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Online sport equipment transactions spike by over 80% amid pandemic

Justinas Baltrusaitis
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The coronavirus pandemic has led to the growth of the e-commerce sector especially for industries directly impacted by the health crisis. With social distancing and quarantine rules in place, the sports equipment industry has witnessed a spike in the number of transactions as people try to keep fit at home.

Data gathered by Safe Betting Sites shows that sports equipment e-commerce transaction volume had a change of 83.4% in the last week compared to the first week of January this year or the pre-corona period. Supermarkets had the second-highest change in transaction evolution at 66.5% followed by the retail tech at 45.9% while home furnishing diy recorded a change of 41.8%. Cosmetics with a change of 41.6% closed the top five categories.

Media had a change of 30.7% followed by bank and insurance change of 25.9%. Luxury registered a transaction evolution change of 22.6% followed by fashion at 19.7% while the jewelry and watch industry had a transaction difference of 17.1%. Telcom had a change of 13.6% followed by retail healthcare at 1.8%. Unsurprisingly, tourism had a negative change at -30%. The data was based on an analysis of 1,400 websites with 7 billion visits being analyzed.

Supermarkets record highest website traffic evolution

Our research also compared e-commerce website traffic evolution of different industries between the previous week and the pre-COVID-19 period. According to the data, supermarkets recorded the highest traffic change at 35.3% followed by sports equipment at 34.2% while retail tech registered a traffic change of 27.8%.

Banking and Insurance had a change of 14.9% followed by cosmetics at 13.2% while jewelry and watch websites registered a traffic change of 11.6%. On the other hand, the telecom sector had a variation of 8.0% followed by home furnishing diy at 6.9% while fashion had 2.1%. Luxury had one of the least traffic changes at 0.5%.  Elsewhere, the tourism sector is among entities that recorded negative traffic change at -31.1%. Retail healthcare also had a negative change at -43.8% with media accounting for a change of -46.4% during the period under review.

Home workout leads to spike in sports industry E-commerce transaction evolution spike

In the wake of the pandemic, global economies shutdown with people shunning away from public spaces. With the spread of coronavirus, gyms were closed and people resorted to home work out leading to a spike in demand for sports equipment like skipping ropes, kettlebells, dumbbells, and treadmills.

Generally, home workouts are becoming common amid government measures taken to reduce the spread of coronavirus, leading to a temporary closure of fitness centers and bodybuilding halls across different jurisdictions.

On the other hand, even though online supermarket shopping was on the rise before the pandemic, the crisis has accelerated the situation as shoppers continued to avoid stores while limiting visits. During the crisis, delivery services surged and it is expected that the trend will stick post-pandemic period.

With the lockdown, nonessential businesses were ordered to close and customers resorted to avoiding public places. Limiting shopping for all but necessary essentials have now become the new normal with brands adapting and becoming flexible to meet changing needs.

It is no surprise that the e-commerce transaction volume for the tourism industry is negative. Most countries banned air travel as a measure of curbing the importation of the virus. The industry was automatically impacted due to the ban on global travel.

In some of the most impacted countries like Italy, the tourism and hospitality sector played a key role in helping mitigate the effects of the virus. Italian authorities were forced to convert hotels into temporary hospitals as infection spiraled.

After the pandemic, the most impacted industries must re-strategize to ensure that they sustain operations during the crisis period and to also ensure that the recovery period is much shorter

However, some European countries are beginning to ease lockdown measures and encouraging normal businesses to proceed.

For the online transaction trend to stick, industries in the e-commerce sector will be forced to handle some concerns like poor customer services, delayed delivery, and alleged price inflation.

Justinas Baltrusaitis
Justinas Baltrusaitis

Justin is an editor, writer, and a downhill fan. He spent many years writing about banking, finances, sports, blockchain, and digital assets-related news. He strives to serve the untold stories for the readers.

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