Ladbrokes vs Bet365 – Which UK Bookie is Best?

James Fuller

Betting Expert

Updated: 16 January 2024

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Ladbrokes and Bet365 have long been two of the biggest online bookmakers in the UK. However, punters often find it too difficult to separate them. On this page, we will deliver an in-depth comparison of Ladbrokes and Bet365. Our Ladbrokes vs Bet365 battle will look at key subjects, including markets, odds, features and banking. At the end, we will deliver the winner, based on the score from nine different rounds. 

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[3990,3984]

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Bet £5 Get £20 in Free Bets

23/03/21

Bet £5 Get £20 in Free Bets

• Daily Ladbrokes price boosts on many sports
• Available on pre-match singles and multiples
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9.6

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Receive £20 worth of free bets (4x £5 tokens) when you sign up and stake £5+ on sports markets at Ladbrokes. Free bets are valid for 7 days, with stakes not being returned, while deposits made using prepaid cards, Moneybookers, Paypal, Paysafe, Neteller or Skrill will not qualify.

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To claim this Sports Promotion, you must register a NEW account, making a deposit of £/€5 or more and the first bet on your account must be a Qualifying Bet/s. If you don’t follow these steps the free bets will not be applied to your account. 7. The Qualifying bet/s will be made of a real money sports bet of at least £/€5 win or cumulative stakes of up to £/€5 , at fractional odds totalling 1/2 or greater. For a single line accumulator bet, each individual selection of the bet must at fractional odds of 1/2 or greater to be deemed a Qualifying Bet. Please note that only the win parts of win/each-way bets will qualify.

Ladbrokes Gallery (4)

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Website:Ladbrokes

Owner:LC International Limited

Founded:1886

Headquarters:Gibraltar

Bet £10 & Get £30 in Free Bets for new customers at bet365

15/12/23

Bet £10 & Get £30 in Free Bets for new customers at bet365

• All feature races eligible
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Registration required. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Min Deposit £10

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Regulated ByUKGC

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These Open Account Offer Terms and Conditions apply to new customers who open an account from 12:00 UK Time on 2nd March 2023.
How the offer works:
Sign up, make a qualifying deposit and then claim the offer. If you deposit between £5 and £10 you will receive three times that value in Free Bets, upon settlement of qualifying bets. For example, if you make a qualifying deposit of £5, you will be able to release £15 in Free Bets or if you make a qualifying deposit of £10 or more, you will be able to release £30 in Free Bets. To release your Free Bets, place a qualifying bet(s) to the value of your qualifying deposit and allow the bet(s) to settle. Bets must be placed from your deposited funds to count towards the release of Free Bets. Once your qualifying bet(s) has settled, you can use your Free Bets by selecting 'Use Bet Credits' in the bet slip. Once you have met the qualifying conditions, you can use your Bet Credits to stake bets without risking your own cash. Bet Credits can be used on any sport across a wide range of markets. Any returns from bets placed with Bet Credits are added to your Withdrawable Balance, returns exclude your Bet Credits stake. You can also fund a bet with a combination of Bet Credits and cash.

bet365 Gallery (4)

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Website:bet365

Owner:Denise Coates

Founded:2000

Headquarters:Stoke-on-Trent, UK

The Criteria

In order to complete an accurate Ladbrokes vs Bet365 battle, our experts have taken time to research and test the bookies in different areas. Each of the nine categories below have helped in selecting the winner. While punters may see some as more important than others, it is key to take into account all scores. Both Ladbrokes and Bet365 has been handed a score out of 10 in the following areas:

Round 1: Available Markets

Undoubtedly one of the biggest selling points of online betting sites is the number of sports covered. Both Ladbrokes and Bet365 offer a large number of pre-match, live and outright markets, coming from a host of sports. Ladbrokes offers around 35 different sports, slightly more than Bet365. While both bookies score highly in this area, it is Ladbrokes that offers a slightly more diverse selection.

While football, horse racing, tennis and cricket feature heavily on both, Ladbrokes accepts bets from the world of weightlifting and shooting. This scores the bookie just ahead of Bet365. Meanwhile, when comparing the number of markets surrounding major football matches, Ladbrokes offers 170+, which is again more than Bet365. However, one area in which Bet365 does score higher is outright markets. When it comes to betting on the winner of sporting leagues and competitions, punters will find greater variety at Bet365. 

Winner: Ladbrokes

Round 2: Odds Value

Betting odds are often overlooked. However, prices found at betting sites will determine how much punters make from winning wagers. Comparing odds across a host of sports and markets demonstrated that it is Bet365 that scores the highest in this area. Odds are available to view in fractional, decimal and American formats on both sites. 

However, Ladbrokes does offer regular price boosts, something which is not often found at Bet365. For horse racing fans, both bookies offer best odds guaranteed. This means that winnings will be paid out at the best possible odds, regardless of when bets were placed. Although, unlike Betfair and other exchanges, both Ladbrokes and Bet365 only offer fixed odds betting.

