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One of the most exciting aspects of signing up for a new sports betting account is the new customer betting offers. There are many different considerations to keep in mind when it comes to new customer betting offers. This guide will take you through everything you need to know you get started with online betting new customer offers, as well as how you can maximize them. 

Top 10 Free Bets For New Customers

10 Bookmaker that match your criteria...

Bet £5 Get £30 in Free Bets

  • 2x £10 free bets + £10 game show bonus
  • Large number of additional promotions
  • Huge number of eligible sportsbook markets
9.7
18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. begambleaware.org | Please gamble responsibly

Bet £10 Get £20

  • Great In-Play Markets
  • £10 Weekly Free Bet With The 'Acca Club'
  • Easy to Use Interface
New customers only. Min deposit £10 (UK debit cards only). Paypal not accepted. Bet £10 at odds of evens (2.0) or greater. Multiple bets with cumulative odds of evens (2.0) count, each leg must have odds of 1/5 (1.2) to be eligible. Each way bets are eligible to qualify for this promotion as a £10 each way (total bet £20) at odds of evens (2.0) or greater. Upon qualifying bet settlement, 1x £10 Free Bet will be credited to your account. Once the first £10 Free Bet has been used and settled, a further £10 Free Bet will be applied to your account.

50% Deposit Match Up To £50

  • Brand new high-performing BETTING app
  • Huge array of great promotions
  • 30+ sports catered to
9.7
Min. deposit £10; Bonus amount 100% of deposit up to £50; Wager deposit and bonus 5x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply;

Bet £10 Get £30 In Free Bets

  • No minimum deposit requirements
  • Excellent platform for in-play betting
  • Best Odds On All Premier League Matches
Join and place a £10 fixed odds bet at odds of 1/2 or greater and get 2 x free £10 fixed odds bets plus 2 x free £5 Total Goals football spread bets. Full T&C’s apply. 18+ begambleaware

Bet £10 Get £30 Free Bet

  • Newly launched UK bookmaker
  • Hundreds of in-play markets daily
  • Fast winnings payouts
New customers only. Minimum deposit and bet of £10, at odds of 1/5 per multi selection. 10x wagering the winnings. Wagering occurs from rreal balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Max conversion: £20. Valid for 7 days from issue. Excluded Skrill deposits. Full terms apply.

Bet £10, Get £40 In Free Bets + £10 Casino Bonus

  • Caters for both sportsbook & casino customers
  • No wagering requirements for free bets
  • Minimum odds of 1/2
Copied
9.7
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£/€10 deposit using promo code "10FREE" - Minimum stake £/€10 at odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days - Withdrawal restrictions, payment methods, country & full T&Cs apply

Bet £5 Get £20 in Free Bets

  • Minimum bet of just £0.01
  • Large number of sports markets available
  • Regular chances to win free bets
9.5
Receive £20 worth of free bets (4x £5 tokens) when you sign up and stake £5+ on sports markets at Ladbrokes. Free bets are valid for 7 days, with stakes not being returned, while deposits made using prepaid cards, Moneybookers, Paypal, Paysafe, Neteller or Skrill will not qualify. T&Cs apply.

Bet £1, Get £30 in Free Bets

  • Top-tier promotions
  • Wide range of betting markets
  • Well-established brand
9.4
Place a bet of £1 within 14 days of signing up at Coral and claim £30 worth of free bets (3x £10 tokens). Minimum odds of 1/2, free bets are valid for 7 days, with stakes not being returned. PayPal and some other payment methods are excluded. Full T&Cs apply.

Bet £10, Get £30 in Free Bets

  • Stellar reputation in the UK
  • Ideal range of promotions
  • Live streaming capabilities
9.2
Offer only available to customers who sign up through this promotional page. In order to qualify, customers must place a single bet of at least £10 at odds of 1/2 (1.5) or greater. Each-way bets must be £10 e/w (£20 total stake) or greater. Three £10 free bet tokens will be applied upon qualifying bet settlement.

