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Home » great british bake off
Lee Bassin
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The Great British Bake Off has not only been one of the UK’s most popular programmes for over a decade but has also inspired vast numbers of people to dust off their aprons and try baking themselves. And just like many of the most popular reality TV shows, having a bet on Bake Off is also a popular pastime.

So we’ve raided our baking cupboard and cleaned our mixing bowls to create a sweet treat of our own, which is a guide to British Bake Off betting. We’ll be outlining the most popular betting markets and taking you through all the key features of the best online sportsbooks. And of course, we’ll be adding a light dusting of betting insights along the way!

Top UK Bookies with Bake Off Betting markets

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The Best Bake Off Betting Sites

Before we go into more detail about the top five sportsbooks that accept Bake Off bets, here’s a rundown of the top 10 betting sites on our list.

  1. Betway – Next Bake Off host betting market
  2. BoyleSports – Excellent Range of Entertainment Markets
  3. bet365 – Britain’s Biggest Bookmaker
  4. QuinnBetBest for Cashback Offers
  5. Betfred – Brilliant Betting Blog
  6. William Hill – Best for Boosts and Insurance Offers
  7. Vince Vegas – Free Bet Mondays Offer
  8. 10Bet – New and Improved Betting App
  9. Bet StormExcellent Loyalty Programme
  10. 888sport – Trending Bets Feature

Reviews of the Top 5 Sites to Bet On The Great British Bake Off

Now, it’s time for a deeper dive into the very best online sportsbooks that offer Bake Off betting markets. In addition, our list of pros and cons will also help you decide for yourself which site is most worthy of your time and money!

1. Betway – Next Bake Off Host Betting Market

If you want to bet on Bake Off then Betway should be your first port of call, due to the fact that they are the only bookmaker in our top 10 to offer odds on the next host. So whether you’re sweet on Ellie Taylor’s chances or think that Richard Ayoade’s stock will rise like a perfectly cooked souffle, you can put your money (not your cake) where your mouth is!

And, if previous Bake Off seasons are anything to go by, you will also be able to wager on a wide variety of markets before and during the show, including the overall winner and next elimination. Furthermore, Betway is fully licensed by the UK Gambling Commission and has also been known to boost the odds of some of their entertainment markets, so it’s worth looking out for that too! You can also take advantage of a wide range of betting promotions at Betway, such as their Free Bet Club and Acca bonuses.

Betway Bake Off New Host Market

fa_shield-checkWhat we like:

  • Risk-free Acca new customer offer
  • Early Bake Off markets including who will be the new host
  • Free Bet Club
  • Excellent betting blog with entertainment articles
  • Accumulator offers

fa_shield-closeWhat we don’t:

  • You can’t look at the full list of promotions unless you have set up an account

2. BoyleSports – Excellent Range of Entertainment Markets

From placing a bet on Bake Off to wagering on who will be the next James Bond, BoyleSports has one of the best selections of entertainment markets we have seen. In addition, at the time of writing, we found price boosts relating to the Eurovision Song Contest, which bodes well for when Bake Off rolls around!

However, price boosts aren’t the only special deals on offer at BoyleSports, as when you have a bet on Bake Off you can also benefit from their Acca Loyalty Club, which will reward you with a free £5 Acca when you place five multiple bets with a minimum of five settled legs each.

BoyleSports home page 1

fa_shield-checkWhat we like:

  • One of the most trusted bookmakers in the UK
  • Excellent range of TV, film and novelty betting markets
  • Daily price boosts including entertainment markets
  • Acca Boost, Insurance and Acca Loyalty Club
  • Betting blog

fa_shield-closeWhat we don’t:

  • Acca rewards don’t apply to TV and Entertainment bets

3. bet365 – Britain’s Biggest Bookmaker

Even if you’re a sports fan that never placed a bet, chances are that you will still be familiar with bet365. And that’s thanks to the fact they have a wide range of sponsorship deals across multiple sports, in addition to a longstanding partnership with Brand Ambassador Ray Winstone, one of Britain’s best actors.

