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While Australian betting sites remain extremely popular, a series of strict regulations hold many brands back from truly hitting the big time. That’s particularly true for those affecting special offers. Still though, the subject of this BlueBet review has not only managed to make waves in Australia. It’s not targeting expansion into the USA too.
In our comprehensive BlueBet review, we’ll discover whether this up-and-coming brand is worth all the hype. En route, we’ll look at its bonuses, betting markets, special features, and a whole lot more besides.
Ambitious, Up-and-Coming Aussie Bookie
BlueBet was founded in 2015 by Michael Sullivan. The brand itself might be young, therefore, but Sullivan already had over 30 years of prior experience, including with SportingBet and William Hill. Since 2015, it has made a determined push into the Australian betting industry. It certainly can’t compete with the ‘big two’ – the TAB and Ladbrokes – but it’s right in the thick of the following pack. Intriguingly, BlueBet recently became a publicly-traded company, which is still relatively rare among sportsbooks. Its IPO was held in July 2021, and this immediately raised around $80 million in funding. The main reason BlueBet was looking to secure these funds was for an ambitious move into the USA. It has already applied for licenses in several different states at the time of writing, with its first license successfully secured in Iowa.
BlueBet was founded in 2015 by Michael Sullivan. The brand itself might be young, therefore, but Sullivan already had over 30 years of prior experience, including with SportingBet and William Hill. Since 2015, it has made a determined push into the Australian betting industry. It certainly can’t compete with the ‘big two’ – the TAB and Ladbrokes – but it’s right in the thick of the following pack.
Intriguingly, BlueBet recently became a publicly-traded company, which is still relatively rare among sportsbooks. Its IPO was held in July 2021, and this immediately raised around $80 million in funding.
The main reason BlueBet was looking to secure these funds was for an ambitious move into the USA. It has already applied for licenses in several different states at the time of writing, with its first license successfully secured in Iowa.
Safety is always a priority when evaluating betting brands, as you can probably guess from our name. Quite simply, we want to be sure that punters’ money and personal information will be as secure as possible with any given sportsbook.
BlueBet doesn’t actually provide much detail at all on its website, regarding its security measures. It states that ‘Betting with BlueBet is 100% safe and secure’ on the About Us page. Few specifics are given, however, about how this is actually achieved. We do know that SSL encryption is in place, as you’d expect, and that several security measures are in place to protect your personal information. That’s about it, though.
With all this said, we’re not worried at all about security on BlueBet. That’s because it is fully licensed and regulated by multiple regulatory bodies across Australia, including the Northern Territory Racing Commission and South Australian Independent Gambling Authority. These bodies have strict requirements, and permission to scrutinise all BlueBet’s wagers for fairness in real time.
Like all Australian bookies, BlueBet is hampered by some pretty strict regulations. This includes a complete ban on providing welcome offers for new customers. Obviously this is a great shame for punters, as these deals provide the biggest rewards of all – by far – in other countries.
That said, the authorities are – thankfully – more forgiving when it comes to ongoing promotions. BlueBet has taken advantage of this in a big way, providing a wide range of offers for existing customers, several of which you can check out below.
It might sound more like an Acca Bonus deal, but this is actually a classic Acca Insurance offer. To qualify, you must place a 1/X/2 wager on an English Premier League matchup. This should be a multiples bet with at least three selections, and a total stake of $3 or more.
Fulfil these criteria, and your acca will automatically be insured. This means that – if just one leg fails – your stake will be refunded up to a maximum value of $50. This will be awarded as a free bet, rather than cash, but there are no restrictions over how you use that token.
A very similar deal is also available on Aussie rules and American football. These cover the AFL, NRL, and NFL, and you need 4+ legs to qualify, but can also get a refund of up to $50. Different versions exist for both same-game and multi-game multiples for each league.
This deal is more similar to a classic Acca Boost promotion. It’s only available for greyhound races right now, but can be used every single day if you wish.