Winner: Bet365

Round 3 : Betting App

One of the closest parts of this Ladbrokes vs Bet365 battle surrounds mobile betting. Both bookies offer a dedicated betting app, available to iOS and Android customers. Download links can be found via the App Store and Google Play Store, respectively. The Bet365 comes with a host of features, however it is the performance that really sets it apart. 

The Bet365 app makes browsing markets and placing bets quick and simple. All pages have been optimised for different screen sizes. Meanwhile, features such as live streaming and in-play betting are just as efficient as on the bookie’s main desktop site. From thousands of reviews, the Bet365 app has a rating of 3+ out of 5 stars, similar to Ladbrokes.

Bet365 app users can receive customised notifications, while touch/face ID makes it quick and secure to login. The Ladbrokes app is also efficient, however we prefer Bet365’s offering, having tested both platforms extensively. 

Winner: Bet365

Round 4: Betting Features

Online betting is popular due in part to the number of features available. Bet365 offers live streaming, cash out, a bet builder, statistics and results and horse racing form. Such features make betting with the bookie all the more appealing. Meanwhile, a good number of daily virtual sports markets are also on offer, along with casino, poker and bingo games. 

Meanwhile, Ladbrokes also delivers a host of additional features. Features include a sports blog, cash out and live streaming. However, in our Ladbrokes vs Bet365 battle, it was clear to see that Bet365 outscores its rival in this area. The bookie offers the same features on both desktop and mobile, helping to add to the user experience of all.

Winner: Bet365 

Round 5: Betting Offers and Promotions

Both Ladbrokes and Bet365 offer a generous welcome bonus. At Ladbrokes, an opening bet of at least £5 will be rewarded with £20 in free bets. Meanwhile, new customers at Bet365 can claim up to £30 in bet credits. When it comes to betting offers, it is often the terms and conditions that separate the best from the rest.

The Ladbrokes new customer offer caters for beginners in particular, due to the low qualifying amount. When odds of at least 1/2 are met, 4x £5 free bet tokens will be delivered. However, the Bet365 welcome bonus is potentially worth much more. A stake of just £10 is once again needed, with the bookie awarding a £30 free bet once your qualifying bet settles!

Promotions are also available to existing customers. Bet365 scores highly in this area, with offers including best odds guaranteed, 2 goals ahead early payout, soccer acca bonus. Offers surround a host of different sports, which cannot be said of Ladbrokes. 

At Ladbrokes, a small number of ongoing promos are found. Odds boosts, extra places and best odds guaranteed were the only standout deals available. With Bet365 catering well for both new and existing customers, the bookie is the clear winner in this area.

Winner: Bet365

Round 6: Payment Methods

Punters should find something to suit their needs when it comes to depositing and withdrawing funds at both Ladbrokes and Bet365. Our Ladbrokes vs Bet365 page shows that a variety of payment methods are available, including debit card, e-wallet and bank transfer options. The table below shows the specific payment methods available with each bookie:

Banking method	Ladbrokes	Bet365
Debit card
PayPal
Skrill
Neteller
Paysafecard
Apple Pay
Bank Transfer
Google Pay
Entropay

Deposits start at just £5 on both betting sites, with both Ladbrokes and Bet365 also offering free transactions. Funds are added to betting accounts instantly, however payouts at Ladbrokes are quicker than with Bet365. Punters will often receive winnings from Ladbrokes in under 48 hours. Deposit and withdraw limits at Ladbrokes should also meet the demands of high rollers. Bet365 has received some negative feedback when it comes to payouts.

Meanwhile, the lack of Skrill and Neteller options at Bet365 is another negative. However, the bookie does accept the popular Apple Pay. Ladbrokes The Grid also makes it possible for punters who have placed bets in store to withdraw winnings online. 

Winner: Ladbrokes

Round 7: Live Betting

Live betting is one of the most popular forms of sports wagering today. As such, it forms a crucial part of this Ladbrokes vs Bet365 page. Sports including football, tennis, cricket, basketball and Esports feature heavily with both bookies. 

At Ladbrokes, punters can easily view all ongoing and upcoming in-play markets, while price changes are clearly signalled. As with the rest of their site, the Ladbrokes live platform is easy to use, with all sports being neatly listed at the top of the page.

Unfortunately for Ladbrokes, the Bet365 is just as impressive. For markets that are not accompanied by live streaming, useful graphics and statistics are often present. In-play bets can also be placed on everything from water polo to handball. It is therefore no surprise that Bet365 is regarded as having one of the best live betting platforms around.