As one of the biggest bookmakers in the world, bet365 could easily rest on its laurels but that is not what propels you to the top, so we’re pleased to report that the range of special betting offers and features on show is superb. In addition, social media savvy punters will be delighted with bet365’s Facebook and Twitter offerings, with exclusive competitions and lots of sports and entertainment content, including Bake Off and other reality shows!

bet365 Special Bets

fa_shield-checkWhat we like:

  • Excellent range of entertainment markets
  • Great social media presence including special features and competitions
  • Bet Builder feature across multiple sports
  • Early payout and accumulator bonuses
  • Edit your existing bets

fa_shield-closeWhat we don’t:

  • Uninspiring site design

4. QuinnBet – Best for Cashback Offers

When it comes to rewarding their customers for placing bets, QuinnBet is one of the very best bookies in the business. And it all starts with their welcome offer, which is one of the best we have come across. QuinnBet will refund 50% of your first day’s losses as a Free Bet up to £35, meaning you can try a few speculative punts with big potential returns that can swell your Bake Off betting bankroll, safe in the knowledge that you will get half of your losses back.

The perks don’t end there though and that’s because QuinnBet also has one of the widest selections of existing customer deals we have seen, across multiple sports. In addition, their cashback deals are second to none among British online sportsbooks.

And if you’re interested in the Great British Bake Off betting side of things, there are a number of special offers that you can take advantage of. There’s an accumulator bonus where your winnings could be boosted by up to £50. Furthermore, QuinnBet has a great cashback offer where 25% of your weekly sportsbook losses will be refunded as a free bet, also up to £50.

QuinnBet Home Page

fa_shield-checkWhat we like:

  • Unique new customer deal
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  • Acca Bonus for winning accumulator bets
  • Huge range of promotions across multiple sports
  • Daily free bets across different sports

fa_shield-closeWhat we don’t:

  • Heavy racing bias could be a negative for for TV betting fans

5. Betfred – Brilliant Betting Blog

Sports betting fans can call on a huge range of news articles and expert opinion pieces when it comes to picking their bets, many of which are available at the sportsbooks themselves. However, the same cannot always be said about TV betting markets such as Bake Off, which is a shame as many people who enjoy a bet on Bake Off will be punting novices.

This is why it’s refreshing to see that the Betfred blog features a nice selection of articles relating to TV and film betting, including news and expert tips. So, if you fancy a Bake Off winner bet before the series starts, but can’t spare the time to do any research, you should be able to find a series preview on Betfred.

Betfred Entertainment Betting Blog

Can You Bet On Bake Off?

Betting on the outcome of TV programmes such as Dancing On Ice, Love Island, Strictly Come Dancing and The Masked Singer has grown in popularity in recent years. And so it follows that some of the very best online sportsbooks have sat up and taken notice, with many now offering a number of betting markets relating to those shows, in addition to GBBO.

Placing a Bake Off bet is pretty easy, but the main thing to know is how to find the particular market that you are looking for, although your preferred site may have a search function, which makes life a lot easier!

Alternatively, if you look on the left-hand side of the home page you will be able to find Bake Off betting markets by clicking on “Specials”, “Novelty” or sometimes “TV”. From there, you will see a list of all the TV and Entertainment markets and you just need to click on “Bake Off”, followed by the market you wish to bet on.

Then it’s a simple case of clicking the price next to the outcome you wish to wager on and it will appear on a betslip on the right-hand side of the screen. Input your stake, press “Place Bet” and enjoy the show!

British Bake Off Betting Odds 2024

With the next series of British Bake Off due to be filmed in the summer of 2023, there are no odds available at the time of writing. However, going by past series we’d expect the British Bake Off contestants to be announced in early September, ready for the show’s start later in the month. And that means GBBO winners odds shouldn’t be too far behind!

Bet on Who Will be the Next British Bake Off Host

Comedian and Actor Matt Lucas announced in December 2022 that he would be stepping down from his presenting role on the Great British Bake Off after hosting the show alongside fellow funnyman Noel Fielding for three series. Unsurprisingly, that announcement set off a frenzy of speculation about who would replace Lucas when Bake Off returns to our screens in autumn 2023.

Lee Bassin profile-image
Lee Bassin

Sara to Secure The Presenter Spot?

If you think that the Bake Off team are going to go for a female presenter to replace Matt Lucas but want to get better odds, then a wager on comedian, writer and actress Sara Pascoe, who has impressed when presenting “The Great British Sewing Bee”, could give you a good run for your money.

And Betway has stolen a march on their rival Bake Off betting sites by being the only site at the time of writing to offer odds on who the new host will be. Actress, writer and comedian Ellie Taylor is currently the bookies’ favourite, partly off the back of her appearance on Strictly Come Dancing in 2022 and also due to the fact that she has proven herself to be one of Britain’s funniest TV personalities.

Here are the main contenders to pick up the mixing bowl from Matt Lucas!

