Premier League side Nottingham Forest have been playing without a shirt sponsor but that’ll all change now after hooking up with new UK sportsbook and casino Kaiyun Sports, who will be showcased on the front of the team kits from this week.
The Kaiyun Sports brand was first seen on the Nottingham Forest shirts on Wednesday night in their home EFL Cup 1-0 defeat to fellow Premier League side Burnley and will again be on show in their away match with Chelsea on Saturday at 3pm.
Forest are the third English top-flight football side to be partnered with Kaiyun Sports with Aston Villa and Crystal Palace having shirt sleeve deals with the new sportsbook.
The Asian-facing Kaiyun Sports is yet to fully launch their UK website, which is still in the development process, but their CMO Byrne Howard said “The collaboration with Nottingham Forest Football Club will be a milestone for us to step onto the global stage.”
Nottingham Forest survived their first season back in the Premier League last term, having finished 16th. The best UK football betting sites make them around 10/3 to be relegated this campaign.
Steve Copper’s side have made a fair start to the new Premier League season with one win from their opening three games but threw away a 2-goal lead against Manchester United last weekend to lose 3-2.
Next up for the Midlands club is a trip to London on Saturday to face Chelsea (3pm), where their new shirt sponsors Kaiyun Sports will be branded on their shirts for the second time.
They will start ‘week four’ in 14th place in the Premier League with 3 points.
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