The Euro 2024 social media following battle has already proven a step too far for Gareth Southgate’s England side. The Three Lions have been beaten to top spot by a familiar nemesis.
It’s a case of déjà vu for Southgate, as old rivals France got the better of him for the second time in 18 months. In fact, Les Bleus actually finished a healthy distance ahead of the Euro 2024 pre-tournament favourites.
Here at safebettingsites.com, we trawled through all of the official social media accounts of the 24 nations who are set to compete in Germany. Subsequently, devising a table of the top ten followed sides.
In terms of accounts used, we collated data from Facebook, X (formerly Twitter), Instagram and TikTok. Thus, determining an overall winner.
Key Data Takeaways
- England finish runners-up for the second successive Euros
- France has approximately 41.1m followers across Facebook, X, Instagram and TikTok
- Scotland’s 1.7m followers is more than Austria, the Czech Republic and Ukraine combined
- Newcomers Georgia boasts 310.4k followers, higher than Slovakia and Slovenia
- No competing nation has more Instagram followers than Portugal
Euro 2024 Social Media Following: The Top Ten Nations
| Nation | X/Twitter | TikTok | Total Followers | ||
|---|---|---|---|---|---|
| France | 6,400,000 | 7,300,000 | 15,600,000 | 11,800,000 | 41,100,000 |
| England | 6,200,000 | 10,000,000 | 11,200,000 | 8,400,000 | 35,800,000 |
| Portugal | 1,800,000 | 5,600,000 | 17,200,000 | 3,000,000 | 27,600,000 |
| Germany | 3,200,000 | 6,600,000 | 6,600,000 | 630.4k | 17,030,400 |
| Spain | 2,700,000 | 4,200,000 | 4,900,000 | 1,700,000 | 13,500,000 |
| Italy | 938.5k | 5,100,000 | 5,900,000 | 1,300,000 | 13,238,500 |
| Netherlands | 441.3k | 1,300,000 | 2,100,000 | 2,600,000 | 6,441,300 |
| Belgium | 959.1k | 1,600,000 | 1,100,000 | 1,900,000 | 5,559,100 |
| Poland | 467.8k | 1,400,000 | 1,200,000 | 1,500,000 | 4,567,800 |
| Croatia | 300k | 634k | 797k | 17.5k | 1,748,500 |
England Finish On The Losing Side To France Once Again
England have a healthy 35.8m followers across X, Facebook, Instagram and TikTok. However, it was not enough to claim top spot in the Euro 2024 social media following battle.
The Three Lions strongest platform is Instagram, with 11.2m followers. Next, is Facebook with 10m followed by TikTok with 8.4m. On X, 6.2m follow England’s official account.
Compared to France, England only beats them when it comes to Facebook. Les Bleus comfortably got the better of Gareth Southgate’s side on Instagram and TikTok.
For X, Didier Deschamps side only better England by 200k. Nonetheless, it’s not the ideal start to the tournament for the Three Lions but it’s what happens on the pitch that will really count.
France Win The Battle Of Euro 2024 Social Media Followers
France have demonstrated their social media prowess by claiming top spot. Les Bleus has more followers on X and TikTok than any other nation set to appear at Euro 2024.
Overall, Didier Deschamps side has approximately 41.1m followers across the four platforms we analysed. Their strongest comes via Instagram, with 15.6m followers.
On the pitch, the likes of Kylian Mbappe, Antoine Griezmann, Eduardo Camavinga and William Saliba will all be helping fire Deschamps side to glory.
Off it, the French are head and shoulders above every other Euro 2024 nation in terms of social media followers. Is their hugely popular following online a sign of things to come in Germany?
Scotland Has More Followers Than Austria, the Czech Republic and Ukraine Combined
Scotland’s 1.7m followers across X, Facebook, Instagram and TikTok are more than the combined efforts of Austria, the Czech Republic and Ukraine (1,630,500).
In fact, the Tartan Army almost trumps the three nations by an extra one million followers. When looking at just X, Scotland has 264.3k followers.
Austria, the Czech Republic and Ukraine have a combined 138.3k followers. Just over half of Scotland’s total. More impressively, Steve Clarke’s side trounces the trio on TikTok as well.
The Scots have a total following of 398.9k This is just over six times more than what Austria, the Czech Republic can offer at 62.2k.
Newcomers Georgia Place Higher Than Slovakia And Slovenia
Since gaining independence and becoming a FIFA and UEFA member in 1992, Georgia will embark on their first major tournament in Germany.
Therefore, the fact that the Georgians have more social media followers than both Slovakia and Slovenia is mightily impressive. Even more so considering their country population is less than the Slovakian’s.
All in all, Georgia has 310.4k followers across X, Facebook, Instagram and TikTok. Their strongest platform is Facebook, with 131k followers.
Slovakia’s total comes in at 233,852 with Slovenia on 172,328. Which in fact, puts Matjaž Kek’s side bottom of the table of Euro 2024 participants.
Portugal Has The Most Instagram Followers
No side set to compete at Euro 2024 has more Instagram followers than Portugal. Their mammoth total of 17,200,000 saw A Seleção das Quinas claim third spot overall.
In total, Roberto Martinez’s side has 27.6m across all four social media platforms. Their Instagram following is 1.6m higher than France and 6m better off than England.
On X, there are four nations (France, England, Germany and Spain) who boast a higher following but the latter two nations are behind Portugal in the top ten.
When looking at TikTok, only France and England have a higher following than the Portuguese national team’s official account. A strong tournament on the pitch will likely see their numbers increase further.
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