The Great British Bake Off has not only been one of the UK’s most popular programmes for over a decade but has also inspired vast numbers of people to dust off their aprons and try baking themselves. And just like many of the most popular reality TV shows, having a bet on Bake Off is also a popular pastime.
So we’ve raided our baking cupboard and cleaned our mixing bowls to create a sweet treat of our own, which is a guide to British Bake Off betting. We’ll be outlining the most popular betting markets and taking you through all the key features of the best online sportsbooks. And of course, we’ll be adding a light dusting of betting insights along the way!
betway UK
£30 Matched Free Bet if your first Acca loses £30 Matched Free Bet if your first Acca loses
boylesports UK
Bet £10 Get £10 In Free Bets + £10 Casino Bonus Bet £10 Get £10 In Free Bets + £10 Casino Bonus
bet365 UK
Bet £10 & Get £30 in Free Bets for new customers at bet365 Bet £10 & Get £30 in Free Bets for new customers at bet365
quinnbet UK
Get 50% Back As A Free Bet Up To £35 + 10 Free Spins Get 50% Back As A Free Bet Up To £35 + 10 Free Spins
Betfred UK
Bet £10 Get £40 In Bonuses Bet £10 Get £40 In Bonuses
williamhill UK
Bet £10 Get £30 In Free Bets Bet £10 Get £30 In Free Bets
Tebwin UK
Bet £10 Get £30 Free Bet Bet £10 Get £30 Free Bet
10bet UK
50% First Deposit Bonus Up To £50 50% First Deposit Bonus Up To £50
betstorm UK
Bet £10 Get £30 Free Bet Bet £10 Get £30 Free Bet
888Sport UK
Bet £10, Get £40 In Free Bets Bet £10, Get £40 In Free BetsTop UK Bookies with Bake Off Betting markets
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Before we go into more detail about the top five sportsbooks that accept Bake Off bets, here’s a rundown of the top 10 betting sites on our list.
Now, it’s time for a deeper dive into the very best online sportsbooks that offer Bake Off betting markets. In addition, our list of pros and cons will also help you decide for yourself which site is most worthy of your time and money!
If you want to bet on Bake Off then Betway should be your first port of call, due to the fact that they are the only bookmaker in our top 10 to offer odds on the next host. So whether you’re sweet on Ellie Taylor’s chances or think that Richard Ayoade’s stock will rise like a perfectly cooked souffle, you can put your money (not your cake) where your mouth is!
And, if previous Bake Off seasons are anything to go by, you will also be able to wager on a wide variety of markets before and during the show, including the overall winner and next elimination. Furthermore, Betway is fully licensed by the UK Gambling Commission and has also been known to boost the odds of some of their entertainment markets, so it’s worth looking out for that too! You can also take advantage of a wide range of betting promotions at Betway, such as their Free Bet Club and Acca bonuses.
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From placing a bet on Bake Off to wagering on who will be the next James Bond, BoyleSports has one of the best selections of entertainment markets we have seen. In addition, at the time of writing, we found price boosts relating to the Eurovision Song Contest, which bodes well for when Bake Off rolls around!
However, price boosts aren’t the only special deals on offer at BoyleSports, as when you have a bet on Bake Off you can also benefit from their Acca Loyalty Club, which will reward you with a free £5 Acca when you place five multiple bets with a minimum of five settled legs each.
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Even if you’re a sports fan that never placed a bet, chances are that you will still be familiar with bet365. And that’s thanks to the fact they have a wide range of sponsorship deals across multiple sports, in addition to a longstanding partnership with Brand Ambassador Ray Winstone, one of Britain’s best actors.
As one of the biggest bookmakers in the world, bet365 could easily rest on its laurels but that is not what propels you to the top, so we’re pleased to report that the range of special betting offers and features on show is superb. In addition, social media savvy punters will be delighted with bet365’s Facebook and Twitter offerings, with exclusive competitions and lots of sports and entertainment content, including Bake Off and other reality shows!
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When it comes to rewarding their customers for placing bets, QuinnBet is one of the very best bookies in the business. And it all starts with their welcome offer, which is one of the best we have come across. QuinnBet will refund 50% of your first day’s losses as a Free Bet up to £35, meaning you can try a few speculative punts with big potential returns that can swell your Bake Off betting bankroll, safe in the knowledge that you will get half of your losses back.
The perks don’t end there though and that’s because QuinnBet also has one of the widest selections of existing customer deals we have seen, across multiple sports. In addition, their cashback deals are second to none among British online sportsbooks.
And if you’re interested in the Great British Bake Off betting side of things, there are a number of special offers that you can take advantage of. There’s an accumulator bonus where your winnings could be boosted by up to £50. Furthermore, QuinnBet has a great cashback offer where 25% of your weekly sportsbook losses will be refunded as a free bet, also up to £50.
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Sports betting fans can call on a huge range of news articles and expert opinion pieces when it comes to picking their bets, many of which are available at the sportsbooks themselves. However, the same cannot always be said about TV betting markets such as Bake Off, which is a shame as many people who enjoy a bet on Bake Off will be punting novices.
This is why it’s refreshing to see that the Betfred blog features a nice selection of articles relating to TV and film betting, including news and expert tips. So, if you fancy a Bake Off winner bet before the series starts, but can’t spare the time to do any research, you should be able to find a series preview on Betfred.
Betting on the outcome of TV programmes such as Dancing On Ice, Love Island, Strictly Come Dancing and The Masked Singer has grown in popularity in recent years. And so it follows that some of the very best online sportsbooks have sat up and taken notice, with many now offering a number of betting markets relating to those shows, in addition to GBBO.
