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James Fuller
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Unless you have been living under a rock over recent years, it is hard to get away from Love Island. The reality TV show has become part of British culture, with viewers being gripped by events that take place. While Love Island betting will not be for everyone, it does offer an alternative to traditional sportsbook markets.

So, whether you are looking to bet on your favourite male contestant or who will be dumped from the island next, our recommended Love Island betting sites have you covered. As always, we only recommend bookies offering Love Island betting odds that are completely safe and reliable.

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What to Look Out For at Love Island Betting Sites

With the number of Love Island betting sites increasing quickly, it can be difficult to decide who to back your favourite contestants with. However, punters can rest assured that they will almost certainly find a bookie to meet the demands on the list above. This is because we have taken the time to deliver only the very best bookies when it comes to a bet on Love Island. While a host of factors are taken into account when ranking betting sites, the following are especially important surrounding Love Island:

  • Novelty/Entertainment Markets – Love Island is likely to be one of a number of TV shows that can be bet on. Britain’s Got Talent, X Factor and Strictly Come Dancing are all popular programs to bet on today. Meanwhile, award ceremonies including The Oscars and BBC Sports Personality of the Year can also be wagered upon. When it comes to such markets, there are few better bookies than Mansionbet
  • Mobile Betting – It could well be that you wish to watch and bet upon Love Island at the same time. As a result, bookies must ensure that they deliver when it comes to mobile betting. For example, an argument may break out between islanders that paints a particular individual in a bad light. In this event, odds on others winning will potentially be slashed. With an excellent mobile betting app for both iOS and Android users, 888Sport is a bookie well worth considering in this area.
  • Bonuses – It could be that you are looking to use bonus funds to back your favourite islanders. As such, it is important that the bonus terms and conditions support this. Some bookies state that bets using bonus funds can only be placed on specific markets. The welcome offer from Parimatch is among the most generous at present. An opening bet of just £5 will see new customers rewarded with £30 in free bets
  • Love Island Betting Odds – Punters will want to know that they are taking advantage of the best odds online. Prices on islanders will differ between bookies. Whether you are placing an outright bet on the winning couple or the next islander to be dumped, our Love Island betting sites are among the best for odds. However, when it comes to outright markets, Tonybet regularly performs the best. 

Love Island Odds 2024

Love Island betting odds are generally introduced as soon as the first program of the series is over. As such, fans of the show can back their favourites from the outset, when prices are likely to be the most appealing, or wait until the final few days. Odds will fluctuate as the weeks pass, with islanders dropping out when they are dumped. We will update this section upon Love Island 2024 betting odds being introduced by online bookies. 

Love Island Betting Markets

As Love Island has become more popular, the number of betting markets available to punters has increased. As a result, it is likely that the following options will be available to customers at the leading Love Island betting sites:

Winning Couple 

For some islanders, the main goal is finding the love of their life. However, with £50,000 in prize money to be shared between the winning couple, this is a major selling point too. Betting on the winning couple can be done from early on in the series. This is generally the most popular market. 

Top Female 

Both before couples and formed and throughout the process, bets can be placed on which female islander will win. This means that it does not matter who they are ultimately paired up with.

Top Male 

Similarly, bets can also be placed on which male contestant will win. With couples potentially changing right up until the final, good value can potentially be found with such markets.

Next to be Dumped 

A host of contestants are dumped from the island during the weeks in which Love Island takes place. Generally, it is the public who has the final say on who leaves the villa. However, the islanders are sometimes given the power to make the decision. Either way, punters can bet on who will be dumped from the island next at some Love Island betting sites.

5 Ultimate Love Island Betting Tips

As with popular betting sports such as football or horse racing, there are no guarantees that bets placed on Love Island will win. However, punters can give themselves the best possible chance of success by following some simple steps. The following are our top Love Island betting tips: 

Tip 1: Watch the Show

Love Island is on almost every night for the eight weeks it lasts. However, even missing one program can mean that you lose touch of what is going on. So, whether you watch live or on catch-up, be sure that you keep up to date with all new arrivals and dumpings. 

Tip 2: Don’t Bet Too Early

Whether betting on the winning couple or leading female islander, it is easy to get carried away with what happens in the opening few days. It is important to remember that even the smallest incident can change the public’s opinion on an islander. So, take your time and wait for the series to develop before wagering.

Tip 3: Controversial Islanders

Islanders who have controversial viewpoints or are clearly getting on the nerves of others in the villa could well quickly find themselves on a flight back to the UK. So, keep an eye on who is causing tension within the villa. They may well be worth betting on to be the next islander dumped.

Tip 4: Former Winners

Past Love Island winners are often those who have been unlucky in love in the past or who are coupled up almost from the off. Looking at former success stories is a good strategy when betting on the latest islanders.

Tip 5: Be Responsible

No matter how sure you are of a Love Island pick, it is important to only stake an amount that you can afford. Betting irresponsibly will quickly get you into trouble. So, set yourself a budget and stick to it. Your budget should be a small amount of your disposable income.

