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Home » Blog » real madrid rule football social media with a 339m strong following

Real Madrid Rule Football Social Media With A 339m-Strong Following

Vyom Chaud
Vyom Chaud
Sports journalist
Updated: 24 April 2023
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Real Madrid is the most popular football club on social media, with the most followers. However, it barely beats the competition from its arch rivals Barcelona. According to the numbers presented by SafeBettingSites.com, Real Madrid has a combined following of 339.5 million followers on the major social media platforms.

Barcelona close second with 323.7 million fans

Real Madrid and Barcelona are the most popular football clubs on social media. As per the Football Benchmark data, as of the 11th of April, the official accounts of Real Madrid on Facebook, Instagram, Twitter, TikTok, YouTube, and Weibo have a combined following of 339.5m. 

Real Madrid are closely followed by their arch-rivals Barcelona, who have a combined following of 323.7m on the five platforms. 

Premier League club Manchester United are the most popular football club outside Spain

on social media. However, their combined following of 214m means they are far behind the two Spanish clubs in terms of popularity on social media.

French champions Paris Saint-Germain are next on the list with a combined strength of 182.2m followers. London side Chelsea complete the top five with a following of 142.2m followers on their official social media channels.

Juventus are the most famous Italian club on social media, with a total of 140.3m followers. The following two spots are occupied by Premier League clubs Liverpool (131.3m) and Manchester City (130m).

German giants Bayern Munich are the ninth most popular football club on social media, with 109.9m followers. London side Arsenal complete the top ten with a 99.5m-strong following.  

PSG most popular on TikTok and Man Utd on Weibo

The majority of the followers for most clubs come from Facebook and Instagram. Real Madrid and Barcelona both have sizable followings on both of these platforms.

However, the other platforms do through some interesting observations. French champions Paris Saint-Germain are the most popular football club on TikTok, with 39.9m followers on the platform.

Similarly, Manchester United are the most popular club on the Chinese social media platform Weibo with an 11.1m-strong following.

A 14.9m subscriber base makes Barcelona the most popular football club on the video platform YouTube.

Vyom Chaud
Vyom Chaud
Sports journalist

Vyom Chaud left his IT job to follow his love for soccer. He has been writing about the beautiful game for the last 6 years contributing articles to The Daily Mail, Vocal, Fan Sided and many other publications. He can spin stories with numbers and thinks data is beautiful. An avid Arsenal fan, he spends most of his time dissecting the nuances of the game. He has played football, cricket and badminton at an amateur level.

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