The Pokemon Company is one of the biggest franchises in not just gaming but all media. Buoyed by the strength of its latest releases, the company managed to enjoy significant growth, despite the pandemic ravaged year of 2020. According to data presented by Safe Betting Sites, the Pokemon Company experienced a 19.4% YoY growth in its 2020 fiscal year ending in May 2021, reaching $169M.
The Pokemon Company Able To Withstand COVID-19 Pandemic And Record A Net Profit In 2020
On September 22, 2021, the Pokemon Company launched its latest iteration of the game in Pokemon Unite which is available to play both on Android and iOS. The game was originally released on Nintendo Switch in July but made its mobile debut in September and follows the same free-to-play business model that has brought the company enormous success in recent years.
Pokemon Go, Pokemon’s most latest success utilises the free-to-play model and has recorded more than a billion downloads since its launch in 2016. This model is largely attributed to Pokemon’s recent success and allowed the company to survive and even thrive despite the onslaught of the COVID-19 pandemic. The company recorded a 19.4% YoY growth in net income in the 2020 financial year which ended in May 2021, further evidence of the model’s strength.
The Pokemon Company’s net income amounted to $169M in their 2020 financial year, a record high for the last decade.
Pokemon Go Still Popular; Other Free-To-Play Versions Also Successful
In the period from January 2021- September 2021, Pokemon Go was the fourth highest-grossing mobile game globally, having generated an estimated $691M in the time period. In the first half of 2021, Pokemon Go was downloaded over 25M times despite nearing its 5-year mark.
Pokemon Masters Ex is a more recent free-to-play version of the franchise also available on both iOS and Android launched in 2019. The mobile app has been downloaded almost 3.5M times in 2021 further highlighting the promising potential of the free-to-play business model.