Bet £10, Get £10 in Free Bets

  • Wide range of regular promotions
  • Strong live betting offering
  • Simple to use interface
This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet.

How We Rank The Best New Customer Betting Offers

There are many different ways in which you can assess the merits of a given online betting site. It is important that you use the same set of criteria across the board when you are comparing different options.

This means that you are giving each betting site a fair shake. Our expert team uses the same set of objective criteria when considering how to rank a given new customer offer. Here is a look at some of the most important considerations when looking at the best betting sites with new customer offers:

  • Type of Offer – The first thing to look at will be what type of new customer offer the operator is providing to new signups. These can vary from operator to operator. The most common type of welcome offer will be in the form of a free bet offer. There will sometimes be no deposit offers and the likes of risk-free bets available to you. Most people will have their own preferences when it comes to the type of welcome offer they prefer.
  • Size of the offer- The next thing to consider is the actual size of the new customer offer. You will naturally want to get the biggest offer possible. However, size isn’t everything as the other terms and conditions can mean that the biggest welcome offer is actually one of the hardest for you to cash out. The size of an offer can be a good way to differentiate between a few different similar offers.
  • Turnover Requirements – One of the most important things to look at with a new customer offer will be the wagering requirements. This is what has to be done in order to cash out the free bet or bonus. Sometimes, you will be able to keep the free bet winnings straight away, while other times they need to be first wagered a certain amount of times.
  • Qualification – Another thing to consider is how exactly you can qualify to get the free bet or bonus offer. Oftentimes, you will need to make a deposit of a certain size, as well as place a qualifying bet on certain markets at particular odds. You want to be aware of exactly what has to be done in order to get your hands on the offer before you commit to it. 
  • Quality of the Site – Some people will prefer to base their entire decision on what sports betting site to sign up for depending on the welcome offer. However, it is also important to consider the overall quality of the offering too. This includes seeing the range of sports and betting markets that are covered, as well as the availability of good payment methods, an easy-to-use platform, and being licensed by a reputable regulator like the UK Gambling Commission.

The Top 10 Free Bets For New Customers In Depth 

There are many different great new customer betting offers that you will come across. Operators will also often change their offers from time to time. Therefore, this list can be constantly changing. Here is a look at the top new customer betting offers that are currently available in the space today: 

1. BetVictor – Bet £5, Get £30 in Free Bets

betvictor

This offer from BetVictor allows you to get two separate £10 free bets, as well as a £10 slots bonus when you place a qualifying bet of at least £5. You also need to make sure that you opt-in to this offer and only make a deposit using a debit card. Bettors will be able to keep the winnings from the free bets, while the slots bonus needs to be wagered at least 20 times before cashing out.

2. SpreadEx – Bet £10, Get £30 in Free Bets 

spreadex

After signing up for a SpreadEx account, you will be able to get your hands on £30 worth of free bets after making a qualifying bet of £10. The outcome will be two free bets worth £10 each that can be used on fixed-odds bets. You will also get two free bets for total goals markets in the spread betting section that is worth £5 each. Users will be able to keep the winnings for the free bets, but not the stake.

3. Mansion Bet – Bet £10, Get £20 in Free Bets

mansion bet

This offer sees you needing to place a qualifying bet of at least £10 and you will then initially get a £10 free bet when the qualifying wager is settled. Then when your first £10 free bet is settled, you will get an additional free bet of the same size. You can only deposit using a debit card for this offer and place your bets at certain odds. You will get to keep the free bet winnings.

4. 10Bet – 50% First Deposit Bonus Up to £50 

10bet

The 10Bet welcome offer is a bit different than the other new customer betting offers that you will often come across. It is a deposit bonus kind of deal rather than one where strictly free bets are going to be provided. You will need to make a deposit of at least £15 in order to activate the 50% deposit bonus.