Stick a 3+ leg fixed odds acca down on the day’s races, and – if it wins – you’ll get a tidy bonus of 20% on your winnings. Again, the minimum qualifying stake here is a nice, low $3, and your bonus can stretch all the way up to a maximum of $100.
BlueBet Australia also has a similar Exotics Bonus. This also applies to greyhound racing, and works in almost exactly the same manner as the previous deal. The only difference – as you can guess – is that it must be used on exotic multiples instead.
This is BlueBet’s take on one of our favourite offer types – odds boosts. As usual, these artificially inflate your odds on specific wagers, with you choosing the events they apply to.
Your choices are fairly limited here, compared to other sportsbooks, with only thoroughbred horse racing and greyhound racing being eligible. That said, you still get a fresh BlueBoost to use each and every day, and the maximum bonus amount is a highly generous $5,000.
In addition to its regular ongoing promotions, BlueBet also likes to put shorter-term deals in place for major sporting events.
The specifics of these naturally change depending on the sport and matchup. They do tend, however, to take the already-high odds for player props or other tricky bets, and pump them up even further. The NRL Finals are upcoming at the time of writing, for example, and the bonus here applies to Brian To’o to score in the first 60 minutes of the game.
So far in our BlueBet review, we’ve focused on the areas most prospective punters will want to know about first. Namely, the safety measures and special offers in place with this sportsbook.
Now though, it’s time to really get stuck into the details. Let’s take a closer look at the markets BlueBet provides, the quality of its odds, and plenty more besides.
It’s fair to say that BlueBet doesn’t exactly have the widest range of betting markets in the world. There are fewer than 20 different options here, which lags far behind the 20, 25, or even 30+ you can find on many modern-day bookies.
BlueBet has actually still managed to tick most of the important boxes. Aussie rules, rugby union and league, soccer, tennis, cricket, motorsports, and more are all covered here. The big three American leagues are also in place – the NFL, NBA, and MLB – as are a couple of more niche markets, like darts and volleyball. The only major absence we noted was eSports, which has been growing so rapidly in popularity that its omission is quite bizarre.
With all that said, the main focus here is definitely horse racing. It’s the first thing you’ll usually see on the home screen, and – on the left-hand menu – all the markets are clearly split into ‘Racing’ and ‘Sport’. Courses in both Australia and elsewhere are included, including those in the UK, USA, and France, and plenty of different forms of racing (thoroughbred, harness, and so on) are supported.
BlueBet offers a few nifty features, as we’ll see shortly. If your odds are poor, however, then nobody’s going to bet with you regardless of how many bells and whistles you have in place.
Fortunately, this is not the case with BlueBet. On many of the bigger markets, we actually found its prices to be clearly superior to those elsewhere. On the NRL Final, for example, which is upcoming at the time of writing, BlueBet’s margin is right around 4%, which is very competitive indeed. This aggression is almost certainly BlueBet trying to combat the biggest bookies in Australia – Ladbrokes, and The TAB. Elsewhere though, it shows a solid consistency on smaller markets too, and the prices you’re offered for placing outright wagers are fair.
The value of the odds here are significantly improved by regular bet boost offers. As noted earlier, these include ‘BlueBoosts’, which you can use on thoroughbred and greyhound racing each day.
The minimum bet amount on both the BlueBet Australia app and desktop site is $0.50. You can get lower than this elsewhere, but it’s a fair amount. If you use the telephone service instead though, you must wager a hefty $50 or more in one go.
As for maximum bet limits, these can vary significantly, as with all online sportsbooks. The limits can depend on the sport, specific event, and even the betting trends of the other users on the platform. If your proposed wager exceeds these limits, it may well be rejected by BlueBet.
Unfortunately, this is another area in which Aussie bookies suffer greatly compared to those elsewhere. While punters in other countries are free to bet in-play directly through the platform, those in Australia are not. Instead, they must phone up their bookie to place their bets for them.
