registering at min odds 1/2
  • Available to new customers only.
  • Unfortunately, this promo is not available to new customers that open an account and use a alternative deposit types such as Prepaid Cards, Moneybookers, Paypal, Paysafe, Neteller or Skrill.
  • The stake of your free bet is not returned with any winnings.
  • Free bets will not be returned if your free bet wager becomes void.
  • The new customer offer cannot be used in conjunction with any other Ladbrokes promotion.

This offer is the standard new customer offer at the Ladbrokes sportsbook, though punters looking to gamble in other ways certainly haven’t been left out. See the table above for details of the new customer offers for casino, poker, games and bingo.

Why would you join Ladbrokes?

ladbrokes logoLadbrokes, who offer a desktop site, as well as both android and IOS Ladbrokes mobile apps, are one of the UK’s oldest and most recognisable sports betting providers. You’ll be hard pushed to avoid the well known branding when searching for UK betting sites, but why would you choose the bookmaker that has been around for over 100 years?

Well, in addition to a very respectable sign-up offer and customer support service, there are other Ladbrokes offers, as well as free bets. Additionally, Ladbrokes provides players with a multitude of sports to bet on, they offer an huge variety of live streams, there’s no shortage of markets or competitions to bet on either.

Furthermore, if you’re looking for a well designed, easy-to-use platform, then Ladbrokes have got you covered, while their mobile app is up there with the best too.

Ladbrokes free bets

New customer offers, deposit bonuses and promotions are all pleasing but the buck doesn’t stop there, no. Ladbrokes also offer their players free bets from time to time. What is a free bet? A free bet does exactly what it says on the tin. Punters will be given a free bet offer worth a certain amount, which they will be able to wager on something of their choice. Therefore, the bet costs the player nothing.

For example, Ladbrokes may provide an existing customer with a free £10 football bet. This means that the player can use the free bet to place a football bet using a £10 stake that they do not need to pay for. Should the bet win, the punter will receive the winnings only. Normally, both the winnings and the stake are returned to the player, though free bets don’t require the punter to stump up anything, no stake money is returned. Alternatively, should you choose to use your free bet for an each-way bet, say on the horses for example, you can use the free bet in full or for part of the bet. If it’s a £10 free bet, you could have £5 each-way, or have £10 each-way and cover half of the bet with the free bet and half with your own stake.

A slightly different example would be Ladbrokes 1-2-FREE, which is a free bet with a twist. Essentially, we’re talking about a free-to-play game that provides punters with the chance to win £100 in cash. All you have to do is select the correct score of three specified football matches. If you’re successful, £100 cash will be yours.

It’s also worth noting that free bets generally come with an expiry. For example, a Ladbrokes customer may be given a £10 free bet on October 30th, which must be used within seven days. Similar stipulations are also likely to apply with things such as free spins. Sometimes, other t&cs apply.

Ladbrokes promotions

Right now, there’s no shortage of promotions at Ladbrokes, some of which require promotional codes. not only offer a more than reasonable sign-up bonus, but who provide both new and existing customers with lots of sport-specific, live casino and poker offers.

Here is a list of the current promotions on offer at Ladbrokes:

As well as their new customer offer, which provides players with a handy set of four £5 free bets, Ladbrokes are currently running a selection of other promotions. Some relate to Ladbrokes sports, some to Ladbrokes Bingo, some to the live casino, while some relate to Ladbrokes Poker. Here’s a list:

  • 5-A-SIDE – build a football bet by picking five players, choosing which stats to feature and how high or low you want the odds.
  • 1-2-FREE – free-to-play game where players predict three correct scores to be in with a chance of winning £100 cash.
  • ODDS BOOST – Free daily odds boost on any sport, for example horse racing or greyhound racing.
  • #GETAPRICE – tweet Ladbrokes and get odds on anything of your choice
  • INSTANT SPINS – Spin the wheel for free for a chance to win £100 cash, bonuses or free spins
  • EXTRA PLACE RACES – Get an extra place when betting each-way on horse racing. Selected races every day.
  • ROULETTE – Live casino boosts of up to 500x of your stake. New customers only.
  • BINGO BONUS – Get a £25 bingo bonus when you open an account and spend £5 or more. New customers only.

Top Promotions From Other Leading Bookmakers This Month

We’ve handpicked the best sports betting promotional offers available at top UK bookmakers this month. Take advantage of these promotions that offer a genuine reward and realistic wagering requirements.

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To bring things to a close, the Ladbrokes promo code allows punters to take advantage of a more than reasonable welcome offer. By playing with a sportsbook that offers best odds guaranteed, early cash out, lots of betting markets, impeccable in-play betting, a huge variety of bet types, a Ladbrokes customer can enjoy a very acceptable online betting experience. Not only do new players benefit from the sign-up offer, but they can take advantage of live streaming of different sporting events, a plethora of choice, as well as bingo games, best poker freerolls, slots and casino entertainment, such as blackjack and the roulette table. In summary, we’re talking about a well-rounded bookmaker that has something for everyone, though those looking for variety from a sportsbook perspective will be particularly well looked after.


Can I withdraw my new customer bonus?

In short, no. Punters are not rewarded with cash, but with free bets. A first bet of £5 bet earns punters four £5 free bets. Each of these free bets must be placed before a withdrawal can be made. Ladbrokes will debit the free bet stake from any returns. Winnings that stem from the free bets are available for withdrawal.

Is it easy to open a new Ladbrokes account?

Very easy. As shown above, a player simply has to visit either the desktop site or the mobile app and hit the 'Join' icon. Providing that you have all the necessary information to hand, e.g. name, D.O.B, address, email etc, creating a new account should take no more than five minutes.

Can I get £20 in free bets if I’m not a new customer?

Unfortunately, the ‘Bet £5 Get £20’ promo is for new players only, though all is certainly not lost for existing players. Over the course of a year, Ladbrokes roll out a range of promotions, bonuses and free bets for those players who already have an account. For example, existing customers can enter the free-to-play score predicting game, where all they must do is predict three correct scores to be in with a chance of winning £100 in cash.

How many promotions do Ladbrokes run at the same time?

This varies depending on the time of year, but in general, Ladbrokes tend to have 10-12 bonuses running at any one time. If there’s a major sporting event on, such as the Olympics or the World Cup, the number of bonuses and free bets is likely to increase.

Can I view live streams at Ladbrokes?

Yes. Live streaming is widely available at Ladbrokes, with streams for a variety of sports, in a variety of countries, covering lots of different competitions, tournaments and leagues. Unlike some sites, the live streaming at Ladbrokes is free if you’re logged into your account. There's no qualifying bet. However, there is one small stipulation. Players must have a positive account balance of at least £1 to access streams.

How will my withdrawals be processed?

Typically, punters will choose to have their funds processed via bank transfer, which usually takes between two and five days to go through. Much like payment methods and deposit types, there are other withdrawal options, such as Skrill, Neteller and PayPal.

About Bradley Gibbs

Freelance sports betting writer, focusing primarily on football in the form of match previews and betting strategy. Over the last few years, Bradley has written for numerous publications, including popular UK newspaper Racing & Football Outlook.