Placing a Bake Off bet is pretty easy, but the main thing to know is how to find the particular market that you are looking for, although your preferred site may have a search function, which makes life a lot easier!
Alternatively, if you look on the left-hand side of the home page you will be able to find Bake Off betting markets by clicking on “Specials”, “Novelty” or sometimes “TV”. From there, you will see a list of all the TV and Entertainment markets and you just need to click on “Bake Off”, followed by the market you wish to bet on.
Then it’s a simple case of clicking the price next to the outcome you wish to wager on and it will appear on a betslip on the right-hand side of the screen. Input your stake, press “Place Bet” and enjoy the show!
With the next series of British Bake Off due to be filmed in the summer of 2023, there are no odds available at the time of writing. However, going by past series we’d expect the British Bake Off contestants to be announced in early September, ready for the show’s start later in the month. And that means GBBO winners odds shouldn’t be too far behind!
Comedian and Actor Matt Lucas announced in December 2022 that he would be stepping down from his presenting role on the Great British Bake Off after hosting the show alongside fellow funnyman Noel Fielding for three series. Unsurprisingly, that announcement set off a frenzy of speculation about who would replace Lucas when Bake Off returns to our screens in autumn 2023.
And Betway has stolen a march on their rival Bake Off betting sites by being the only site at the time of writing to offer odds on who the new host will be. Actress, writer and comedian Ellie Taylor is currently the bookies’ favourite, partly off the back of her appearance on Strictly Come Dancing in 2022 and also due to the fact that she has proven herself to be one of Britain’s funniest TV personalities.
Here are the main contenders to pick up the mixing bowl from Matt Lucas!
Celebrity | Odds |
Ellie Taylor | 9/2 |
Richard Ayoade | 5/1 |
James Acaster | 6/1 |
Claudia Winkleman | 7/1 |
Crystelle Pereira | 10/1 |
Alex Horne | 12/1 |
Katherine Ryan | 16/1 |
Matt Berry | 16/1 |
Sara Pascoe | 16/1 |
Oti Mabuse | 18/1 |
Colin Murray | 20/1 |
Placing a bet on the Great British Bake Off is a relatively simple affair, with just a few markets commonly found at the best online sportsbooks. However, you should always be on the lookout for special Bake Off Bets too, such as the age of the winner, that may be on offer at selected bookmakers.
Before a single egg has been cracked you can place a Bake Off winner bet and that market will remain throughout the whole series. And of course, the best value odds will be available before the show starts, as the bookies will have less information to influence their odds!
The most popular “live” market when it comes to placing a bet on the Great British Bake Off is who will be the next baker to be eliminated from the competition. And the beauty of this market is that you can use up-to-date information from previous shows to inform your latest betting decisions. So, bakers that have performed poorly in recent weeks and may well be in the firing line again could be worthy wagers.
Each week judges Prue Leith and Paul Hollywood select a “Star Baker”, who they believe has performed the best out of all the contestants. Not only is this useful information when you’re betting in play on the series winner, but many Bake Off Betting sites also offer this as a separate market.
The British public has developed a great appetite for competitive cooking reality TV shows, mainly thanks to “MasterChef”, which debuted in 1990 and is still hugely popular to this day. However, a show such as the Great British Bake Off, which focussed on just one cooking discipline, had never really been seen before on these shores prior to its TV debut in 2010. And in what was a surprise to many, it became a huge hit.
The premise of the Great British Bake Off is a simple one. A group of amateur bakers of all different ages and backgrounds compete against each other every week, trying to impress the judges with their baking skills and creativity. In each episode, the contestants are given three challenges based on that week’s theme: a signature bake, a technical challenge, and a show-stopper. One baker is usually eliminated each week and the winner is then selected from the contestants who reach the final.
As we eagerly await what will be the fourteenth series of Bake Off, no one can quite put their finger on exactly why it has become such a rating winner. Perhaps it’s just the simple fact that it is a good-hearted programme with a likeable cast of contestants, presenters and judges. And the complexities of baking, along with the wide variety of potential creations, from biscuits to Battenbergs, are appealing to amateur bakers and those who have never picked up a spatula!
Bake Off fans just love seeing how contestants from a wide range of backgrounds fare on the show and many past winners have gone on to enjoy great careers in the business, whether it be as chefs, authors or even TV personalities. So here’s a rundown of the last 10 Bake Off champions!
Year | Season | Winner | Age on show debut | Occupation |
2022 | 13 | Syabira Yusoff | 32 | Cardiovascular research associate |
2021 | 12 | Giuseppe Dell’Anno | 45 | Chief engineer |
2020 | 11 | Peter Sawkins | 20 | Accounting & Finance student |
2019 | 10 | David Atherton | 36 | International health adviser |
2018 | 9 | Rahul Mandal | 30 | Research scientist |
2017 | 8 | Sophie Faldo | 33 | Former army officer and trainee stuntwoman |
2016 | 7 | Candice Brown | 31 | PE Teacher |
2015 | 6 | Nadiya Hussain | 30 | Full-time Mother |
2014 | 5 | Nancy Birtwhistle | 60 | Retired Practice Manager |
2013 | 4 | Frances Quinn | 31 | Children’s Clothes Designer |
Having a bet on Bake Off has never been more popular. And you can use the information in this article to not only find the online betting sites that best suit your individual needs but hopefully make some successful Bake Off bets along the way. And, of course, we wish you the best of luck on your Bake Off betting journey!