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Ladbrokes and William Hill are two of the most historic bookmakers in the world. Founded in 1904 and 1934 respectively, both bookies attract new customers on a daily basis. Delivering when it comes to markets, odds, promotions and features, this battle will outline which bookie performs the best in each area. After considering all factors, we will then pick the winner, helping punters in deciding where to place sports bets. Let’s crack on with our Ladbrokes vs William Hill battle. 

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Receive £20 worth of free bets (4x £5 tokens) when you sign up and stake £5+ on sports markets at Ladbrokes. Free bets are valid for 7 days, with stakes not being returned, while deposits made using prepaid cards, Moneybookers, Paypal, Paysafe, Neteller or Skrill will not qualify.

Ladbrokes vs William Hill: The Criteria

Our Ladbrokes vs William Hill battle is made up of nine different areas, which have each been put under strict testing by our experts. It is for this reason as to why our comparison can be trusted. Depending on your interests or betting strategy, some factors will be more important than others. Ladbrokes and William Hill have been given a score out of 10 in each area, with the following having been how the bookies fared:

Bookmaker Ladbrokes William Hill
Available markets 9 8
Odds value 7 8
Betting apps 8 9
Betting Features 8 9
Betting Offers & Promotions 8 8
Payment Methods 9 8
Live Betting 8 9
Live Streaming 8 8
Customer Service 8 9

Round 1: Available Markets

A good number of sports are found at both Ladbrokes and William Hill. In fact, 30+ different sports are covered by both bookies. However, having taken an in-depth look at the total number of markets, it is Ladbrokes that offers a greater amount of options. Thousands of pre-match and in-play markets are available daily, while Ladbrokes also offers a variety of outright opportunities. Football and horse racing feature heavily with the bookie, while the likes of bowls, Gaelic football and Taekwondo demonstrate Ladbrokes’ diversity. 

Ladbrokes vs William Hill

While the majority of punters will find something to suit their needs in terms of available markets at William Hill, the bookie doesn’t quite offer the same diversity. However, those who enjoy betting on traditionally popular betting sports will be pleased at William Hill. For example, matches from the Premier League come with 500+ markets, compared to 150+ at Ladbrokes. While there is little to choose between the two in this area, it is Ladbrokes who just about come out on top. 

Ladbrokes vs William Hill

Winner: Ladbrokes

Round 2: Odds Value

Odds are often an area in which punters overlook when considering which bookie to sign up with. However, it is important to remember that odds will impact how much you make from winning bets. Available in fractional, decimal and American formats at Ladbrokes and William Hill, both are competitive in this area.

Both bookies also offer daily price boosts, which make betting on certain markets all the more appealing. However, having compared the odds offered by each bookie across different sports, it is William Hill which consistently delivers more appealing prices. Meanwhile, particularly good value can be found with William Hill’s live betting markets. 

With fluctuations being clearly displayed using green and red symbols, those who enjoy betting on sporting events that are already underway should certainly check out William Hill. Of course, Ladbrokes will sometimes offer better odds than William Hill. However, our Ladbrokes vs William Hill battle found that the latter consistently outperforms its rival. 

Winner: William Hill 

Round 3 : Betting App

Betting apps have revolutionised how bets are placed on smartphones and tablets. While some bookies choose not to invest in this area, Ladbrokes and William Hill offer dedicated apps to both iOS and Android customers. Download links are found on the App Store and Google Play Store. 

Coming with a host of features, the William Hill app is fantastic. With a rating of 4.6 out of 5 stars on the App Store, the app has recently been updated. Users can now find a search function, events toolbar and new chat service. On top of the useful features, the William Hill app also works well on all devices. Moving between markets and placing bets is simple, with the transition from desktop to mobile also being easy.

The Ladbrokes app comes with most of the same markets and features as found on their desktop site. However, the app has come under fire from some former users for its poor performance. While this is not something we experienced, others have had to deal with lagging and crashing. 

For those not looking to download a betting app, both the Ladbrokes and William Hill sites can be accessed via mobile browsers. All pages have been fully optimised for mobile use. Overall, William Hill has clearly put a great deal of time and effort into their mobile offerings. It is for this reason that they come out on top in this Ladbrokes vs William Hill mobile comparison.

Winner: William Hill

Round 4: Betting Features

Punters will do well to find an online bookie offering more features than William Hill. While Ladbrokes pushes them close, it is William Hill who comes out on top in this area too. Those signing up with William Hill can look forward to taking advantage of features including cash out, live streaming, BuildYourOdds, flash odds and acca freedom. Such features certainly enhance the user experience, regardless of which sports you are looking to bet on.

Ladbrokes vs William Hill

Ladbrokes The Grid is certainly a feature to look out for, especially for those who place bets both online and in store. Elsewhere, Ladbrokes also delivers when it comes to cash out and live streaming, while virtual sports events get underway every few minutes. This offers punters an attractive alternative to traditional sports betting. Our Ladbrokes vs William Hill battle was fairly clear cut in this area, with William Hill having an excellent reputation for its additional features.