Winner: Bet365

Round 8: Live Streaming

Live streaming has arguably been the biggest and most popular addition to betting sites over recent years. Our Ladbrokes vs Bet365 battle will demonstrate that both bookies offer live streaming. However, one is clear of the other in this regard. At Ladbrokes, the “Watch Live” filter makes it easy to see which events can be viewed. Football, tennis, cricket, basketball, Esports and table tennis are among the sports to feature daily. 

In order to gain access to streams at Ladbrokes, customers must have a funded sportsbook account. Alternatively, those who have placed a bet within the last 24 hours will also be eligible. Streams are in HD, with few concerns over buffering. The same can be said at Bet365, however the number of streams available is far greater. 

Some 200,000+ live streams are available annually, with major European football leagues, as well as tennis, basketball and Esports also featuring heavily. A small proportion of streams are accompanied by commentary, adding to the experience for punters. For racing fans, At The Races and Racing TV can also be viewed through Bet365. Again, a funded account or small bet will be required to access streams. 

Winner: Bet365

Round 9: Customer Support

Customer service is hugely important for online bookmakers. The best operators ensure that customers can get in touch day and night. As we are discussing two of the UK’s leading names, Ladbrokes vs Bet365, it is no surprise that both excel in this area.

Ladbrokes customers can communicate with members of staff via Facebook messenger, Twitter, live chat and email. Agents are on standby 24/7, with response times being good too. Meanwhile, punters can also view useful information via a detailed FAQ page. This is available on both desktop and mobile. 

Bet365 also offers 24/7 support. Agents become active via live chat in under 1 minute in most cases. Meanwhile, emails sent to Bet365 will generally be responded to within 48 hours. Post can be delivered to the bookmaker’s headquarters in Stone-On-Trent. Unfortunately, neither Ladbrokes or Bet365 offers any telephone support. 

Bet365 makes it clear from the outset that they promote responsible gambling. Links to BeGambleAware, Gambling Therapy and GAMSTOP are found on their betting site. This is always the sign of a reputable and trustworthy bookie. 

Winner: Bet365

Overall Winner

From our Ladbrokes vs Bet365 page, it is clear to see just why Bet365 is the chosen betting site for so many punters. We should mention that Ladbrokes is still rightly regarded as another leading bookie. However, Bet365 outscored Ladbrokes in all but two areas, demonstrating its dominance. 

Bet365 ran out 7-2 winners in the end, with the bookie being an excellent all-rounder. Based on extensive testing, Bet365 failed to score anything less than 8/10, while Ladbrokes scored 7 out of 10 for their odds. So, be sure to see what Bet365 has to offer for yourself, before deciding whether to sign up. With up to £30 in bet credits awaiting new customers, there has never been a better time to register.

Bet £10 & Get £30 in Free Bets for new customers at bet365

02/03/22

Bet £10 & Get £30 in Free Bets for new customers at bet365

• All feature races eligible
• Applies to win and each-way bets
• Available to new and existing customers

9.4

Review

NO CODE REQUIRED

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1

Registration required. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Deposit Method

• VISA

  VISA

• MasterCard

  MasterCard

• 

  Skrill

• 

  Neteller

• 

  Paysafecard

• 

  PayPal

• Apple Pay

  Apple Pay

• 

  Trustly

Regulated ByUKGC

License No.55149

Learn More

These Open Account Offer Terms and Conditions apply to new customers who open an account from 12:00 UK Time on 2nd March 2023.
How the offer works:
Sign up, make a qualifying deposit and then claim the offer. If you deposit between £5 and £10 you will receive three times that value in Free Bets, upon settlement of qualifying bets. For example, if you make a qualifying deposit of £5, you will be able to release £15 in Free Bets or if you make a qualifying deposit of £10 or more, you will be able to release £30 in Free Bets. To release your Free Bets, place a qualifying bet(s) to the value of your qualifying deposit and allow the bet(s) to settle. Bets must be placed from your deposited funds to count towards the release of Free Bets. Once your qualifying bet(s) has settled, you can use your Free Bets by selecting 'Use Bet Credits' in the bet slip. Once you have met the qualifying conditions, you can use your Bet Credits to stake bets without risking your own cash. Bet Credits can be used on any sport across a wide range of markets. Any returns from bets placed with Bet Credits are added to your Withdrawable Balance, returns exclude your Bet Credits stake. You can also fund a bet with a combination of Bet Credits and cash.

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Ladbrokes vs Bet365 FAQs

James Fuller

Betting Expert

James Fuller is a sports journalist based in Bath, England. Specializing in sports and iGaming, he has worked for a variety of leading online publications in the past, having first created content for safebettingsites in 2020. James also has a degree in Sport & Leisure Management from Sheffield Hallam University. He also has a certificate in Football Communication & Digital Media from the Sports Business Institute in Barcelona, which James has used to help brands enhace their following and reputation on online platforms. With almost a decade of experience in sports writing to his name, James has received outstanding feedback from existing and former clients.

View all posts by James Fuller