You also need to use the PLAY10 bonus code when you are making this deposit in order to trigger the deal. You cannot deposit using Neteller or Skrill and still get this offer, while both the deposit and bonus amount have to be wagered at least 8 times.  

5. 2kBet – Bet £10, Get £30 in Free Bets

2kbet

If you are signing up for a 2kbet account, you will be able to get £30 worth of free bets after placing a £10 qualifying bet. This will be a one-time stake of £30 and you will need to place it on odds of at least 1.5. The resulting winnings need to meet a 10x wagering requirement before you can cash them out. If you deposit via Skrill, you cannot get your hands on this offer.

6. Mr Play Sport – Bet £10, Get £10 in Free Bets

mr play sport

When you create a new account at Mr Play Sport and place a bet of at least £10 at odds of 1/1 or more, you will then get a £10 free bet. You will only be able to deposit using a debit card and still get access to this offer. You will be able to keep the winnings of the free bet without having to meet any wagering requirements.

7. 888sport – Bet £10, Get £40 in Free Bets 

888sport

When you place your first bet of at least £10 on qualifying markets and odds, you will get £30 worth of free bets, as well as a casino bonus worth £10. For the free bets, you will be able to keep the winnings without having to strive towards any turnover targets. The casino onus hen has 40x wagering requirements. This is one of the more comprehensive types of new customer offers that you will come across, combining multiple aspects of the 888 offering.

8. Ladbrokes – Bet £5, Get £20 in Free Bets

ladbrokes

When you sign up for a Ladbrokes account and make a qualifying bet of at least £5, you will then get four different free bets worth £5 each credited to your account. You will be given a week to use these free wagers before they expire. All of the winnings will be cashable, but just not the free bet stakes. This is an ideal offer due to its low barrier of entry.

9. Grosvenor Sport – Bet £10, Get £30 in Free Bets

grosvenor sport

This Grosvenor Sport offer gives you three £10 free bets when you place a qualifying bet of at least £10. You will be able to keep the winnings from the free bet, just not the stake. This is a very popular offer due to its larger size than many of the competitors.

10. Coral – Bet £1, Get £30 in Free Bets

coral

This is one of the best offers in the space today as you get plenty of free bets for a relatively small stake. Once you make a qualifying bet of at least £1 within 14 days of opening your Coral account, you will get three free bets worth £10 each. You can keep the winnings from these free bets.

Different Types of Free Bets For New Customers 

There are a few main types of betting account new customer offers that you will come across when considering different options. By being aware of each of the different types of new customer offers, you will be able to figure out which option is going to be the ideal fit for you and your needs. Here is a look at the top new customer betting offers that you will come across:

Free Bet Offers

The most common type of sports betting site welcome offer you will see is a free bet offer. You will usually nee dot deposit and bet a minimum amount in order to receive the free bet. There will be certain rules when it comes to the qualifying bet. You might also have wagering requirements attached to the winnings of the free bet. For example, with the Mansion Bet welcome offer, you will get £20 in free bets when you make qualifying bets of at least £10.

Deposit Bonus

There will be some welcome offers that are similar to the deposit bonuses that are very common in online casinos. This will see your first deposit getting matched by a certain size, resulting in you getting bonus funds. For example, 10Bet will give you a 50% first deposit bonus of up to £50. 

Risk-Free Bet

One of the types of new customer offers that you will not see as often as others will be the risk-free bet. This sees you place a qualifying bet and if it is a loser, you will get your stake refunded. Sometimes this refund will be in the form of cash, while at other times it will be a free bet. For example, SBK has a new customer offer that will refund your first £20, with this refund being in the form of cash. 

Odds Boost

There will be some operators that have a welcome offer that sees you getting a boost to odds. This could be an odds boost of accumulators or seeing the odds on your first bet being multiplied. For example, Hollywood Bets’ welcome offer sees you get a boost of up to 30% on your accumulators. 