What is Love Island?

Love Island is a popular reality television show based around dating. Following two celebrity versions back in 2005 and 2006, Love Island returned in its current format in 2015. Laura Whitmore is the current presenter, with comedian Iain Sterling narrating episodes. The show features contestants, who are known as “islanders”. In most cases, they are housed in a luxury villa in Mallorca, Spain. 

Participants spend up to 8 weeks in a villa in the sun, with a significant cash prize awaiting the couple that receives the most votes from the general public. Love island betting is one of the most popular entertainment markets today. A host of bookmakers offer markets on the show. 

Islanders will aim to get themselves into a couple, whether it be for love, friendship or the substantial prize money on offer. While opening couples are created based on looks alone, it quickly becomes clear as to who has the potential to last the entire process. Those who fail to “couple-up” will ultimately be forced to leave the villa. When the final islanders are known, the public will vote for who they want to win.

In the final episode, the winning couple must decide whether to stay as a couple and share the £50,000 in prize money. Alternatively, a member of the couple could choose to try and claim the entire fund for themself. Love Island has received a host of awards in the past, most notably the 2018 BAFTA in the “Best Reality and Constructed Factual” category. Many islanders have gone on to form hugely successful careers, in industries such as television, music, social media and fashion. 

Past Love Island UK Winners 

When placing bets on Love Island, it is useful to look at which islanders have been successful in the past. So, from when the reality show began back in 2015, the table below shows which couples have come out on top, as well as those finishing as runners-up:

Year Winners Runners-Up
2015 Jessica Hayes & Max Morley Hannah Elizabeth & Jon Clarke 
2016 Cara De La Hoyde & Nathan Massey Olivia Buckland & Alex Bowen
2017 Amber Davies & Kem Cetinay Camilla Thurlow & Jamie Jewitt
2018 Jack Fincham & Dani Dyer Laura Anderson & Paul Knops
2019 Amber Rose Gill & Greg O’Shea Molly-Mae Hague & Tommy Fury
2020 Paige Turley & Finley Tapp Siannise Fudge & Luke Trotman

Where to Watch Love Island Online in the UK

For those looking to watch Love Island online, the ITV Hub is the place to be. Shows can be streamed live on both desktop and mobile, while a catch-up service is also available. For those watching on their television screen, Love Island is broadcast on ITV 2 nightly, a channel that is available on freeview. 

Fun Facts About Love Island

Those familiar with the program will likely know everything about Love Island. However, for newcomers and those who are unable to admit Love Island betting that it is their guilty pleasure, the following are our fun Love Island facts:

  • Islanders have mobile phones in the villa. However, they can only be used to communicate with each other and members of the crew.
  • Casa Amor, the villa in Mallorca used to house the islanders, was recently valued at over £2.5 million.
  • Islanders are only paid around £250 per week while appearing on the show. They make the real money through brand deals and other work after leaving the villa. 
  • Love Island brand condoms are available to buy! 
  • A number of words and phrases coined on Love Island are now part of the day to day vocabulary for many Brits. So, keep your ears open for “grafting”, “mugged off” and “doing bits”. 
  • Many islanders have celebrity connections. Tommy Fury, brother of boxer Tyson, and Dani Dyer, daughter of actor Danny Dyer, are two of the best known.

Bottom Line on Love Island Betting

Given the popularity of Love Island, it should come as no surprise that the reality TV show has attracted the interest of bookies and punters. A host of online bookies now offer Love Island betting odds. So, if you cannot wait to hear the famous “Tonight” from narrator Iain Sterling or can’t wait to see who the next islander will set their sights on, be sure to check out our top ranked Love Island betting sites.

Love Island Betting FAQs

What is Love Island?

Love Island is a dating reality television program. Taking place annually, Love Island follows the adventures of young singletons living together in a villa. Islanders form couples, in the hope of finding true love or winning prize money.

When does Love Island take place?

Love Island takes place every summer in Mallorca. A winter version of the show did take place in 2020, however this looks unlikely to be seen again. One series lasts eight weeks.

Which channel is Love Island broadcast on?

Love Island is shown on ITV 2. It can also be streamed on the ITV Hub. This is the only legal method of watching the program.

How much do the winners of Love Island get?

The prize fund for Love Island is £50,000. This is generally shared between the winning couple.

Which are the most popular Love Island betting markets?

Popular Love Island betting markets include winning couple, top female, top male and next to be dumped. It is possible that other options will be added by bookies in the future.

James Fuller

James Fuller is a sports journalist based in Bath, England. Specializing in sports and iGaming, he has worked for a variety of leading online publications in the past, having first created content for safebettingsites in 2020. James also has a degree in Sport & Leisure Management from Sheffield Hallam University. He also has a certificate in Football Communication & Digital Media from the Sports Business Institute in Barcelona, which James has used to help brands enhace their following and reputation on online platforms. With almost a decade of experience in sports writing to his name, James has received outstanding feedback from existing and former clients.

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