Celebrity  Odds
Ellie Taylor 9/2
Richard Ayoade 5/1
James Acaster 6/1
Claudia Winkleman 7/1
Crystelle Pereira 10/1
Alex Horne 12/1
Katherine Ryan 16/1
Matt Berry 16/1
Sara Pascoe 16/1
Oti Mabuse 18/1
Colin Murray 20/1

The Most Popular Bet On Bake Off Markets

Placing a bet on the Great British Bake Off is a relatively simple affair, with just a few markets commonly found at the best online sportsbooks. However, you should always be on the lookout for special Bake Off Bets too, such as the age of the winner, that may be on offer at selected bookmakers.

Overall Winner

Before a single egg has been cracked you can place a Bake Off winner bet and that market will remain throughout the whole series. And of course, the best value odds will be available before the show starts, as the bookies will have less information to influence their odds!

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Lee Bassin

Recipe For Success?

If you’re a believer in trends then the previous 13 series of Bake Off provide plenty of statistics to get your teeth into that are easily available online. For instance, 10 out of the 13 Bake Off winners thus far have been under 40.

Next Elimination

The most popular “live” market when it comes to placing a bet on the Great British Bake Off is who will be the next baker to be eliminated from the competition. And the beauty of this market is that you can use up-to-date information from previous shows to inform your latest betting decisions. So, bakers that have performed poorly in recent weeks and may well be in the firing line again could be worthy wagers.

Star Baker

Each week judges Prue Leith and Paul Hollywood select a “Star Baker”, who they believe has performed the best out of all the contestants. Not only is this useful information when you’re betting in play on the series winner, but many Bake Off Betting sites also offer this as a separate market.

The History of the Great British Bake Off

The British public has developed a great appetite for competitive cooking reality TV shows, mainly thanks to “MasterChef”, which debuted in 1990 and is still hugely popular to this day. However, a show such as the Great British Bake Off, which focussed on just one cooking discipline, had never really been seen before on these shores prior to its TV debut in 2010. And in what was a surprise to many, it became a huge hit.

The premise of the Great British Bake Off is a simple one. A group of amateur bakers of all different ages and backgrounds compete against each other every week, trying to impress the judges with their baking skills and creativity. In each episode, the contestants are given three challenges based on that week’s theme: a signature bake, a technical challenge, and a show-stopper. One baker is usually eliminated each week and the winner is then selected from the contestants who reach the final.

As we eagerly await what will be the fourteenth series of Bake Off, no one can quite put their finger on exactly why it has become such a rating winner. Perhaps it’s just the simple fact that it is a good-hearted programme with a likeable cast of contestants, presenters and judges. And the complexities of baking, along with the wide variety of potential creations, from biscuits to Battenbergs, are appealing to amateur bakers and those who have never picked up a spatula!

The Most Recent Great British Bake Off Winners

Bake Off fans just love seeing how contestants from a wide range of backgrounds fare on the show and many past winners have gone on to enjoy great careers in the business, whether it be as chefs, authors or even TV personalities. So here’s a rundown of the last 10 Bake Off champions!

Year  Season Winner Age on show debut Occupation
2022 13 Syabira Yusoff 32 Cardiovascular research associate
2021 12 Giuseppe Dell’Anno 45 Chief engineer
2020 11 Peter Sawkins 20 Accounting & Finance student
2019 10 David Atherton 36 International health adviser
2018 9 Rahul Mandal 30 Research scientist
2017 8 Sophie Faldo 33 Former army officer and trainee stuntwoman
2016 7 Candice Brown 31 PE Teacher
2015 6 Nadiya Hussain 30 Full-time Mother
2014 5 Nancy Birtwhistle 60 Retired Practice Manager
2013 4 Frances Quinn 31 Children’s Clothes Designer


Having a bet on Bake Off has never been more popular. And you can use the information in this article to not only find the online betting sites that best suit your individual needs but hopefully make some successful Bake Off bets along the way. And, of course, we wish you the best of luck on your Bake Off betting journey!


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Lee Bassin

Sports betting expert Lee joined SafeBettingSites in 2021 as a Betting Writer, having studied Broadcast Journalism at University and worked as a TV Producer, Director and Writer for over 20 years. He has created written and video content for some of the biggest names in sport including Nike, Adidas, PUMA, Red Bull and NFL. He has also worked as a sports and betting writer for Planet Sport, Odds Manager and one of the biggest sports websites in the UK, He’s a keen sports bettor with an excellent knowledge of most sports and a particular love of boxing, football, golf and NFL. Lee also has wide-ranging expertise when it comes to betting strategy, sporting markets, spread betting and exchange betting.

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