Ladbrokes vs William Hill

Winner: William Hill

Round 5: Betting Offers and Promotions

Part of the benefit of signing up with online bookies is the bonuses and promos available. Both new and existing customers will ideally be well looked after. This is certainly the case at Ladbrokes and William Hill, with the rewards being handed out as soon as punters sign up. At Ladbrokes, a £5+ opening bet will be greeted by £20 in free bets. Paid out in the form of 4x £5 tokens, odds of ½ must be met when placing qualifying bets. This welcome offer will suit beginners in particular, given the low investment required. Ladbrokes does not cater quite so well to existing customers. It is only really horse racing and greyhounds best odds guaranteed that is available, along with daily price boosts.

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As for William Hill, new customers can earn £40 in free bets from an opening bet of £10. The terms and conditions surrounding the offer are realistic, with free bet tokens lasting for up to 30 days.

William Hill sign up offer-min

William Hill offers a good number of ongoing promotions too. Offers include Free or 4, Acca Freedom, in-play money back, extra places and best odds guaranteed. Given the number of promotions for existing customers, this is another area of this Ladbrokes vs William Hill battle in which William Hill scores highest.

Winner: William Hill

Round 6: Payment Methods

The options available to punters when it comes to depositing and withdrawing funds is very important. Payments should be quick, secure and convenient. Payment methods at Ladbrokes include Visa, Mastercard, Maestro, PayPal, Paysafecard and bank transfer. Deposits start at as little as £5, with all being processed instantly. Meanwhile, withdrawals are available from £10, taking up to 4 days. No fees are involved either.

At William Hill, a few more payment methods are available, including the increasingly popular Apple Pay. However, the speed of transactions is not quite as good. Deposits and withdrawals are available at as little as £5, depending on the payment method chosen. The table below provides a clear breakdown of the payment methods found through our Ladbrokes vs William Hill comparison:

Banking method Ladbrokes William Hill
Debit card
Apple Pay
Google Pay
Bank Transfer


Winner: Ladbrokes

Round 7: Live Betting

With live betting being the preferred method of wagering on sport for many today, it should come as no surprise that both Ladbrokes and William Hill perform well in this area. A large number of live betting markets are found at Ladbrokes, with football, tennis, cricket, basketball and Esports featuring daily. Customers can easily view ongoing and upcoming in-play markets, with odds being updated regularly. 

Meanwhile, clicking on the “In-Play” button at William Hill opens up thousands of ongoing events. Punters can use a filter to display events that are available to watch live. Those that are not available through William Hill TV come with a useful graphic, displaying helpful match statistics. Usability on the William Hill In-Play page separates them from Ladbrokes. William Hill is one of the leading operators in this area, with even the most demanding of punters finding something to suit their needs.

Winner: William Hill

Round 8: Live Streaming

Live streaming has been one of the biggest additions to sports betting sites over recent years. The ability to watch and bet on sporting events is hugely appealing. At Ladbrokes, events from the world of football, tennis, horse racing and basketball are regularly available to watch live. A funded account is required to gain access to streams, which are available on desktop and mobile. Streams are delivered in HD in most cases, with there being no concerns over buffering. 

ladbrokes vs William Hill

Live streaming is another area in which William Hill specialises in. William Hill TV delivers hundreds of daily streams, with football, horse racing, tennis and Esports being among the sports available. Again a funded account, or qualifying bet, is needed to access streams. Commentary accompanies many streams, while William Hill Radio is a good alternative for when streams are not found. 

Ladbrokes vs William Hill

Winner: William Hill

Round 9: Customer Support

While it may not be at the top of the list of demands for punters, customer service is important too. Both Ladbrokes and William Hill offer support 24 hours a day, 7 days a week, which cannot be said of all bookies. Unfortunately, we found it difficult to actually locate the contact page at Ladbrokes. Once found, customers can communicate with members of staff via email and live chat. Meanwhile, the bookie is also active on Facebook and Twitter. Response times are good, with customers rarely having to wait more than 24 hours to receive a reply. 

Ladbrokes vs william hill

Things are a lot simpler at William Hill, with punters simply having to click on the “Help and Feedback” button at the top of the page. Here, links to an efficient live chat feature can be found. William Hill is also active on top social media platforms, offering an alternative to traditional methods of communication. 

Winner: William Hill 

Ladbrokes vs William Hill Overall Winner

Our Ladbrokes vs William Hill has demonstrated that these are two of the leading bookies in the UK. However, with William Hill coming out on top in most areas, they are the clear winner. The hugely experienced bookie delivers when it comes to features, live streaming, mobile betting and customer service in particular. William Hill outscored Ladbrokes in 5/9 areas, while there was nothing to separate the two two areas.

Both bookies are completely safe to use, as with all of our recommended betting sites. So, be sure to check out both, before deciding which best meets your needs. Those signing up at William Hill can claim £40 in free bets, providing an excellent platform to build upon. 

Bet £10 Get £30 In Free Bets


Bet £10 Get £30 In Free Bets

  • Enhanced ACCAs & Wincasts
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  • Safe & Secure UK betting site
Use bonus code
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18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. #ad

Ladbrokes vs William Hill FAQs

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James Fuller

James is a freelance writer who specialises in the world of sports and iGaming, producing engaging and accurate content for online publications, including news articles, reviews, press releases and social media marketing.

Ladbrokes vs William Hill – Which UK Bookie is Best?
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