BlueBet does have this service in place, and its upcoming live markets are clearly marked in a ‘Live Betting’ section, which are subsequently divided by sport. The phone number you must ring to actually place the wagers is displayed equally clearly, and BlueBet generally does a good job of answering the phone and getting your bet down quickly. Do remember, however, that you must stake at least $50 per bet using this method.
Unfortunately, BlueBet does not offer any live streaming at all. This isn’t surprising, considering live streaming is reserved for only the biggest bookies in Australia, but it’s still a little disappointing. That said, you can still easily place your wagers on BlueBet, then watch the action unfold via another bookie – like The TAB – or on TV.
BlueBet already checks out pretty well with its feature set, but this ambitious bookie actually has a few more tricks up its sleeve.
The most important example is arguably a cash out tool, with these still not being universally available in Australia. This is available on fixed odds singles and multiples, and can actually be used on racing sometimes, in addition to other sports. It’s available for wagers placed both pre-match and live. Best of all, unlike the placement of live bets, this tool can be triggered manually rather than via telephone.
Elsewhere, BlueBet shows its acca-friendly nature once more by providing a bet builder for users. This is currently available on AFL, NRL, and NBA markets, and – like most such tools – helps you craft same-game multiples with ease. The Quick Bet option is similarly user-friendly, helping you to add selections and get wagers down with extreme speed.
Use any bookie for long enough, and you’ll encounter an issue eventually. That’s unavoidable, but what you do want to ensure is that your problems can get solved as quickly and effectively as possible.
BlueBet does okay in this respect, but doesn’t exactly blow you away. Telephone is the contact method you’re pushed towards most strongly, and – in fairness – separate numbers are given for racing, other sports, and general customer service. You can also get in touch via email, snail mail, or – intriguing – even good old-fashioned fax. The live chat is available too, with the overall customer care ranking highly in our books.
As for indirect support, there is also an FAQ section in place. Again, this is fine but not exceptional. The list of entries is very small indeed, but most major topics are still covered, and the answers themselves are concise and helpful.
BlueBet Australia is generally a pretty straightforward, ‘what you see is what you get’ type of website. This direct nature applies to its registration process too, which is clearly explained and only takes a little time to complete. These are the few key steps involved.
You’re perfectly able to do all this using the BlueBet app, but – for now – we’ll assume you’re using the desktop version. Simply BlueBet.com.au in the top bar of your browser, or click the link below, to head to the home page and get the ball rolling.
Once you’re on the home page, hit the green ‘Sign Up’ button in the top-right. This will load up the first of three registration stages.
With this one, you must provide a series of personal details, including your name, email address, and residential address. You’ll also set your account details – a username and password – here too, and can impose deposit limits on your account.
Once all that’s done, click ‘Sign up’ at the bottom to create your account.
After completing the initial registration stage, you will immediately be prompted to make your first deposit. There’s a definite lack of options here – as we’ll cover later – but you’ll still have a few to choose from. Enter the requisite details for your chosen method, then an amount in the bottom box, and click ‘Deposit’ to confirm the payment.
Once your account is funded, you can hit the ‘Get Punting’ button to visit the main sportsbook section. Use the menus on the left-hand side to locate the sport you’re interested in, and click it to open up its upcoming markets. Then, click one of those matchups to view its individual betting opportunities. Finally, click one of these to add that selection to your betslip on the right. Enter a stake, check the odds and your potential payout, then click ‘Place Bets’.
BlueBet is legally required to verify your identity, and this must be done within 14 days of your first transaction on the platform. Specifically, they require 100 ‘points’ of information. For reference, a passport is worth 70 points, a driving license 40 points, and the likes of a credit card or utility bill 25 points. Basically, you need to provide at least two pieces of ID.
Get these read, then take clear photos or scan them. Once that’s done, email them to [email protected], and your account should swiftly be verified.
You must have verified your identity before making a withdrawal. Once you’ve done so, make sure you’re logged in, then hover over your account name at the top of the screen. This will open a dropdown menu, from which you should select ‘Withdraw funds’. After that, you must navigate a withdrawal process which is slightly convoluted (as shown in the screenshot below), but still quick enough to complete.
