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Non-Game Apps Spending on App Store to Become 3X by 2027

Vyom Chaud
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Gaming apps account for the majority of revenue on the App Store currently. However, that might change in the coming years. According to the numbers presented by Safebettingsites.com, the user-spending on non-game apps in the App Store is set to increase by 176%, by 2026. This increase in revenue would see non-game spending from users eclipse the spending on games in the App Store in the coming years.

Share of non-game spending to go from 39% to 57% in five years

According to the information provided by SensorTower, non-gaming apps on App Store are expected to see tremendous growth in user spending in the coming years. 

The cumulative user spending on app purchases, in-app purchases, and subscription fees in the App Store was $82 billion in 2021. Of this amount, $52 billion (61%) came from gaming apps and $33 billion (39%) from non-gaming apps. In 2022, the overall spending is expected to reach $92billion, an increase of 12.2% from 2021. Of $92 billion, non-gaming apps should account for $39billion (42.4%) and spending on games should account for $53billion (57.6%). Comparing these numbers to 2021 figures shows that spending on games will only increase by one billion. Hence, the majority of growth in App-Store spending in 2022 is expected to come from non-gaming apps. 

According to projections, this trend is expected to continue at least until 2026. In 2024, the spending on non-gaming apps will eventually surpass that on games. By 2026, the expenditure from users on non-gaming apps is expected to reach $91billion – making up 57% of the entire spending of $161 billion.

When we look at the five-year period, the total spending in the App Store is projected to increase by almost 90% – from $85billion in 2021 to $161billion in 2021. However, the growth in game-spending will be just 35% – from $52billion in 2021 to $70billion in 2026.

As stated earlier, the majority of growth is expected from the non-gaming sector. The spending on non-gaming apps will increase from $33billion to $91billion – a massive change of 176% which is significantly higher than 35% growth expected for gaming apps.

The growth in spending on non-gaming apps is majorly attributed to the entertainment sector, with the subscription model becoming increasingly popular nowadays.

Vyom Chaud
Vyom Chaud

Vyom Chaud left his IT job to follow his love for soccer. He has been writing about the beautiful game for the last 6 years contributing articles to The Daily Mail, Vocal, Fan Sided and many other publications. He can spin stories with numbers and thinks data is beautiful. An avid Arsenal fan, he spends most of his time dissecting the nuances of the game. He has played football, cricket and badminton at an amateur level.

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