Key Terms and Conditions For New Customer Betting Offers

If you are trying to navigate between the various top new customer betting offers, then there will be a lot of attention paid to the terms and conditions of the offers. This is where you will get a true insight into what you can expect from a given offering.

A lot of offers can look great on the surface, but they are actually a lot more complex when you dig a bit deeper and check the fine print. Here are some important terms to keep in mind when it comes to the best new customer betting offers:

 

  • Turnover Target – This is what has to be done in order to cash out the winnings from the free bet. There will be some operators that allow you to keep the winnings of your free bet straight away, while others will want you to turn over the funds a certain amount of time first.
  • Minimum Requirements – There will be different types of minimum requirements that you need to meet with a new customer offer. This includes the minimum deposit that you need to make, the minimum qualifying bet, and the minimum odds that you need to place bets at.
  • Exclusions – There are sometimes certain types of sports and betting markets that are excluded when you are making a qualifying bet or using a free bet. There are also often certain payment options that cannot be used if you want to claim an offer. These will often be e-wallets like Skrill and Neteller. 
  • Expiry Periods – Most operators will only allow you to claim the new customer offer within a certain space of time. When you get the free bet it will also usually need to be used within a certain time, with the same going for meeting any subsequent wagering requirements.
  • Bonus Code – There will be some new customer offers that will require you to enter a bonus code when creating your new account or making a deposit in order to activate the deal. Failure to enter this code will mean that you cannot claim the offer. A lot of offers won’t require a bonus code but might require you to opt-in to the offer.

How To Make The Most Of Your Free Bet

There are many different approaches that people will take when it comes to using their new customer offers. There is no right and wrong answer in this regard. However, certain strategies seem to perform well than others. Here are five tips that could prove useful to you when it comes to making the most out of new customer offers:

1. Conservative Approach

There will be some people who want to get some sort of return out of their new customer offer, no matter how small this may be. This means that you will be taking a little risk on board as possible. This will see you placing your free bet on a selection that has odds as close to the minimum odds required to use that free wager as possible.

2. Riskier Approach

If you are someone who prefers to use a new customer offer as an opportunity to take a bit of risk, then this approach might favor you a bit better. You will be seeing the offer as an opportunity to try to win big without having much risk at all. You will place your free bet on a wager that has very high odds. While your chances will be slimmer in getting a return, you will often get a lucrative profit if the bet is a success.

3. Stick to What You Know

If you are using a free bet, it is a good idea to stick to those types of sports and markets that you are most familiar with. Most people will have some sort of specialty when it comes to sports betting. This will boost your chances of having a winning bet and getting the most out of the offer.

4. Hedge Your Bets 

Some people will look to use a free bet to hedge an existing real money bet that they have made. This can reduce your overall risk when it comes to a given fixture, sometimes allowing you to guarantee a return from your bet, no matter what the result might end up being.

5. Split it Up

There will be some free bets that you will be able to split up into smaller bets. If this is the case, then you can spread your risk by making multiple bets with these free funds rather than putting all of your eggs in one basket. This also will give you more skin in the game across a wider range of events.

Final Word

Everyone loves the opportunity to get their hands on a new customer offer. They will give you a chance to boost your balance starting off your new sports betting account. Now that you have read this guide about new customer betting offers, you will know what sort of approach you will like to take and which of the top new customer betting offers are going to be best suited for you.

Our Recommended New Customer Betting Offer

Bet £5 Get £30 in Free Bets

  • 2x £10 free bets + £10 game show bonus
  • Large number of additional promotions
  • Huge number of eligible sportsbook markets
9.7
18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. begambleaware.org | Please gamble responsibly

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About Alex Brown

Andrew is an experienced iGaming writing, having worked in the industry since 2015. He covers all aspects of iGaming, with a particular interest in sports. He can be found glued to the television over the weekends as he tries to choose between one of his many favorite sports.