BlueBet definitely qualifies as being a highly-modern sportsbook in most key ways, and we’re pleased to say this applies to its mobile features too. A standalone app is indeed in place, with both iOS and Android versions available. The former can be acquired from the App Store, while the latter can be downloaded from Google Play.
Like any good betting app, this one does a good job of replicating the desktop experience on your mobile device, thus allowing you to wager whenever and wherever you please. Naturally, all the same markets – including the live ones – are available to bet on. The most important features have also been copied over, including live bet tracking, same-game and same-race multiples betting, and the QuickBet option.
BlueBet Australia thoroughly impressed us, however, by also offering a couple of mobile-only features. The most intriguing is a social sharing tool, which lets you link up with your friends, but you can also enable mobile notifications to instantly alert you to a series of important events.
Download BlueBet App
Like many modern-day bookies, BlueBet has chosen to do away with bonus codes. It does provide an intriguing range of promotions, but none of these require you to enter an actual code.
There are plenty of other excellent deals, however, which do indeed still require promo codes. Keeping up with all these yourself can be time-consuming, which is why we’ve done the hard work for you. Below, you can quickly check out all the top bonus code offers available right now.
Generally speaking, the more payment methods a bookie can provide, the better. BlueBet Australia comes up a little short in this respect, but still covers most of the major bases.
Most importantly, this does include credit cards, with both Mastercard and Visa being options. No fees are charged for using either, deposits are processed instantly, and no daily limits are imposed.
BPAY is a flexible alternative. This service lets you pay via a whole range of other methods, including cheque, debit card, or bank transfer, although it’s notably slower than simply using a credit card. Elsewhere, you can also make payments via Aussie-favourite POLi, or make a bank transfer directly into BlueBet’s account.
When it comes to withdrawals, taking money out via bank transfer or BPAY is straightforward enough. Using a credit card, however, is pretty convoluted. To do so, you must actually withdraw “the equal amount of their credit card deposits previously paid into their BlueBet Account back to the same credit card”. You are allowed to withdraw via bank transfer even if you deposited using a credit card though, and this is an easier – if slower – approach.
As always, we have tried to be balanced throughout this BlueBet review, providing both praise and criticism where appropriate. Below though, you can get a useful overview of both the pros and cons for this ambitious Aussie sportsbook.
What we like:
What we don’t:
We’ve used this word already a couple of times in our BlueBet review, but it bears repeating – ‘ambition’. This sportsbook is nothing if not ambitious. It has identified its two big targets – Ladbrokes and The TAB – and is on a mission to hunt them down.
In some ways, it is already close to achieving this. The interface is extremely professional and user-friendly, and houses very competitive odds. The ongoing promotions are strong too, and the mobile apps are excellent.
In other respects, however, it’s not quite there yet. Premium features like live streaming and live chat are lacking, and a couple more payment methods would be welcome, as would the inclusion of certain missing markets.
Even as currently constituted though, BlueBet is already an excellent option for Aussie punters. We can already recommend signing up now, particularly if you’re intrigued by the special offers, and taking BlueBet for a spin.
An ambitious, up-and-coming domestic Australian sportsbook, which is already looking to make moves into the USA.
You have four main options here: credit card, bank transfer, POLi, and BPAY. The latter contains a few other methods too, including cheque.
Yes. BlueBet provides high quality mobile apps for both Android and iOS users. These not only have the same tools as the desktop site, but provide a couple of extra features too.
No, but there are quite a few ongoing promotions. These generally vary between insurance deals to minimise your losses, and boosts to increase your wins.
Absolutely. It has established a very good reputation since being founded in 2015, and is licensed by multiple regulatory bodies in Australia.
Joe is a highly-experienced writer, with a focus on sports betting content. His specialties include sportsbook reviews and betting tips. A keen football fan, he also loves analysing and writing about the beautiful game.
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